- Видео 46
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Recast
Добавлен 28 июн 2022
Where marketers learn modern marketing measurement frameworks.
Recast's Marketing Measurement Coffee-Break Session #14 - Professor Elea McDonnell Feit
Recast's Coffee Breaks include deep dives into complex topics with experts and discussion + Q&A with operators in an informal setting. We'll cover everything from digital tracking and attribution to running effective experiments and MMM.
In this session, our co-founder Thomas Vladeck speaks with Professor Elea McDonnell Feit. She is an Associate Professor of Marketing and an Associate Dean of Research at Drexel University's LeBow College of Business and a member of Recast's Advisory Board.
Elea has worn many hats throughout her career - from working at General Motors and The Modellers to serving as a senior economist at Amazon. She was also the Executive Director of Wharton Customer Analyti...
In this session, our co-founder Thomas Vladeck speaks with Professor Elea McDonnell Feit. She is an Associate Professor of Marketing and an Associate Dean of Research at Drexel University's LeBow College of Business and a member of Recast's Advisory Board.
Elea has worn many hats throughout her career - from working at General Motors and The Modellers to serving as a senior economist at Amazon. She was also the Executive Director of Wharton Customer Analyti...
Просмотров: 175
Видео
Recast Office Hours #5 - Lift Tests
Просмотров 102День назад
Recast's Office Hours are educational sessions where marketing-focused data scientists can get answers to their measurement questions from a group of experts. Session #5 begins with a focus on lift tests and opens up for audience Q&A from there. Interested in attending Office Hours? They're hosted monthly by Recast Co-Founders Michael Kaminsky and Tom Vladeck. Look out on LinkedIn and the Recas...
Recast Office Hours #4 - Robustness Checks
Просмотров 78Месяц назад
Recast's Office Hours are educational sessions where marketing-focused data scientists can get answers to their measurement questions from a group of experts. Session #4 begins with a focus on robustness checks and opens up for audience Q&A from there. Interested in attending Office Hours? They're hosted monthly by Recast Co-Founders Michael Kaminsky and Tom Vladeck. Look out on LinkedIn and th...
Recast's Marketing Measurement Coffee-Break Session #13 - Chetan Sharma
Просмотров 1292 месяца назад
Recast's Coffee Breaks include deep dives into complex topics with experts and discussion Q&A with operators in an informal setting. We'll cover everything from digital tracking and attribution to running effective experiments and MMM. In this session, Chetan Sharma, CEO and founder of Eppo, an A/B experimentation platform for modern data and product teams, joins us to discuss the intricacies o...
Recast Office Hours #3 - Backtests and Holdout Forecast Accuracy Checks
Просмотров 2182 месяца назад
Recast's Office Hours are educational sessions where marketing-focused data scientists can get answers to their measurement questions from a group of experts. Session #3 begins with a focus on backtests and holdout forecast accuracy checks, and opens up for audience Q&A from there. Interested in attending Office Hours? They're hosted monthly by Recast Co-Founders Michael Kaminsky and Tom Vladec...
Recast's Marketing Measurement Coffee-Break Session #12 - Aleksander Molak
Просмотров 3973 месяца назад
Recast's Coffee Breaks include deep dives into complex topics with experts and discussion Q&A with operators in an informal setting. We'll cover everything from digital tracking and attribution to running effective experiments and MMM. In this session, Aleksander Molak, a machine learning researcher, author, advisor, educator, and entrepreneur specializing in causality, natural language proces...
Recast's Marketing Measurement Coffee-Break Session #11 - John James
Просмотров 4203 месяца назад
Recast's Coffee Breaks include deep dives into complex topics with experts and discussion Q&A with operators in an informal setting. We'll cover everything from digital tracking and attribution to running effective experiments and MMM. In this session, John James, a sales and marketing advisor to leading D2C and B2B brands, joins us to discuss brand marketing. We'll explore the history of br...
Recast Office Hours #2 - Parameter Recovery
Просмотров 1924 месяца назад
Recast's Office Hours are educational sessions where marketing-focused data scientists can get answers to their measurement questions from a group of experts. Session #2 begins with a discussion of parameter recovery (what it is, why it's important, how to do it, etc.) and opens up for audience Q&A from there. Interested in attending Office Hours? They're hosted monthly by Recast Co-Founders Mi...
Recast - How Bayesian MMM Works
Просмотров 5104 месяца назад
How does the algorithm that underlies Recast actually work? We get this question a lot, and there are a couple of different ways to explain it. In this video, our co-founder Michael Kaminsky gives a simplified explanation of one way that we like to think about how the algorithm works. We have a bunch of documentation for data scientists or statisticians who want to get really into the weeds on ...
Recast Office Hours #1 - Variables to Include in an MMM
Просмотров 3524 месяца назад
Recast's Office Hours are educational sessions where marketing-focused data scientists can get answers to their measurement questions from a group of experts. Session #1 started with a discussion on which variables to include in an MMM and opened up for audience Q&A from there. Office Hours are hosted by Recast Co-Founders Michael Kaminsky and Tom Vladeck every month.
