Entity Based SEO Guide: Entity-Oriented SEO Case Study by Exceeding 4 Millions Clicks a Month

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  • Опубликовано: 25 окт 2024

Комментарии • 84

  • @TopicalAuthority
    @TopicalAuthority  Год назад +9

    Case Study Article: www.holisticseo.digital/seo-research-study/entity-seo
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  • @beardlong8235
    @beardlong8235 2 года назад +38

    Hey, I wanted to post a quick comment and try to help. All of these things you say are awesome but only few people can understand. Fe when you say entity oriented and you progress with all of this terminology. I think your audience needs actionable steps like do the site map, create a certain number of articles per week, do this, do that, use synonyms. The use of words like semantic nlp entities etc etc make it impossible for the majority of bloggers to follow you. If people understand the concept I think we will buy the course easier. Have a nice day. Ireally hope this comment helps you. Don't get pissed off I am trying to help.

    • @beardlong8235
      @beardlong8235 2 года назад +8

      Also 1 last thing after I read the description. Entities vs keywords. I get an idea by your explanation but a better explanation would be real examples of keywords vs entities. I think this is what other people recognize as topics rather than keywords. We should focus on a real topic rather than a string of words to satisfy the engine.

    • @chriswild6084
      @chriswild6084 2 года назад +2

      @@beardlong8235 I totally agree. I'm afraid the average SEO won't be able to follow most of the ideas.

    • @kaptenadsense5120
      @kaptenadsense5120 2 года назад +3

      Agree with this

    • @TopicalAuthority
      @TopicalAuthority  Год назад +15

      Hello Brother/Sister,
      I appreciate your constructive criticism, and your kind and supportive words for me. I also understand your angle here, and I agree with you. Every video that I create here focuses on a different concept for search engines, and they include usually practical suggestions together with deep conceptualizations.
      I believe you want "direct practical videos", but it is something that I will be giving inside the course and some short videos in the future.
      In this video, for instance, the most important practical suggestions will be finding "topical gaps" for bringing different website subfolders closer to each other. Internal links or conceptual maps are parts of this process. But, to understand why and how it works, these long explanations are also necessary too.
      Another obstacle here is also the diversity of the audience. We have 10+ years of experienced SEOs in the audience, and they already know SEO, but they lack search engine understanding and communication as they should. We have 1+ year experience SEOs here that try to learn the advanced concepts as well. Satisfying different audiences at the same time create these types of rightful feedback, and I will be considering it in the future while creating new videos. Again, thank you for your friendly input.

    • @abdallahoubaki4417
      @abdallahoubaki4417 Год назад +1

      I agree with you Beardlong; I learn better by practicing and watching simultaneously. But when I only hear those new terms, it makes it hard to understand.
      But I believe this is the best video that Mr. Koray presented; it's easier to understand.

  • @henryacero488
    @henryacero488 Год назад +6

    Bill Slawsky is from the sky watching, overseeing and making claps for you man!
    KORAY TUGBERK!!!

  • @Campy1
    @Campy1 Год назад +3

    Looking forward to purchasing your course. Loved your work in the Affiliate Lab

  • @BrianSchalkxSEO
    @BrianSchalkxSEO Год назад +6

    Koray, this is what Bill saw in you man. You get it. Can't wait to see your work man.

  • @SpiritTracker7
    @SpiritTracker7 Год назад +8

    ​ @Koray Tuğberk GÜBÜR I would guess that of the SEO practitioners who have 10+ years experience, only 5% will delve this deep into the SEO-Data Science overlap. But I get it, you aren't teaching a 101 class here lol. These topics are heavy on the natural language processing, linguistics, and algorithmic patent terms with sprinkles of common SEO terms lol... I can generally piece together your talks and simplify them into practical concepts but not all of them. For example, in your improve topical authority list 1 to 11, in number 2 you dropped a bomb in saying to compare "semantic role labels" like it was a common thing lol. Semantic role labeling is a term used for machine learning, i.e. transformers like BERT, et al. To compare semantic role labeling of entities from competitor sites would first require having a complete understanding on what the labels are and why they are beneficial for machine learning. Then in 5 you dropped another mini-bomb term "N-gram" which is another linguistic machine learning term. With every one of your videos and papers, it requires an additional 5 to 10 hours of research and study lol, but I fully appreciate them! I've learned a lot from you in the past 6 months. When your course comes out, I would highly recommend using the adjective "Advanced" in the title... as well as a small list of prerequisites such as "extensive vocabulary" in the relative fields you'll cover :) Be blessed brother.

