Ryanair's airline safety card is a hot mess.
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- Опубликовано: 7 май 2024
- A breakdown on why Ryanair's sticker-style seatback safety card is one of the worst in the aviation industry from a design perspective. Also, I make no apologies for that opening pun. Come at me, Ryanair twitter account!
Anyway - if you're interested in good safety card design, I suggest this excellent episode of 99% Invisible: 99percentinvisible.org/episod...
Correction: 6:44 Total pronunciation screw-up, sorry.
Also take a look at Delta's animated safety video:
• The Art of Safety Car...
0:00 An over the top deconstruction of Ryanair's safety card
0:21 Ryanair in summary
1:55 Problem #1: Inconsistent Characters
3:37 Problem #2: Terrible Arrows
4:57 Problem #3: Poor Readability
7:38 Problem #4: Lack of Care
8:43 Closing thoughts
#ryanair #aviation #design
Also, nobody reads these descriptions this far down, right? Look at you! Did you notice my fake Christmas wreath? ;)
All background music by Harris Heller - streambeats
/ @streambeatsbyharrishe...
A few years back I got the picture of the kid with the parent inflating the life jacket (panel 3) printed on a t-shirt because I found it so funny. It’s so awful it’s hilarious
didn't expect you on a small channel like this, lol
i want it lmao
Channel merch?? 🤣🤣🤣
That is awesome lmao, now i want that
Hey it’s you
"[the poor safey card art is] bad for Ryanair's brand"
Many people who have flown on Ryanair would say Ryanair is bad for their brand
flying with Ryanair is indeed a mistake
Dude the landings suck, my grandad once made a joke that they had been shot down after he landed cause it hit like semi truck, like a rollercoaster after a loop-de-loop
@⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻ really? Ireland’s official airline made a tik Tok about it lol
They're the most used airline in europe. Have the best accounts of any european airline. And the best safety record of any airline when it comes to deaths(0 in 40 years).
What they do clearly works.
On a serious note, I flew Ryanair numerous times and never had any real complaints. Sure, it's not the comfiest seat your arse has ever touched, but in the end of the day their planes fly just the same as any other airline and even landings are not any bumpier than normal. God bless Ryanair lol
Today I learned:
1. Don’t sit before sliding
2. There is a rope under the emergency door that you tug to release the slide
Thanks Russian safety card!
I think the rope is only in certain models, others open the slide automatically when the door is armed
@@milomhoek The rope is if the slide isn’t yanked with enough force when the door is opened. The slide drops out of the container ar the bottom of the door where it is stored. The slide is connected to the floor during flight manually by the flight attendants when the flight gets underway. (That bar is called a gert bar.)
This isn’t the case on almost every newer design of plane, such as the A320 series, 777, or A350. The 737 has an old design for door, that cannot be significantly updated, because then it’d be a new plane type and more expensive to certify.
This is like the only time Russia gets any credit for anything because people are really against Russia for some reason
@@321Jarn "For some reason" LoL
@@schmid1.079 yeah it's more than just a war with Ukraine because Brics(+) (and other stuff) and fully explaining it would be pain(although the topic does interest me so maybe not pain) so that's why I just said for some reason
Their safety card looks like an oversaturated, deep fried meme
cheap guy he is, keep them in Brexit! Close the gates!
@@lucasrem wut?
@@lucasrem wut?
@@Unkanow wut?
@@toothpicky wut?
Here’s your answer to the riddle “Who drew those characters?” Ryanair offered an unpaid internship to an eager bloke who wanted to build their communication portfolio. The bloke just finished grammar school.
Wait actually?
DAMN
Oh my god it was done by literal child
No, I was making a joke, folks :)
@@thihal123 it's astounding how people somehow don't comprehend that... You could just as well have written "/joke" and people would still think it's real.
And "grammar school"...? That's not a thing, it's just school, and if they just finished it they'd be good at it and not make mistakes... It's idiocy all the way, which is no different than normal, sadly.
Ryanair: Who really gives a shit? is an excellent corporate slogan.
LOL
Ryanair - We don't care...
Every time i hear their name i always follow up with WE DON'T CARE!
At best they are like but did cha die?
It's a very good question actually. And it seems to be one that they ask regularly. They seem to be in tune with what their customers actually do give a shit about, based on their passenger numbers.