Recast's Marketing Measurement Coffee-Break Session #10 - Gufeng Zhou
Просмотров 3075 месяцев назад
Recast's Coffee Breaks include deep dives into complex topics with experts and discussion Q&A with operators in an informal setting. We'll cover everything from digital tracking and attribution to running effective experiments and MMM. In this session, Gufeng Zhou, Creator, DS lead and PM of Project Robyn, comes in to talk about how Robyn works, features, its inception, and methodology answer ...
Recast's Marketing Measurement Coffee-Break Session #9 - Prof. Peter Fader
Просмотров 4696 месяцев назад
Recast's Coffee Breaks include deep dives into complex topics with experts and discussion Q&A with operators in an informal setting. We'll cover everything from digital tracking and attribution to running effective experiments and MMM. In this session, Professor Peter Fader, the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania, comes in t...
Modern Analytics for Marketers (#7): Dynamic Spend Deployment and Forecast Checking
Просмотров 1697 месяцев назад
Welcome to the seventh and final episode of our series, "Modern Analytics for Marketers," where we explore how to validate Marketing Mix Models (MMM) by putting them into practice and using their recommendations to optimize your marketing budget. Your host, Michael Kaminsky, an experienced econometrician, entrepreneur, and marketing science researcher, guides you through the process of using yo...
Modern Analytics for Marketers (#6): Validating Marketing Mix Models with Lift Tests and Experiments
Просмотров 3297 месяцев назад
Welcome to the sixth episode of our series, "Modern Analytics for Marketers," where we explore how lift tests and incrementality experiments can be used to validate and improve Marketing Mix Models (MMM). Your host, Michael Kaminsky, an experienced econometrician, entrepreneur, and marketing science researcher, takes you on a journey to understand the power of combining these two methods for me...
Modern Analytics for Marketers (#5): Stability & Robustness Checks for Marketing Mix Models
Просмотров 2347 месяцев назад
Join us for the fifth episode of our series, "Modern Analytics for Marketers," as we explore the crucial role of stability and robustness checks in validating Marketing Mix Models (MMM). Your host, Michael Kaminsky, an experienced econometrician, entrepreneur, and marketing science researcher, guides you through these essential techniques for ensuring your models are reliable and insightful. In...
Recast's Marketing Measurement Coffee-Break Session #8 - Prof. dr. Koen Pauwels
Просмотров 2227 месяцев назад
Recast's Marketing Measurement Coffee-Break Session #8 - Prof. dr. Koen Pauwels
Modern Analytics for Marketers (#4): Parameter Recovery
Просмотров 4208 месяцев назад
Modern Analytics for Marketers (#4): Parameter Recovery
Google Meridian MMM: Key Features and Limitations
Просмотров 1,8 тыс.8 месяцев назад
Google Meridian MMM: Key Features and Limitations
Recast's Marketing Measurement Coffee-Break Session #7 - Krystina Rubino
Просмотров 1498 месяцев назад
Recast's Marketing Measurement Coffee-Break Session #7 - Krystina Rubino
Recast Feature Demo: Modeling Spikes (Holidays and Promotions)
Просмотров 1559 месяцев назад
Recast Feature Demo: Modeling Spikes (Holidays and Promotions)
Recast Feature Demo: Handling Contextual Metrics
Просмотров 839 месяцев назад
Recast Feature Demo: Handling Contextual Metrics
Recast Feature Demo: Channel Level Deep Dives
Просмотров 1149 месяцев назад
Recast Feature Demo: Channel Level Deep Dives
Recast Feature Demo: Last Week's Performance Snapshot
Просмотров 1099 месяцев назад
Recast Feature Demo: Last Week's Performance Snapshot
Recast Feature Demo: Handling Lower Funnel Channels
Просмотров 1419 месяцев назад
Recast Feature Demo: Handling Lower Funnel Channels
Recast Feature Demo: How We Do Holdout Testing
Просмотров 2799 месяцев назад
Recast Feature Demo: How We Do Holdout Testing
Modern Analytics for Marketers (#3): Holdout Accuracy and Backtesting
Просмотров 3739 месяцев назад
Modern Analytics for Marketers (#3): Holdout Accuracy and Backtesting
Recast's Marketing Measurement Coffee-Break Session #6 - Casey Johnson
Просмотров 1049 месяцев назад
Recast's Marketing Measurement Coffee-Break Session #6 - Casey Johnson
Modern Analytics for Marketers (#2): Why is validation challenging in Marketing Mix Modeling (MMM)?
Просмотров 4999 месяцев назад
Modern Analytics for Marketers (#2): Why is validation challenging in Marketing Mix Modeling (MMM)?
Modern Analytics for Marketers (#1): What is Marketing Mix Modeling and why is Validation important?
Просмотров 9539 месяцев назад
Modern Analytics for Marketers (#1): What is Marketing Mix Modeling and why is Validation important?
Maximize Your Marketing ROI with Recast: Comprehensive Features Walkthrough of our MMM Platform
Просмотров 2,4 тыс.10 месяцев назад
Maximize Your Marketing ROI with Recast: Comprehensive Features Walkthrough of our MMM Platform