How to Market and Sell your Produce
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- Опубликовано: 28 янв 2020
- You know you can grow it, but can you sell it? This was perhaps the most intimidating aspect of starting a farm, but over the years I've found that sales is not something to be feared and that it doesn't involve any high pressure tactics or other schemes. It's really about developing a positive relationship with potential buyers and demonstrating how you bring value to what they do.
In this episode, we are going to talk about packaging, labels, setting your prices, creating an availability sheet, as well as how and when to approach potential buyers.
As always, please submit any questions in the comment section down below and I will do my best to answer them. Thanks for watching!
Growing microgreens outdoor:
• Microgreens (Start to ...
Growing microgreens indoor:
• Simple Indoor Microgre...
For clamshells, cooler bags, etc:
www.webstaurantstore.com
Bag sealer:
www.amazon.com/Tach-E7R-Steel...
Bags:
www.amazon.com/gp/product/B07...
Label Maker:
www.amazon.com/Brother-High-S...
Business cards:
www.vistaprint.com/vp/welcome...
Availability Sheet:
mailchimp.com
"Sales is developing relationships with other people." Nailed it!
Lhq!@
As a chef, business school graduate, and future garden farmer, this is actually some really high quality advice.
Chefs usually have the power to buy products. They know the food cost and will always be looking for something better, not always cheaper, or different to add to their creations.
The best time to hit up a chef is between 7a-10a or 2p-4p. The morning time we spend planning the menu and prepping their mise en place (putting in place).
my produce was dropped off at 530a everyday. I would arrive around 5a and await my order. It was always nice to find extra things and products in my order.
nice insight man
A little extra tidbit is always a good thing to include.
Nice insider info, a real gem
A lot of times it actually is more of what you know than who.
Good Start Packaging sells certified compostable PLA clamshells. They have a nice microgreens packaging page too with all the options.
those of us who are serious, we love those guys who never come back around, persistent, consistent, and positive, sells more produce than any else from markets to stores to restaurants
I'm 12 years old and I'm planning to grow 2, 20 feet greenhouses of bazil for money
great! you know what, I'm 13. Also trying to sell goods.
@@hanabolada9743 that's good to hear. I hope you do well
Do it! I started my first business early in my teens and I learned a lot and made a LOT of money and also friends doing it. You can do it, start small and grow it!
I wish you success ♥️🤑.
I'm 66. 🙂
Nice video. Grew up growing vegetables that are worth selling since I can remember. I noticed as a young child SELLING was the hardest part. My grandfather and I would go every weekend to the market when produce was ready and we'd sit all day. Some days were hardly nothing, sometimes we'd leave early with an empty truck bed. This year I set a goal to start selling at markets again. It's been years since I've been to one. My daughter and I have always grown stuff together. She's 10 and great with numbers so hopefully I can introduce sales to her but mostly the memorable moments with her father.
How did it go? Did you go to the market?
You have really packed this video with value. thank you!
this video is PACKED with a TON of great info...thanks for sharing!
30yo bootstrap farmer hand shoveling 120tons of compost to start my beds, thank you so much for this information, liked subscribed and excited for more.
Thank you, excellent advice, I can second your suggestions.
You are a great marketer. The key points were spot on.
As a chef who just sold his Inn and restaurant after 20 years, I am jumping to the other side. Why? Because of the lack of quality in my area. I have 5 acres of river bottom and I am doing a lavender and Market Farm also microgreens.
I will say this, you are dead on with the 'sales/relationship' statement. You also said, 'to bring value to what they do.' That is my motto. "Create the value." That can be anything from giving a sample of a new product to bumping up their order with a few more microgreens. Let them know that you aren't there to just get their money.
Just researching, love your videos! 💕
What an amazing video, thank you for sharing.
Hey great video. I'm just starting microgreens in Massachusetts and I need all the help I can get. Your video is very informative and I appreciate it so much.
One of the best videos I have seen thanks for doing what you do.
Thanks Jeffrey, that really means a lot. I never know how these videos are gonna go over so it feels good when we receive positive feedback!
Great useful info! I picked up the idea of having a black and white logo, so it's cheap to print!
Awesome video. Great to hear your honest experience and mistakes.
