00:58 Connection Stories (Hook), inclu Mike's personal story in sales 08:00 Why & how does storytelling work? The storytelling science 13:00 What are the Seven Stories for sales? 15:20 What is a story exactly? 23:00 Fight Stories - winning mindshare. The Insight Story 27:37 Success Stories 33:53 Group storytelling 43:15 Land stories - Stories to land the deal 44:37 Values Stories 48:00 Teaching stories - the Sales Manager's story
The Sales Masterminds are most grateful to Mike Adams for sharing his time and expertise, this was one of our best received forums over the last two years
@@AR-is8mo My apologies. Unfortunately it seems to be a problem between RUclips and your device. I have checked with a number of my contacts and none of them are having this problem. The video has been uploaded to RUclips in a high quality. Sorry I cannot help.
0:58 Connection Stories (Hook), + Mike's personal story 08:00 Why & how does storytelling work? The science 13:00 What are the Seven Stories for sales? 15:20 What is a story exactly? 23:00 Fight Stories - winning mind-share. The Insight Story 27:37 Success Stories 33:53 Group storytelling 43:15 Stories to land the deal 44:37 Values Stories 48:00 Teaching stories - the Sales Manager's story
Hi Jay, for serious content, stories are just about the only attention-grabbing device that works. Agreed that many are transfixed by bright red notification count buttons, but Netflix, Pixar, Sony, JK Rowling ...still manage to draw us in and prove the worth of stories.
@@TheStoryLeader You make good points but that's entertainment. People know what they want, but are stories effective in a business setting? I will read your book and send you five questions that I will publish on my blog if you have time to answer them. Thanks.
Good business stories are usually short anecdotes (a couple of minutes), they make a relevant business point. They’re usually not recognised as stories and they’re usually entertaining- nothing wrong with that.
The idea is very, very simple, which Mike is also putting out here in different words: Break the monotony! As soon as you identify the sequence and hence predict whats going to happen next, you stop paying attention. Whether the setting is entertainment or non entertainment, the same concept follows: We all know that particular senior leader in our organization who can energize the room just by entering the room and we also know that particular leader who'd put us all to sleep within the first 5 mins of their presentation. What's the difference?: Monotony! We all have that relative who is very knowledgable but you struggle to listen to them speaking at a get together dinner. But we also have that one aunt or uncle from whom you just can't take your eyes off while they speak. The difference? Monotony! Storytelling is a skill which teaches you how to be aware of monotony, how to break it and all the while being very clear and concise in what you say. As with any other skill, it needs practice and patience, but the rewards are amazing!
We have checked it on a number of devices including a small phone and have had no trouble reading all words. I wonder if you had a low bandwidth connection? In such cases RUclips reduces the quality so that it can download alright. Can you try it when you have a strong connection and see if it is better - and let me know the outcome please AR?
Is he knows the first requirement as a sales persons.. His words always would be hear to Interest by the customer. This person's first of all don't knw how to introduce himself first. And second thing is his actions and expressions indicates that he was not confident. Its very boaring sales speech.
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I just stumbled across this video...by far the BEST storytelling content i've seen in a B2B context. Thanks Mike! I just bought your book.
Po
00:58 Connection Stories (Hook), inclu Mike's personal story in sales
08:00 Why & how does storytelling work? The storytelling science
13:00 What are the Seven Stories for sales?
15:20 What is a story exactly?
23:00 Fight Stories - winning mindshare. The Insight Story
27:37 Success Stories
33:53 Group storytelling
43:15 Land stories - Stories to land the deal
44:37 Values Stories
48:00 Teaching stories - the Sales Manager's story
The Sales Masterminds are most grateful to Mike Adams for sharing his time and expertise, this was one of our best received forums over the last two years
Thank you!
This was one of the best received presentations of the year for Sales Masterminds APAC
This is a highly valuable sales video. Thanks Mike Adams
Words not readable...on 4g network, kindly share another link..
@@AR-is8mo My apologies. Unfortunately it seems to be a problem between RUclips and your device. I have checked with a number of my contacts and none of them are having this problem. The video has been uploaded to RUclips in a high quality. Sorry I cannot help.
Sorry but, it hurts, this video is one of the brilliant I have ever seen.
That was requested, if you cannot arrange leave further replies!!
Such brilliant insights and practical advice from Mike! SMA speakers are so good. Thanks John Smibert!!
Thank you Tony
0:58 Connection Stories (Hook), + Mike's personal story
08:00 Why & how does storytelling work? The science
13:00 What are the Seven Stories for sales?
15:20 What is a story exactly?
23:00 Fight Stories - winning mind-share. The Insight Story
27:37 Success Stories
33:53 Group storytelling
43:15 Stories to land the deal
44:37 Values Stories
48:00 Teaching stories - the Sales Manager's story
Great presentation Mike!
Brilliant
Great ❤❤❤❤❤
Excellent presentation.
Awesome
Tracey!❤
Красавец Петр!
WIth attention span being so short, who is paying attention to stories today?
Hi Jay, for serious content, stories are just about the only attention-grabbing device that works. Agreed that many are transfixed by bright red notification count buttons, but Netflix, Pixar, Sony, JK Rowling ...still manage to draw us in and prove the worth of stories.
@@TheStoryLeader You make good points but that's entertainment. People know what they want, but are stories effective in a business setting? I will read your book and send you five questions that I will publish on my blog if you have time to answer them. Thanks.
Jay Happy to respond to your questions.
Good business stories are usually short anecdotes (a couple of minutes), they make a relevant business point. They’re usually not recognised as stories and they’re usually entertaining- nothing wrong with that.
The idea is very, very simple, which Mike is also putting out here in different words: Break the monotony!
As soon as you identify the sequence and hence predict whats going to happen next, you stop paying attention. Whether the setting is entertainment or non entertainment, the same concept follows: We all know that particular senior leader in our organization who can energize the room just by entering the room and we also know that particular leader who'd put us all to sleep within the first 5 mins of their presentation. What's the difference?: Monotony!
We all have that relative who is very knowledgable but you struggle to listen to them speaking at a get together dinner. But we also have that one aunt or uncle from whom you just can't take your eyes off while they speak. The difference? Monotony!
Storytelling is a skill which teaches you how to be aware of monotony, how to break it and all the while being very clear and concise in what you say. As with any other skill, it needs practice and patience, but the rewards are amazing!
No clear video, words cannot be read!!!
Thanks for your comment AR. Can you let me know which words you are referring to - where in the video timeline please?
We have checked it on a number of devices including a small phone and have had no trouble reading all words.
I wonder if you had a low bandwidth connection? In such cases RUclips reduces the quality so that it can download alright.
Can you try it when you have a strong connection and see if it is better - and let me know the outcome please AR?
How should I show you!!
@@SalesLeader 15:55 only chart ..no words readable
@@SalesLeader 18:20---No written words are clear
Is he knows the first requirement as a sales persons.. His words always would be hear to Interest by the customer. This person's first of all don't knw how to introduce himself first. And second thing is his actions and expressions indicates that he was not confident. Its very boaring sales speech.