    • @TopicalAuthority
      @TopicalAuthority  Год назад +3

      Thank you, Vim.
      But the course's initial version won't have these hard terms, it will be 90% practical.
      The advanced 55 hours of version will come after it.

    • @serams
      @serams Год назад

      ​@@TopicalAuthority Do we have any eta on the launch date?

    • @AyDeeSandra
      @AyDeeSandra Год назад +1

      @@TopicalAuthority Are we expecting it first or second quarter of 2023?

    • @TopicalAuthority
      @TopicalAuthority  Год назад +1

      @@AyDeeSandra First. Before the 31 March, it is coming with basic modules.

    • @AyDeeSandra
      @AyDeeSandra Год назад

      @@TopicalAuthority The newsletter link isn’t working. Basic modules are welcome. Will be looking forward to intermediate and advance. Your articles are really nice even though they go over heads of beginner SEOs.

  • @diego_villena
    @diego_villena Год назад +1

    Great video Koray! Now, to watch the rest of them…

  • @j3506
    @j3506 Год назад +2

    Koray... when thinking about increasing the positive external signals about a brand/website including those positive words/intentions surrounding the brand mention, what do you think about this: Find all positive brand mentions on Facebook, Instagram, and other mostly undiscoverable content, and run them through an indexing process so that Google becomes aware of them?
    It wouldn't take much effort, but it also wouldn't be easy to measure the impact either. I imagine this is something most brands have likely not done. Also, I didn't mention twitter because I assume Google is one of the few dozen companies that is paying for the twitter firehose and already knows about everything tweeted.

    • @TopicalAuthority
      @TopicalAuthority  Год назад

      Hello J,
      Thank you for your comment, it is really valuable for me. But, I couldn't write an answer earlier, sorry for this.
      Let me try to help you.
      Your guesses and suggestions are correct. The social media platforms are already indexed, and if indexed documents mention you positively from various hashtags, or from different dates, and years, continuously with “engagement signals”, it is easier for a search engine to believe in your source.
      Try to have more positivity around the brand for a longer time with a larger engagement signal.

  • @yuvrajsinhvaghela8020
    @yuvrajsinhvaghela8020 Год назад +1

    The main difference between a Keyword and an Entity is that a keyword doesn't have a meaning while an entity involves a meaning with a conceptual approach. Keywords are strings, Entities are concepts.
    > Can you give one example for this?

    • @TopicalAuthority
      @TopicalAuthority  Год назад +1

      A keyword is just a "phrase", it works for string matching.
      An entity is a meaning, it is easier to augment, and relate. You can assign attributes to entities, even if they do not appear inside the queries, you can understand that there is a relevance between X and Y based on taxonomy and ontology relations.

    • @yuvrajsinhvaghela8020
      @yuvrajsinhvaghela8020 Год назад +1

      @@TopicalAuthority
      Got it. Let me clarify what I understood.
      So for example, if I take Koray as an entitiy, I can assign attributes like semantic SEO, topical authority, and so on, right?

  • @indunilsandaruwan9641
    @indunilsandaruwan9641 Год назад +1

    Thank you very much Koray Tuğberk GÜBÜR for sharing valuable information. ❤

    • @TopicalAuthority
      @TopicalAuthority  Год назад +1

      I thank you too for your support, My Brother ❤️

  • @aqil199
    @aqil199 Год назад +2

    hey koray, you said that consensus is important, how about if the top result are using wrong data, should i use wrong data that they use, in order to be consensus, or i should be stating the valid data but it is not consensus with the top result? or i can rank just by using better topical content network, even the data is not consensus with the competitor?

