I've been a generalist for most of my design career, and been trying to build a specialist business, but have constantly hit a roadblock that is "WTF, do I really want to be churning out just one thing?" -- this goes against my creative nature. I appreciate Dan championing another way. This resonates with me quite a lot.
Andrew Kirby just released a video on the importance of niching to the point it feels uncomfortable. Crazy how two people I like so much can produce the opposite video at nearly same time.
I know other creators wit opposite philosophies that are successful. You have to decide if there is an ulterior motive behind the recommendations. And you have to decide which path might be the right for you.
Eh, I agree with Dan. You, individually, are the best niche. So in a sense, it is super specific, because the niche is the unique combo of things that make up you.
@@wavestation999 And with the widespread access of information people buy from people they like, respect, relate to or aspire to be. And people pay for curation, structure or implementation.
People are different. I personally like seeing other sides of a creator rather than one niche all the time. It makes it human and over time doesn’t get so boring. But not over doing
I think its a sign that there isnt one right answer. For one creator they got success from niching. For Dan, the opposite. Out perception of “truth” is based on our life experience, which as an individual only makes up a fraction of reality as a whole. So you get to choose and see for yourself what truly is the best way to be successful, and its going to uniquely be what works for you. How fun. I am excited for you and wish you the best. 👍
When I subjected myself to one niche (editing) I felt lost. I knew it wasn't me because I liked writing/talking about my interests & curiosities. Such as: audio engineering content creation fatherhood writing sports music art
If you niche down, you might get views from search- but you might not build a community. For example, I subscribe to a travel channel about a particular country. But I have to skip watching- I don’t want to watch a 20 minute video every day about yet another beach and there is no community or discussion in the comments.
Also being a artistic soul myself I know that you have to open up your mind and pursue a lot of different ideas and not feel trapped or under pressure or you will never get into a flow state. The enemy of creation is putting yourself under pressure to be better than anyone else. Now you’re not having fun, you are watching your back. If you are a generalist you can specialise in a few things without having to be the best in everything and inevitably your interests will show your personality and that’s what makes you unique and interesting
This is some of the most valuable information in the information revolution. I have actually heard of these ideas back in november of 2023 and have been spending a lot of my time creating this channel that I'm commenting from, the videos, and creating an audiobook recording in spanish to improve my language skills. I never liked the idea of being boxed into one thing. In fact, I've always hated it. I don't want to be known for doing X thing, I want to be known for who I am (which I guess can vary depending on environment and circumstance). I've always been a generalist, and I have a ton of interests. With where I am in my life, I can truly begin building what I truly want and I hope that the audience grows with me because everything is changing, from social dynamics between men and women, to the economy, to even Ai and technology. It's time for a radical shift, and we can all make it happen. Cheers.
This video speaks to me and my soul.. Hence my channel name. I hate the niche down advice, its not me, it stifles my curiosity. I rather learn a little about a lot, of whatever I find interesting. Which can change often and as my mind wanders.. Thank you for this video!
Renaissance Man definition- A man with extraordinarily broad and comprehensive knowledge. I've been referred to as this because I've done so many things. I think I just keep reaching out to just get as much as I can in knowledge and satisfaction. The thrill of the hunt is powerful to fuel the human experience.
Entrepreneurs should leverage 'idea stacking' where you combine multiple interests to create a unique value proposition, which is often less saturated and can lead to higher engagement. Always focus on solving specific problems for your audience, which builds trust and authority faster.
Holy cow this could not be more true. I realized this by accident, working to the top of my profession by leveraging multiple skill sets I am highly sought after at this point in my career. I work at a print shop and do all production solo for multiple shops within my region, while also doing graphic design and content creation. I’m also a photographer and I made a photobook which made me realize I could step away from my career a little bit to focus more on becoming a generalist. As cool as my jobs are (one of my print shops specializes in decals and paint masks for commercial airlines), I am still starved for more diversity. I refuse to spend each weekday in the same office or locked down to a ‘full time’ position ever again. What an awesome video, this really hits
Great message. I am a mediocre generalist but i like it that way. Electrical engineer by training, software engineer by trade, yet I like philosophy, have read Sartre, Camus, Dostoevsky, Tolstoy etc. Know lots of history and current affairs. Not too religious but have read enough of the Bible to understand the message of Christianity. Have listen to a number of buddhist dhama talks. Speak 4 languages and do interpreting on the side. Have a wife. And kids. Not too balanced but i cant just be in any niche.
The worst part about self improvement books or videos is that they often hold you back because you spend all of reading or watching when all you really nees to do is use your time on doing what you already know you need to do and quit with the excuses. Eat well and exercise as your body allows.