I love Ashevilles growing scene. I frequent 5th season , goodluck and thanks for the video
They say the average person will say yes after five tries. Great video! :)
It really does take multiple touches (drop ins, emails, text, etc). Very few buyers commit on the first interaction because it takes time to develop familiarity and trust.
I just want to say thank you! 😊
Great advice and originality.
Excellent info - thanks for sharing 🙏
Great video! Thanks for sharing!
Great advice. Thank you.
Very informative tips. Thank you
Princeton Microgreens has a youtube channel with cornstarch containers. They cost a little more but biodegradable is worth it.
I like how your labels are simple. Sweet.
Love that low tunnel/hoop house!
New sub.
Can you maybe link it?
Nice Vid .Love your stuff kick on love it
was looking for this video for long. thx
Thats a good and clear mate thanks I like it.
Thank you so much, this really helped
Thank you this was very helpful.
Thanks for information.. Really motivated
this idea is a WHOLE IDEA, that would really take some thought and design but kombucha leather, or scobys can be made as thin or thick as you like in any shape you like (w container) and they're next to free to produce. But as far as the processing, design, working out sanitation, regulations, possibly patents, that's revolutionizing packaging
Thank you for sharing it:)
Enjoyed your video, from Manteca, CA ..thank you.
I agree with what others have said: Great advice, well said!
Well done.
Great information!
Damn good advice, thank you🙂
I'm glad I found this and that it is from someone in my area! Helps so much. I'm just about to get setup in a month or so once I have all I need, and this is a perfect video for me, thanks!
Do you allow tours or visits of your farm?
Super cool, thanks!
awesome video and very informative, this the type of business i would buy from.
I'm missing the links in the description that you promised. great content
Great Video Thank you!
Great ideas on business practices
Thank you ❤
Great hosting. Very sincere
I try my best 😉
Thanks for the links. Heading for our first market may 4th.
Awesome! Wishing you guys the best!
Yeah, that’s a pretty good video man. I 100% agree with everything you said.. that doesn’t happen much! 😂
I am a full time market farmer. Good job
I think your product looks amazing id definitely buy
Thank you!!!
Saw your creek... dude Check out Turbulent Hydo. They developed a vortex micro hydro power plant that can totally run your entire farm and home, and still have excess to sell back to the grid. We will be installing it at our new franch.
Good video
Thanks for that
We use bio select PLA containers
We also tried the wood pulp bags for greens and they wilted in 5 days now we use clam shell for greens too from good start packaging
Im gonna check those out as well. Figured there had to be a better option available that’s more environmentally friendly.
Thanks for the shout out Mike!
Thanks u my dears...
Awesome tips thanks !
2 months later, 4/2020....maybe farmers mkts. Can sell ONLY FOOD !
Great info thank you
Thanks Vickie 😉
Thank you
Give us an update video. I really liked your style my man.
great content bro
nice job
Small words big meaning.
They make corn starch clam shell packaging. Hemp too.
Great!
I'm so proud of you. I hope I get a son in law like you.
I'm a small farmer struggling to make sales. I sell everything from sunflowers, garden flowers, hot peppers, pepper plants, etc. I agree selling is the biggest challenge.
Finding a value added product that has a decent shelf life can be a game changer. For instance, jams, black garlic, CBD oil, etc. can make a big difference, especially in the winter when production is limited.
Thanks
Really wish you still made videos.
yo im 15 and weve always had HUGE mint growing outside like a bunch of plants and now im relizing i can sell the leaves for money! thank you
Absolutely! Also if you’re interested in foraging for medicinal herbs and live in the right climate you could make extra money doing that as well. Always good to start looking for opportunity at a young age.
You could also cut off pieces and root them and sell seedlings. Mint grows like a weed!
Such valuable information! Thank you kindly. 🌻
Thank you, really appreciate that! Take care
Thank you, really appreciate that! Take care
Love that...”thank you kindly” 💕 very southern
thanks
God bless you thank you
Fire
World Centric sells corn based clam shell containers. Based out of California.
Making the sale is definately a hurdle i am reluctant(scared?) To cross. Working our way towards having a market garden but not quite got it dialed in. When confident we can deliver a pproduct, hoping that confidence gets us through the sales.
Focus on growing great produce and the sales will take care of themselves, especially in times like these.. best of luck to you guys!
