🔴 Use code RMRS at collarsandco.com/rmrs for a special limited time discount off your order! Thank you Collars & Co for supporting my channel! What style mistake did I miss from the list? ➡ ruclips.net/video/9iZUZvcQKUU/видео.html - Click here to watch Stop Wearing Fragrance Wrong (How To Apply Cologne The Right Way) -
I am my husband’s stylist. I buy all his clothes and I listen to all your videos. I love the shirt Collars company. The ones you recommended ,he gets a lot of compliments on those shirts. I iron all of his things even his jeans.😊 thank you for helping me with these videos….
That’s so weird coz in the uk we’d tell someone if his flies were down, especially if it’s so obvious of a light shirt through dark trousers, even women say it. Normally there’s a phrase “you’re flying low at the moment”
Another thing I do when I’m out, I always try to get to the wash room after eating out, and check to see if I have any food stuck in my mouth. A lot of guys don’t want to get caught checking themselves in the mirror, but your appearance is so important to get right. And having dirt in your teeth or your nose is a major turn off. Love your videos by the way, keep ‘em coming!
When seeing someone with their fly open, even a stranger. I politely point it out, softening the blow with it happened to everyone. Everyone has been grateful even if embarrassed. Real Gentlemen look out for each other!
I also ensure the zipper is secure and the belt buckle is properly positioned to ensure a good fit. This attention to detail is particularly important for women. My watches always feature high-quality, dark brown leather bands (changed at least yearly, just to ensure the good look). I've also learned about the distinction between summer and winter clothing, including the different types of shoes available. Previously, I was heavier, but as I've moved up in social class and lost weight, I've had to adapt. I would like to express my gratitude for this channel, as I have learned alot. I encourage you to continue your excellent work.
ever since I took JROTC in junior year of high school, the gig line has been a focal point in my clothing. once I thought about it once, I could never _not_ think about it again. kinda funny that all these years later, years after enlisting, I _still_ haven't been issued a dress uniform. only time I've needed to care about my gig line is in civilian clothing, lol.
Waistcoats will save you from majority of these mistakes. Wrinkled shirt? Too short necktie? Not matching symmetry of shirt and trouser line? Waistcoats got them covered!
Outstanding video as always; Thank you so much for taking the time making it. Antonio: based on the topic of this awesome video, can you please make a new video about: “What kind of clothes and shoes to wear(and not to wear) if you want to be and look elegant and stylish in an airplane when you travel” Obviously, not to impress anyone, not to pretend either. Just logical, practical and helpful ways to be, look and feel good and comfortable when you travel, because “the way you look(good or bad) the exact same way people will treat you everywhere around the world”(human nature). Your recommendations, ideas, suggestions, guidance, etc will be very and extremely appreciated as always. Thank you very much once again.
Ahhhaahahaha! That is too funny! Yes, always check your fly, even when standing up from sitting. As you know Antonio, we Vets NEVER put our hands in our pockets unless we are getting something from it! Gig lines! Yes!Yes!Yes! No excuse for wrong trouser length....none. Proportion is King! When buying a tie, take one that already fits properly and compare lengths. The tiniest pebbles can cause the largest landslides. Great video Antonio!
Lol I remember back in elementary school a female fire fighter came to school to teach us and her fly was open you could literally see her garments and she was speaking in front of many people I remember it bothering me because nobody told her but everyone was looking so I asked my best friend if he saw to make sure he said yeah but if you say something shell be mad and think you're being rude. Even after hearing that I could somehow see it was wrong not to try so I walked up to her and my teachers yelled what I was doing but i kept going and told her she was so happy and hugged and said thanks she was wondering why everyone was looking at her a certain way. 😂
interesting about the necktie, i watched a bunch of old 50s and 60s tv shows, all the men wear neckties, even the bad guys. when their jacket was off, peter gunn, especially, had his necktie tucked in his pants. worked for craig stevens...
Great video! It might help to think of the tie as a button- (or gig line) hider. Simply make sure that the tip of the tie covers the button of your trousers and you are all set.
@@Tom_H327yeah, I think people wear ties wayyy too long nowadays. Guidelines about ties going lower than the belt dates back to when pants waists rode much higher.