This. I click away from “content” and toward blogs with real people who aren’t constantly peddling BetterHelp and their VPN. Internal commercials- I immediately skip.
10:50 is something I would love to see a more in depth video on. It’s so important and for perfectionists, creatives and really anyone who gets stuck in the learning process. It’s always a great reminder to just start. I know you’ve talked about this before but it never hurts to remind.
Agreed. This part really caught my attention. I'm working on a new writing project, and I've realised I have been spending way too long on research, planning, and brushing up on creative writing skills, than actually writing!
@@dee764 I totally get it. I do the same, I think because I have failed before and don’t want to make the same mistakes and then I find myself overthinking it and then the project never gets done. It’s a rough cycle to break
🌺Thank you for this Dan. I knew niching down wasn’t for everyone. I’ve always believed you can have one central theme to your brand and keep expanding with different ideas. This also helps you scale when you’re ready. It also helps you prevent burnout because you aren’t just doing the same topic or niche all the time.
Generalists rise up!!🔥You really are the whole niche. The only time you want to "niche-down" is when you have an idea to Productize. So go be ALL you can be all at once and stop trying to be one thing. You are a multi-passionate creative and that is FANTASTICCCC! Can I get a Yessss!🔥🔥🔥
Rising Up! 🌐13:45 Acquiring skills is important, but actively working towards a goal and gaining experience through failure is more valuable, leading to new paths and opportunities in creating a product to sell based on your interests to earn a living on the internet.
This vid is great! I struggled with singularity and taking off as a generalist. I love creating. Made music, a good company, an education company, a trader, and have kids books on Amazon. I just need to focus.
I grew up as a neuro-divergent when that was not even a thing, and therefore struggled immensely throughout my 20s and 30s. Finally i accepted that i had many different passions and wanted to work in different fields. Being a generalist and accoetinh it - even now in the society i am surrouhded in where the majority are a slave to the system , has been liberating. I thank you for these videos because they are so inspiring and help me on my path to my own growth and financial freedom!
I have several passions - music, broadcasting, gaming - and I've always thought I MUST choose ONE. And if I did say, choose music, I had to wholeheartedly go with it and focus only on that, and if I didn't it proves I really didn't want it. Now this helps me to think differently.
The human body is a generalist having specialized cells in each system to get the work done, the funny part is those cells gets replaced in a cyclical manner. Thank you. My favorite youtube channel from now on. I am a singer song writer and I think this knowledge is gonna help me tremendously.
Dan Teachings have travelled with me every where in my car - He’s my mobile personal coach, and I appreciate the profound points & clarity he shares. Cheers from the UK 🤝🏾👍🏾
I became a enterprenour and I got trapped in a niche. It took me some years to move to next big things. Now I realize that I better to understand in a more variant fronts.
what area are you working in? i have the feeling i am not interesting to other businesses if i am not the best option (specialist) - companies hire for defined tasks so i dont know how being a generalist helps there as it implies that you might not be good enough for this certain task, but great at multiple things.
Your video gives some great perspective to think about and digest. Niche down until it hurts has never been a strategy that sat right with me. It just feels wrong, like wearing an ill-fitting suit. Ended up making a lot of notes. Thanks for sharing this.
Its funny, I spent 7 years to get my dream job and Im 6 years in and my soul has been crushed. Never thought at almost 40 id be researching how to become a creator but Im tired of being an employee😂
acknowledgement is the first step. I worked for an arts organization for over 10 years. I got the dream position I’d always wanted & felt trapped soon afterwards. the structure was too rigid & I had outgrown the toxic work culture. I resigned in 2022 which provided ample time to explore other interests. surprisingly, I’ve been able to secure funding for the majority of my creative projects while I figure out my next career move. it’s had its trying moments, but I’ve never felt more exhilarated. you are your own niche. bet on yourself. your community awaits. you can do it!
Well this was good to hear, I've been struggling to 'niche down' because I'm very much a generalist, just learning everything and anything I need to reach the goal. Your take is pretty much the opposite of what I've been hearing, I'd felt disadvantaged by not being a specialist, now it doesn't seem so bad.
I was feeling lost and sad for most of my life because I wasn't good enough in one specific thing. I was always a girl of multiple hobbies and this video just opened my eyes. I see now it was my biggest advantage. Thank you for that Also it's worth mentioning that you can't be the best in one thing forever. Even if you are at the moment, there will always be someone who beats you sooner or later. Now I see it doesn't make sense at all.
The ability to merge multiple vectors at will for is the best feeling. To do that professionally in ways others don't is super fulfilling. Takes years of layers leaning into it, but it just gets better and better.