What about wax paper? With the label sticking the 4 corners together?
“Plastic” hemp packaging. But it wicked more expensive!
I own a restaurant. Do not come mid morning!!! Around 2 is best for most restaurants. It’s after breakfast and lunch and before dinner.
What size clamshell do you use for your herbs
could you use reusable mesh bags
Please put an outline of your major point in the description below... that will really help... thank you ❤️🥦❤️
Interesting… I was sitting here taking notes on a notepad.
Isn't cardboard food grade? I would think that would be the best alternative to plastic. I am pretty sure it would be more expensive than plastic though.
What label tape do you use?
World Centric makes a plant-based PLA plastic that is certified compostable!
My goal was to sell my vegetables in New York City 2021 but with the virus and the shut down of New York that is going to be very challenging so it’s a wait and see game what happens, but where I am in Pennsylvania the north east are you going to start CSA in 2021 hopefully that will do until this virus goes away I’m now starting out as a young farmer watch a video does give me a better outlook on what to do Niawenko thank you.
I’m in the midst of another new business but this has been in the back of my mind for years. Another youtuber does almost exclusively does home delivery and doesn’t even deal with restaurants.
Farm to table don't use plastic. Farmers market mostly are from local growers. Not mass produced and heavily packaged.
you guys do a honest produce stand?
hi how do you package up the 10lbs for the chefs ? Do you just put them in a plastic bag ?
How do you treat the greens after harvest to keep good shelf life , I mean what is the after harvest care needed sir , please explain
He may have a video on that, if not check for videos about "cleaning salad greens" & "store salad greens".
How to fix price for micro greens or as per grams or
Thank you for your video. May I know how to maintain the herbs & veges from wilting during packaging & delivery? It's very hot & humid where I'm from.
You’ve got to keep them cool. You’ll never prevent wilting if you allow cut herbs and greens to remain at regular temps. They need to be cut, washed in cold water, dried and packed and cooled as quick as possible and if it’s not done like that then it’s guaranteed to wilt
We are the opposite, we can sell, but im terrified i cant produce enough! just dont know what yields we will get from our lettuce! as for microgreens, we specialize in these, we also use NON PLASTIC clamshells, they are made from plants and work out about 26p each, from Vegware.
Our non plastic salad bags are from POLYBAGS.
Thanks for the tip, I’m going to look into those.
I’ve definitely been guilty of selling too much and then our production dips and I have to short people. Most places are understanding but it’s a good way to lose the accounts you’ve worked so hard to obtain.
Greenshine Farmers yes that’s what I’m a little scared about, it’s our first season!!! Eeek feel free to check out our channel, it would be great to stay in touch. We have our first farmers market on Sunday, won’t have loads of stuff as it’s winter but microgreens and some pot 🌱 plants 🌱
Im just starting...noone else grows microgreens in my small town...used blackout and no blackout....dont really see a difference as of yet....
ANY TIPS for a newbie ?
Thanks.....
*tygfr* *me* you will get a more consistent growth when covered, but I do both, just make sure they are watered from underneath and not too wet with good air flow to prevent mild. The white hairy legs are not mold, they are cilia hairs meaning the greens need water .
thanks a lot. im in uk and want to do greens but i couldn't find a suitable packaging so it stopped me doing this . grew loads last year and could sell it.
Cornstarch containers
Hi .i am from nepal i have a land in 1500 meters height what kind of veg should i grow?on my land?
Can you sell to a distributor?
Trouble is Walmart sells organic greens where I live in a large clam shell for 2.96! How does anyone compete with that? Also where I live in the country people raise their own gardens and the small towns people will not stop and even buy things. I tried selling produce a few years back in small town priced cheap! and never sold the first item.This is definitely area dependant. If I could raise it and drive it to new york etc then maybe sell some??
It's Walmart, support local growers instead of mega farms. Many people care about that.
@@toniselk7227 Not many .. maybe where you live. Not only do you have to compete with walmart also amish communities also.
I don't even know for sure that I can grow it...😬
R there certifications you have to acquire to sell to restaurants???
No
Have you do this exactly what he saying and sell stuff like that but plant 100 Tomatoes or anyting you like and sell them for like 15 or 10 if you plant a hundred of them once you're out of stock room that's already $1,500