It looks like they just made copies of the old version and then started copying copies and copies of copies until all details were gone. Like putting a photo through faceapp until its no longer recognized as a face lmao
And then editing these copies of a copy, but sometimes some details are lost in translation.
like rick and morty season 5 episode 2
Exactly my thought!
Yep, I imagine the original design work was lost years ago.
The interesing thing to note is that Ryanair has actually a pretty good safety level - not famed Quantas level, but still quite good. Industry experts largely attribute this to the homogenous fleet they run (literally the entire fleet is made of one single model of aircraft), which leads to pilots, flight deck crew and engineers being familiar with this one aircraft relatively quickly and reduces the chance of mix-ups between types. The only thing that dampens their safety record more than usual (in comparison to other carriers) is indeed their relatively high count of injured (but not dead) passengers, mostly stemming from emergency landings. So your comment about safety isn't theoretical at all: Ryanair has demonstrably worse numbers when evacuating a plane than most carriers - and that's not for lack of training on the crew's part, because they always fly the same model...
I think even better than Qantas. As far as I know/remember Ryanair hasn't suffered any fatal incidents, and I'm not sure if they've suffered a hull loss incident.
@@GoogleGebruiker They had one total loss, but that was after an emergency landing due to an unexplained engine failure - everybody made it out alive, but the aircraft was too old for a full diagnostic to be worth it, so she was scrapped. Other than that, no total losses and no deahs in 40 years - just a lot of people with minor injuries, as I said.
(And ofcourse there is that Belarus incident, but that's hardly Ryanairs fault...)
Ryanair does operate a bit over 20 Airbus A320s from Lauda which are maintained by some of the same engineers as the 737s; not in Vienna but when they sleep outside of the hub airport or have some sort of issue during a turnaround at an airport where Ryanair has maintenance they do. Also with the addition of 737 Max (or 737-8200 as they like to call it XD) there will also be some variation although not that much from the regular 737NG.
As you were saying it is difficult to say that Ryanair has lower "safety" compared to other carriers given the sheer amount of flights they have and passengers they move. It is the biggest airline in Europe.
Their maintenance programme is the best there is around in my opinion, they have 3 Learjets they send around with parts for AOGs or even to close regular HILs sometimes that aren't even going to expire. They put a lot of effort and money in maintenance because safety is their top priority, as with any airline, but they take it very seriously.
@@QemeH Total engine loss due to several bird strikes coming into Italy (possibly Catania) with local authorities found responsible for mismanagement of bird control close to the approach (recurrent issue on the airport up until the occurrence).
Lost the first engine and when starting a go-around at low altitude lost the second one.
Aircraft banged on the runway with the top of a rear landing gear coming through the wing.
A few sore necks, aircraft scrapped.
1 hull loss due to external factors, 0 deaths with something like 115M pax per year pre-pandemic.
Compare that with Emirates slamming a plane into the runway because none of the pilots checked the thrust levers actually went forward after pressing TOGA.
But the aftermath on that (before the accident report was silently published) was woohoo, go Emirates, safe as fuck, no one died! (Except a firefighter).
Those airline safety top 10s are all bogus. Money and image talks.
@@GoogleGebruiker Ryanair have suffered a hull loss. Qantas has never had a hull loss, and no fatalities in the jet age.
It sounded trivial at first, but than you for explaining why it is a safety issue and not just an aesthetic one!
But Ryanair also have arguably the greatest safety record of any airline.
...You needed it explained to you why aeroplane evacuation is a safety issue?
I doubt Ryanair dropped the seat pocket for cleaning time purposes. Every time I flew them we had to board right after the last passenger from the previous flight disembarked, so it would seem that in order to reduce cleaning time between flights, they just stopped cleaning alltogether.
🤣
Cleaning and disinfecting is done overnight. Between flights the cabin is checked for bombs or security threats planted by the previous load of passengers and rubbish is quickly picked up, bagged and removed from the aircraft so it can go back in the sky straight away, where airplanes belong.
@@mechanicalman8473 I know, but most airlines just still clean their aircraft between two flights or in the very least between two round trips from their base. Especially now that disinfecting is considered so important it surprises me that Ryanair still boards flights while the inbound passengers are still on the plane.
And still, I have flown in dirtier planes in other companies. I know, unbelievably.