Thanks Dan. As a specialist in cleaning business I am now at a point where I want to explore and expand on creating avenues and online systems that meet people’s issues. So it’s so clear to hear sour message
There will be people who live better than generalists, those that make it to the end of the money game and realize it's not worth playing. Those who then turn around and do what they were born to do, the few who find their purpose will stop playing by the rules of today and help to create the game board of tomorrow.
I think what he means is that you are your own niche in this fast evolving world of content creation. I'm doing it with my own channel and it does not grow fast but the people that stick through, do it for you and you don't have to stress over sticking with one thing that has the possibility of dying down.
I am an entrepreneurial generalist. My website even says I'm a generalist. How I found your channel at this point of my game, is pure alignment and confirmation that I'm doing something right. PS, love getting your weekly letter emails. Live long and prosper.
Spot on. Good content..70% of the time until he goes tangent for online content and marketing, understand that's his business. But mostly good content. Glad I came across you. Keep up!
THANK YOU Dan. I feel like I was meant to find this video. I've been struggling my whole life with anxious thoughts that I'm too much of a jack of all trades, but master of none. Every time I get put onto a singular track like when I went to college majoring in Biology, and then Sociology, and then Environmental Studies, I always feel like I get boxed in and I can feel the immense weight of the opportunity cost crushing me more and more until I just lose interest and drift around to other things. I have a very diverse set of interests like traveling, fitness, e-Commerce, self-improvement, EDM, and politics, but never figured out how all of these connect. I've been told my whole life to just become a specialist in one thing, but I always got the feeling that the opportunity cost was too high and that there would always be someone who could outcompete me so I could never just focus on one thing. However, this video has given me a fresh perspective. You have no idea how much confidence this video has given me. 🙏
wow my first time watching your videos, eye opening. I used to think that if i graduated college and stuck with one path id be making more money but im so glad i tried multiple things after graduating. I learned so much and its been helpful on my journey
I’m sure you covered this but in one of your other videos you said the niche should be about you. Meaning it will cover all interests you have. That way if your interests change you won’t lose so much of your supporters because they are there to support you and not one thing that you do. It’s also a good way for endless content that’s not repetitive.
This makes me happy because I am an artist who will happily do a commission for a person in the style they want, I am not precious I just want them to be happy and I write poetry and children’s stories and illustrate them and was wondering if I had too many interests but not enough mastery in one. I wasn’t able to follow my career passions until now but they make me so happy I would like to share them online and see if I can build up an interested audience.
Wow this came at the perfect time. Ive been battling wether to niche down or just make myself my niche since im a very multidimensional person with multiple interests. I think this helped, thank you. Thats why im a khameleon. And ill let it reflect in my content.
Great advice Dan just what I needed to hear this morning. I have been struggling with trying to pick a niche out of so many passions I have. I feel just picking one would not be genuine thanks again.💯
Don't you put out content in the niche of online business solopreneur? Is this because you started out as a generalist talking about many topics and you've niched down now that you have a large audience? Honest questions.
I love the concept you share and actually resonate so much 💡 I've always thought it was stupid (ex) to have so much business skill and no finance and investing skills to keep and grow the profits. A lot of relationships and no money is fool too... whatever combo.. I feel I'm really good at most things as I've done it all for so long, but when it comes to SOCIAL MEDIA, it feels like unless you niche down, you don't make it. I had a trading yt channel, and since I changed topic 2 years ago I've only trended down. I'm having 400 views out of 400.000 subscribers 😂😂 I'm sticking to my plan, and I'll keep sharing bitcoin, relationships, health, productivity or whatever the f I want, but I know it isn't working for now........
I enjoy quite a few hobbies and im currently trying to turn at least some of it into an income source. No sales yet, but, if i keep at it, its bound to happen.
@@bryanpratt5850 Everything in life are politics if you fast enough to know, from influencers to corporations. Jordan Peterson have once said about this thing and many experts do. All great leaders never fight fair from Genghis Khan to Mahatma Gandhi and even now you just didn't know it.
So many people feel ashamed of knowing many things but not fully being expert in one, yet precisely generalist is the kind of people who can zoom out of a domain and find true solutions and systems. The future is for generalists.
I think that a mix of the both things (being a specialist or a generalist) is to specialize in more than one thing, besides maybe have some knowledge in other areas.