    • @TopicalAuthority
      @TopicalAuthority  Год назад +1

      Hello Aqil,
      Your question is perfect. Please forgive my late response for you. I would like to give this answer earlier, but it wasn't in my control.
      This is about Google's mindset for accepting a declaration as a fact. If you have a unique value with an expertise, you should be giving it by blending it with the consensus. You can use the qualifiers such as “according to”, or “based on”, “In 2022, the researchers X, and Y found that Z is higher than what Mr. V claimed by performing a test on 222 test subjects between X and Y.” This way, you can come against the consensus while giving the consensus inside your article.

  • @vincentd333
    @vincentd333 Год назад

    Rewatching. Stellar.

  • @briancrouch7645
    @briancrouch7645 3 месяца назад +1

    Is this accurate: "An entity in SEO is a distinct, well-defined concept or object, recognized by search engines as unique and meaningful. It is not necessarily phrase-independent or language agnostic but is rather identified by its attributes and relationships."

  • @mininmartin3949
    @mininmartin3949 Год назад +1

    I am very excited about this video. Great work Koray!!!

  • @amarbari_ofc
    @amarbari_ofc Год назад +1

    When the course is launching?

    • @TopicalAuthority
      @TopicalAuthority  Год назад

      When you see the first testimonial videos, check your email.

  • @dishekimiemekkulur-smilein5215
    @dishekimiemekkulur-smilein5215 Год назад +1

    Waiting with excitement.

  • @abdallahoubaki4417
    @abdallahoubaki4417 Год назад +2

    Thanks for sharing the video; this is the most accessible video for beginners like me.
    I got hit in the last few weeks by the Google Spam Update, and I am still trying to figure out why. But your words calm me a little, and I will focus on resolving the problem rather than panicking.
    Thank you again 😊👍

    • @TopicalAuthority
      @TopicalAuthority  Год назад +1

      Hello Abdallah,
      Thank you so much for your support and happy to know that it was a clear video for you.
      And, always focus on "next year of your website" rather than current a few months of general direction.

  • @Digitalcataloghub
    @Digitalcataloghub 11 месяцев назад +1

    does neuron writer provide entities

    • @TopicalAuthority
      @TopicalAuthority  11 месяцев назад

      I did not use the specific tool.

    • @Digitalcataloghub
      @Digitalcataloghub 11 месяцев назад

      @@TopicalAuthority ok but aren’t lsi and nlp entities so what entities are you referring to? Is there a name for them

  • @aqil199
    @aqil199 Год назад +1

    great video as always

  • @kenanmert1109
    @kenanmert1109 Год назад +1

    Hey, I saw your tweet about 300.000 AI content share, I just wanted to ask in here, is it a new case and how long it took to publish these articles?

  • @huytjoli
    @huytjoli Год назад +1

    Absolute deep SEO ! Your political slogan should be " Change SEO Culture " and I will buy that T-shirt :)
    Will you be sharing the patents links documents you shared in the video as reference for us to study and could you share a little what the ebook that you wrote with Rebecca is about ?
    As many has mentioned although you are sharing based on those with 10 yrs SEO experience etc as your audience , only you will know who are these who "really" understand all the deep dives and patents , where as the " ordinary SEO's " will be in quicksand as their used to spoon fed technics etc as those kind of courses are everywhere since the early 2000's.
    Have noted the new beginner course is much more practical hands on version and shorter but do have reference "why" we are doing "what" as the learner always wants to know that and they can learn more confidently that way too.
    Personally when I even shared with my son today over lunch about your new decision on the course he (18 yrs old ) also mentioned he prefered practical with hands on Python etc so that he could learn better from "why" he is doing a process and "what/how" to apply it and then learn the outcomes and measure it etc while he told me I can go "suck up" the advance course and then share with him minus the jargons too much :P .....I told him I am deleting so much past SEO stuff I read online the past 20 years where they do not serve a purpose and it was untested guesses by so called experts.
    I too did DM you on FB last month or so and if you get a min just take a read it's not so long and it will motivate you further. You can count on me for your "Change SEO Culture" campaign I will be following " Koray's framework" from now on and into the future with my son.

