What Is A Direct Integration For Data Distribution? | Ecommerce Syndication Course

In this video we'll deep dive into the world of Direct Integrations. Ever wondered how to simplify your product information flow from a PIM software to your sales channels? Or what API limits are and why they matter? Don't worry, this lesson will guide you through the potential pitfalls, and unlock the benefits of direct integrations for your ecommerce business. Don't forget to sign up for the full course to earn your Plytix Syndication Certification!
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Timestamps:
00:00 Introduction
00:10 What is a direct integration?
00:22 How do direct integrations work?
00:32 What is an API?
00:44 How do API calls work?
01:20 Advantage of a direct integration
01:44 Limitations of a direct integrtion
02:59 Plytix PIM's Shopify integration
03:54 Channel integration partners you can connect with PIM
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