Koe community - I’d appreciate your thoughts… I’m a 10 year professional artist (murals, sculptures, canvases) BUT I’m now seeing my limitations with leverage that Dan talks about. So, I’m considering a course correction. I have been mostly just surviving, biz wise. I have a decent following on IG but worry that talking about a mid-life change would not resonate with my fans, damage my current brand, or potentially alienate the community I’ve built up. What I’m considering is sharing my course correct, mid-life, father of 2, climbing out of a debt hole. What I’m learning, doing, goals, tactics. Building and sharing in real time. What should I do?
hey dan thank you for this content. I was struggling with being stuck in the same thought and same mindset for 3 years. No expert gives advice considering what the other person is going through and their internal problems. You really put your finger on the wound and came up with rational solutions to treat it. I have a question for you on this very subject: How long do you expect to spend on a skill set or to understand whether you will continue in a field of work? How persistent should a person be on an idea?
I have never understood the need to niche down. It doesn't seem natural to me personally and also quite boring. I prefer to learn a multitude of skills and then use the interchangeably or in combination (which I prefer), giving you a much better chance of creating something unique.
Most businesses tell you to niche down, especially more traditional ones and that’s how it’s always been. But I’ve always had this contrarian idea like Dan Koe, you’re uniquely you so your content will represent you, so whoever is interested in your content is your niche. That’s all. But’s one important thing: pay attention to what type of content you produce and how you do it. It should be within the majority’s consciousness or interests. For example philosophy is something most people don’t like, so to get people interested in it will be much harder than, say, making content about celebrities or whatever’s trendy that attracts millions of people.
Thanks for a great video full of solid information, I have been trying to find my niche, but couldn’t pick one as I have such a varied set of skills and experience. Your video is a wake up call! My leverage is my unique mix of skills! Thank you
i have multiple interests like content creation, web designing, running, exercising, copywriting, writing, gaming content creation, affiliate marketing, blogging, designing, social media marketing, digital marketing, teaching, learning, language learning, video editing, youtube automation, SAAS, I love to document, and teaching content but I can't find clarity.
Thanks for the Video Dan! The greatest blessing of our time is to be able to educate a dream audience of people at a very low cost compared to 50 years ago. Also serendipity and ability to connect with your most value like minded Creators. We should be greateful. However the digital noise and lack of workouts overwhelms people not to mention common creator starting common traps. For me the greatest challenge right now is to build my audience whilst not having a active income (suffering since 19+ months now) along with religious restriction of not earning thru Ads. But I have Faith Allaah Will guide me to halal ways, good HT clients and noble people to get thru this most challenging time of my life! So الحمدلله على كل حال
Whatever I'm doing with SGDCTVDUBAI is not only to challenge myself from my comfort zone(live up to my highest potential)but also serve 2B people's needs, 77M Youth in particular (Non Tech Savy or Poor Weak but talented and determined Creative Artists) including my own family, kids (as a young single father) to leave an infinitely beneficial legacy!
I've been a generalist for most of my design career, and been trying to build a specialist business, but have constantly hit a roadblock that is "WTF, do I really want to be churning out just one thing?" -- this goes against my creative nature.
I appreciate Dan championing another way. This resonates with me quite a lot.
Andrew Kirby just released a video on the importance of niching to the point it feels uncomfortable. Crazy how two people I like so much can produce the opposite video at nearly same time.
I know other creators wit opposite philosophies that are successful.
You have to decide if there is an ulterior motive behind the recommendations.
And you have to decide which path might be the right for you.
Eh, I agree with Dan. You, individually, are the best niche. So in a sense, it is super specific, because the niche is the unique combo of things that make up you.
@@wavestation999 And with the widespread access of information people buy from people they like, respect, relate to or aspire to be.
And people pay for curation, structure or implementation.
People are different. I personally like seeing other sides of a creator rather than one niche all the time. It makes it human and over time doesn’t get so boring. But not over doing
I think its a sign that there isnt one right answer. For one creator they got success from niching. For Dan, the opposite.
Out perception of “truth” is based on our life experience, which as an individual only makes up a fraction of reality as a whole.
So you get to choose and see for yourself what truly is the best way to be successful, and its going to uniquely be what works for you. How fun. I am excited for you and wish you the best. 👍
This is worth those 5k- 10k coaching programs & way better, as it is up-to-date and accurate. Big kudos. Wow.
You sound like you love burning money
Coaching is not only getting bunch of information. Coaching is a experience of transformation.
Right on!
@@rayyanytpersonalWtf does that even mean?
Dan Koe is my favorite parasocial relationship by far.
Same
Cool.
When I subjected myself to one niche (editing) I felt lost.
I knew it wasn't me because I liked writing/talking about my interests & curiosities.
Such as:
audio engineering
content creation
fatherhood
writing
sports
music
art
If you niche down, you might get views from search- but you might not build a community. For example, I subscribe to a travel channel about a particular country. But I have to skip watching- I don’t want to watch a 20 minute video every day about yet another beach and there is no community or discussion in the comments.