@@ahwhite2022 totally agree. I wear my suit pants at the same as I wear my jeans. I dunno if that is right or not, but if I wear any higher eventually they will end up lower. 😂😉
Thanks for the heads up about undershirts. I was spot-on about every other point, but that one. Just in luck, I'm looking to buy some to replace my current white ones. Glad I found this vid before I pulled the trigger!
For the first 11:11 of this video you were driving me crazy with that undershirt! When it showed up throughout I figured it was on purpose. Glad you called it out. It's so bad.
Great video Antonio, I did chuckle a bit because I finally found myself disagreeing with you on something there toward the end. Ever since I started working remotely I’ve not had much of a chance to wear my neckties (I must say I kind of miss it sometimes). I don’t like the plunging neckline as much as you do though. This meant that when I started wearing polo-shirts, my undershirt would usually show a little. Once I noticed this, it made me think of my days back when I worked at a COCOM and had to deal with multiple uniformed personnel, and I was always impressed by some of the marine uniforms. In particular the MARPAT and what I think they called the service or Charlie uniforms that showed the undershirt very deliberately. What struck me was just how nice the collars of their undershirts always were. My undershirts were pretty bad, but it didn’t matter because I was always wearing a button down shirt and tie. Anyway, once I realized I’d be wearing polo shirts more often, I took some inspiration from the Marines and got rid of all my worn out undershirts and now always make sure that any collar that gets seen is crisp, clean and free of any wrinkles or damage. I know you’ll probably disagree with this one, but I just don’t like showing that much skin, and this kind of works for me. Anyway, thanks for having a great channel. I always look forward to your advice - whether I find myself taking it or not. :)
Hey Antonio, could you perhaps make a video about the best magazines to look for clothing styles? I would be really curious about an old money magazine
You should give fashion tips to business men in Japan. The fashion police should be called on most of them; especially the media reporters. Pretty sad dress. Your videos are great! Thanks!
I'll be 57 in a few weeks, and just this past year sort of learned how to iron...🙄🙄🙄 This is necessary when you go from dressing like a schmuck to someone who actually invests in a decent wardrobe. I'm still stunned by the reactions I get when im smelling good, and dressed well.
Dress watches are leather straps, sports watches are bracelets, NATO are for summer instead of bracelets or all year on a sports watch if more comfortable. The key thing is ALWAYS leather for a dress watch. Great video Antonio.
7:01 I know this as a "3-roll-2" but it's the same thing. I have a tweed jacket with that style, which is close fitting anyway so I always just do the middle. With tie width (I do wear ties now and again as I have an office job), I've found that some ties are too wide for my build. In other words, I'm quite skinny and some ties look huge on me! It's a shame as I have ties that I like but just don't wear. I'm sure it isn't to do with the jacket lapel either as I find the same thing when I don't wear a jacket, although it's more noticeable with jacket on.
For the wrinkled shirt a trick my mom taught me is to take a hot shower and hang the shirt in the bathroom, and the steam will unwrinkle the shirt a bit
Hi Antonio. I only buy three-piece suits and always bottom button undone on the waistcoat. However, What's the rule on wearing the blazer top button when standing or speaking to the public when also wearing a waistcoat underneath at the same time? Thank you. Peter in England
At 1:43 if you look closely, you can spot a little mistake there yourself: The shirt under your shirt shows. That's a No-Go! Close up one more Button and bam! It won't happen again.
Antonio, don't you think we don't notice your grey undershirt in some of your videos! in any case, great advices. The zipper I've been guilty of quite a few times.
Hi Antonio. I'm a big guy starting to wear suits. mostly as a workthing. But I am having issues with the fit of the suits. I have all my suits tailormade, but I think they make me look bigger than what I actually am. Is that just the thing with suits and big guys, or are there different tailor choices to make? All of my tailors have said that it fits me as it should.
Choose Seiko. Be careful though, because If you choose a Seiko diver or a sports watch, you will be hooked on Seiko for forever. Trust me, it happened to me. Bought a Seiko Turtle and loved it so much I bought a Samurai, then 2 Samurai, and then a Willard. Holy crap! They are addictive and you will love every second of it. 😂 Do it!!
I've had jeans where the zipper doesn't always want to stay up so I solved that by running a small split ring through the zipper and put it over the button before buttoning it up. Problem solved. Also not good is if someone who has jeans that fit like the ones on the thumbnail and you can see the hem of their boxer briefs showing through.
