I managed to grow by posting weekly animations by ultizing a 2-3 month backlog of animations I planned out. They're not as high quality as other animations out there due to the fact I have a very tight schedule to work with, but I manage to grow in that aspect. I also agree that merchandise is one of the best ways for these channels to make revenue. I recently sold tshirts on my channel a few weeks ago and I made 10x more money there then Patreon or Adesene in a single month. I'm planning on intergrating it as a major aspect of my brand. But for those who aren't crazy like me, I think another way animators and artists can grow on RUclips is by using livestreaming since RUclips wants to compete against Twitch and often promote livestreams before actual video content. Just hang in there. Being an artist or animator on youtube is tough. Thanks for the video Roberto.
I’ve been putting out animations online for around 5 years. I’ve been doing it wrong this whole time. For me it’s easy to get so lost in the process of creation that I forget about the business aspect. I’m going to rethink how I operate. Thank you.
Golden advice, as usual. The hardest part is executing these principles. Still struggling with consistency since big projects suck away all the time. But like any good habit the hardest part is getting started, then the momentum builds naturally.
*Artists*: PLEASE GET A WEBSITE AND BLOG. Eventually, GET AN EMAIL LIST. All-caps feels like I'm screaming at you, I know. But please trust me on this. I don't know if I'm following the wrong people, but many, many, many artists don't have this. Especially for those on dA and FurAffinity. A website automatically makes you look more professional, boosting your perceived value and gives you, your brand, and your work a consistent home base that you control to refer to. Start off with Wordpress or Wix if you have to, just get something. Please. Blogging ~ Use this opportunity to share your experiences, your knowledge, the STORIES behind your pieces. The INSPIRATION behind your piece, works in progresses. Make your work look better than "just a pretty picture", give meaning to your pieces! Share your process, share your inspirations, share what makes you an artist. I can't tell you how frustrating it is looking for artists with blogs and websites to collaborate with and to follow. Selling ~ I see so many people on Etsy and Amazon Handmade. This isn't bad, per se, but creators have limited to no control on how to conduct their business. Handmade may decide your prices and restrict outside contact with your buyers to ensure they are Amazon's customers, not yours. This means no email lists, no ways in contacting them, no building customer relationships. When shipping, your products are placed in Amazon Handmade branding, not yours. Etsy has an... interesting algorithm that can restrict your ability to be found, drowning you out to other creatives. They will also potentially side with customers during disputes, and may terminate your account, or freeze your shop for any reason. Get your own website. Your fans (and business) will thank you. ;) *Animators*: If you want to follow someone who's doing it right, Bloop Animation is one to take a look at. www.bloopanimation.com/ He uses his email list to share his process with creating a short animations. He educates animation enthusiasts on production, terms, the animation pipeline, his journey of animating and improving and so on. Join his email list and follow the content, value and insights he's providing. Do something similar, and make it *better*.
Great comment, +PrettyKittyCommissions! Even though I'm not a "drawing" artist, these are definitely things I need to work on. Thanks for posting this and going into detail about Etsy and Amazon.
Thanks for uploading! Too often we creators get so focused on the 'how to's' of the creation side that we forget about the business side, which requires just as much hard work.
Nice tips, Roberto. I agree that it can be difficult to have success as an artist, but it's definitely not as challenging as it was pre-social media. You just have to think outside the box and be persistent.
Exactly! Back in the old days, there was almost no way to get distribution and no way to promote without at least some upfront cash. But today the potential is almost boundless if you can tap into something people want.
All too many artists feel like they should only focus on making art and neglect the business aspect of it. Artists can be stubborn, myself included. So I think that's one of the major obstacles getting in the way of being successful in a creative field. Thanks for making great videos, Roberto!
Yup-yup, I've been saying this for a couple of years- cartoons were the 22 minute commercials for all of the related merch! And you can look at Star Wars as another example- what's *your* version of all the action figures, shampoo, and Halloween costumes? Artists can make prints, crowd fund books, art toys, etc.!
Ha this is where i first found you. Speed drawing. I am so encouraged. Ive actually noticed that a lot of my fave RUclipsrs had to transition their field to achieve the succes they have now. Dope
Having your own commercial on RUclips right after your program is genius on so many levels! I started making my own commercials imbedded into the program since I’m just starting but that was cool. I watched the whole commercial, too👍🏾
Really great advice when I was a kid I wanted to become the next Walt Disney and usually I get laughed at but that doesn’t stop me from trying.I wanted to make animated movies what Walt did and I’m working just for that dream but it’s going be very hard.