And just to be clear, I stopped flying Ryanair, I was fed up with them.
@@TheAllMightyGodofCod I can imagine. I'm not trying to imply that Ryanair is the only airline that does this, or that other don't like to give the illusion that they're cleaning the aircraft rather than actually cleaning the aircraft.
Their safety card looks like it's been found in the 80's when Ryanair was established, and they have put the original safety card in the printer and copied it multiple times so that the details has been distorted. So they tried to fix it digitally by adding colors, and that's why the blue guy has a shirt that is both yellow and green. No wonder nobody knows what to do if Ryanair has an emergency situation. They should redesign it,, especially if it's a sticker you have to look at during the whole flight.
"Androgynous child in green scrubs" really hit my funny bone for some reason.
"Explaining why it sucks" sounds like the profession my Step-Father had trained his whole life for, and subsequently is my greatest talent.
It's you job to dramatically exclaim "YOU'RE NOT MY REAL FATHER" everytime you brush up against him.
same, i can say why something sucks without a second thought lol
As the sole graphic designer for a medium-sized EHS compliance training company, your comment around 8:25 about informational design often being regarded as "low-rung" really hits home haha. I'm constantly having to justify the need for thoughtful, clear design to my co-workers. Anyway, great video as always, Linus. Love your stuff!
Keep fighting the good fight! Glad you're enjoying the videos 😊
I'm not an expert on this but I study air crashes and the last thing you want to be doing when evacuating the aircraft is getting on all fours. Crouching sure, but crawling puts you at danger of being trampled, others in danger of tripping over you, and would slow down the entire disembarkment. The only added benefit of doing this would be to avoid smoke inhalation and to see the escape path lighting on the ground, but again, you can crouch and walk, you don't need to crawl. If it has got to the point where you *have* to crawl you're already pretty fucked if you aren't close to an exit. I don't really understand why they would feature that on a safety card.
Indeed this really is not exactly the best advice in any fire where evacuation is an available option, plan A stay as low as you can without impacting priority one get out as soon as you can safely do so. If anything getting as low to the ground as possible comes in more in situations where unaided evacuation is not possible but external rescue is. By that I mean something like a structural fire with no useable evacuation route, then sure get as far bellow and away from the source of any fire or smoke as possible, closing any available barriers you pass, get as low to the floor as you can and communicate your position as accurately as possible to rescue services via any available means you have (Basically buy as much time as possible and do whatever you can to expedite rescue).
Yesterday I was in a Ryanair flight, and for almost the entire 2 hours I was trying to figure out the second panel of the 'exit a door' sequence. I just now realized that the strange white rectangle is somebody's arm and this was really only due to how much bigger the image is on my phone screen.
5:25 in years of flying with Ryanair I've never understood what this was. Thanks a lot
"Don't listen to the woman."
As someone who has to fly Ryanair every other month, I fully support the Ryanair slander.
It's not slander if it's true.
Not related to the safety cards but just a funny story, an uncle of mine bumped into the CEO of Ryanair on a Dublin Bus to the Leopardstown Races a few years back.
Quite telling that the stingiest airline in Europe is run by a fella with such tight purse strings.
Catch phrase!
good on him
Good, I respect the public transport option honestly
He can't be that tight pursed, he founded his own taxi company just so he could use the bus lanes in Dublin to get to work quicker. He paid €4000 for the taxi licence, and around €100 for each trip (granted, he would probably make some of that back as he owned the company)
Seems like it would make a lot more sense for the airplane manufacturers to design the safety cards rather than the airlines
Or have 1 standard safety card for all airlines
@@harrytodhunter5078 But the safety instructions will likely vary based on the make and model of airplane, so yes basically 1 standard safety card per aircraft model that can be used by any airline that uses that particular model
Safety cards also can vary by national regulator. Some countries want different things mentioned on the card.
(The US for example requires that the country of final assembly be listed on the safety card. That was introduced by the Senator from Washington State… where Boeing is based.)
Apologies to any Russian speakers for my pronunciation. I *did* check the pronunciation, but sometime between checking and recording, it got switched in my head. Ой, как я облажался!
Nice preemptive comment XD
But кто обзывается, тот сам так называется
ЧЁ СКАЗАЛ
Dude, you literally messed up the easiest thing
IT'S PO-BEDA, NOT "POD-EBA"!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
How is this comment only from today?