Do you ever take into consideration a persons body type? Some of these style choices look better or worse on certain types of figures. I myself can get away with just about anything, and have even been told I look good in everything I wear. But there are some who need to refine their look with a lot more work. It might sound like I have an inflated ego but I personally believe it's a real thing,
I'm a woman looking at these videos to really learn how to recognize a well dressed man and I can definitely agree with the length of a tie. Too short or too long and it looks hideous
All excellent tips, but you failed to mention shoes! I've seen guys wearing nice clothes with all the details correct, but then they wear ratty shoes that haven't been polished since they bought them years ago. You can tell they're just sloppy.
Let’s start a revolution by using all the suit jacket buttons. Why should some fat king influence our style? This is America. Home of excess. All the buttons. All the time.
Some people are obsessed with the pointless routine that is pressing/ironing the clothes. Also, mixing different fabric weights? Do it. (Winter clothing is just multiple layers of summer clothing.) Stop following the crowd. Be on your own path.
Your content has really gone downhill saying you're gonna laugh at people, when the gentlemanly thing is to politely point that out.....that's disrespectful and honestly not a good image for you, Antonio.
🔴 Use code RMRS at collarsandco.com/rmrs for a special limited time discount off your order! Thank you Collars & Co for supporting my channel!
What style mistake did I miss from the list?
➡ ruclips.net/video/9iZUZvcQKUU/видео.html - Click here to watch Stop Wearing Fragrance Wrong (How To Apply Cologne The Right Way) -
I am my husband’s stylist. I buy all his clothes and I listen to all your videos. I love the shirt Collars company. The ones you recommended ,he gets a lot of compliments on those shirts. I iron all of his things even his jeans.😊 thank you for helping me with these videos….
That’s so weird coz in the uk we’d tell someone if his flies were down, especially if it’s so obvious of a light shirt through dark trousers, even women say it. Normally there’s a phrase “you’re flying low at the moment”
“Flying low” is an amazing phrase, going to start using that.
In BG, we just say that your shop is open
I've told guys that their fly was open.
@@blindhunternb3054 haha I like that! What’s BG tho?
@@TayWoode BG as in Bulgaria
Another thing I do when I’m out, I always try to get to the wash room after eating out, and check to see if I have any food stuck in my mouth. A lot of guys don’t want to get caught checking themselves in the mirror, but your appearance is so important to get right. And having dirt in your teeth or your nose is a major turn off. Love your videos by the way, keep ‘em coming!
When seeing someone with their fly open, even a stranger. I politely point it out, softening the blow with it happened to everyone. Everyone has been grateful even if embarrassed.
Real Gentlemen look out for each other!
I totally agree, you do not have to know someone at all to help them out like that.
I'm not gonna lie. I found myself with my fly open a few times and I felt so embarrassed
@@SalsaSippin_ Who hasn’t, especially nice when realising it first when getting home.
@@MyTv- lol. I would have really appreciated it if somebody would appoint it out.
I think it's in incredibly poor taste to not say something.
I've always had metal watch bands. Changed from stretchy to folding metal enclosure at the back decades ago.
I also ensure the zipper is secure and the belt buckle is properly positioned to ensure a good fit. This attention to detail is particularly important for women. My watches always feature high-quality, dark brown leather bands (changed at least yearly, just to ensure the good look). I've also learned about the distinction between summer and winter clothing, including the different types of shoes available. Previously, I was heavier, but as I've moved up in social class and lost weight, I've had to adapt.
I would like to express my gratitude for this channel, as I have learned alot. I encourage you to continue your excellent work.
I've been out of the military for 13 years and it still bothers me when my gig is off. Great point about undershirts showing.
I have no military background but I've always tried to match this as I think it looks so much better. I never knew it was called a gig line though.
ever since I took JROTC in junior year of high school, the gig line has been a focal point in my clothing. once I thought about it once, I could never _not_ think about it again.
kinda funny that all these years later, years after enlisting, I _still_ haven't been issued a dress uniform. only time I've needed to care about my gig line is in civilian clothing, lol.
Didn't know about the bottom button on jackets. Good call!
Waistcoats will save you from majority of these mistakes. Wrinkled shirt? Too short necktie? Not matching symmetry of shirt and trouser line? Waistcoats got them covered!
