Helping a Private Equity-backed Company Better Serve Veterinarians with Salesforce

In this video, FSM Project Leader Hillary Elmore chats with Amy Jackson, Director of Project Management at Blue River PetCare. Blue River is a private equity-backed firm that works with over 190 veterinarians in 35 states to help them improve their business processes and serve their customers better, leveraging Salesforce to do so. FSM worked with Blue River to professionalize their processes, streamline operations, and surface key data to enable their business to scale effectively.