Also being a artistic soul myself I know that you have to open up your mind and pursue a lot of different ideas and not feel trapped or under pressure or you will never get into a flow state. The enemy of creation is putting yourself under pressure to be better than anyone else. Now you’re not having fun, you are watching your back. If you are a generalist you can specialise in a few things without having to be the best in everything and inevitably your interests will show your personality and that’s what makes you unique and interesting
Well said
"The world's best niche is you". -
Dan Koe
Gary V just said something very similar
This is some of the most valuable information in the information revolution. I have actually heard of these ideas back in november of 2023 and have been spending a lot of my time creating this channel that I'm commenting from, the videos, and creating an audiobook recording in spanish to improve my language skills.
I never liked the idea of being boxed into one thing. In fact, I've always hated it. I don't want to be known for doing X thing, I want to be known for who I am (which I guess can vary depending on environment and circumstance). I've always been a generalist, and I have a ton of interests. With where I am in my life, I can truly begin building what I truly want and I hope that the audience grows with me because everything is changing, from social dynamics between men and women, to the economy, to even Ai and technology.
It's time for a radical shift, and we can all make it happen. Cheers.
This video speaks to me and my soul.. Hence my channel name. I hate the niche down advice, its not me, it stifles my curiosity. I rather learn a little about a lot, of whatever I find interesting. Which can change often and as my mind wanders.. Thank you for this video!
Renaissance Man definition-
A man with extraordinarily broad and comprehensive knowledge.
I've been referred to as this because I've done so many things. I think I just keep reaching out to just get as much as I can in knowledge and satisfaction. The thrill of the hunt is powerful to fuel the human experience.
Entrepreneurs should leverage 'idea stacking' where you combine multiple interests to create a unique value proposition, which is often less saturated and can lead to higher engagement. Always focus on solving specific problems for your audience, which builds trust and authority faster.
Holy cow this could not be more true. I realized this by accident, working to the top of my profession by leveraging multiple skill sets I am highly sought after at this point in my career. I work at a print shop and do all production solo for multiple shops within my region, while also doing graphic design and content creation. I’m also a photographer and I made a photobook which made me realize I could step away from my career a little bit to focus more on becoming a generalist. As cool as my jobs are (one of my print shops specializes in decals and paint masks for commercial airlines), I am still starved for more diversity. I refuse to spend each weekday in the same office or locked down to a ‘full time’ position ever again. What an awesome video, this really hits
Great message. I am a mediocre generalist but i like it that way. Electrical engineer by training, software engineer by trade, yet I like philosophy, have read Sartre, Camus, Dostoevsky, Tolstoy etc. Know lots of history and current affairs. Not too religious but have read enough of the Bible to understand the message of Christianity. Have listen to a number of buddhist dhama talks. Speak 4 languages and do interpreting on the side. Have a wife. And kids. Not too balanced but i cant just be in any niche.
"If you don't create a goal, one will be assigned to you". Good stuff
The worst part about self improvement books or videos is that they often hold you back because you spend all of reading or watching when all you really nees to do is use your time on doing what you already know you need to do and quit with the excuses. Eat well and exercise as your body allows.
We don’t need more content, we need to return to real human interaction.
This. I click away from “content” and toward blogs with real people who aren’t constantly peddling BetterHelp and their VPN. Internal commercials- I immediately skip.
10:50 is something I would love to see a more in depth video on. It’s so important and for perfectionists, creatives and really anyone who gets stuck in the learning process. It’s always a great reminder to just start. I know you’ve talked about this before but it never hurts to remind.
Agreed. This part really caught my attention. I'm working on a new writing project, and I've realised I have been spending way too long on research, planning, and brushing up on creative writing skills, than actually writing!
@@dee764 I totally get it. I do the same, I think because I have failed before and don’t want to make the same mistakes and then I find myself overthinking it and then the project never gets done. It’s a rough cycle to break
🌺Thank you for this Dan. I knew niching down wasn’t for everyone. I’ve always believed you can have one central theme to your brand and keep expanding with different ideas. This also helps you scale when you’re ready. It also helps you prevent burnout because you aren’t just doing the same topic or niche all the time.
Generalists rise up!!🔥You really are the whole niche. The only time you want to "niche-down" is when you have an idea to Productize. So go be ALL you can be all at once and stop trying to be one thing. You are a multi-passionate creative and that is FANTASTICCCC! Can I get a Yessss!🔥🔥🔥
Couldn’t agree more ! Love what your doing with your content btw !!!
Eva you here. . .oh my.
❤❤❤❤❤❤
Thank you. your comment answered my question.
Rising Up! 🌐13:45 Acquiring skills is important, but actively working towards a goal and gaining experience through failure is more valuable, leading to new paths and opportunities in creating a product to sell based on your interests to earn a living on the internet.