Totally agree with this. A vest has saved me so many times. 😂 Good call!!
@@Tom_H327 I always wear one anyway, even over a tshirt 😂
Outstanding video as always; Thank you so much for taking the time making it.
Antonio: based on the topic of this awesome video, can you please make a new video about:
“What kind of clothes and shoes to wear(and not to wear) if you want to be and look elegant and stylish in an airplane when you travel”
Obviously, not to impress anyone, not to pretend either. Just logical, practical and helpful ways to be, look and feel good and comfortable when you travel, because “the way you look(good or bad) the exact same way people will treat you everywhere around the world”(human nature).
Your recommendations, ideas, suggestions, guidance, etc will be very and extremely appreciated as always.
Thank you very much once again.
music for my ears. listening to your guidance whilst working out😊. pure gold
Ahhhaahahaha! That is too funny! Yes, always check your fly, even when standing up from sitting. As you know Antonio, we Vets NEVER put our hands in our pockets unless we are getting something from it! Gig lines! Yes!Yes!Yes! No excuse for wrong trouser length....none. Proportion is King! When buying a tie, take one that already fits properly and compare lengths. The tiniest pebbles can cause the largest landslides. Great video Antonio!
Great tips, Antonio! I’ve been out of the navy for many years, and I still check my gig line!
we have to make sure that our gig line is intact..afterall it holds the inside monster!!
Lol I remember back in elementary school a female fire fighter came to school to teach us and her fly was open you could literally see her garments and she was speaking in front of many people I remember it bothering me because nobody told her but everyone was looking so I asked my best friend if he saw to make sure he said yeah but if you say something shell be mad and think you're being rude. Even after hearing that I could somehow see it was wrong not to try so I walked up to her and my teachers yelled what I was doing but i kept going and told her she was so happy and hugged and said thanks she was wondering why everyone was looking at her a certain way. 😂
Nice gun check sport coat!
Double Breasted Jackets should remain buttoned at all times when being worn. Optional when seated, ALWAYS when standing.
Great job Antonio! We gotta help these guys to look their best. Cheers 👍
interesting about the necktie, i watched a bunch of old 50s and 60s tv shows, all the men wear neckties, even the bad guys. when their jacket was off, peter gunn, especially, had his necktie tucked in his pants. worked for craig stevens...
In respects to the white undershirt with white shirt it don't compliment each other rather up for a gray undershirt for a no show ✌🏽💯
Great stuff. I need to put something together.
I already knew all this - you trained me well, Antonio! ;)
Great video! It might help to think of the tie as a button- (or gig line) hider. Simply make sure that the tip of the tie covers the button of your trousers and you are all set.
I was taught to wear the tie 1 inch-ish below my belly button.
@@Tom_H327yeah, I think people wear ties wayyy too long nowadays. Guidelines about ties going lower than the belt dates back to when pants waists rode much higher.
@@ahwhite2022 totally agree. I wear my suit pants at the same as I wear my jeans. I dunno if that is right or not, but if I wear any higher eventually they will end up lower. 😂😉
Thanks for the heads up about undershirts. I was spot-on about every other point, but that one. Just in luck, I'm looking to buy some to replace my current white ones. Glad I found this vid before I pulled the trigger!
Informative video.
Lol . . . there's no recovery from coming out of the restroom with shirt stuck in the fly. Welcome to hermit-dom.
Ahhh, the flying low mistake!!
For the first 11:11 of this video you were driving me crazy with that undershirt! When it showed up throughout I figured it was on purpose. Glad you called it out. It's so bad.
It shouldn't be that big of a damn deal. Happens to everybody . Nobody's perfect.
Awesome video thank you
10:02 This tip about tie width is good.