Very interesting. I've been working mostly on building a following the past years and not really on directing people to my store/services. Thank you for this video!
Thanks Roberto, I'm an comic artist/Illustrator and I watch this vid several times a day. I'm practically looking at it as a blue print for how I use my social media for the future. Thank you so so much 👍🏾
It's been a while since I've commented in your channel but, I see myself coming back more and more since I've learned more about proper etiquette via the Twitch platform. I'm currently jobless for the first time in 14 years and, for the first time ever looking seriously into practicing harder at online services, entertainment, and marketing. Thank you again for all of the great advice, commentary, and vlogs you've made over the years.
Entrepreneurship is hard but it's what has been tried and true for artists since the beginning. But now it is accessible and accepted much more. but you have to understand your market.
Absolutely, and the learning never ends. I'm still learning and do my best to keep an open mind for constructive criticisms and advice. At the moment, I'm in pre-game planning mode, I suppose you could call it, gathering information and tactics to help me out once I start applying them to my services.
wow, amazing, in the past year I started following some instagram accounts ( in my native language) about marketing and that really opened a new perspective for me.. my other step that I should solve is how to pick a niche, and also I am more interested about topic rather than sticking to just photography or filmmaking or animation or illustration.
Thank you for helping with the business aspect of spreading a person's name or brand who is a creative artist Mr. Roberto. I'm creating art and animation ahead of time, even if they're short. Since whenever you start on a platform, you cannot expect to make profits right away. I'm hoping to do gifs or animations ahead of time, that way I could try and build a consistent schedule of posting about every two weeks since it will still be a consistency. So though I won't have anything right now, I do have a job to help sustain myself. And I'm giving myself one year till New Year's to create as much as I can to give myself a head start on to the next year of New Year's and build up better strategies to save time in creating.
I was of the previous mindset that I could just focus on Google ad sense and everything will work out after that. But the with the Coppa - apocalypse on the horizon, youtube may not be viable to me as an Animator. Thankyou Roberto for clearing that and providing a better approach to the financial aspect of being an artist and animator.
Hey, I came across you from following the rabbit-trail of Kevin and Josh (I used to listen to Big Illustration Party Time in the studio!) and I've been meaning to check-out more of your content. The big idea that I'm hot on is that unless you're a top tier illustrator, being a jobbing illustrator out-and-out sucks- I've seen this throughout the years, throughout the multitude of desperate Facebook posts from friends that are (just barely) in the business- and from my experiences (and from what I've observed) in the gallery scene, that wasn't much better. Based on that, I'm not even going to try and elbow my way into the illustration industry proper.
Hey Serkworks! I follow you! I really appreciate that convention artist set-up and display video. Now THAT was super helpful and that's how I found you!
Of course. Yes, talent is in many cases less valuable than understanding the nuance of what to do with it. The most talented people I know are working in a check out line right now...
Thanks for this video, I've been a working artist for almost 20 years. At the end of the week, after a lot of planning, I'm going to finally start filming myself making all my paintings and drawings from here on out and your videos have been very helpful in making this latest step. It seems like I hear a lot of beginning RUclipsrs lament about not having ideas for videos, but as an artist content is pouring out of you all the time, I just see it as a matter of recording it and presenting it in an interesting way. Also, the brick and mortar art gallery system has been in a rapid decline for decades, these online platforms really seem to be the best way to get your art out to people which has always been my main goal, quitting the day job is a not too distant second. Thanks again, Roberto
You shared some very valuable info! Coincidentally, I was asking myself a lot of questions today regarding my animation channel, so I came here to see if you had any info regarding animation and boom this pops up! ...Now THAT was AWESOME! :)
Awesome Roberto! I couldnt agree more. From my point of view i love my 268 subscribers and the random content around animation that i'm creating. I love teaching people and spread my knowledge even if just 40people are watching my videos. This is super satisfying! :D Cheers! Looking forward for more videos from you!
