Storytelling with Data | Cole Nussbaumer Knaflic | Talks at Google

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  • Опубликовано: 7 янв 2025

Комментарии • 111

  • @NewPrediction
    @NewPrediction 7 лет назад +355

    Love this talk and took some notes on each of the key points I found...
    00:14 - Introduction
    01:35 - Cole's role in People Analyics at Google
    03:56 - Overview of workshops and the book
    04:31 - How to shift attention towards the story you want to tell
    05:04 - How to make sure your story doesn't get lost in the data
    05:53 - How to draw focus to important insights with data
    07:28 - The distrinction between exploratory and explanatory analysis
    08:25 - How focusing attention had an impact at Google
    09:29 - The eye/brain mechanics of vision and visual communication
    10:13 - Hands-on exercise: Preattentitve processing with iconic memory
    11:30 - List of preattentive attributes and when to use them
    13:16 - How to know if you are using preattentive attributes strategically
    16:06 - Before and after example of using color as a preattentive attribute
    18:30 - Converting facts into story with a fairy tale example
    22:28 - Three components to consider when crafting your narative with data
    23:25 - Real life example of crafting a story from survey data
    29:00 - Start of Q&A session
    29:48 - How life has changed for Cole after leaving Google
    30:45 - Cole's inspiration for writing "Storytelling with Data"
    31:16 - When to add interactivity to your data visualization (and when not to)
    33:00 - How dashboards differ drastically from explanatory data visualizations
    34:53 - Cole's recommended resources for storytelling with data
    36:32 - What to be aware of when designing for different cultures
    37:59 - Tips for creating a meaningful story from lots of different data
    40:59 - Cole's most difficult part of writing "Storytelling with Data"
    41:49 - The two most important things to take away from this talk
    42:48 - What was Cole's favorite chapter in "Storytelling with Data"
    43:41 - Why anyone that communicates with data needs "Storytelling with Data"
    44:30 - Competing opinions within the data visualization community
    49:00 - Why the fundamentals of data visualization probably won't change any time soon
    51:20 - How organizations can "level up" storytelling with data

    • @farisjaafar7356
      @farisjaafar7356 6 лет назад +5

      thank you. Really appreciate that

    • @mvincent62
      @mvincent62 5 лет назад

      Thank you for the breakdown and the links to various points on the video. Extremely helpful.

    • @vijayrajkamat
      @vijayrajkamat 5 лет назад

      god bless you man! for your comment!

    • @ashishsrivastava123
      @ashishsrivastava123 4 года назад

      Extremely Helpful

    • @madhusudhan1284
      @madhusudhan1284 4 года назад

      Thank you, saved time

  • @brettlevelmidnight5599
    @brettlevelmidnight5599 2 года назад +18

    Her methodology and approach is exactly why I want my career to be centered around analytics

  • @riverland0072
    @riverland0072 7 лет назад +93

    The camera should have given more time for us to look at the slides while she talked about them, now I have to keep pausing the video. The talk was 100%, she is definitely good at this.

    • @PinikRahman
      @PinikRahman 4 года назад +7

      Came here to say this. What an Irony a talk about attention and focus in data visualization but no attention or focus can be put in the data visualization

    • @tj3988
      @tj3988 Год назад +2

      Camera man got it right. I enjoyed the eye candy!

  • @jean-luclebrun3634
    @jean-luclebrun3634 4 года назад +8

    To address the comment made that slides did not stay on the screen long enough for viewers to enjoy Cole's speech, I have gathered the ins and outs points for the before and after graphic slides. Clicking on the numbers in blue will take you straight to that frame on the video :)
    4:36 >>> 5:02
    5:10 >>> 5:45
    6:07 >>> 6:47
    12:25 >>> 12:58
    15:28 >>> 15:54
    16:13 >>> 16:49
    23:27 >>> 25:48
    Enjoy!

  • @arikunc0r0
    @arikunc0r0 6 лет назад +5

    My favourite author! Mrs. Knaflic. She's definitely giving us the guidelines in delivering great presentation! Thanks So much. I bought your book at Periplus (one of the import bookshop in Indonesia). Very worth to read it, guys!

  • @MichaelCoffman
    @MichaelCoffman 9 лет назад +15

    Excellent! Just got the book today - really looking forward to diving into this in more detail. Thanks, Cole and Google.

  • @goidejesus
    @goidejesus 2 года назад +3

    7 years went by and this is still brilliant!