6:05 it also feels super uncomfortable if you’re moving around, there’s less movement when everything is lined up
Great video Antonio, I did chuckle a bit because I finally found myself disagreeing with you on something there toward the end. Ever since I started working remotely I’ve not had much of a chance to wear my neckties (I must say I kind of miss it sometimes). I don’t like the plunging neckline as much as you do though. This meant that when I started wearing polo-shirts, my undershirt would usually show a little. Once I noticed this, it made me think of my days back when I worked at a COCOM and had to deal with multiple uniformed personnel, and I was always impressed by some of the marine uniforms. In particular the MARPAT and what I think they called the service or Charlie uniforms that showed the undershirt very deliberately. What struck me was just how nice the collars of their undershirts always were. My undershirts were pretty bad, but it didn’t matter because I was always wearing a button down shirt and tie. Anyway, once I realized I’d be wearing polo shirts more often, I took some inspiration from the Marines and got rid of all my worn out undershirts and now always make sure that any collar that gets seen is crisp, clean and free of any wrinkles or damage. I know you’ll probably disagree with this one, but I just don’t like showing that much skin, and this kind of works for me. Anyway, thanks for having a great channel. I always look forward to your advice - whether I find myself taking it or not. :)
I walked out of a bathroom at a wedding reception with a 4 foot piece of toilet paper stuck to the bottom of my foot.
3:08 hey that's not just "some other guy". That's the GOAT 👑
someone needs to show this to Jwaller ASAP
Hey Antonio, could you perhaps make a video about the best magazines to look for clothing styles? I would be really curious about an old money magazine
You should give fashion tips to business men in Japan. The fashion police should be called on most of them; especially the media reporters. Pretty sad dress. Your videos are great! Thanks!
Not gonna lie i have forgotten to zip my fly from time to time
I'll be 57 in a few weeks, and just this past year sort of learned how to iron...🙄🙄🙄 This is necessary when you go from dressing like a schmuck to someone who actually invests in a decent wardrobe. I'm still stunned by the reactions I get when im smelling good, and dressed well.
Dress watches are leather straps, sports watches are bracelets, NATO are for summer instead of bracelets or all year on a sports watch if more comfortable. The key thing is ALWAYS leather for a dress watch. Great video Antonio.
4:15 years… I’m a 30 in the waist, but have to wear a 32, for my thighs and butt, and that still barely helps
Just get the waist adjusted by a tailor. I have the same problem. Waist 32 but I need to wear 34, I just take it to a tailor.
Another great video, thanks!!
I tend to wear a waistcoat so I leave the jacket open.
There are soo many rules to follow, you will inevitably break at least one of them, probably every time you go out
7:01 I know this as a "3-roll-2" but it's the same thing. I have a tweed jacket with that style, which is close fitting anyway so I always just do the middle.
With tie width (I do wear ties now and again as I have an office job), I've found that some ties are too wide for my build. In other words, I'm quite skinny and some ties look huge on me! It's a shame as I have ties that I like but just don't wear. I'm sure it isn't to do with the jacket lapel either as I find the same thing when I don't wear a jacket, although it's more noticeable with jacket on.
For the wrinkled shirt a trick my mom taught me is to take a hot shower and hang the shirt in the bathroom, and the steam will unwrinkle the shirt a bit
People not washing their hands sickens me.
Interesting about tie widths. For length, traditionally the bottom point should be about an inch below the bottom of the belt buckle.
While you’re standing? 🤔
@@VictoryAviation Of course.
At the least, the bottom point should always hang below the bottom of the belt buckle, even if only a finger width or so.
Hi Antonio. I only buy three-piece suits and always bottom button undone on the waistcoat. However, What's the rule on wearing the blazer top button when standing or speaking to the public when also wearing a waistcoat underneath at the same time? Thank you. Peter in England
At 1:43 if you look closely, you can spot a little mistake there yourself: The shirt under your shirt shows. That's a No-Go! Close up one more Button and bam! It won't happen again.
🎩
Antonio, don't you think we don't notice your grey undershirt in some of your videos! in any case, great advices. The zipper I've been guilty of quite a few times.
Hi Antonio. I'm a big guy starting to wear suits. mostly as a workthing. But I am having issues with the fit of the suits. I have all my suits tailormade, but I think they make me look bigger than what I actually am. Is that just the thing with suits and big guys, or are there different tailor choices to make? All of my tailors have said that it fits me as it should.
Last time I made the XYZ mistake was last weekend. Oops! It's been a couple years since I've done it previously.
Yep I do that too... always doing the quick tap on the belt zipper area. All the damn time.
Antonio, would your viewer be stylish if he were to apply the “Always, Sometimes, Never” button rule to his cardigan?
🤣🤣🤣Tom that was really you were right.
Also dry your shirt on a hanger, that spares a lot of wrinkles.
I love your contents.
Thank you!
