We Are Winning the Fight Against DEI | An Update from Robby Starbuck
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- Опубликовано: 8 фев 2025
- Robby Starbuck updates Dr. Jordan B. Peterson on his efforts to remove DEI and woke policies from the entrepreneurial landscape. In the short three months since his last appearance on the podcast, Robby has achieved some major wins with brands like Target and Meta, but also some major pushback - Costco specifically made a public announcement to uphold DEI policies. With the world fluctuating, power changing hands, and dueling narratives in heated competition, one thing is abundantly clear: now is not the time to become complacent.
Robby Starbuck, a filmmaker and anti-communist once directed Oscar-winning actors and some of the biggest music stars in the world but seeing the threat of Marxism in America set a fire inside him due to his own Mom and grandparents fleeing communism in Cuba. He knew he had to stand up. He started his public stand by endorsing Trump in the 2015 primary. Hollywood didn’t like that very much.
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Ben and Jerry’s sales collapsing here in the UK.
Need to boycott these companies on a worldwide basis.
Cancelled Disney after Rachel Ziegler. Haven’t stepped foot into Target since the tuck bathing suits for children. I regret nothing.
Identify as non-buy-nary. :)
@ that’s fantastic!
Add Gillette for the anti-male ads selling men's razors. They will never get another dime from me.
Just so you know, Cowles had their queer agenda tech suits for children a couple years back
Do not rest on your laurels. They are masters at rebranding.
This true!!!
Spot on. Marxist activists are masters of the Motte and Bailey.
True and real
So very true. 😭
Easier to rebrand than self-reflect and improve
This is so crucial in understanding the true balance of society. As a person that is deemed "white" but actually of mixed races it always hurt me personally when asked on paper what is your ethnicity. I never understood why it should matter. It is intrusive and against my privacy. I am the fairest in my family but still more than my skin color. I should be judged by my aptitude not my skin color or sex. It is hurtful. Thank you JP.
The people claiming to be against racism never stop brining the subject up. Indeed they promote it, as many make a living out of it.
@@victorshackapopulus6078 100%, i dont know why more people dont see they create the problem and sell the solution. And business is booming... for now.
@@victorshackapopulus6078
Bringing up racism isn’t the same as promoting it just like talking about crime doesn’t mean you support crime.
Ignoring racism doesn’t make it disappear; it just allows it to continue unchecked. And let’s be real, if we’re talking about who benefits the most from diversity, equity, and inclusion (DEI) programs, it’s actually white women.
Studies have shown they gain the most in terms of hiring, promotions, and leadership opportunities, while Black and brown communities still face major barriers.
So if anything, the system still favors those who already have an advantage.
Keep fighting, just look at what is happening in the UK as a warning of what could have been 🇬🇧
Just recently I had an air filtration company send out a marketing email that was an unhinged political rant against Musk and Trump, with suggestions to start organizing against them. I think there's a small portion of the population that has been turned completely insane and we could be in for an interesting summer.
What state is that in?
@@DevonPatrick16 It was a small business in Missouri. I think it is a rogue employee that has control of their communications rather than the owners of the company themselves, but I'm still trying to verify that.
Donaldson Company by any chance?
Check to see who their top investors are.
@@coach_amy No, CleanAirKits
They're not ending their programs. They're changing the wording and moving people around. Don't ease up on the pressure over false victories.
Exactly. You don't go from promoting toddlers transitioning and gay dog toys to traditional values overnight.
Target still has DEI language all over their hiring process as of today.
@@peteschultz4868year 3 of boycotting Target; year 2 of boycotting Starbucks.
Be Regularly Informed. Don’t Gratify Enemies.
Not only that, but nothing has changed with left wingers. They're still as hateful as ever, disowning friends and family alike who might disagree with them.
The problem is embedded deep in their minds, it defines who they are and reversing this is virtually impossible. They're basically religious fanatics with no chance of other people changing their minds, and only they can choose a different ideology. It has been pervasive for two generations now, it will take two generations to undo it.
Thank you for sharing. Competency and merit must rule.
Isn't it interesting that none of the professional sports leagues have DEI policies for their athletes?
As a black man I'd be massively offended to find that I was hired because of my genetics. I'd quit. To me, these programs say that my race isn't as good, isn't as smart, talented or hard working as other races. It's disgusting and panders to the worst of human qualities: self-pity.