    • @TopicalAuthority
      @TopicalAuthority  Год назад +1

      Hello Francis,
      Sorry for the late answer, forgive me. I have read your comment with joy, but I am able to answer it only now. There will be way much for videos. And, I believe the specific patents are given here: www.holisticseo.digital/seo-research-study/entity-seo
      When it comes to the “Change SEO Culture”, I guess I should put it inside my website, and Twitter accounts too. :)
      About the beginner version of the course, the beta-testers told me that people actually are not interested in the “why” section, they just want a quick to-do list, or check-list step by step. I do not like this idea, or their feedback, but I have to listen to them as a marketer. I have to design the product for the audience's nature, rather than my own ideals. And, I liked your son's opinion. :) I am really honored by your good words, Francis, thank you for them, it means a lot to me. And, when it comes to the Facebook messages, I will try to check them, but you know how agency management takes time. :)

  • @Alireza_Naji
    @Alireza_Naji 2 года назад +2

    really cant wait

  • @JeffOxford
    @JeffOxford 2 года назад +2

    Can’t wait!

  • @tipztoday4156
    @tipztoday4156 Год назад

    My site got deindexed after Google update. Can you please guide me how to fix it? Or send any of your reference article?

  • @markototev
    @markototev Год назад +2

    Any specifics around these concepts when it comes to local SEO?

    • @TopicalAuthority
      @TopicalAuthority  Год назад +4

      Local SEO is already entity-oriented because every local business is also an entity.
      The local SEO requires having a relevant website for a topic that is united to a region.
      If the topic is "dentistry", you have to unite it with the region.
      A general guideline, glossary, and also local relevance within the brand name, or brand attributes is needed.
      Instead of going for "What is an Implant?", you can write about "What are the Best Implant Treatment Options in Austin".

    • @markototev
      @markototev Год назад

      @@TopicalAuthority Thanks. That's what I've been thinking and started doing. In the "old days" (and some SEOs still do it) they would write generic content about the location.
      Would you advise against that? For example, I've seen tree service websites write about best places to visit in the city they are based. They also have Tree-related content but they seem to establish local relevance with unrelated to the topic content. From my personal POV as a user, that doesn't make any sense and I assume Google sees it that way too.
      I think this is an old strategy that probably doesn't work today but I haven't tried it and it looks silly - a dentist or a tree company to write about sightseeing or whatever. Usually I try to write topics that combine the Topic and the Location, but this could limit the amount of content I can reasonably put on the website.
      Is there some rough line of thinking to determine how much location-relevant content is enough?

  • @syeedzeehan290
    @syeedzeehan290 Год назад +1

    Hi koray, I need to watch this again. Can I ask you questions on twitter?

  • @mininmartin3949
    @mininmartin3949 Год назад +1

    It is not a related question, but people tend to think that some strategies or techniques doesn't work in some niches like casino or adult content. What do you think about that? There are some foundations in that, or it is a street legend. I mean, can someone use something like you teach in the video to rank in these sectors?

    • @TopicalAuthority
      @TopicalAuthority  Год назад +3

      Hello Minin, thanks for commenting.
      It doesn't have to be a related question, you can ask overall SEO questions too.
      And, I answered this question before, semantic search engine methodologies work for all the industries, regions and languages. Google can change the thresholds from an industry to another, but when it comes to "relevance", or "context matching from a query to document", it doesn't change.
      There are samples from Casino Industry as well.

    • @mininmartin3949
      @mininmartin3949 Год назад

      @@TopicalAuthority Thank you Koray for your answer!!!

  • @dragontv1150
    @dragontv1150 Год назад +1

    If you want to work for Koray, be prepared to get paid peanuts. He only pays his employees $250 a month and treats them badly.

  • @shaik4163
    @shaik4163 Год назад +1

    Can't wait to join your course, please launch ASAP. I am an engineer, and this approach seems to be tye best fit for me. I got a question, also need your help. My website got hit in recent updates. I want to modify top affected articles using this entity/semantic gap filling approach. But, the challenge is, don't know exactly how to determine the gap. Can you please refer some video or article or tool that can help me to determine thus gap for my articles? Thanks. Once again, eagerly waiting for your course.

