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Holistic SEO Tutorial Step by Step and Case Study: From 10,000 to 500,000 Organic Clicks a Month
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- Опубликовано: 14 авг 2024
- In this video, I'm going to show you how to optimize your website for holistic search engine optimization (SEO). I'll start by explaining what holistic search engine optimization is and why it's important. I'll then show you how to set up your website for holistic SEO and walk you through a step-by-step case study. By the end of this tutorial, you'll know how to optimize your website for organic growth and achieve 500,000 or more organic clicks a month!
Holistic SEO Tutorial teaches how to Rank on Google compared to strong competitors with every Technical SEO, Semantic SEO, Local SEO, and Image-Video SEO Components and practices. The Holistic SEO tutorial explains how a beginner can audit a website, and create a brand for further authority with expertise-authoritveness-trustworthiness (EAT) signals for Google algorithms.
What is Holistic SEO?
Holistic SEO is the unification of page speed improvements, user experience optimization, brand building and positioning, content marketing and production, technical and semantic SEO along with local and image SEO. Holistic SEO focuses on every possible optimization for the organic growth of a brand while changing the culture of the organization for a better SEO focused business strategy and methodology.
How to explain Holistic SEO Mindset in one sentence?
Holistic SEO is "optimizing every pixel, byte, user experience, milliseconds for a better digital brand."
Is Holistic SEO hard?
Yes, Holistic SEO is the hardest SEO mindset compared to other SEO verticals.
How does Holistic SEO use Page Speed Improvements?
Holistic SEO leverages HTML Minification, Text Compression, Server-side Rendering, CSS and JavaScript Refactoring, HTTP 2.1 usage along with HTTP 2.1 Server Push, Resource Loading Order Prioritization, and Resource Count and Size Optimization, along with merging resources while asynchronously loading for Font files and CSS files. Aggressive image optimization, server-side caching, and CDN usage for media assets are sub-processes of Holistic SEO and Page Speed Improvements.
How does Holistic SEO use branding?
Holistic SEO uses digital PR, and transparent brand building with the founders, employees, team managers and leaders for the brand. Links, mentions, social media posts and activities are heavily used for a better brand building. Google ranks Brands, not websites. Thus, having a brand search demand, and understanding how a brand is searched and associated to specific concepts matter. The Holistic SEO uses Google auto-suggestions, related search terms, People Also Ask questions, Google Business Profile, social media accounts for creating a compact new brand identity for better relevance and conversion rate.
How does Holistic SEO use Conversion Rate Optimization?
Holistic SEO uses conversion rate optimization for helping the monetization of organic traffic in sustainable way. Sustainable monetization means user-friendly ads, call-to-action usage without suppressing the main content, or creating banner blindness.
Holistic SEO leverages Analytics technologies, data science and data-driven approach for conversion data, and audience demographics, along with intents for the visit.
How does Holistic SEO leverage User Experience?
Holistic SEO leverages user experience with mobile-friendly, faster and user-friendly web page designs along with accessible web applications for every kind of user. The color palettes, typographies, image components, web page layout, headings, paragraphs, lists, tables, graphics, quotes from experts, and expert-level unique information and research are provided for better user experience.
How does Holistic SEO leverage social media?
Social media existence and activities are used by Holistic SEO to strengthen the brand-identity and provide an omnichannel digital marketing strategy for the brands. The social media platforms and accounts provide a loyal user base, bigger community reach and continuous flow of trust signals for the brand.
00:00 Introduction to Holistic SEO
03:00 Source Authority for SEO
05:00 Semantic Content Network
07:00 Semantic SEO Course
09:30 Past SEO Case Studies for Holistic SEO
12:45 Background of Holistic SEO Case Study
15:30 Page speed Improvements for Holistic SEO
20:30 Holistic SEO Approach for Details
22:30 CSS and JavaScript Refactoring
28:21 Result Checking for Holistic SEO Project
32:24 Web Server Request Limits
38:40 HTTP Cache Hierarchy
43:00 Image Optimization
48:00 Lazy Loading and Cumulative Layout Shift
51:15 Technical SEO for Holistic SEO
53:10 Semantic HTML
56:05 How to do SEO Research?