Kudos to Robby Starbuck for his effort and commitment to making the world a better place.
I hope there more black man would be offended thank you for opening your eyes
@@CharlesLambert137 most of them are private companies.
If you told the politicians that wrote the Civil Rights Act of 1964 would be needed to protect white men, they would think you were crazy.
😂😂😂😂😂
Are you serious dude?
Why not take a look at the numbers 🤷♂️🤦♂️
They actually did.
Part of some of the conversations were that you could not hire based on race directly.
Affirmative Action todays does not mean the same thing it did in the 60’s.
@@GimbleOnDew This is true! I have used to my advantage! I was married to Mexican women for twenty eight years High school sweetheart, when they were looking for a minority bid my wife became the owner! lol ! Now my wife is Chinese and I do the same again. lol
@@GimbleOnDew The white man is the most discriminated against today! This has been going on in the late sixties and in 78 I was told SWB could not hire me cause I was white. This needs to end!
Nah the Civil Rights Act has nothing to do with this. That's distorting things. The real culprit is DEI, Woke and this Feminist nonsense. Those 3 gotta go and we'll have order again. The Civil Rights Act never created disorder and chaos. These things, however, did.
Thanks!
Wow havent watched Peterson in a while and he has improved miles as a interviewer. I always liked him as a speaker, one of the best, but he had a BAD habit of interupting and talking over his guests frequently. My father would often tell me that a person who interupts you a lot is telling you that what he has to say is more important or interesting than what you have to say. So frequent interupters has always been a point of contention with me. I admire and respect Peterson so Im glad to see he has improved on that.
I grew up in a world where my liberal parents constantly and matter-of-factly told me to never admit I was asian/white on any standardized test or college/job application.
Even as a child I remember thinking that was the opposite of MLK’s ‘I Had a Dream’ speech which we were all taught was the golden standard for how to run society fairly.
EXCELLENT Work Robby - Thank you Jordon for supporting this guy.
God bless you both for the hard work you do to preserve civilization against the Orcs who want to destroy it!
It's not a victory, it's a change in tactics to BRIDGE.
I would be ashamed to be hired due to DEI than due to merit. I would not deserve that job. If i want a job, I have to work on the skills required to get it, no matter the cost.
What about the people that have the skills as well as the merit but somebody else gets chosen due to them being part of the club? Too many people are missing the fact that there are people who are qualified, who are not getting chosen for positions because they are of darker hues.
Yes, DEI programs benefit, mostly white women, but we cannot ignore the fact that hiring discrepancies exist with and without DEI.
@justinhumphrey1516 that is just unfortunate, and you can never know if that was the case or not. You could have any number of adequate candidates, but only one gets selected. It's up to the morals of who's hiring.
I feel sorry for minorities. They never know if they were picked for their ability or to check a box. And they know everyone is wondering that, too
Robby Starbuck is The Man! What a no nonsense guy - and an instant hero in my eyes!!!
I have been boycotting DEI companies for a few years. The boycotts by millions of people are having an impact. Some companies who are pushing DEI on us includes Target, Disney, Walmart, Costco, Nordstrom, Tractor Supply, Budweiser parent company which is Anheuser Busch. I have been boycotting all of these. 🇺🇸
As a black man I’ve never needed DEI because I’m awesome as an individual. Most of my patients are white and they love me. We needed to take measures to stop the sexualizing of kids by certain groups in retail and marketing. I’m ok with the changes being made.
I will never go back. There is no forgiveness for a neighbor trying to focus on and influence the sex of our children. Why should there be a difference when a company tries it?
I stopped buying beer because I don't know who really owns the brands.
Unfortunately, I can't seem to avoid Walmart 🤨
Look up any of these corporations top 3 investors (I already looked up Target's and Comcast's). What do you wager? VG, BR, SS . Where you see them, you see their mission in action: destruction of a moral and natural-law society.
Look up any of these corporations top 3 investors.
This is incredible, it feels like a weight is finally being lifted. Hopefully it will ripple out to us here in the UK.
How has DEI caused a weight on you? 🤔
@@PineapplePizzaBiS Lol, discrimination and prejudice IS weight.