  • @lindabond9307
    @lindabond9307 2 года назад +3

    28:30 Ha - attitudes have changed about how Google is viewed now ... but in any case this video was very good. Thought the dude at the beginning couldn't resist some passive aggression about his pie charts being knocked back (Cole was totally correct, dude)

  • @sayaniboral88
    @sayaniboral88 3 года назад +2

    One of the best talks on data viz and also because its one of my passions too.

  • @wendyjones6050
    @wendyjones6050 9 лет назад +12

    Great talk Cole! I very applicable information and points -- I always learn something from hearing you talk. I'm glad this was recorded and shared.
    The book looks beautiful. I know we have a few copies around the office; I especially look forward to reading the storytelling chapter.

  • @iqbalsetiawan7558
    @iqbalsetiawan7558 4 года назад +1

    This kind of event that shared in free platform make me loved google and another "big" company. They enabling me as person to dig about science or whatever we called that very costly if we seek it by ourself. Thank you for sharing.

  • @reneoakland6663
    @reneoakland6663 2 года назад

    Integrates basic but powerful user design concepts with the power of storytelling. LIked the Q&A part of the video

  • @stephaniechenevert
    @stephaniechenevert 9 лет назад +5

    Excellent, super useful guidance on how data can help tell your stories. No pie charts!

  • @vaisybutterfly
    @vaisybutterfly Год назад

    Great approach. Very engaging and simply delivered

  • @yellowbird54
    @yellowbird54 8 лет назад +1

    Great talk! I benefit from the speech a lot ! This book is published in Taiwan too. I'm really glad I bought this book! 深入淺出,很多案例,讚一個!

  • @NewProdigy14
    @NewProdigy14 9 лет назад +5

    Tremendously helpful talk. I better tone down on the pie charts. Thanks for sharing this wisdom!

  • @NatashaMugwe
    @NatashaMugwe 2 года назад +2

    Great insights, I really like your tips on colour, use it thoughtfully and your data should always tell a story. It's just not about beautiful visuals but it's about the story.

  • @themercywhite
    @themercywhite 2 года назад

    I'm currently reading the book; "Storytelling with data" so seeing this workshop is perfect timing

    • @radlink14
      @radlink14 Год назад +1

      Did you finish the book? Did you like it?

    • @themercywhite
      @themercywhite Год назад +1

      @@radlink14 I did, it was a really insightful book

  • @jimer634
    @jimer634 7 месяцев назад +1

    I sense her nervousness, . when this happens it is better to talk slowly, leisurely, and pause. breathe slowly and look far away or have visualize the room with you in it within the wider area whichever it is. I think she's excited to talk. also rather than just focusing on stressing out the point, stress out the words as well, this will make you sound less nervous and more confident.

  • @MsSpaceFunk
    @MsSpaceFunk 3 года назад

    I read the book before watching…great book . The video was helpful in seeing her share key lessons .

  • @shrinivasdeshmukh6403
    @shrinivasdeshmukh6403 3 года назад +2

    Great ! Presentation even though it's 5 years old Video I think basic concepts discussed still holds true.

  • @PeterTremblayeh
    @PeterTremblayeh 8 лет назад +1

    Great presentation and information on storytelling with data. The examples are very helpful to understand the concepts.

  • @kozzuli
    @kozzuli 3 года назад

    Fantastic presentation!! Thank you for sharing this with the rest of the world

  • @bronzeage_222
    @bronzeage_222 2 года назад

    Eyes are part of the brain, exposed outside of the skull. Dr. Huberman has a great talk on that topic.

  • @Unapersonanormaldemuymalacalid
    @Unapersonanormaldemuymalacalid 2 года назад

    Thanks Cole, You are a great inspiration for me!!!

  • @despinagerasimidou4449
    @despinagerasimidou4449 7 лет назад

    I really enjoyed this talk! Pretty enlightening for me. Thank you and congratulations.

  • @lanceanz
    @lanceanz 9 лет назад +13

    Bought the Kindle book. Watched the video. I'm usually easily distracted while watching "educational" videos, even if they're about a subject dear to me. Not this time. It was also interesting to see that Googlers (Googlers?!) seem pretty much like the rest of us.

    • @yodhakei
      @yodhakei 9 лет назад

      +lanceanz Me too :)

    • @JI9131
      @JI9131 8 лет назад

      me too

    • @uploader3371
      @uploader3371 7 лет назад

      "Googlers (Googlers?!) seem pretty much like the rest of us." hahaha, what were you expecting? Alien eyes and bald?
      I bet the google data scientists look more like what you were expecting. lol.