The problem isn't the pronunciation, but just that you got the name wrong. You even show a transliterated version of the name (Pobeda instead of Победа) in the video. And it's not like the name is hard to pronounce. No need to swear.
Also worth pointing out, having a safety card you can _take with you_ when leaving your seat during an emergency can also be very important!
Actually the airlines and safety regulators would prefer you take nothing with you while evacuating. They want you to move quickly when it is time to evacuate, and they want your hands free to grasp, etc.
Flight attendants turn into drill instructors when it is time to evacuate a plane. They’ll yell, shove, and order passengers around. It’s not “friendly” but when that’s the case the customer service is getting you out of the plane safely and quickly.
Its also a big issue with people taking luggage when them when evacuating. It’s sadly amazingly common.
@@NickCBaxbut i valule my bag more than my life >:C
@@NickCBaxWhat happens to them ?
Do they get sued or anything ?
@@psirvent8 Public Shaming? But beyond that nothing. The airlines aren't going to do anything, because its bad form to chide your passengers after they were forced off of your airplane. The same thing for the FAA.
TBH, I think overhead compartments should be locked remotely by the flight attendants during all critical phases of flight. (Taxi, Takeoff, Landing, until the plane is above 10,000 ft) The lock would have to be designed so that if the power goes out, it stays locked, but could be unlocked with a key that the flight attendants have.
I think many, but not all, of the cases of people taking their luggage is just them following their habit of stand up, then get their bag. If the overhead compartment is locked, that habit will be interrupted. It does nothing for the luggage under the seats, but people retrieving that at least don't block the aisle.
I'm an american who flew ryanair a few years ago while on vacation. I distinctively remember finding the infant flotation devices diagram because of how sceptical they made the kid look.
I believe the yellow strokes at 4:37 are supposed to indicate the locations of life rafts, since those are the places they are usually stored on a 737 (two overhead and four integrated with evacuation slides).
6:44 ITS POBEDA NOT PODEBA
It also translates as victory, kinda ironic that cheap and small company chose that brand name
@@neodim0069 Well, in Russia you can find a lot of ironic stuff, for example a chainsaw named "Friendship"
As an air safety aficionado, i believe the yellow halos around the arrows are locations of slides that can be used as liferafts and liferafts.
I’m certain they didn’t hire an artist for this. They were probably at the office like “this needs to get done today” and gave the job to some random worker.
Coming from a web developer with a background in design and a love for UI, UX, and visual hierarchy, their safety card within two full seconds of being on screen was a cluttered mess that I couldn't decide which way to navigate. If they just had rows of 4 boxes neatly organized and a vertical thin line dividing those two rows, at least I could segment the boxes into sections and have an idea of how to approach reading it and how it's organized. Being cluttered may ultimately be the worst part, even if it's such a simple thing and it will have to contain a lot of info in a small space, there are plenty of ways to fix this.
4:50 - I understand the yellow bands under the red lines as *_closed_*_ structures:_ the aisle of the passagner cabin and the emergency slides. all the other arrows indicate *open* ways that you have to navigate yourself without any visible edges to guide you. No?
Perfectly illustrating why this design sucks! If it's open to interpretation, its useless.
I.... Will definitely take that theory. And it shouldn't even BE a theory.
Then why there are no yellow bands on the overwing exit arrows? The part that's in the cabin, at least?
If that's the case there should be some kind of legend indicating the meaning of the yellow bands then, its a bad design if most people won't know at a moments glance what it means and as someone from ireland who has flown on Ryanair my whole life I certainly didn't.
I was guessing the bands indicated illuminated paths.
"And this is why Ryanair safety card sucks"
Ryanair: "Oh no, anyway should we charge extra for oxygen masks during an emergency"
That will be £76.23, exact change only
when i was younger, my family went on ryanair flights from the uk to ireland a few times a year. every single flight, my brother and i would entertain ourselves by trying to work out what all the little symbols on the safety card meant hahaha
See? It doubles as a safety card *and* onboard entertainment!