Yeees!
You have great energy in your videos, keep going 😊
There’s a great quote in Dune about being generalist vs specialist
This vid is great! I struggled with singularity and taking off as a generalist. I love creating. Made music, a good company, an education company, a trader, and have kids books on Amazon. I just need to focus.
I grew up as a neuro-divergent when that was not even a thing, and therefore struggled immensely throughout my 20s and 30s. Finally i accepted that i had many different passions and wanted to work in different fields. Being a generalist and accoetinh it - even now in the society i am surrouhded in where the majority are a slave to the system , has been liberating. I thank you for these videos because they are so inspiring and help me on my path to my own growth and financial freedom!
I have several passions - music, broadcasting, gaming - and I've always thought I MUST choose ONE. And if I did say, choose music, I had to wholeheartedly go with it and focus only on that, and if I didn't it proves I really didn't want it. Now this helps me to think differently.
"Social media is just real life without barriers"
The human body is a generalist having specialized cells in each system to get the work done, the funny part is those cells gets replaced in a cyclical manner. Thank you. My favorite youtube channel from now on. I am a singer song writer and I think this knowledge is gonna help me tremendously.
Dan Teachings have travelled with me every where in my car - He’s my mobile personal coach, and I appreciate the profound points & clarity he shares. Cheers from the UK 🤝🏾👍🏾
I became a enterprenour and I got trapped in a niche. It took me some years to move to next big things. Now I realize that I better to understand in a more variant fronts.
what area are you working in? i have the feeling i am not interesting to other businesses if i am not the best option (specialist) - companies hire for defined tasks so i dont know how being a generalist helps there as it implies that you might not be good enough for this certain task, but great at multiple things.
@@noisehead I'm in the software developed sector. If you are not interested in other business, it means you already found what you wanna do.
@@ReginaldoKono no i rather meant i am not interesting rather than interested :) as a generalist
@@noisehead Got it!
Your video gives some great perspective to think about and digest. Niche down until it hurts has never been a strategy that sat right with me. It just feels wrong, like wearing an ill-fitting suit. Ended up making a lot of notes. Thanks for sharing this.
Its funny, I spent 7 years to get my dream job and Im 6 years in and my soul has been crushed. Never thought at almost 40 id be researching how to become a creator but Im tired of being an employee😂
acknowledgement is the first step.
I worked for an arts organization for over 10 years. I got the dream position I’d always wanted & felt trapped soon afterwards. the structure was too rigid & I had outgrown the toxic work culture. I resigned in 2022 which provided ample time to explore other interests. surprisingly, I’ve been able to secure funding for the majority of my creative projects while I figure out my next career move. it’s had its trying moments, but I’ve never felt more exhilarated.
you are your own niche. bet on yourself. your community awaits. you can do it!
Best wishes, Burrito.
What a wonderful feeling to get presuppositions validated by someone with experience
Well this was good to hear, I've been struggling to 'niche down' because I'm very much a generalist, just learning everything and anything I need to reach the goal. Your take is pretty much the opposite of what I've been hearing, I'd felt disadvantaged by not being a specialist, now it doesn't seem so bad.
I was feeling lost and sad for most of my life because I wasn't good enough in one specific thing. I was always a girl of multiple hobbies and this video just opened my eyes. I see now it was my biggest advantage. Thank you for that
Also it's worth mentioning that you can't be the best in one thing forever. Even if you are at the moment, there will always be someone who beats you sooner or later. Now I see it doesn't make sense at all.
The ability to merge multiple vectors at will for is the best feeling. To do that professionally in ways others don't is super fulfilling. Takes years of layers leaning into it, but it just gets better and better.
Thanks Dan. As a specialist in cleaning business I am now at a point where I want to explore and expand on creating avenues and online systems that meet people’s issues.
So it’s so clear to hear sour message
I’ve been in the tutorial hell haha and now I’ve skill stacked. Thank you for creating these videos, I appreciate your time.
🙏 Dan you’re the only person I listen to at LESS than normal speed.
lol - the info is so concentrated
There will be people who live better than generalists, those that make it to the end of the money game and realize it's not worth playing. Those who then turn around and do what they were born to do, the few who find their purpose will stop playing by the rules of today and help to create the game board of tomorrow.
I think what he means is that you are your own niche in this fast evolving world of content creation. I'm doing it with my own channel and it does not grow fast but the people that stick through, do it for you and you don't have to stress over sticking with one thing that has the possibility of dying down.
I am an entrepreneurial generalist. My website even says I'm a generalist. How I found your channel at this point of my game, is pure alignment and confirmation that I'm doing something right. PS, love getting your weekly letter emails. Live long and prosper.