@@JD.......... Removing efforts to minimize your weight ...in itself removes weight? 🤔 People sure have a weird way of acknowledging where their stress comes from.
It's also a weight to work with and be served by underqualified staff.
It's a weight when staff are not using working time to do actual work (which should be required in order to earn income, which is supposed to be created by the businesses actually making money via products and/or services provided to the citizens who find value in the services/products, evident by their purchases).
It's a weight when people who are very intelligent, and/or work incredibly hard, and who choose to use self-discipline and intrinsic-motivation and drive in order to advance their education/career/productivity/learning-- but are turned down because of a requirements which have absolutely nothing to do with contributing to the success of the business.
@@PineapplePizzaBiS DEI only survives if there is discrimination at hand. Therefore it creates it, in order to persist. I hope you come to figure that out soon. It IS discrimination under a different name.
Thank you, Jordan and Robby. Canada could stand to benefit from some corrective action as well. Too many unqualified people in the workplace because the DEI quota system. The worst offender is our government.
Trump made some comments about DEI workers at the airport. Mr. Van Jones from CNN called it appalling. Now, imagine an airline called DEI Airlines, only staffed with DEI and offering cheaper fares. Would Mr. Jones confidently book a ticket and fly off into the sunset?
Yup and have some 22 year old girl with no life or real flight experience be in charge of flying the planes. Just because she's a female and it isn't fair that the highly qualified individual get the job because his knowledge and expertise has been oppressing those who never had it to begin with.
He end though, knowing he supported DEI to the bitter end only to DIE. 🤣🤣🤣🤣
@@Optim40so only white men should have jobs now? You sound like someone educated in a red state.
Are you saying that - not that it should - but if an airline did only hire black pilots (hypothetically speaking), that airline would have more crashes than one that didn't?
That's a pretty crazy statement. You could hire all black pilots and still have all great pilots. There are millions of black people in the U.S., not like 2,000.
Or do you think black pilots are more likely to crash than white pilots?
@@kumaranvij You're twisting the words - as usual - DEI = DIDN'T EARN IT. if you get a job based on ANYTHING OTHER THAN YOUR EXPERIENCE BEING MORE THAN THE OTHER APPLICANTS, then you should not get that job. FOR EVERY JON IT SHOULD BE "WHO IS THE BEST QUALIFIED FROM THE PEOPLE WHO APPLIED AND I DON'T CARE IF THEY HAVE 2 HEADS AND ARE GREEN. Tell me, if you had a child and they got injured in a car crash who do you want to save thier life? A DEI hire or the BEST SURGEON THEY HAVE?
The most important one to quench is the "ESG target" required by large financiers like Blackrock and Vanguard. It's this policy that has deeply poisoned entertainment, notably film and TV, and lately spilling over into gaming as well. Those are actual shots fired at our culture.
I kept trying to say this (about the investors) but my posts wouldn't get posted. State Street as well. Look at every company which is trying to socially engineer, look at their top 3 investors. Every time.
Thanks, Mr. Peterson, for giving Robie Starbuck a platform. He's doing a great job trying to bring some sanity back into the world.
Something needs to be done about Barnes & Noble, GED program The College Board, Kohl’s 😿😿.
DEI is like a huge cruiser: it will take some time for the cultural direction to properly shift direction
I've had a Chase Business account for close to 2 years now - closing that account along with the credit card this week and transferring my money to a credit union. I implore everyone else do the same.
Be careful which credit Union you go with...the credit union i have belonged to since 1973 has been taken over by out of staters and just about ruined by their new policies.
It's completely irrelevant to this topic, but I just want to thank you, jordan. I had depression 10 years ago. I think i had to collapse my ego to live. Now I realised I had covert narcissism, un diagnosed. I think you gave me the strength to look within. Can a narcissist ever grow up and move on. I think I have. Stay strong, jordan. I love you so much
I believe in you, Michael.
Target is most likely going to just rename its dei program. It’s too entrenched in the company culture.
Oh for sure. LOL. Isn't that the only reason Target exists?
Possibly.... However if they get the people out that was hired through the DEI program maybe they will be able to change, after all dumb ideas come from people who are in positions they don't belong in and aren't or don't know how to look at the big picture
Most of their employees are for this sort of thing. Even before the government (CIA?) created DIE thing, Target was already being this.