58:35 Web Accessibility for SEO
60:15 Web Page Layout for Holistic SEO
63:09 Knowledge Graph API for SEO
66:04 SMITH Algorithm and BERT for NLP
69:00 Image SEO
72:01 Broad Core Algorithm Updates of Google
75:44 Website Migration
81:45 Ranking Signal Consolidation
84:00 Core Update and Competitor Analysis
86:15 Conclusions for Holistic SEO
#seo #holisticseo
![Finesse2Tymes & Og Boo Dirty - Real Recognize Real [Official Music Video]](http://i.ytimg.com/vi/3xb4bl5PWF8/mqdefault.jpg)
Join the links below to connect the Best Business SEO Experts and Digital Entrepreneurs in the industry:
Holistic SEO Newsletter: www.seonewsletter.digital/subscribe
Join the HSD Facebook Group: facebook.com/groups/holisticseo
Holistic SEO Slack Channel: join.slack.com/t/holisticseo/shared_invite/zt-1u4nqgw45-YKgRs3OGgGqGAryc7_nE3Q
Holistic SEO Discord Channel: discord.gg/xHt35RU6Pa
Holistic SEO Subreddit: discord.gg/xHt35RU6Pa
Holistic SEO LinkedIn Group: ktg.digital/holistic-seo-c-linkedin
Holistic SEO Telegram Channel: t.me/holisticseo
Ok, i see.
Does my questions at least make sense?
@@abdallahoubaki4417 Hello Abdallah, where is your question, I couldn't see it?
I'm not sure why is it deleted automatically!!
i would love to join the wait-list for the Semantic SEO Course (which is why i already subscribed to your newsletter twice, just to make sure i dont miss out ;) but i haven't got a message there yet, did you already sent one via mail? also just wantet to say hi, your content is great, thanks for putting so much effort in every video and article, it really helps!
@@nicolavongoetze726 First email will be the launch. thanks for your kind words 🙏
I have made very good money with SEO. I learned what engine hunger for and feed it to them. However, I never had complete understanding why and how their digestive system works. You do and you inspire me look further and keep learning. What an exciting time! Thank you.
Thank you, Brother ❤️
What's the best way of making money with SEO in your opinion? Affiliate marketing, local lead generation?
@@nabillionaire417 Your own product/service with recurring billing.
You never cease to amaze my friend! I hope I get to chat with you about SEO or rather brand building because I too find SEO a good acronym to explain the concept but what we should all strive to achieve is far beyond the scope of SEO. It should be a contribution to the world wide web and the society itself. Hopefully, one day we will get to fight miscommunication, educate and inspire people to dig deeper in any and every vertical like you have done.
The hours and effort you have put is truly unfathomable and believe me when I say I have respect for very few people in the industry.
Lastly, I need you to know that you are a major source of inspiration to me. Patents felt like a maze at first but they quickly became the one and only source of information. No more guessing, no more believing unsubstantiated claims and self-proclaimed best practices that have no impact or are downright nonsensical.
I am helping to reshape the PR and backlink department at the agency I work and Bill's contribution has already helped me find direction and distinguish meaningful information but I wouldn't have done it without your presence. I am still in my infancy when it comes to the way you do things and my SEO journey (almost 3 years in).
Thank you so so much for everything you do and the knowledge you share. It keeps me going when people question my curious nature.
p.s. I would love to ask you a couple of questions in private if you ever have the time.
Hello Stelios, this is an absolute positivity for me! Thank you so much for all of your kind words, Brother! I will keep this comment as a memoir for myself for the future. I would like to answer your questions too, you can email me, but the answers might come really late too. :)
Waiting with excitement!
Thank you, Emre.
I hope that more SEO practitioners start looking at optimization from your point of view. Definitely, one of the best SEO resources for everyone who wants to put in some hard work and not rely on "recycled" information.
Thank you so much for your kind words, Brother. It means a lot to me, and it motivates me further to record more videos.
@@TopicalAuthority Stay strong and healthy ! Greetings from Bulgaria
This video should be protected for the future generations' SEO training for holistic approach!
Thank you so much, Emre.
Insane video, I've been away from SEO for years but decided to slowly come back. Thanks to your videos, it's helping me alot to catch up lately. One thing I understand when I design the website I make sure that I put less request on server side by even not making social media accounts links and icons dynamic but static which can be edited by layout tab not the theme settings. Making category based theme and requests, custom taxonomy, mostly static and dynamic part is well coded used to never fail me.