Well, im trying to reverse engineering the animation industry a little and untill ill be able to afford that ill give my knowledge for free (id consider merch more than anything else). What i mean by that is growing the industry which will gives more work and better commisions. How to attract more people if they have to pay for the quality knowledge? I belive i can make money in different way like offering courses for companies for better money than just random people that wants to start
Roberto, you blew my mind with this video. I'm just starting out with my Art-RUclips-Channel following your advice I got from all your videos as much as I can, but somehow I felt more and more uncomfortable having to link back to RUclips on all the places. This videos gives me just the right perspektive to look at what I'm doing and to get a clear branding strategy. I'll definetely continue my Channel, but I will apply more of the advice you mentioned and expand also to the other platforms more. Thank you for your awesome videos!
Great video! I'm still busy trying to figure things out, gathering information and forming a concrete plan. I'm also looking into launching my own website,getting a domain and how to link that to an existing site(wordpress,tumblr etc). Or making one from scratch. Or how to start up your own webshop, how to claim your own brand name, tax etc. I'm missing a little guidance. But i'm happy with your channel because you cover subjects a little deeper. You are correct though there is so much more now than 15 years ago. But i still feel a little lost with so much info. I don't know where to start.
Dude this was highly inspirational. Was shaky at the knees 'cause I'm mid 20's and just now deciding that this is really what I want to do. Gonna take this advice and go hard.
Great advice Roberto! I am already doing it for my channel. I was too focused on the add revenue of RUclips and that is not really sustainable. I now think in products and make my videos around those products.
very inspiring, I'll try to think up some concepts for a few characters and shorts, I always end up over doing videos and characters so they drag on far too long and the characters become impossible to animate, sticking to 1 minute videos might make it easier. thanks for a good summer goal!
Awesome advice! I'm so excited to start my YT channel and use a more strategic approach in my content creation. Totally agree on the importance of building a brand and not relying on a single platform (which I see a lot of artists do). The only thing I can't really figure out yet is what kind of content to share in a newsletter since I pretty much share everything already in some way. I once had a small mailing list promoting my comic but eventually I stopped working on that comic so I stopped sending newsletters too. As with everything, sending newsletters consistently is important (I did once a month). I'll probably sign up to other artists' mailing lists (if I find any that have that LOL) and see what they post. Anyway, thank you so much for all the videos you make!
this was terrific. just what i needed and confirms the approach i have been taking recently Robert. I have some long tutorials that i have cut up into mini segments to use as multiple videos and working on batching. If you work full time you have to be organized. i would also like to add that if many of you have full time jobs that take up all your free time....look to make a change. get a job that enables you to spend your free time doing what you love and reduce netflix and cabke tv consumption.
Great advice I definitely see that you have to be creative with everything you do not just your passion whatever may be technically working smarter and not harder even though is not going to be easy .thanks for this type of video Roberto !
I REALLY need to see this. As an aspiring animator, I have this idea of "I don't want to upload unless it's final." It's the "perfectionist's mindset" that I have been trying to overcome. However, I have had thoughts of posting up say, rough animatics when I get them done. Maybe not to the WHOLE animation though. I think it would be good as a teaser to the final animation!
I have to say thank you. I've always love drawing, but i did'nt know if you could survive of this. With this video now i know that i have a chance. Really thank you :")
Finished up my workout to this! Thanks for something new and informational to listen to. :) Watching this made me realize that I really need to give more time and attention to my RedBubble account, since YT money is kinda like busking... but on the internet! It's good for small change, but not exactly reliable or guaranteed! Hahaha!
I'm a stop motion animator, and just want to make money telling stories through stop motion. I looked at my YT analytics and noticed my "age demographic" ranges from 12-25 year olds. The majority being young teens and older, how do I make my content, IE my stop motion animation shows/ short films, appealing to all ages? Lastly this was very helpful thank you very much for making this.
Great advice and love your videos. the question I have regarding selling items on Instagram with your characters faces on it, I feel like in order for you to be able to get any sales regarding anything you first have to build your brand to give people a reason to even want to purchase the items. Would say focus first on creating content for Instagram/facebook/youtube to grow an audience before trying to sell stuff on Instagram/facebook/ and patron. Or should you still maybe link out to a store even if you don't have an audience yet and you are in the process of growing?
+Recokh exactly. Building your brand is essential. Link it up so that it's always there so that the option is on the table and it doesn't come out of nowhere.