  • @rukam3
    @rukam3 Год назад

    Awesome. Watching it 7 years later. Has she done Data Viz 2.0? Probably need more dynamic/interactive data viz.

  • @RAZREXE
    @RAZREXE 2 года назад

    super-useful tips on how data can help tell your stories, loved the presentation.

  • @kristinapaseru2518
    @kristinapaseru2518 2 года назад

    Great talk Cole, thanks for sharing !

  • @aryaw.h1402
    @aryaw.h1402 Год назад

    very great presentation, i love it

  • @guesswho-og2wv
    @guesswho-og2wv 3 года назад +2

    Great talk .Extremely insightful.However, I would say you are also a very good example of how effective good visuals can be in catching audience's attention 😋❤

  • @whimpypatrol5503
    @whimpypatrol5503 2 года назад

    I do remember second grade math so well because I used to ask myself, "what is it with all these pie illustrations?" I just filtered them out so I could work the problems.

  • @DataSpinners
    @DataSpinners 5 лет назад

    Thanks - very interesting comments on Exploratory Analysis vs Explanatory Analysis, I'd never really thought of it that way.

  • @elitediplomacy2953
    @elitediplomacy2953 8 лет назад +2

    Very Strong Presentation Skills.

  • @Flux_One
    @Flux_One 2 года назад +3

    Slow the video down to 0.75. You're welcome 😉

  • @anuvakolli3236
    @anuvakolli3236 4 года назад +2

    very helpful, thank you so much!!

  • @ShahZ
    @ShahZ 4 года назад

    Great talk. Now I gotta read the book.

  • @julianerbsloeh9859
    @julianerbsloeh9859 Год назад

    Some really useful information there, would have been nice if the edit had given us more time looking at the slides while Cole was speaking though. Found myself pausing this a lot which sort of ruined the flow of the talk a bit.

  • @melissas3892
    @melissas3892 8 месяцев назад

    The point is to use data and then apply it visually to tell the story? So why was the camera on a person speaking and so briefly focused on the graphs? Literally, she announced a graph that she was discussing. I glanced to the screen, and it was already trained back on her maddening.

  • @jimk5307
    @jimk5307 9 месяцев назад

    The students and science visual comparison is good. However, you need to watch out for those who’ll change your story. For example, I could also just focus my story on the “OK” grouping and say we were soooo unsuccessful because, just look! The “OK” fell off. (Happy to note that I didn’t cover all the data points but we should all keep that in mind that someone else might try to corrupt our story.)

  • @pmNewGenThinking
    @pmNewGenThinking 4 года назад +1

    Pink sign & "eyes scan right and down" - is that "...in European language cultures"? - Would it be the same for cultures whose written tradition is oriented in other directions?"
    I've done some informal questioning for Arab users in project management specific contexts and they say they work L-R because they only do PM in an internationalised setting where the business language is English - I'd expect 'learning to read' sets a powerful learned habit as the normal-mode for scanning the visually perceived world

  • @gsnayyar
    @gsnayyar 7 лет назад +20

    I don't think she was nervous as lots of comments are implying. She is pregnant and out of breath.

    • @jimbobbillybob
      @jimbobbillybob 4 года назад +2

      Her voice sounds like it's wavering and she's about to cry or something. I hear nervousness in her voice

    • @waxsantiago339
      @waxsantiago339 4 года назад +1

      @@jimbobbillybob notice that also but I guess she's just shy?

    • @rohitchauhan1378
      @rohitchauhan1378 3 года назад

      i bet myself before reading the name that comment is from India only… i win…😀🤘🏻

    • @nickilouhoo2018
      @nickilouhoo2018 3 года назад

      It is easy to become short of breath while pregnant. Too easy!!!!!

  • @SothearithKONGMrMuyKhmer
    @SothearithKONGMrMuyKhmer 10 месяцев назад

    That's really interesting. 😍

  • @venkateshselvaraj8222
    @venkateshselvaraj8222 Год назад

    Great content! but it was not captured appropriately. most of the time, i had to pause the video when the slides were shown to understand the concept. split screen would have helped big time!

  • @aungkyawkyaw9114
    @aungkyawkyaw9114 3 года назад +1

    Amazing!!

  • @whimpypatrol5503
    @whimpypatrol5503 2 года назад

    Dashboards and modern interactive data bases are drill down tools that managers like to use to keep tight control on things. Sophisticated regression tools, however, are exploratory that can be used to identify processes and dynamics. Sad, managers typically don't grasp the power of exploratory tools in the right hands.