What a knowledge bomb. Inspired by lots of your knowledge sharing Koray. Thank you.
Thank you My Brother ❤️❤️
Thanks a lot! Love you!
Just a few questions:
1) what if a page uses pictures extensively and thus creating lots megabytes to load. Let’s say you have a car article and you need to show a different pictures of it, each picture is around 400 kilobytes and you have like 60 pictures, how would this affect the SEO and what to do?
2) what is the best image format? PNG, jpeg, or other?
3) can the same good results be achieved with Wix hosting. Does it matter for google whether it is Wordpress or Wix?
4) you talked about the hashtags. But where do you put them in? In the article or code?
5) what do you thing about being present on Wikipedia? That is creating a page on Wikipedia about your site? Will google treat it as a spam? Will it help?
6) what do you think about Wikipedia link building?
Hello Love,
I love you too. :)
Here are my answers for you.
1. Yes, it affects.
2. AVIF.
3. Yes, it can be achieved. I would suggest you to check Headless CMS, it is the real-game.
4. For these projects, they were in Google Posts, and Social Media Posts.
5. It is helpful for making yourself notable in the eyes of web publishers, and web searchers.
6. Google Spokespersons tell it doesn't work, but Google inventors cite them a lot. :) I hope you get what I mean.
Happy to see you here.
@@TopicalAuthority you are superstar! Thank you a lot!
I haven't even watched this yet and I KNOW it's going to be epic!
Thank you so much for your trust, Bryan.
Many thanks for this case study. This really breaks down your methodology, or should I say google's?
Thanks for the kind words. :)
a fantatsic generous teacher,glad to stumbled on your teaching before tyouchanging priorities ,best wishes for future
Thank you so much, Hassen. Your support is uniquely valuable for us.
Amazing stuff. I can’t imagine how much work you have put into this. It’s mind blowing 🧠. Thank you Koray for sharing. Cheers!
Thank you Brother 🙏
Extraordinary video, thanks for the content.
Thanks for the kind words. ❤️
how many articles can be publish a day? which will bring fast results? publishing greater portion of the content or scheduling it?
There is not a certain limit for it, but sometimes search engines might filter the website out due to excessive amount of publication by assuming that it uses automation, it happens with Bing but not that much with the Google. To find the best possible frequency use your competitors.
@@TopicalAuthority Thanks legend
@@TopicalAuthority google seem to be removing the pages from its index when i do the site: search but they show index in GSC. which of these data is real? the urls showing when i do the site: search or urls shwoing index on GSC?
It means we can not get this type of performance on WordPress. If I am using wordpress I should not watch your video? Am I right?
Hello Ahmed,
Over 35% of the case studies that I published used/use WordPress. WordPress can be used as a back-end structure for ReactJS, or even GatsbyJS.
In other words, you should keep learning.
I have subscribed to your channel. I really want to add to my SEO knowledge. Will keep my eyes peeled here.
Thank you so much, Anthony. It is always great to see you in the comment area.
This project (Encazip) is in Turkey, but is it possible to achieve similar results in US competing with The Balance, Bankrate and Nerdwallet? How big competition was in Turkey?
Of course, it is possible. You can check previous case studies for English Language. ruclips.net/video/n550vDnj0fU/видео.html&ab_channel=KorayTu%C4%9FberkG%C3%9CB%C3%9CR for example this one takes traffic from the WebMD and Healthline.
@@TopicalAuthority Thank you for such a specific link to a proper video segment talking about this topic. I appreciate your dedication to answering my question.
"If you try to use “preload” for everything, it won’t lose its meaning." from the case study at 7.30. did you mean WILL lose meaning?
Yes, it will loose its meaning if you preload everything browser will have a problem.
Thank you very much for sharing.
I like that this video focuses more on technical SEO, a bit Advanced, but good to know.
Thank you so much, Abdallah ❤️
Great video thanks Koray, looking forward to the course. Downloaded this video incase it ever disappears haha
I've also seen the 'tolerance' first hand, I've had an old website ranking top 3 for many competitive terms for 5+ years which if I'm honest is pretty poor in terms of design, content etc and I've even made a few bad mistakes over the past few years (page titles, thin content) which haven't really changed rankings.
