Surge pricing a growing part of the consumer experience

Last week, a firestorm erupted after reports that Wendy's was planning on testing out dynamic pricing at restaurants in the United States.
Some responded to the report with concern and anger, that dynamic pricing was another term for "surge pricing" - something that companies like uber use to alter prices based on supply and demand. Wendy's CEO Kirk Tanner later clarified that the burger company will not be implementing surge pricing. But it certainly got a lot of people talking about the practice.
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[@TheBHAitken]

Surge pricing ensures that the restaurant will now be only visited by the rich. Living on a budget I have to KNOW the price of the food long before I make an order, so with no way of maintaining a budget I will have to avoid Wendy's if I want to ensure that I will have enough money for the meal. I don't know exactly what Wendy's was thinking, but they have just excluded every paying customer that operates on a budget and that turns out to be most of the North American population.

[@Justin-uc8sc]

Go ahead and do it. I’m already scarcely visiting due to ridiculous regular pricing. Surge pricing would be enough to get me off of fast food altogether.

[@roadiemort3589]

Consumers are so dense, just vote with your dollars, that isn't real food regardless.

[@earthwormjim6962]

Best of luck with this, folks! With fast food becoming unaffordable to many, this is going to be the last nail in the coffin.

[@Estate1997Italia]

All the large people that eat this unhealthy food need to boycott if they want the prices down

[@maurreese]

If a fast food restaurant did this I will never return!

[@user-rr2qr7wv5u]

That type of pricing is about the law of supply and demand..
" A shortage of hotel rooms or seats on an airplane during a specific time and events
I had no idea during a specific time of the year that there was a shortage of ingredients to make Frostys.
This is price gouging.
Goodbye Wendys,
Hello Chick-fil-A!

[@sevenhighclub2339]

I bought a sub the other day from Subway and just a basic ham sandwich 12’. The price was $16 and then they want a tip also starting at 15%. So over $18 for the sub plus the footlong is smaller by around 3”

[@brazensigilos8161]

If surge pricing is put in place, there are gonna be alot more drive thru orders that aren't paid for or picked up, and have to be thrown out as waste.

[@sean367]

Boycott surge pricing

[@JessT-vg7ib]

It's all going according to plan.

[@randywoodland9918]

They shrinkflate and then pull this? No more Wendy's for me.

[@firesidewithsumgai9932]

I barely purchase fast food as it is. I'm perfectly comfortable not buying it at all. Not playing the game. Consumers grab back power with your purchases. Stop caving in to convenience.

[@rickvervoort9536]

Eating is a fundamental human right. Why is Justin and Jagmeet not buying our fast food? Man cannot live on "free" birth control (aka: Pharmacare) alone.

[@mr8966]

Fast food causes infertility so it’s free birth control.

[@earthwormjim6962]

Not in capitalism.

[@rickvervoort9536]

@@earthwormjim6962 You prefer trickle down economics, IE: government hand out cheques?

[@shauncameron8390]

@@earthwormjim6962
Or in the Bible. He who does not work shall not eat. (c) 2 Thessalonians 3:10-13. Sorry, socialists, but it's either grow your own food or buy your own food.

[@shauncameron8390]

@@rickvervoort9536
That interestingly the left still practice while the right moved on.

[@onemotherpucker]

Didn't Wendy's deny this?

[@andrewryba7864]

yes they wont surge higher. just lower.
but what they will do is come out with higher base pricing jan 2025. then lower it from their.

[@googleuser868]

My cooking skills are in high demand. I'm saving a fortune and eating better tasting higher quality food.

[@thetoynomadworld3796]

Love how the news lies

[@redstone5062]

Vote with your wallets. Plenty of other burger joints.

[@theflowpowa42oshow]

Im gonna start making turd burgers

[@DaKrawnik]

720p in 2024, CP24?!

[@TandemSKITTLEZ]

😂 i just ate some wendys this am

[@PadrickNonis]

Must be AI again, let's hear it...what's the version you want sheeep to know. It's what they "need" to do.

[@yegfreethinker]

This should be made illegal full still

[@armchairobserver4747]

Ban all hamburgers

[@jeremys3951]

I’ll ban you

[@armchairobserver4747]

@@jeremys3951 You'll do nothing

[@onemotherpucker]

​@@armchairobserver4747neither will you.