I've never understood why people took that "standing seat" thing seriously. It would allow for at most only a couple of extra rows, and the backlash would be so severe that it would never be worth the cost
Not a massive deal because probably 99.9% of English speakers don’t know Russian but the letters “Победа”is actually pronounce Pobeda instead of Podeba. Most Cyrillic letters look weird but the “B” sound comes from a vaguely “B” looking letter. Finally using my Duolingo knowledge.
Edit: just saw the pinned comment lol my bad
So I worked for Ryanair as a flight attendant back in 2015/16 and we had to brief the overwing exit passengers by saying "please have a look on the safety card on what to do in an emergency, if you have questions please ask us immediately"
Yeah, i was never convinced anyone would have known what to do by just looking at this abomination of a safety instruction card lol.
The safety Demo we also do is way too fast in my opinion but hey, no one listens to us anyways 😅
Loved the video!
I listen! 😅
"Design must be useful first then beautiful", very well said!👏
This video really gave me a good laugh, thank you! Also, I can't believe you're only at 17 000 subscribers, your videos are such high quality!
Vänta lite nu, du kan prata svenska? Det skulle jag aldrig ha gissat
“Naah, don’t hire a designer, I know how to draw just fine”
4:54 From what I remember the yellow strips next to arrows indicate the places in which inflatable slides deploy. On the overwing exits they're missing, since passengers are expected to leave the aircraft directly onto the wing and no inflatable slide is there.
What about the yellow and red stripes along the middle of the plane's fuselage? Are inflatable slides deploying in the aisles?
@@MrSpeedysam60 theyre there as a mario kart-esque speed boost for people to evacuate faster /j
Also, why do the yellow lines go _over_ the hull in Exit A but _under_ the hull in Exit B? :D
@@MrSpeedysam60 From what I know it might be a mistake in this version of the card. You can google a Ryanair safety card and you'll see what I mean, there are versions which match my explanation better
Is subject card #1 supposed to be misspelled “Inconsitent”? The font was so good at being so bad that when I glanced the error just before the screen changed, I thought the typeface’s spacing just gave me dyslexia.
This made me laugh a lot, like all your videos. But it's really great that you balanced it out by reminding us that good design is essential, especially when it can literally lead to saving lives.
One of the other reasons they have them printed in the seat is due to stealing. Which by the way is a criminal offence
Had my first flight with Ryanair. It was quite unsettling looking at workers put duct tape on the wings right before takeoff. (probably something to do with aerodynamics but still...) This combined with the extremely tightly packed seats with their unsightly mustard-yellow color-scheme made it an extremely uncomfortable trip.
But it was cheap as hell, 10/10 would fly with them again.
I just stumbled onto this video and it was super interesting, thank you! I love this type of content and I love how you presented it. I also appreciate the subtitles so much! Subscribed :)
I know this is an old video but one thing: I found the font you used to title your different sections difficult to read and thought that was funny in a video discussing bad typography (lighthearted). Otherwise the style of your videography is brilliant and right up my street!
I agree with the overall point that their design sucks but while speaking about those arrows from 4:37 I believe there’s a reason for that. Yellow represents luminescent floor path marking and yellow slides, whereas in case of 737-800 the aircraft is not equipped with slides coming from the wings, so it seems that coloring is pretty accurate.
Your completely dead pan delivery of the jokes in this video is absolutely hilarious. all of your videos are a great blend between informational and entertaining.
2:01 RECURSIVE! HOLY SMOKES! That’s my favourite typeface! The first time I see it anywhere! Cool!
The toilet charge was a live on air comment that Michael O'Knacker swallowed up and said, sure why not. Free publicity and all that. He got screwed with Brexit though, there were so many cases against Ryan Air and refunds just before it finally happened. The UK courts delayed it just long enough to say "Nope. You have to refund them" just as the opportunity for him to take the long path of dragging/delaying it through European courts closed.
I'm not sure if EU passengers have still had their refunds...
Can we talk about why the Christmas wreath is out of focus but the door it's hanging on is in focus?
On a serious note this I'm loving your channel. Fascinating and brilliant.
I can't stress how important it is for designers to consider the audience and stakes of their work. Especially when it comes to this context, lives are literally at stake. Amazing video Linus!
I’ve been building, fixing and flying airplanes and helicopters for thirty years and I still can’t understand some of those graphics. My best friend, a graphic designer, used to send me bad briefing cards with inappropriate captions to match the terrible graphics. I swear the airlines just ask whoever is handy in the office to design this stuff. BTW, I don’t ride in the back of an airliner very often but when I do, I try to get the seat next to the emergency exit and I ALWAYS read the safety info.