  • @jessicamcgregor6750
    @jessicamcgregor6750 4 года назад +3

    Loved the take-away from the speaker. However, the camera-man needs to take lessons on "Know your audience"...Those of us watching at home lost out on some of these lessons because the camera was focused on the speaker and not focused on the areas the audience needed to see on the slides.
    If you need a good camera-man - I have a reference. @CactusPatchProductions, LLC

    • @AbhijithC
      @AbhijithC 3 года назад

      is it the camera man or the Editor? :-)

  • @christianmondragon1251
    @christianmondragon1251 Год назад

    great information

  • @claudee8736
    @claudee8736 2 года назад

    Google does have a lot to offer in terms of collecting data. Don't lose any opportunity to leverage your analysis using their resources.

  • @babuganesh2000
    @babuganesh2000 6 лет назад +3

    Her voice is shivering

  • @ajay7818
    @ajay7818 Год назад

    Anybody read the book?

  • @David-kd4qr
    @David-kd4qr 9 лет назад +1

    Very good!

  • @LucasRibeiro-lx8yc
    @LucasRibeiro-lx8yc 3 года назад +1

    Ela é realmente excelente

  • @MaxPMagee
    @MaxPMagee 8 лет назад

    At 6:30 - Those are Bears colors- that's why any Green and Gold-blooded Packers fan would say, "yuck." :-)

  • @laiscaldas671
    @laiscaldas671 2 года назад

    It's Great!!

  • @uploader3371
    @uploader3371 7 лет назад +1

    I got here from a Udacity course.

    • @SR-mv2mf
      @SR-mv2mf 6 лет назад +1

      Uploader which one?

  • @brandongreen2831
    @brandongreen2831 3 месяца назад

    Fighting myself to not be *more* snarky. This is so basic. Your time is better spent looking at RUclips tutorials for hopeful first-year consultants and investment bankers.
    I feel like this talk and book only got so much attention because of the Google brand at the time.

  • @อนิรุทธ์ตุลสุข-ง2ฉ

    😊❤Perfect with no logic 😊❤

  • @rockyp3917
    @rockyp3917 4 года назад +1

    Great information. Her voice is shaking with nervousness

  • @Austin-dm5bp
    @Austin-dm5bp 9 лет назад

    Come on Googlers! Don't be so quiet! She was doing great!

  • @thalesferraz
    @thalesferraz 2 года назад

    it was soooo fast :(

  • @benali6083
    @benali6083 5 месяцев назад

    She's talking with no stop how the hell the information that provides can be processed with no stop.

  • @MQKhilji
    @MQKhilji 2 года назад +1

    Capitalism at its peak. This video sold me both of her books.

  • @jeamjio
    @jeamjio 3 года назад

    ใครมาจากบัสคอม บ้าง

  • @Augusto_SilvaN
    @Augusto_SilvaN Год назад

    WOW

  • @mendellauron1614
    @mendellauron1614 2 года назад

    wowwww

  • @dzilen
    @dzilen 2 года назад

    Slow down. Breathe.

  • @sixten7920
    @sixten7920 7 лет назад +1

    I really want to watch this video but her nervousness makes it hard to listen to. I know how nerve wracking it can be to speak in front of people. I hope she has gotten more comfortable with it since this presentation.

  • @sunny_vale7
    @sunny_vale7 6 лет назад +1

    Maybe it is a useful talk, but for me absolutely impossible to listen to, will read the book.

  • @KarimBenabd
    @KarimBenabd 8 месяцев назад

    Amm... Amm.. Amm

  • @AntonZamotki
    @AntonZamotki 8 лет назад

    damn

  • @ritsworld5001
    @ritsworld5001 3 года назад +2

    Pathetic Videographer or Editor. Just dosent know when to focus on speaker and when to focus on the screen.

  • @shivkrishnajaiswal8394
    @shivkrishnajaiswal8394 3 года назад

    seems like speaker is having difficulty in breathing.

  • @katiushkaflores
    @katiushkaflores 8 лет назад +4

    She is sooo nervous that I can help myself from feeling uncomfortable, besides her efforts to mentions her husband every x minutes as a poor trick to connect with the audience...

  • @jwt242
    @jwt242 9 лет назад +1

    Oh my God, she is the most boring speaker...

  • @larissacury7714
    @larissacury7714 Год назад

    Amazing!!