How to Install GA4 to Your Website

Universal Analytics has been the go-to analytics for SEOs in the past. However, with the arrival of GA4, marketers have been switching to the new platform due to its expanded applications and better experience.
Timestamps:
00:00 Introduction
00:45 Account and Property Creation
01:28 Adding Business Details and Objectives
01:45 Setting up a Data Stream
02:03 Getting the Google Tag
02:39 Switching from UA to GA4
03:21 GA4 Setup Assistant
04:12 Getting the Measurement ID
04:26 Adding a Trigger for GA4
04:46 Testing GA4 Trigger via Google Assistant
05:19 Saving and Publishing Changes
05:27 Double-Checking the GA4 Property
While Google Analytics 4 was introduced in October 2020, many people have still kept on using Universal Analytics as they were hesitant to switch to a newer analytics.
However, with a wider range of features and added functionalities, people soon started upgrading and switching over to GA4.
This transition can be a bit complex based on your skills, so here we have a tutorial on how to set up GA4 for your website.
We also explain how to upgrade to Google Analytics 4 from Universal Analytics in simple steps. Also, you get a glimpse of how to install GA4 with Tag Manager.
It’s crucial to move to GA4 now since as of July 1st Universal Analytics has stopped processing new data. This means that you should install GA4 on your website ASAP.
Check out Google’s Post on Universal Analytics going away
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