My newer site targeting the same keywords :) had a very small issue in terms of a new low quality page (didn't check outsourced content) and that seemed to affect the whole site drastically. Once you're up, its easy to stay up :)
It won't be disappearing. :) Thanks for commenting.
Source Prioritization, and Search Engine Tolerance. We need more concepts. :) Thanks for approving, Brother.
Thank you so much for all information you share 🙏🏻
Thanks for watching, Love.
is transforming the headings within the page into question and giving a direct response to the question at the beginning of the paragraph necessary? . generating question and answer from the semantic and entity connections at every section of the webpage necessary?
Yes, not fluff, just the answer, directly, and only.
I want you to let us know about other ranking factors such as backlinks, on page seo what about keyword research etc! But, mostly about backlinks because we saw many small sites being destroyed recently. And lost the snippets site wide.
I can talk about “branding”, and “PageRank” which encapsulates the backlinks' insurance effect for websites in the future. Thanks for giving me the suggestion.
Great insights as always! Thank you :)
Thanks for your kind support.
Koray, I have just come in contact with you work and I have to pretty impressive results. I'm keen to learn more about this approach to this SEO.
Forgive but I'm having trouble grasping your concepts. Do you have the most basic materials or simple introduction course I can start from?
I will be launching my own course for simplicity soon. www.getrevue.co/profile/koraygubur subscribe here to know when it arrives.
And, read this one for the most basic version. www.holisticseo.digital/theoretical-seo/topical-authority/
In terms of writing contents for the website, what is your point of view about AI contents and generating it at scale?
We are using AI and content scaling for years, and it works well. But, using semantic content networks with trained authors and expert editors is better than AI. If you have expertise on a topic, it would be better to use your own words, and AI can help you with faster researching, or content construction with minimum necessities. Try to use lesser known LLMs so that you can be unique.
(here are my questions)
Hi. I'm excited to learn more 😊.
I have a question, and I don't know if it makes sense.
What is the best URL for a web post:
*food*fruits*cleaning
Or
*how-to-efficiently-clean-your-fruits
And is this important in the matter of Semantic SEO? And what if there isn't a recognized Entity for "food"? Even in the google knowledge base or Wikipedia.
Sorry, actually, it's a series of questions, lol.
It is important.
There are some concepts that I didn't explain or include in my case studies:
- Topic Distillation
- Sub-site Retrieval
But, in short:
- Do not repeat the same word inside the URL.
- Always use shorter URLs.
- Use aligning Information, and Website-tree
In your situation:
- Use taxonomy of entities, as in the first example.
- If the context is "cleaning", then "efficiently cleaning your foods, or vegetables" will be needed to be processed at some point.
- Take your context, from the noun, or from the predicate.
@@TopicalAuthority Thank you very much :)
@@abdallahoubaki4417 🙏🙏
Thank you very much
@@SinemBas thanks for commenting ❤️
Hi Koray, Thanks for this great content
One request, I have seen your interview with Matt Diggity; in that interview, you say I have completed a topical map within 15 minutes. Can you please guide how to create a topical map practically? In that interview, you gave the example of movies, actors, etc., but that is all theory. Please guide practically; I know I could not create a topical map in 15 minutes. It may take me a day or two to complete, but at least I have the guidelines.
Thanks for helping us with your great content
Hello Faisal, this will be shown in the Semantic SEO Course.
Koray, thanks for posting this detailed case study.
I have one question here:
Date: 4th to 5th Nov 2022
1. There was an unannounced Google update. I found that from the SEJ.
2. During the same period, on the 4th Nov, we migrated our domain to Next.js
We see a downward in organic traffic and keywords. I see in the case study you mentioned not migrating during updates. My question is what are the points further we need to check to reclaim and grow the traffic further?
Note: I will be posting this question on LinkedIn and RUclips. So you can answer anywhere. Happy to see this case study. There were a lot of learnings for me. In fact, this video encouraged me to go back and see all of your other videos again as well.
Thanks for your kind words, brother.
Firstly, having multiple websites or having multiple webmaster accounts on multiple search engines are helpful here.
If there is no update on Microsoft Bing, check your website's Microsoft Bing performance first. If Bing has shown a similar direction, it should be technical, if not, it should be update-related.
If you have multiple websites in the same industry, and if others are not affected, it will be changing your status here too, which means the infrastructure change will be effecting again.