Yup, you can't sell anything to anyone unless they give a crap first and if you can't build the momentum there, the market might not care about what you're doing. First learn everything you can about how to effectively market your work (like I just quickly looked through your Instagram and all of the hashtags were as if you're marketing to artists/creators- figure-out a cluster of hashtags that basically creates a portrait of the person that you think's going to be into your animations. You should always question the source, so just an FYI, I built up the Nerdarchy account to 3.2k-ish (no longer managing it) and Easy Roller Dice to 4k+, both in under 3 years and without using bots) and if after all of your best efforts you still can't get anything to catch on, it maybe time to reassess and come up with a new project.
Roberto can you please do a video like this specifically for fine artists - painters? It's a similar topic but different enough to warrant another video.
I agreed with what you said. And this is the direction that i am heading in with my future rebrand. My current hurdle now is to find the best way to promote the brand on facebook. I dont mind spending money on promoted post on FB but is there a better way to do this? Have you covered this in one of your previous videos? I'll look again trough your backlog Thanks in advance
+Sketchflix I use organic post 99% of the time and doing photos and videos is working more than linking RUclips videos embedded. I later threw super small snouts of money at it in Instagram and Facebook to see if it could boost it. It helped a little.
Thank you. I was looking into this for my 12 year old who draws on anything (obsessively)and she was interested in commission. She does it all illustrate, animates and writes stories.
CreativeQueen x I have no choice. She is amazing, has won competitions, has been taking requests for others since she was 5yrs and could hold colouring pens when under 2yr. Thank God tablets and pcs came along cause no piece of paper was safe in my house!
Brunellesp awwww nice Im sure that u r a proud mum ☺👍. I myself have 2 lil ones as well. One is 3months n d oda is 1.5years old...both keeping me veryyyyy busy😅😅😅😅 but I still decided to open my new YT Channel, as I was craving for something like this forever and now Im going to follow my dream too☺ and Im telling u it feels magical. I just cant describe this feeling. Im gna a draw my life video in few days and u cud get to know me if u like☺
Brunellesp P.s : Plz do check out my new channel if u get the time and support it if u like my content. Im gna be posting another unique idea today so stay tuned ☺😘❤👑
Should you create a separate channel for behind the scenes of animation and I am a beginner so I don't have any cartoons. Should I focus on just creating animated shorts based off one character posting on all social platforms possible and create ebooks based off the character and wait to do a full blown cartoon show when I have more people
I managed to grow by posting weekly animations by ultizing a 2-3 month backlog of animations I planned out. They're not as high quality as other animations out there due to the fact I have a very tight schedule to work with, but I manage to grow in that aspect. I also agree that merchandise is one of the best ways for these channels to make revenue. I recently sold tshirts on my channel a few weeks ago and I made 10x more money there then Patreon or Adesene in a single month. I'm planning on intergrating it as a major aspect of my brand.
But for those who aren't crazy like me, I think another way animators and artists can grow on RUclips is by using livestreaming since RUclips wants to compete against Twitch and often promote livestreams before actual video content.
Just hang in there. Being an artist or animator on youtube is tough. Thanks for the video Roberto.
Solid strategy and I agree. Also looping live streaming is working for music channels!
Great advice!
Ayy🙆♂️
Its good to see other Artists commenting on different artists stuff the community is great
Hey look all its Howard Dudes a legend!
I’ve been putting out animations online for around 5 years. I’ve been doing it wrong this whole time. For me it’s easy to get so lost in the process of creation that I forget about the business aspect. I’m going to rethink how I operate. Thank you.
Golden advice, as usual. The hardest part is executing these principles. Still struggling with consistency since big projects suck away all the time. But like any good habit the hardest part is getting started, then the momentum builds naturally.
+Micah Buzan execution is always the hard part. I've never made money off of just an idea, it's always come down to execution.
*Artists*: PLEASE GET A WEBSITE AND BLOG. Eventually, GET AN EMAIL LIST.
All-caps feels like I'm screaming at you, I know. But please trust me on this. I don't know if I'm following the wrong people, but many, many, many artists don't have this. Especially for those on dA and FurAffinity. A website automatically makes you look more professional, boosting your perceived value and gives you, your brand, and your work a consistent home base that you control to refer to. Start off with Wordpress or Wix if you have to, just get something. Please.
Blogging ~ Use this opportunity to share your experiences, your knowledge, the STORIES behind your pieces. The INSPIRATION behind your piece, works in progresses. Make your work look better than "just a pretty picture", give meaning to your pieces! Share your process, share your inspirations, share what makes you an artist. I can't tell you how frustrating it is looking for artists with blogs and websites to collaborate with and to follow.