4:50 the yellow are illustrating where the life-rafts are located. 737-800’s don’t have over-wing slides/rafts, but do have two in the cabin in the ceiling and at the full-size doors front and aft.
Short haul aircraft in Europe don't have rafts at all
just discorved this channel and binged a bunch of your videos, and I've just gotta drop this comment here to say that i love them. your voice is lovely to listen to and the visuals are so well put together.
I've always identified with green shirt guy, his expression sums up how im normally feeling when i get a ryanair flight (which I do to myself with alarming regularity), while blue shirty guy's expression looks somewhat like hes completely baked, which is how i would like to be on a Ryanair flight. My personal favourite arrow is the one for going down the slide, which appears to suggest you need to throw yourself violently out the plane to achieve maximum airtime before landing on the slide. While i know you are supposed to jump, i feel like Ryanair take it a bit far lol
The idea behind those crap designs is called in Germany the "Döner Kebab"- or "Aldi-effect. You deliberately chose poor choices, poor design, and poor fonts to make it look "cheap" - the German buyer thinks "they must be cheap as they do not spend money on beauty." Aldi has changed direction by now, but most Turkish "Imbiss" still look like that - that is exactly what they want (again - the first one changing it to a professional look will have people thinking, "That must be more expensive now, let's go to another Döner place.").
For Ryanair, you can compare that to EasyJet. Same class of cheap no-frill flights, but EasyJet clearly has better CI and design patterns in their publications. Result: Ryanair more or less won in numbers of revenue, passengers, etc.
eBay did exactly the same when they began; it looked horrible and inconsistent. It was a deliberate choice to give the user the impression of being a flea market. Still today, it always looks unfinished.
Great to see you back on here Linus! And I wholeheartedly and vehemently agree with your sentiments - the design and all its flaws really is unacceptable given its brand and its size - I genuinely chuckle to myself seeing these illustrations everytime I fly 😂
You'll be pleased to know theres a multitude of smaller airlines / leased airplanes with these hilariously shoddy illustrations, but refreshing to see the majority of other big airlines take their design seriously.
On the other hand however, these badly drawn illustrations would form a brilliant concept for an Adult Swim-esque type series 😅
Fernand! Cheers mate! When they're well executed these kinds of infographic diagrams can actually be really cool. There was a great music video for Remind Me by Röyksopp based around it years ago! ruclips.net/video/VF8LMQQ0rEw/видео.html Still awesome. But I could also totally see an Adult Swim take on bad infographics, perfect stoner television. 😂
I love how you savagely roast things most people would ignore... it's so satisfying to point out ridiculous things we normally take for granted
@4:42 Pretty sure the yellow shows lifeboats/slides, it's not to make it easier to read at all.
The movie "Fight Club" had some hilarious safety instructions they swapped out for the real ones. Maybe get some new stickers made and give them to friends anytime they fly Ryanair. It will take a while to replace all the stickers, but it will entertain passengers on every flight.
wait a minute, this video has only 6K views and you have only 16K subs?
Woow that's a surprise, you deserve more! keep it going
0:21 No thanks, I would rather not think about Spirit Airways and their hollow-plastic headrests.
4:55 terrible arrows , nope , there are only yellow lines where there is a emergency slide or floor level emergency lighting , the overwing exits have not slides therefore no yellow barrier
If you actually see this sticker on a flight, you will see it is hampered even further by the terrible printing quality, which makes it all even more illegible, plus they tend to fade or peel off a lot
I've just came across this video. Amazing work! Love it
2:34 that Bart Simpson frame is spectacular! Who made that, & how can I find more/different characters maybe?
davidesky2.tumblr.com/post/63857514901/from-character-design-page - Sadly the original link has gone so not sure of the artists behind it!
As someone who has almost exclusively flown with Ryanair, this safety card is ingrained in my brain
Fascinating dissection of a work of graphic design which often gets forgotten about. Even for graphic design nerds like myself, things like packaging design and on-screen graphics tend to get all the attention.