The NextJS might requiring a longer time for rendering the web page completely, or it might be changing or affecting the crawl scheme the website use on Google-side. Check your log files to see whether Google still hits the old resource URLs, or not. I believe these would be helpful for you.
@@TopicalAuthority Understood.
Thanks for giving context here.
I see clear action items for me further.
@@yuvrajv5 Always.
Hey, I am a beginner at SEO. I read some of your articles and watched videos on topical authority. Now, I have gathered some knowledge in my head so I want to apply it. My plan is to create an affiliate site and then push it on topical authority. But my problem is, How do I make a topical map? also, how do I internal linking every article? I don't have the best solution for those. Please, help me with a suggestion and guideline. Also, how do you do those things?
You can check the case study projects that I published and you can join the course, it is already close to launch.
Thanks Koray for sharing your knowledge, I really appreciate that!
Just a quick question. If someone wants to start a fresh site completely focused on Semantic SEO.
What would you suggest if there is a limited budget in order to cover all sub-topics in depth?
Do you have some starting budget in your mind or it will depends of the niche and the competitors?
Thanks in advance!
Hello John,
If you have limited budget, you have to choose a brand name that gets some certain amount of traffic as evergreen, and you should be using "templates", and "patterns". Entity-types require certain types of exact questions, for certain attributes, the answers are templatic too, you can use these templates for speed, accuracy, and higher coverage in a shorter time to give a re-ranking triggering signal to the search engine. And, do not publish your content network around the broad core algorithm updates.
www.oncrawl.com/technical-seo/creating-semantic-content-networks-with-query-document-templates-case-study/ this SEO Case Study article will be helping you a lot.
Hi Koray! I wanted to know that can you use semantic SEO for eCommerce websites for their product pages?
Sorry, if this is an unusual question stil learning about Semantic SEO.
Hello Adeel,
Yes, of course! We actually did it many times, and in fact, ruclips.net/video/xeBW5GEIVI4/видео.html&ab_channel=KorayTu%C4%9FberkG%C3%9CB%C3%9CR this is an example of E-commerce SEO Case Study with entity-oriented search.
Do you have any suggestions for setting up a detailed topical map? I have trouble getting a clear map. So many overlapping topics. Where to set boundries? How to cover all different context? I have allot of data but its hard to organize.
Hello Koenjah,
There is a section here that explains the "topical border" concept. www.holisticseo.digital/theoretical-seo/topical-authority/
Your answer is there.
But to give some suggestions here too:
- Topics are not collections of questions.
- Questions are coming from contexts, not topics.
- Topics are collections of entities, and their attributes.
- Attribute connections create ontology.
- Entity types create taxonomy.
Use taxonomy, and ontology, together with query semantics. To understand query semantics: ruclips.net/video/bv9Bzufci74/видео.html&ab_channel=KorayTu%C4%9FberkG%C3%9CB%C3%9CR check here.
@@TopicalAuthority Thank you for all the experiments you do and all the information you share. It's fascinating.
You are making my brain squeak. It's been a while. This subject is fascinating, but I need help wrapping my head around it.
"Topics are collections of entities, and their attributes."
So an entity is a subject? Like an apple or pear. So we create a topic around these entities. "Fruit".
Fruit is awesome
Apple: red - round - smooth skin - stem - seeds.
Pear: green - pear-shaped - smooth skin - stem - seeds.
We insert these words naturally in an article and get some extra points on our credibility score.
The more attributes in order of importance, the better our credibility score. Even if there is no search volume or ranking, Google will trust us and consider ranking other related content more because we have proven we know our shit.
But then we also create a different context for the article subjects. And then also talk about the attributes in a different context. Like an article about fruit's nutritional value. Or an article about how long fruit takes to grow. And then talk about seeds in a different context.
- seeds have this nutritional value.
- seeds take this time to germinate.
And by doing this, you can reprogram the ontology of an entity.
But how the fck do you organize this? It's tooo much!
@@TopicalAuthority Maybe I get it more now.
You create content with different context about an entity. Then you will use attributes that are relevant for that context. And by covering many different contexts, you will try to cover every attribute of an entity. This way you create an ontology. But the main thing is that you create many different contexts and include attributes in order of importance for that context? And the main main thing is also that you must create a complete ontology, by covering every different context.
Would it be good base to use personas in a different context? Like thinking about what's important to farmers about apples. Or thinking about nutritionist interested in apples.