Selling ~ I see so many people on Etsy and Amazon Handmade. This isn't bad, per se, but creators have limited to no control on how to conduct their business. Handmade may decide your prices and restrict outside contact with your buyers to ensure they are Amazon's customers, not yours. This means no email lists, no ways in contacting them, no building customer relationships. When shipping, your products are placed in Amazon Handmade branding, not yours.
Etsy has an... interesting algorithm that can restrict your ability to be found, drowning you out to other creatives. They will also potentially side with customers during disputes, and may terminate your account, or freeze your shop for any reason.
Get your own website. Your fans (and business) will thank you. ;)
*Animators*: If you want to follow someone who's doing it right, Bloop Animation is one to take a look at.
www.bloopanimation.com/
He uses his email list to share his process with creating a short animations. He educates animation enthusiasts on production, terms, the animation pipeline, his journey of animating and improving and so on.
Join his email list and follow the content, value and insights he's providing. Do something similar, and make it *better*.
Great comment, +PrettyKittyCommissions! Even though I'm not a "drawing" artist, these are definitely things I need to work on. Thanks for posting this and going into detail about Etsy and Amazon.
+PrettyKittyCommissions some good info and Bloop is doing exactly the right things for the most part.
PrettyKittyCommissions I'm eventually gonna start a blog very soon.
Nice! I'm looking forward to it!
Thank you Roberto!
Thanks for uploading! Too often we creators get so focused on the 'how to's' of the creation side that we forget about the business side, which requires just as much hard work.
👊🏾👊🏾
A great way to start my day.... CREATE SOMETHING AWESOME TODAY!
Hairy :)
This is my alterego Michelle :)
Nope.... in fact our entire family want to impeach him for his surname lol
+Alan Spicer - RUclips Tips & Tricks 👊👊👊
I am new as an animator and I really want to push my career as an animator.
Nice tips, Roberto. I agree that it can be difficult to have success as an artist, but it's definitely not as challenging as it was pre-social media. You just have to think outside the box and be persistent.
Exactly! Back in the old days, there was almost no way to get distribution and no way to promote without at least some upfront cash. But today the potential is almost boundless if you can tap into something people want.
All too many artists feel like they should only focus on making art and neglect the business aspect of it. Artists can be stubborn, myself included. So I think that's one of the major obstacles getting in the way of being successful in a creative field. Thanks for making great videos, Roberto!
So true, Aaron. That fear of "selling out" stops us from selling at all. Great comment!
Thanks, NerdLens!
Well said, "Create creative brain to business process."
Shared this with my boyfriend who's an artist and musician 😊 perfect timing for him because he's just been starting to build his brand!!
Yup-yup, I've been saying this for a couple of years- cartoons were the 22 minute commercials for all of the related merch! And you can look at Star Wars as another example- what's *your* version of all the action figures, shampoo, and Halloween costumes? Artists can make prints, crowd fund books, art toys, etc.!
+The Dream Syndicate: Arts, Crafts, & Ephemera yes!!!!!!
Ha this is where i first found you. Speed drawing. I am so encouraged. Ive actually noticed that a lot of my fave RUclipsrs had to transition their field to achieve the succes they have now. Dope
Having your own commercial on RUclips right after your program is genius on so many levels!
I started making my own commercials imbedded into the program since I’m just starting but that was cool.
I watched the whole commercial, too👍🏾
Really great advice when I was a kid I wanted to become the next Walt Disney and usually I get laughed at but that doesn’t stop me from trying.I wanted to make animated movies what Walt did and I’m working just for that dream but it’s going be very hard.
I watched this video a year ago, then I watched it again in 2020... Mind blowing how much information I missed! thanks a lot man!
Commenting again because I just finished watching the whole video and can’t say enough how awesome this is!!! 🙌
Awesome video Roberto, SUPER useful!
Agree with you
Your video has inspired me to go out of my way and try to make something big with my RUclips account. Thank you!
Very interesting. I've been working mostly on building a following the past years and not really on directing people to my store/services. Thank you for this video!
+Leontine van vliet makes a big difference in your wallet
+Leontine van vliet 👊👊👊
Thanks Roberto, I'm an comic artist/Illustrator and I watch this vid several times a day. I'm practically looking at it as a blue print for how I use my social media for the future. Thank you so so much 👍🏾
It's been a while since I've commented in your channel but, I see myself coming back more and more since I've learned more about proper etiquette via the Twitch platform. I'm currently jobless for the first time in 14 years and, for the first time ever looking seriously into practicing harder at online services, entertainment, and marketing. Thank you again for all of the great advice, commentary, and vlogs you've made over the years.
