Recast's Marketing Measurement Coffee-Break Session #10 - Gufeng Zhou

[@jamiechkhoo5076]

Can you share the blogpost referenced at the video’s timestamp 19:30?

[@getrecast]

Here you go! www.linkedin.com/pulse/more-precision-mmm-experiment-calibration-robyn-from-meta-gufeng-zhou/

[@aaakmm1785]

Is there anything that can be done for MMM models to better account for upper funnel activities?

[@getrecast]

Yes! You just need to model the relationships explicitly. You can read more here: getrecast.com/lower-funnel-channels/