Out of curiosity, are there any airline safety videos you particularly like/dislike (besides the Delta one you briefly mention at the end). I once flew with Air Transat and their safety video was a work of art with all sorts of quirky little surprises. The moment I remember the most was the cigarette transforming into a parasol on a tiny beach.
I flew with Ryanair for 2 years every almost every 2 weeks when I was visiting my girlfriend in Poland.
Godbless Ryanair for existing.
So you lost Ryanair or your girlfriend by now? As you talk about the past...
Great video! What's the chapter card’s font? It's quite distinctive!
It's a font, fittingly, called Trash! brutatypes.com/
@@LinusBoman Thank you, that’s a brilliant choice haha
About the 90sec thing, that's the test the aircraft must pass before being certified (by the FAA I think). They nab enough untrained people off the streets and plop them down, have the "exits are here, here, and here" and herd them out like sheep through an open gate. No doubt that getting out fast will be bettera but that's why the stats are pointing to 90sec as the epitome of safe evacuation.
There are also instances where fleeing isn't the best idea. A Qantas flight once had a horrid time in the air, landed with too much fuel (as in the mass of the airframe = the mass of fuel) resulting in incandescent brakes. The pilots concluded that, with the firetruck that was already helping out, disembarking normally was the best for everyone's safety. And that rounded up like 2h after the emergency landing
On my recent flight I was so confused by the image at 5:26 that I looked up their safety card and found this video. Than you for deciphering this nonsense!
I actually like them because they look like weird drawings from the late 70s or early 80s. That said, I never paid much attention to design and typography, but I am learning tons from your channel. Good work!
7:27 I dunno, the second one still has some design elements that seems off, like three different colours of arrows, and the inflatable slide changes colour.
Yo man, like your vids. But can you post sources on your facts? for example the cost of design vs placing and maintenace of the info cards (7:57)
The russian airplane: is named Pobeda
The dude every time: PoDeBa
My brain: Po-Bed-A
@@enderplant it’s actually pronounced Po-Béda. Means victory in russian
When I was travelling Ryanair I spent 2 hours trying to figure out character actions and movements on that sticker.
ok this is great, i agree with what youre saying, but 4:24 the arrow between the infants legs that was confusing you is ... uh... after looking for about 3 minutes, i think probably to show theres a VERY IMPORTANT cord that goes between their legs to keep them from falling out of the bottom of this VERY STRANGELY DESIGNED INFANT FLOTAITON DEVICE. Its just .. the front-side of a regular life jacket, but placed hrozintally with the infant sitting in the neckhole. and without a rope underneath theyd literally just fall out thru that hole if their arms are ever pulled in to their body, cause theres no fucking harness aside from THIS ROPE. ..... all this supposedly conveyed by the red arrows, very poorly.
Hey Linus. I just started binging your videos and I find myself enjoying the topics and your demeanour, calm and relaxed. I like it. However every time I get to the end of one of your videos I get this nagging feeling that there's something missing, like I've watched beginning and middle, but you forgot to include the finale. The finale being how you would improve the designs you critiqued! I would really love to see some quick ways you would improve on the designs shown. Maybe you've heard of Zimri Mayfield? He used to do critiquing videos on logos, though he seems to have stopped doing them. I found his videos both very satisfying and informative.
I really hope you'll give it a chance!
What's the font you use for the chapter cards? It seems like just the one I need for my project!
Human factors phd student here. You nailed it. There are basic principles of human factors, especially with graphics/diagrams, and Ryanair followed almost none of them. My research specialises in aviation, and these cards are, to an extent, passengers' last line of defense in case of an emergency. You have only around 90 seconds to evacuate everyone on the plane, if you're lucky. If people don't understand what's on these cards, well, 90 seconds goes by a lot faster with a lot fewer people off the plane
I loved this, got a few chuckles along the way ;) Their safety card design really does suck and while it does seem like they just photocopied their older design and then glued it to the seatback in the name of saving money I have no doubt that they are not cutting corners safety wise, O'Leary said that he never objects to the news stories cropping up every now and then regarding the pay-to-use toilets or the stand-up seating as it keeps the airline in the public consciousness, the image of one of his airliners smashed to bits would be too much however. One thing to bear in mind is that he did say a couple of years back is something along the lines of he "didn't know it was better for business to treat people better" and that the airline had plans to improve on a few things (it was pre-pandemic though so probably dropped), they have started to split the fleet slightly with the formation of Buzz (not the original UK one), Malta Air and Lauda so maybe we are going to see some improvement on the safety card front too - though knowing Ryanair they will use the same ones and just stick a "Malta Air" sticker on them ;)
* Also - former air crew here (not Ryanair) and I couldn't figure out what some of those pictures meant either ;)
Just saying, победа (the airline) is pronounced completely differently, other than that, great video!