🎯 rich environment. The best catch phrase on YT😂😂😂🔥🔥
Good that he's coming up videos he used to do earlier in this channel
I was looking at watches lately. Stuck between police, fossil and Seiko. Think as time goes by 😅 I'll buy 1 of each.
Choose Seiko. Be careful though, because If you choose a Seiko diver or a sports watch, you will be hooked on Seiko for forever. Trust me, it happened to me. Bought a Seiko Turtle and loved it so much I bought a Samurai, then 2 Samurai, and then a Willard. Holy crap! They are addictive and you will love every second of it. 😂 Do it!!
Seiko hands down, and it's not even close.
@@neo7759 yeah I've had a few of them in the past.
Thanks for darting idea for jeans but there is some (unconscious?) implicit bias in a couple of your tips.
I think it was very rude that people laughed at that guy rather than someone quickly tell him to zip up, sometimes adults can act so childish.
Lightly mist your shirt with wrinkle release and toss in the dryer while you're getting ready.
how unclassy and mean of the people there not subtlety tell him of the issue.
Guess that's his fault for not having a wingman
I've had jeans where the zipper doesn't always want to stay up so I solved that by running a small split ring through the zipper and put it over the button before buttoning it up. Problem solved. Also not good is if someone who has jeans that fit like the ones on the thumbnail and you can see the hem of their boxer briefs showing through.
Or you could have just had the zipper replaced. Lol😊
Do you ever take into consideration a persons body type? Some of these style choices look better or worse on certain types of figures. I myself can get away with just about anything, and have even been told I look good in everything I wear. But there are some who need to refine their look with a lot more work. It might sound like I have an inflated ego but I personally believe it's a real thing,
Yeah he brings it up in most of his general style videos actually. You've probably seen them by now lol
I'm a woman looking at these videos to really learn how to recognize a well dressed man and I can definitely agree with the length of a tie. Too short or too long and it looks hideous
Sagging pants is a mistake (It is a mistake to wear sagging pants).
Don't bathe yourself in Cologne, don't wear several rings, keep it simple
"a target rich enviroment.." 🤣🤣🤣
Three buttons unbuttoned? Antonio, it seems like Aaron Marino has really influenced you a lot lol.
'4 button Jacket is an abomination' 😂😂😂🤣🤣🤣🤣
did you Really use your girlfriend butt for the thumbnail?
that is just too funny
All excellent tips, but you failed to mention shoes! I've seen guys wearing nice clothes with all the details correct, but then they wear ratty shoes that haven't been polished since they bought them years ago. You can tell they're just sloppy.
What are the buttoning rules of a vest? Especially a double-breasted vest?
Irons in the 21st Century. Who knew? ;)
Rolled up jeans are gay.
Another mistake is owning an Invicta watch
Four button Steve Harvey special? No please no
Well maybe he was playing a game of pocket pool 😅🤣😂
😂
Let’s start a revolution by using all the suit jacket buttons. Why should some fat king influence our style? This is America. Home of excess. All the buttons. All the time.
When you sit down buttoned it can put some unnecessary stress on the button shanks. That's one practical reason not to fully button ALL the time
3:10 are you Italians? You look like it.
The guy in the thumbnail is Justin Waller and idk how to feel about me knowing this info
10:32 - note to DJT….
Washing your hands is optional
Or, you can just do you. If people judge and assess you based solely on appearance, well I’m too old to care about that nowadays.
Donald Trump wears ties that are too long- it becomes very noticeable because of his iconic look.
Once you see it, you'll never unseen it.
*“I physically touch my zipper.”*
- Antonio
You have a Grand Seiko on your wrist and you’re using footage of Vincero watch? No… 🙁
😂 giving style advice to Americans
Please stop with the tie bars.
lol . Ukrainian flag on 3:14 ? WTF?
Some people are obsessed with the pointless routine that is pressing/ironing the clothes.
Also, mixing different fabric weights? Do it. (Winter clothing is just multiple layers of summer clothing.)
Stop following the crowd. Be on your own path.
Your content has really gone downhill saying you're gonna laugh at people, when the gentlemanly thing is to politely point that out.....that's disrespectful and honestly not a good image for you, Antonio.
One style mistake is ugly sport coats like the one the host is wearing. It is crime against fashion
stop pushing collars and co they suck do u need me to send you samples
One time I forgot to wear my formal dressy shoes and I went to wedding with sandals and suit