Thank goodness
I have so much admiration and respect for Robby Starbuck.
Robby please go after Costco. And thank you for your dedicated work ...its so right and brilliant too.
Thanks for keeping attention on this issue, there are still way too many people who say that it's not happening.
Although the DEI brigade will probably simply rebrand it with a new acronym, the fact remains that we consumers can boycott all those companies embracing these policies. If enough customers do this, then companies will change their ways eventually. Good to hear that Robby Starbuck is at least getting somewhere with several major companies. President Trump doesn't like DEI either, so perhaps the pendulum is swinging the right direction at last.
I have a civilian job in a Police station in Norfolk in the UK. There is a massive DEI statement on the main wall here.
That's because the ones who made it are not actual police, but only identity as such. 😂
Great suit Mr Peterson, thank you for showing our boys & men how to exude self respect & dignity.
Ty for all you both are doing ❤️
I haven't been to Target since I personally experienced the LGBTQ+++ promotions (Not a straight white man promotions).
Seeing a massive guy strutting into the ladies room at Target did it for me.
what about now, when winds are turning?
I have ended my Costco membership!!!! They needed to end DEI!!!!
Im not renewing neither literally fuxk em
Help me understand why they need to end DEI? I don't know the ins and outs of it, but I assume, based on your decision to cancel your Costco membership, that you have taken the time to understand it and because of it, you are making informed decisions.
@@user-tk3iq7bx5pit’s racist. Are you not paying attention to the video?
@Livesoutdoors-c2v I heard what the one man was saying but help me understand how it's racist. I'm here to learn, so enlighten me.
@@Livesoutdoors-c2vit’s not racist, I watched the drivel video.
Very Articulate and well presented 👍
“Didn’t Earn It” has changed to “Discipline Excellence and Intellegence”
Costco needs to wake up from their wokeness
would you stop shopping there because of the value conflict? Curious
I already did.
Costco outperforms their peers, they should keep doing exactly what they are doing. They are based in Seattle, they will be happy to fight your red hat silliness.
@@josephwheeler1don’t let the door slam you on the way out. Buh bye
They have sliding doors.
Tractor Supply lost my business for 2 years. I still only rarely go there.
There needs to be a place to report businesses who are more committed to DEI than ever and have committed to do it anyway and these are big companies .
The spirit of DEI is still very much alive in BRIDGE.
Thanks Jordan. From Canada 🇨🇦 and I get this crap at work constantly. Forced on you. Holidays for these people. Shirts to support whatever. Gender neutral washrooms. Faith rooms. But when it comes to Christian holidays. There is no merry Christmas. It's happy holidays. Apparently my religion has become a sin in my oun country.
DEI in private companies doesn't worry me as much as DEI in public institutions. One can boycott Target or Walmart but I can't stop paying taxes if my taxes are used to transition prisoners in jails. I have to send my kid to a school that has drag story time in the library. It's taken over a decade to get rid of a Prime Minister that chose his cabinet on sex, rather that competency.
A horror show
Great job, Robby!
THANK YOU, Mr. Starbuck, for exposing the rot. Thank you for being so courageous and researching so diligently (including those who merely change titles but not wicked underlying culture) those governments and companies which undermine rights and decency.
I too am very careful who my dollars support - and those I never will.
To think that my greatest barriers to becoming reemployed are race and gender. Not my job experience.
Yeah, us White men have the odds against us!
Hard for me to believe it was happening to myself also but after more than 5 years of this stuff I'm right there with you.
Lets see some victories! Finally.
Getting rid of DEI is important. Also CRITICAL is making it CLEAR that that does not mean that the discrimination of the past will be allowed to resurface. This 2nd message is equally important to reassure everyone that we favor EQUAL OPPORTUNITY for all.
Omg! I just noticed Mr. Peterson looks amazing 🤩 so handsome 😃 And Thank you todays show as well, i enjoyed it thoroughly
Thank you, Jordan. It is so important to have someone who is willing to take the time to explain what is going on and the steps being taken to bring back a more common sense system, merit based that leaves out race, ethnicity and the plethora of other DEI required practices. It's too late for it to directly benefit me, but it will be great for everyone to know that they can move forward through life without having to worry about these kinds of discriminatory practices.