Merhaba, where do I sign up to be notified of the course my friend? I would love to join I am doing well in seo but want to go to next level
How do I find topical gap of my competitors?
Hello Syeed,
Topical Gap is the gap between contexts inside a website's content. If your competitor doesn't have proper semantic closeness between their titles, or focused sub-topics, you can create content for those areas to be a better candidate source to be ranked.
To find these topical gaps between your competitors, or competitors' own content area, you should use your own knowledge domain expertise, or try to use the understanding of query relevance distance with search behaviors so that you can have better ranking but more specific web pages. Start from scraping their sitemaps, please.
@@TopicalAuthority great bro
Hi Mr. Koray, i wanna ask something. Should tags get indexed ? or just delete the tags ? Oh one more. About category pages with pagination. Should canonical to first page or self referenced ? Thank you
Hello Ana,
If you mean WordPress Website Tags, no. There is no value that you can get with just grid-like link lists.
You should use contextual articles for grouping your articles, and distributing the internal links.
About the pagination, "www.holisticseo.digital/technical-seo/pagination/" this is a guide that we have written, why don't you check it?
@@TopicalAuthority Thank you so much Mr. Koray, i read it first.
@@TopicalAuthority U mean no, is not indexed right ? Coz the owner just follow the competitor when competitor using tags
So what do we do about backlinks?
I have an arabic website in a big niche with about 36 topics (some categories has been covered) .. most of them was published during 05-07-09 months of 2022. (GSC data: about 100 clicks a month)
After seeing your topical authority strategy in general, I found that I need about 400 topics to cover all the the niche semantically and contextually.
So to achieve the best and fastest results with this website, do you think its better to audit previous topics and then publishing all the other 365 topics at once. or better to create a new website and start publishing at scale with the new strategy!!
Thanks for commenting, Tony. And, yes, if you complete the topical map, you will rank higher. Use this: www.holisticseo.digital/theoretical-seo/topical-authority/
@@TopicalAuthority Ok thanks koray, what about publishing all the topics at once I means in one day!!! is that make a deffrance!!
If I'm looking to start a new website based on sematic seo network, how can I approach it?
Hello Tipz,
Scrape the most authoritative websites sitemaps.
Get their titles, URLs, and internal links.
Compare your competitors to each other.
Find their topical gaps, and weak points.
Exploit these gaps to prove that you are the real topical authority.
@@TopicalAuthority okay thanks 😊✌
@@TopicalAuthority while writing content how can I write articles to maintain the weight of the topic and entity seo?
@@tipztoday4156 Thank you 🙏
@@TopicalAuthority great
Please how can someone in nigeria hire your agency
You can always reach out via ktgubur@holisticseo.Digital.
What will be the price of course any guess?
It will be explained soon.
Ok thanks
Most of the things goes over my head
It means you need to listen to and read a few more times.
Do you have any seo course?
Thanks for asking, www.getrevue.co/profile/koraygubur join the waitlist.
@@TopicalAuthority I'm subscribed. Hope to receive course information soon !
@@halinh4151 We all (6000) people hope it. :)
Koray's success isn't due to his SEO knowledge but to his buying backlinks to all the sites in his case studies. Don't be fooled by his claims of topical authority.
Don't be fooled by Koray's case studies. He never gives a domain name because he doesn't do anything other than produce nonsense content and backlinks. It's all a scam to get on the first page for highly searched words.
Many of Koray's followers are fake, but he blames others for 'attacking' him. Don't be fooled by his tactics.
Patents are just Koray's way of telling stories. He's not a true SEO expert, and he certainly doesn't know how to use them effectively. He's just scamming people with his technical jargon.
The media in Turkey is disgusted by Koray, as seen by the 350 threads on Ekşi Sözlük, the largest social media platform in the country. It's clear that Koray is not the SEO expert he claims to be, and people are starting to see through his façade.
Don't fall for Koray's fake followers. He blames others for attacking him, but the truth is he is the one who has bought many of his followers.
I was shocked to learn that Koray doesn't even pay his employees' salaries. He even threatens those who want to quit. Don't trust this man with your website's SEO.
Koray may claim to be an SEO expert, but his public case studies on Twitter tell a different story. He just buys links and publishes old, irrelevant patents to make himself sound knowledgeable. Don't be fooled.