When green guy puts on the oxygen mask, it looks like the elastic is so strong that it crushes his skull. I then spend the whole flight wondering if it’s even possible to create elastic strong enough to crush your skull and if you’d have the strength to put it on. Thanks to this video I can now start obsessing over other elements of the design!
I was looking at it through the same glasses on my last Ryanair flight 😄
They should also add a colon after “Exit A” and “Exit B”.
Reading “EXIT A: DOORS” would be more legible than “EXIT A DOORS”, which seems like a typo at first glance
Personally I find this design as ingenious - the safety card is like a quick reference handbook. Incident? I take a look at the card and know exactly what to do:
Scream at the absolute top of my lungs and hope this is a bad dream.
Least of all us Danes. The three most important things about mink transmission is sick mink, sick farmers, public worry and a prime minister in turmoil. The FOUR most...
one airline had a musical and another airline had lord of the rings for their safety video, i like those, because they are so entertaining, it actually entices me to pay attention
I recently flew Ryanair and the no jewelry sign had me puzzled for so long…
Someone from Ryanair said re: the standing room seats, "You give passengers a $50 seat, and a $10 standing ticket, for a one hour hop, I promise you every standing ticket is sold out before one seat has been sold." And minus the promise I feel like I'd absolutely agree. He goes on to clarify, most of their flights, and the only one's that'd have these standing seats, would be short flights, less than 90 minutes. The analogy of standing on busses and trains was brought up, along with "Why is the air any different." Why is a plane any different but a far safer bus?
Not really safety cards but I've always been a fan of IKEA instructions, they're consistent in their design and try to be as simple as possible while conveying the instruction without relying on language.
9:10 slippery slope argument is a bad argument. Oh, doctor office have old magazines in waiting room? What else is he skimpy on? Sanitation? Needles? He reuses them!? Yeah, no relation whatsoever.
I looked at those instructions, and even though they are not pretty, they convey what they need. Especially, if you give flight attendants 3 minutes of attention.
Slipperly slope argument isn't always a fallacy, but sure, in this case it is.
1:34 when i was lil i ALWAYS look at the safety instruction cuz 1) i had nothing to do before the flight takes off 2) safety is always important 3) i just love looking at human pictures figuring out how to escape the airplane when needed
I still like pulling out the instruction and look and read at it but knowing they dont clean the instruction between flights i’m not sure anymore…
Thank you for links and the video. Awesome job!!!
Fantastic!! So many interesting little gems I had never noticed on a Ryanair safety card!
When are they gonna charge for pressurisation of the cabin?
Now I finally know what that weird earring/necklace picture was supposed to mean, it confused me my whole flight last summer xD
I'm an engineer graduate of the aviation field, not currently working in aviation but a lot of my friends are and here's a secret I would like to expose. Before any flight, airlines have to run thorough safety checks and the checklist is huge. This requires a staff of engineers and technicians which requires money and basically what airlines pay for when they park a plane at an airport. Most airlines actually cut corners trying to meet time frames for flights. Some planes actually don't meet the minimum requirement to fly but airlines don't care and most engineers just sign off the flights. This is the most dangerous corner that they cut.
My assumption has always been that the design of the safety card is intentionally bad to trick the customers into a false sense of low costs. Just like with the garish interior color scheme and chaotic website. Meaning “if it looks cheap, it must be”.
I watched this video in the worst moment: I'm a graphic recently unemployed and I looked at those cards thinking "I couldn't have done any better"
The worst RyanAir experience I’ve had was when they were late enough that I missed my connecting train home, the last one for the day, but not late enough that I’d get any kind of compensation, apology or indeed response. I managed to find a nearby friend whose couch I could crash on, but if not, I’d have had to sleep in the train station. Brilliant job, RyanAir!
Many thanks! This safety card always bothered me and triggered all kind of feelings. Many thanks for discussing it here in detail!