I think its safe to say Trump has turned into the Terminator on this issue
A few purposes for this happening: To get normally "minimal-government" type citizens to beg for big government to save the day. To keep independent, freedom-minded folks convinced that they can go back to sleep. To develop trust in big government by people who normally wouldn't. To keep people divided and bickering. The same government which tyrannically forced DIE (not a typo) is coming to the rescue (using the same tyrannical methods they used to create it in the first place, nonetheless)--old psychological tactic. And as always, it's yet another red herring: don't look at the other evil that government/useful idiots et al, are doing.
Robbie and Co are incredible at this!!!
they do noy know what they are doing
Keep up the good work!
For Venezuelan people it would mean a lot to see Maria Corina Machado on Jordan Peterson’s podcast. She has done several podcasts, and she would certainly do this one. Venezuelans are going through horrible times and it would be very important for the world to see that conversation.
Thrilled to bits to see this update. Mr. Starbuck is doing the Lord’s work. Cannot wait for the full podcast. And dearest Dr. Peterson, it is so nice to see the return of the beard.
The importance of his work is more than what is realized, it actually can affect the entire society.
Thank you Robbie.
All that a shift like this demonstrates is that corporations are merely beholden to what will theoretically serve the business best, and that includes what's signaled by the branding. I think it's fine if DEI policies are scrapped, but let's not kid ourselves that this means these corporations are now being more "honest." These things have always been marketing strategies designed to give the illusion of solidarity.
I just got an update on my company health insurance policy. I evidently now have $15000 lifetime coverage for gender affirming care. That’s more than 3 times my lifetime coverage for prescription glasses. Thank????
This is exactly why companies shouldn't be driven by profit and fear to justify doing the worst and easiest and greasiest things they possibly can that affect as many people as possible as quietly as possible. I remember Target Canada. Target is incompetence.
As someone who banks with Chase I am very interested in how they handle this and soon. I have put off moving to another bank since it's such a hassle, but I can't deal with the extent of their DEI efforts.
I'm so grateful to get an update. Joined Starbuck's mailing list. Thanks for the video
I’ve started to have unsettling daydreams about nuclear destruction. If there’s one thing I’ve noticed about the right, it’s how quickly things can escalate-going from calm to crisis in the blink of an eye. It genuinely frightens me to think about what might come next. I try to stay hopeful, drawing strength from the movement around Trump’s coalition, but some nights I feel like Jesus in Gethsemane, fully aware of the storm on the horizon.
I hope I’m just being paranoid. A crazy fool. But so far, many of the things I’ve imagined-those scenarios that once felt distant-have actually come to pass. And now, that sense of inevitability feels closer than ever. I pray that I’m wrong, that none of it comes to fruition, and that, if the worst should come, God will have mercy on us all.
I guess to say anything about the future is somewhat foolhardy.. in retrospect.
From looking behind us, there's a trend, and it's called theory of total war, also known as a major power conflict. On average, for the last half a millenia of tracking, it's happened on average every 50 years. Napoleoic wars were an outlier, due to it being such a jump in terrible scope, that the powers that became stalled the next large conflict for 100 years - WW1. Unprecedented peace brought on by a respect for death.
Today however, we're about 75 years since the last one. People grow old. They die. Forget the horrors of war. Young people are naive, just like they were at the start of ww1. The most dangerous kind.
Since ancient times, on average, the % military spending of a budget decrease. Conversely, the death toll increase.
It's not a particular person or group. It's humanity as a whole. I think everyone are responsible. The operative word is everyone.
Thank you 😊
God bless Robby Starbuck
Doing the Lord's work x
We can’t fix stupid, but we can address the results. Thank you both for fighting the good fight. The days of “Didn’t Earn It” need to be history. History we never forget so as to not repeat the lame crap.
Remember seing the transflag on the us embassy in Berlin...made me feel sick and angry. I expect thats in the past now.
President Trump signed an Executive Order that the US embassies can ONLY fly the US flag, no others.
I came to this video for the topic, I came to the comments to say Dr. Peterson's outfit is 🔥
Fantastic! 🇺🇲
Fantastic work!
❤ this video ‼️thank you for sharing it. ((Jordan B Peterson)) I ❤ your suit 😊 About 2 years ago I did complain to Target about their DEI policy. They did respond and I felt they did take my complaint seriously. 👍🏻
🔥🔥
Please do Canada’s descent into DEI
Thanks Robby!