Dan, this in itself is already a course. A total gem. Definitely a great use of my 30 minutes today. Thanks!!!
Spot on. Good content..70% of the time until he goes tangent for online content and marketing, understand that's his business. But mostly good content. Glad I came across you. Keep up!
THANK YOU Dan. I feel like I was meant to find this video. I've been struggling my whole life with anxious thoughts that I'm too much of a jack of all trades, but master of none. Every time I get put onto a singular track like when I went to college majoring in Biology, and then Sociology, and then Environmental Studies, I always feel like I get boxed in and I can feel the immense weight of the opportunity cost crushing me more and more until I just lose interest and drift around to other things. I have a very diverse set of interests like traveling, fitness, e-Commerce, self-improvement, EDM, and politics, but never figured out how all of these connect. I've been told my whole life to just become a specialist in one thing, but I always got the feeling that the opportunity cost was too high and that there would always be someone who could outcompete me so I could never just focus on one thing. However, this video has given me a fresh perspective. You have no idea how much confidence this video has given me. 🙏
wow my first time watching your videos, eye opening. I used to think that if i graduated college and stuck with one path id be making more money but im so glad i tried multiple things after graduating. I learned so much and its been helpful on my journey
So finely articulated. Thank you for this masterpiece. Truth has been dropped!
Thank you for the wisdom, Dan
Thank you for bringing out whats in my mind for years
What makes one person a success may be completely different that makes another person success. I am a generalist.
Listening to this and working and this man said “if you don’t have a goal of your own you will be assigned one” BARS!
I’m sure you covered this but in one of your other videos you said the niche should be about you. Meaning it will cover all interests you have. That way if your interests change you won’t lose so much of your supporters because they are there to support you and not one thing that you do. It’s also a good way for endless content that’s not repetitive.
This makes me happy because I am an artist who will happily do a commission for a person in the style they want, I am not precious I just want them to be happy and I write poetry and children’s stories and illustrate them and was wondering if I had too many interests but not enough mastery in one. I wasn’t able to follow my career passions until now but they make me so happy I would like to share them online and see if I can build up an interested audience.
Thank you Dan for your wisdom
The best video ever, thank you so much
GO TEAM GENERALISTS ✊🏻
Mad value fr, preciate you Dan
I love the way u deep dive into a subject and help us built such a strong foundation
I'm wondering if the generalists build audiences (in numbers) and the specialists can more easily build communities (?).
this is a gem 💎
No it’s not be a specialist … your a jackass of all trades
Wow this came at the perfect time. Ive been battling wether to niche down or just make myself my niche since im a very multidimensional person with multiple interests. I think this helped, thank you. Thats why im a khameleon. And ill let it reflect in my content.
Great advice Dan just what I needed to hear this morning. I have been struggling with trying to pick a niche out of so many passions I have. I feel just picking one would not be genuine thanks again.💯
Don't you put out content in the niche of online business solopreneur?
Is this because you started out as a generalist talking about many topics and you've niched down now that you have a large audience?
Honest questions.
Business isn't really a niche. It's a broad topic.
SEO is a niche, Google Ads is a niche.
Audience-First Business Model is where Generalists thrive.
My question exactly.
I love the concept you share and actually resonate so much 💡
I've always thought it was stupid (ex) to have so much business skill and no finance and investing skills to keep and grow the profits. A lot of relationships and no money is fool too... whatever combo..
I feel I'm really good at most things as I've done it all for so long, but when it comes to SOCIAL MEDIA, it feels like unless you niche down, you don't make it.
I had a trading yt channel, and since I changed topic 2 years ago I've only trended down.
I'm having 400 views out of 400.000 subscribers 😂😂
I'm sticking to my plan, and I'll keep sharing bitcoin, relationships, health, productivity or whatever the f I want, but I know it isn't working for now........
What a great lots of content here..lots of pre-work to focus on. Thanks Dan.
I've always gone against the "niche grain"... I AM MY NICHE ❤
... now it's just a matter of gathering the courage to put ME out there.
I enjoy quite a few hobbies and im currently trying to turn at least some of it into an income source. No sales yet, but, if i keep at it, its bound to happen.
what's with all the bots...
I’m noticing that too all NPCs
It's a type of smart leverage if you knows how things work
@@chriswilfridinteresting, but it’s kinda like cheating though right?
@@bryanpratt5850 Everything in life are politics if you fast enough to know, from influencers to corporations.
Jordan Peterson have once said about this thing and many experts do.
All great leaders never fight fair from Genghis Khan to Mahatma Gandhi and even now you just didn't know it.