    • @TopicalAuthority
      @TopicalAuthority  Год назад +4

      Thank you so much Shaik.
      It means a lot to me.
      Let's give some practical suggestions here, but remember, everyone has a different level, and teaching to everyone from different levels means that some will always be complicated while some is obvious.
      1- Use "representative words" for the topics inside your website.
      2- List the URLs that you have from different topics that you labeled with "words".
      3- Understand which of these "words" are searched together with what other "words".
      4- Before, we had "Google correlative", a tool that gives the correlative search terms, but they removed it. Thus, you will need to take the "related search terms". Find, after how many clicks, the related terms are not relevant anymore to your first topic. It is your border.
      5- To understand Google Correlative: research.google/pubs/pub41695/
      6- Use these topical borders to understand your topical coverage.

    • @shaik4163
      @shaik4163 Год назад

      @@TopicalAuthority - Thanks, gone through the links. I need one more help if you could. One of my leading sites (that was making about $2K per month last year) got hit twice in last 6 months, the traffic is nearly 80% down. I want to gie a shot to revive the site. To start with, want to improve the content on the posts that were ranking high in the past. Many people suggesting surerseo as the best tool to optimize the on page content to include all relevant/semantic words/phrases. I never used surfer seo so far. Need your suggestion, is that worth trying or do you suggest any other tool for on page content optimization? Thanks!

  • @gantimurty
    @gantimurty Год назад +3

    Thank you very much for the marvelous and unique information you provide. I am grateful for the reference material you provide and point out for me, which helps me to understand the topic in depth. I will try my level best to attend your RUclips information section on the 8th of Nov 2022. I am really interested in your paid SEO course. I have contacted you on your profile on Linked-in and also sent a DM on Facebook. Hope you find some time to reply to my queries. I have provided my email address in both messages. When are you releasing your course material? Are you still going to have that as two different courses, one for beginners and the other for advanced users? I would also prefer that you package them both together as a full course with a bit of a lower cost, as compared to the individual courses. Either way, I would like to be a part of it (hopefully). Thank you

    • @TopicalAuthority
      @TopicalAuthority  Год назад +2

      Hello Ganti,
      Thank you so much for your kind words. Sorry for not being able to answer your DMs, but it is not on purpose, I couldn't have enough time to check my DMs for a long time.
      Besides that, beta testers told me to make the course simpler. In the beginning, I will only publish it for beginners, the advanced modules will be coming over time. I am happy to know and see your eagerness.

  • @chosen1178
    @chosen1178 Год назад +3

    It's all great & super usefull. But it is all theory. You are assuming that people are familiar with all of the concepts. It might be usefull to use practical examples (80%) and tight it with theory (20%) , not the other way around.
    Concrete example you doing things (not reading your own writing) from start to finish would be usefull.

    • @TopicalAuthority
      @TopicalAuthority  Год назад +4

      Hello Peter,
      I value the comment and opinion, but I believe you didn't watch all the video, or follow the live chat. Because, most of the sections involve practical suggestions, especially the live chat is full of "what should I do for X", and quick answers for them. But, there will be full of practical videos too. Most of these videos are for conceptual training with practical showcases for now.

  • @batuhanbolum15
    @batuhanbolum15 Год назад

    Koray is a weirdo who posts half-naked fitness photos on Instagram, but that's not the worst thing about him. His treatment of his employees and his deceitful tactics make him someone to be avoided.

  • @furkanyaay
    @furkanyaay Год назад

    Koray loves to drown his explanations in technical terms and create lies like topical authority. In reality, his success comes from buying backlinks for all the sites in his case studies.

  • @menstyle7832
    @menstyle7832 Год назад +2

    please publish your education anymore. waiting more than 1 year. just find time and finish it.

  • @megabeatsz4192
    @megabeatsz4192 Год назад

    Koray is a terrible person who contacts his customers and writes negative letters of reference about his employees. Don't support someone who acts so unprofessionally.

  • @nsozeri2555
    @nsozeri2555 Год назад

    Koray's case studies are full of nonsense. You can never give a domain name because all he does is produce backlinks and irrelevant content to get on the first page for highly searched words.

  • @thebeiz8358
    @thebeiz8358 Год назад

    One of Koray's former employees, Kübra Ova, was mistreated and spoken of poorly by Koray in letters of reference to customers. It's disgusting behavior, and it's clear that Koray is not a good person.

  • @hacertopay
    @hacertopay Год назад +2

    Thank you for your sharing 🖤🤍