Thank you RS, and JP for your role in helping end this divisive wokeness! How anyone thought that another form of racism was some sort of solution is mind boggling! The irony is that hiring based purely on Merit is by definition sound on any discriminatory lens, as well as ethical principles.
Worked for Target for twenty years. They suck!
Hell ya love Peterson podcasts
My son is on the spectrum but highly functional. He's also happens to be a six foot two white male. He worked at Target and would come home from work upset about all their DEI posters in the break room. One time, they even covered up a poster for Autism month. When he pointed out to one of the employees that the DEI poster she was putting up wasn't even factually true, it led to him being fired. The state found that they illegally fired him and owed him workman's comp. Needless to say, I never shoped at Target again.
Well done gentlemen.
What about Comcast? They’re not backing down! They’re doubling down on DEI
I looked up Comcast's top 3 investors. Just as I thought. V, BR, SS Where you see them, you see their mission: destruction of a moral and natural-law society.
I stopped using Comcast almost 10 years ago.
Did you look up who their top investors are? By the way, what do you use comcast for? TV? Internet? Cell phone?
@@coach_amy I was a former employee
@ VanGuard Group Inc., BlackRock Inc., State Street Corp, Capital World Investors, FMR LLC
I worked at Target. They will never, ever change. The employees are super woke. It is their culture.This is all window dressing for Target’s falling sales.
I was railroaded by affirmative action over ten years ago. What can I do now?
I haven't been happy with Costco for a while, but I did still go on occasion. I'm officially done now. No more Costco.
Dei needs to end!!!!
Right, don’t hire old folks like you.
@@qaraleom144mm Or morons like you, this is what we are trying to stop!
@@qaraleom144mm
Hes already "got his" thats why he doesn't think about things thoroughly
Cant tell the white liberal women that lol
@qaraleom144mm exactly, no one should be hired for any immutable characteristic, including age. the best should be selected
Now Robby needs to study up of BRIDGE so that when companies lie about dropping DIE, he can continue to point out their racism they're hiding within BRIDGE.
Question?
Is Dr. Peterson going to interview EDWARD SNOWDEN?
China Uncensored reported a while ago that Costco's cargo ship was decorated with CCP flag and CCP members on board were having regular CCP member meetings on the ship. Truly stunning.
Jordan I’m a bit shocked that they are talking about this now.
Back in the days like 40 years ago I was told to my face that I can’t apply for financial aid or scholarships for college because I am not a minority.
I was shy back then and wanted to be respectful toward a woman working in New Jersey High School office .
So I kindly asked her if she could check out my status as a Eastern European emigrant in this category. She looked at me and said no.. you’re not black or Hispanic. I was discriminated and accepted this fact, but never forgot. I told that story to many people, but they were not surprised… because this was going on as long as I remember.
Well done, and keep up the good work! Please come and do this in Canada too. We need this nonsense completely removed from both the public and private sectors.
This is that guy who doesn’t realize that DEI is simply being renamed but thinks it’s going away and claims victory.
DEI dies... Then is replaced by the exact same thing, with different language...
This is my favorite suit that I’ve seen you wear. The light blue shirt underneath is a really good color on you.
Closing my Chase account Monday.
Ty well done! I'm so happy that someone addressed this situation. It was really an abomination ! So ty again!
Thank you. Thank you, and thank you. God bless and protect the men, and women who speak truth, defend the truth, and promotes the truth.
All the lies, falsehoods, deceit, darkness comes straight from satan and his demons who hate humanity because we are made in the image and likeness of God.
VIVA CRISTO REY.
There's been a palpable cultural shift back to normalcy now that Trump is back in office. All the CEOs who felt pressured to impose DEI mandates are now cozying up to Trump knowing that consumers are fed up with this moral grandstanding.
Target is surprising, since they're based in Minneapolis. I used to live in the Twin Cities, it's a progressive prison.
Peterson once said that a society that swings to one side like the left for a time, will usually course correct and swing the other way… before correcting somewhere in the middle.
FYI - America is currently swinging back hard and it’s so clearly over doing it, that it’s the most blatant move to extremism we’ve seen outside of a socialist country.
I’m just waiting for a Horse to be given the role of Senator at this point.