Entrepreneurship is hard but it's what has been tried and true for artists since the beginning. But now it is accessible and accepted much more. but you have to understand your market.
Absolutely, and the learning never ends. I'm still learning and do my best to keep an open mind for constructive criticisms and advice. At the moment, I'm in pre-game planning mode, I suppose you could call it, gathering information and tactics to help me out once I start applying them to my services.
wow, amazing, in the past year I started following some instagram accounts ( in my native language) about marketing and that really opened a new perspective for me.. my other step that I should solve is how to pick a niche, and also I am more interested about topic rather than sticking to just photography or filmmaking or animation or illustration.
Working on my first big piece to hopefully start my career, great advice man seriously
Your channel deserves more recognition!
Thank you for helping with the business aspect of spreading a person's name or brand who is a creative artist Mr. Roberto. I'm creating art and animation ahead of time, even if they're short. Since whenever you start on a platform, you cannot expect to make profits right away.
I'm hoping to do gifs or animations ahead of time, that way I could try and build a consistent schedule of posting about every two weeks since it will still be a consistency. So though I won't have anything right now, I do have a job to help sustain myself. And I'm giving myself one year till New Year's to create as much as I can to give myself a head start on to the next year of New Year's and build up better strategies to save time in creating.
I was of the previous mindset that I could just focus on Google ad sense and everything will work out after that. But the with the Coppa - apocalypse on the horizon, youtube may not be viable to me as an Animator. Thankyou Roberto for clearing that and providing a better approach to the financial aspect of being an artist and animator.
A+ advice gr8 job! You really drove it home
''Marketing and brand awareness is KEY''! Thanks Roberto.
Fantastic video Roberto! It's reassuring to know that I have already implemented most of these tactics and that I'm on the right track.
Hey, I came across you from following the rabbit-trail of Kevin and Josh (I used to listen to Big Illustration Party Time in the studio!) and I've been meaning to check-out more of your content.
The big idea that I'm hot on is that unless you're a top tier illustrator, being a jobbing illustrator out-and-out sucks- I've seen this throughout the years, throughout the multitude of desperate Facebook posts from friends that are (just barely) in the business- and from my experiences (and from what I've observed) in the gallery scene, that wasn't much better. Based on that, I'm not even going to try and elbow my way into the illustration industry proper.
Hey Serkworks! I follow you! I really appreciate that convention artist set-up and display video. Now THAT was super helpful and that's how I found you!
Thank you for being willing to talk business and not just talent.
Of course. Yes, talent is in many cases less valuable than understanding the nuance of what to do with it. The most talented people I know are working in a check out line right now...
@@RobertoBlake it's true man, artistic people are not business minded, I'm a classic case, but I guess you have to learn somehow....hard though..
Thanks for this video, I've been a working artist for almost 20 years. At the end of the week, after a lot of planning, I'm going to finally start filming myself making all my paintings and drawings from here on out and your videos have been very helpful in making this latest step. It seems like I hear a lot of beginning RUclipsrs lament about not having ideas for videos, but as an artist content is pouring out of you all the time, I just see it as a matter of recording it and presenting it in an interesting way. Also, the brick and mortar art gallery system has been in a rapid decline for decades, these online platforms really seem to be the best way to get your art out to people which has always been my main goal, quitting the day job is a not too distant second. Thanks again, Roberto
+Robert Zunigha exactly, Gary Vee would say "document vs Create"...
Good luck, Robert! Congrats on taking that next step with your art and making videos about it
This man speaks the truth!🙏🏾
You shared some very valuable info! Coincidentally, I was asking myself a lot of questions today regarding my animation channel, so I came here to see if you had any info regarding animation and boom this pops up! ...Now THAT was AWESOME! :)
I think this applies to other types of creators too. Focus on merchandise to get extra sales, and have bts content.
thanks brother i love it , no filter , you didn't hold back
Awesome Roberto! I couldnt agree more. From my point of view i love my 268 subscribers and the random content around animation that i'm creating. I love teaching people and spread my knowledge even if just 40people are watching my videos. This is super satisfying! :D Cheers! Looking forward for more videos from you!