Needed to hear this. I am the ultimate generalist 😂
Beautiful. Thank you Dan.
I needed to see this. Maaaaaan I really did.
So many people feel ashamed of knowing many things but not fully being expert in one, yet precisely generalist is the kind of people who can zoom out of a domain and find true solutions and systems. The future is for generalists.
Finally somebody who gets it.
Content funnel:
#1 💫💫💫Personal Brand - diverse interests
#2 💫💫Platform - 3-4 themes
#3 💫Service - specific needs/niche
You nailed it down! because every internet guru tells us niche down. I always found it weird.
This video was top tier, loved it!
Keep spitting Gems!
I think that a mix of the both things (being a specialist or a generalist) is to specialize in more than one thing, besides maybe have some knowledge in other areas.
Good stuff Dan.
This content is in invaluable and I’m only 4 minutes in!
I heard being a Generalist = is like writing a love Letter and signing 'to whom it may concern'. Any thoughts about that...?
Koe community - I’d appreciate your thoughts…
I’m a 10 year professional artist (murals, sculptures, canvases) BUT I’m now seeing my limitations with leverage that Dan talks about.
So, I’m considering a course correction.
I have been mostly just surviving, biz wise. I have a decent following on IG but worry that talking about a mid-life change would not resonate with my fans, damage my current brand, or potentially alienate the community I’ve built up.
What I’m considering is sharing my course correct, mid-life, father of 2, climbing out of a debt hole. What I’m learning, doing, goals, tactics. Building and sharing in real time.
What should I do?
All top comments have only fans profile. Strange Dan, strange.
The comments are all NPCs
Ye seems like it..doesn't seem like human interactions ..AI talking to each other now 😅
hey dan thank you for this content. I was struggling with being stuck in the same thought and same mindset for 3 years. No expert gives advice considering what the other person is going through and their internal problems. You really put your finger on the wound and came up with rational solutions to treat it.
I have a question for you on this very subject: How long do you expect to spend on a skill set or to understand whether you will continue in a field of work? How persistent should a person be on an idea?
I have never understood the need to niche down. It doesn't seem natural to me personally and also quite boring. I prefer to learn a multitude of skills and then use the interchangeably or in combination (which I prefer), giving you a much better chance of creating something unique.
Most businesses tell you to niche down, especially more traditional ones and that’s how it’s always been. But I’ve always had this contrarian idea like Dan Koe, you’re uniquely you so your content will represent you, so whoever is interested in your content is your niche. That’s all.
But’s one important thing: pay attention to what type of content you produce and how you do it. It should be within the majority’s consciousness or interests.
For example philosophy is something most people don’t like, so to get people interested in it will be much harder than, say, making content about celebrities or whatever’s trendy that attracts millions of people.
spirituality + entrepreneurship = Dan Koe
Thanks for a great video full of solid information, I have been trying to find my niche, but couldn’t pick one as I have such a varied set of skills and experience. Your video is a wake up call! My leverage is my unique mix of skills! Thank you
11:33 ........ Love how he talks about tutorial hell. Lmao because I have been there. Now I learn stuff when I actually want to create something
Good info, I am definately a generalist!
7:41 Crabs in a bucket.
Dan Koe you are a gem
Thank you
People need this, the constant consumption of sheep-like behaviour is concerning.
Good stuff, thanks again!
i have multiple interests like content creation, web designing, running, exercising, copywriting, writing, gaming content creation, affiliate marketing, blogging, designing, social media marketing, digital marketing, teaching, learning, language learning, video editing, youtube automation, SAAS, I love to document, and teaching content but I can't find clarity.
I love this idea!
Tks great video ... as usual 😊
Someone who gets it.
Thanks for the Video Dan!
The greatest blessing of our time is to be able to educate a dream audience of people at a very low cost compared to 50 years ago. Also serendipity and ability to connect with your most value like minded Creators. We should be greateful. However the digital noise and lack of workouts overwhelms people not to mention common creator starting common traps.
For me the greatest challenge right now is to build my audience whilst not having a active income (suffering since 19+ months now) along with religious restriction of not earning thru Ads. But I have Faith Allaah Will guide me to halal ways, good HT clients and noble people to get thru this most challenging time of my life! So الحمدلله على كل حال
Whatever I'm doing with SGDCTVDUBAI is not only to challenge myself from my comfort zone(live up to my highest potential)but also serve 2B people's needs, 77M Youth in particular (Non Tech Savy or Poor Weak but talented and determined Creative Artists) including my own family, kids (as a young single father) to leave an infinitely beneficial legacy!
What kind of digital products u r selling dan?? Give us some idea
If you talk about Travel Fitness and Business is not good because you better talk about one ..
Yes,