+Maginpanic consider putting together a $99 course of some kind. Could be huge for you.
Well, im trying to reverse engineering the animation industry a little and untill ill be able to afford that ill give my knowledge for free (id consider merch more than anything else). What i mean by that is growing the industry which will gives more work and better commisions. How to attract more people if they have to pay for the quality knowledge? I belive i can make money in different way like offering courses for companies for better money than just random people that wants to start
Roberto, you blew my mind with this video. I'm just starting out with my Art-RUclips-Channel following your advice I got from all your videos as much as I can, but somehow I felt more and more uncomfortable having to link back to RUclips on all the places. This videos gives me just the right perspektive to look at what I'm doing and to get a clear branding strategy. I'll definetely continue my Channel, but I will apply more of the advice you mentioned and expand also to the other platforms more. Thank you for your awesome videos!
+Jaana Kern context and strategy for each platform matters.
Yes! I keep learning!📖
Your advice is invaluable! Thanks so much for sharing!
Great video! I'm still busy trying to figure things out, gathering information and forming a concrete plan. I'm also looking into launching my own website,getting a domain and how to link that to an existing site(wordpress,tumblr etc). Or making one from scratch. Or how to start up your own webshop, how to claim your own brand name, tax etc. I'm missing a little guidance. But i'm happy with your channel because you cover subjects a little deeper. You are correct though there is so much more now than 15 years ago. But i still feel a little lost with so much info. I don't know where to start.
Dude this was highly inspirational. Was shaky at the knees 'cause I'm mid 20's and just now deciding that this is really what I want to do. Gonna take this advice and go hard.
Thanks Roberto, This was awesome to listen to!
Great advice Roberto! I am already doing it for my channel. I was too focused on the add revenue of RUclips and that is not really sustainable. I now think in products and make my videos around those products.
Thank you, I agree with you about RUclips, you can't rely on it
very inspiring, I'll try to think up some concepts for a few characters and shorts, I always end up over doing videos and characters so they drag on far too long and the characters become impossible to animate, sticking to 1 minute videos might make it easier. thanks for a good summer goal!
Awesome advice! I'm so excited to start my YT channel and use a more strategic approach in my content creation. Totally agree on the importance of building a brand and not relying on a single platform (which I see a lot of artists do). The only thing I can't really figure out yet is what kind of content to share in a newsletter since I pretty much share everything already in some way. I once had a small mailing list promoting my comic but eventually I stopped working on that comic so I stopped sending newsletters too. As with everything, sending newsletters consistently is important (I did once a month). I'll probably sign up to other artists' mailing lists (if I find any that have that LOL) and see what they post. Anyway, thank you so much for all the videos you make!
I'm just now starting as a RUclips animator. I'm going to take your advice and see where it leads me
Thank you for this Roberto!!! 🙏
I'm binge watching your videos Roberto. I'm determined to watch them all!
I've been checking out tutorials on this subject and this is the best one by far - lots of specific information and to the point - thanks!
Yet another superb post. Crushing it! Kudos!
this was terrific. just what i needed and confirms the approach i have been taking recently Robert. I have some long tutorials that i have cut up into mini segments to use as multiple videos and working on batching. If you work full time you have to be organized. i would also like to add that if many of you have full time jobs that take up all your free time....look to make a change. get a job that enables you to spend your free time doing what you love and reduce netflix and cabke tv consumption.
Great advice I definitely see that you have to be creative with everything you do not just your passion whatever may be technically working smarter and not harder even though is not going to be easy .thanks for this type of video Roberto !
I never knew business could be so self explanatory.
+Elijah Uchiha it's because it comes down to self awareness
Roberto Blake
Indeed. I really like your video. It was really helpful.
+Elijah Uchiha 👊👊😎
👌😎
The advice is great and is very inspiring. Great video!
+Arts Pro 👊😎🔥
Thanks for the insights RB. Keep up the good work.
I'm so excited to implement these thoughts. My haunch was RIGHT! I knew that this was what I was supposed to do. Look out world!
I REALLY need to see this.
As an aspiring animator, I have this idea of "I don't want to upload unless it's final."
It's the "perfectionist's mindset" that I have been trying to overcome.
However, I have had thoughts of posting up say, rough animatics when I get them done. Maybe not to the WHOLE animation though. I think it would be good as a teaser to the final animation!
I just wanted to say how much I genuinely "felt" that comment on the Voltron Lions.
I have to say thank you. I've always love drawing, but i did'nt know if you could survive of this. With this video now i know that i have a chance.
Really thank you :")
listened to it multiple times as every line he said were nuggets. Thanks for the advice
What a game changer! This video is incredibly inspiring.Thank you for existing. Artists are xyz to work with.
Still sounds like pretty solid advice. Thanks my man!
Finished up my workout to this! Thanks for something new and informational to listen to. :)
Watching this made me realize that I really need to give more time and attention to my RedBubble account, since YT money is kinda like busking... but on the internet! It's good for small change, but not exactly reliable or guaranteed! Hahaha!
Yeah, I honestly make decent youtube money but multiple times more money from other things.
This is great advice, can't believe we didn't think about this. Thanks again Roberto.
+The ToonTwinz Show easy to get tunnel vision. 😉😎🙏
Thanks for the video Roberto! You have helped me reach my 4000+ subscribers! Also I took your advice and made an instagram :)
YOU GOT ME SHOOK!!! I LOVE THIS!!!!!
I'm a stop motion animator, and just want to make money telling stories through stop motion. I looked at my YT analytics and noticed my "age demographic" ranges from 12-25 year olds. The majority being young teens and older, how do I make my content, IE my stop motion animation shows/ short films, appealing to all ages?
Lastly this was very helpful thank you very much for making this.
Content great as always. Diggin' that thumbnail!
+OrandaChildren with a title like that I had to go with something amazing
Amazing, you helped me figure out my next step in my career
I've been doing this all wrong! Thanks for the advice! I'm going to start working on merch and stuff.
Great advice and love your videos.
the question I have regarding selling items on Instagram with your characters faces on it, I feel like in order for you to be able to get any sales regarding anything you first have to build your brand to give people a reason to even want to purchase the items.
Would say focus first on creating content for Instagram/facebook/youtube to grow an audience before trying to sell stuff on Instagram/facebook/ and patron.
Or should you still maybe link out to a store even if you don't have an audience yet and you are in the process of growing?
Recokh Yes, I agree! I think its vital to create a strong base first...the rest follows later☺
+Recokh exactly. Building your brand is essential. Link it up so that it's always there so that the option is on the table and it doesn't come out of nowhere.
Yup, you can't sell anything to anyone unless they give a crap first and if you can't build the momentum there, the market might not care about what you're doing. First learn everything you can about how to effectively market your work (like I just quickly looked through your Instagram and all of the hashtags were as if you're marketing to artists/creators- figure-out a cluster of hashtags that basically creates a portrait of the person that you think's going to be into your animations. You should always question the source, so just an FYI, I built up the Nerdarchy account to 3.2k-ish (no longer managing it) and Easy Roller Dice to 4k+, both in under 3 years and without using bots) and if after all of your best efforts you still can't get anything to catch on, it maybe time to reassess and come up with a new project.
The Dream Syndicate: Arts, Crafts, & Ephemera hmm...🙇🙇🙇
Great! much appreciated also will be sharing this video some talented animator friends of mine.
Thank you for this video Roberto!
👌🏾 always great advice! Draw with jazza is an awesome channel
Great advice!! Thank you so much! We just put out our first short and it got very few views, so hearing from you helps!
Thank you so much! I find that you are right. I have to start applying this =)
+Sweet Pigment that's the key. Reverse engineer successful online artist and creative entrepreneurs
Great advice! I'm want to build a brand off my work. Taking notes!! thank you!!
Thank you. Your videos are very helpful for me.
+Stan Wigle 😎🔥👊
Thanks as usual Roberto! Great advice to start my day.
You're Awesome! Thanks bud.
I'm an artist and entertainer. Currently I do voices for different characters and animation. I will be seeking an animation illustrator soon
My dream is to have an animator business
This helped a lotttt
I might not have much experience but i'll start rn to animate THANKS A LOT
Roberto can you please do a video like this specifically for fine artists - painters? It's a similar topic but different enough to warrant another video.
Great advice, thank you 👍
Thanks so much for everything you do RB!!!
+Spoon of Consciousness Podcast 👊😉😎🔥
I love the info. I'm currently rebuilding all the content that I had after it got destroyed.
Awesome advice! Much appreciated!
This was the best art advice I have received...thanks so much
Love this video! Thank you Roberto. :)
I agreed with what you said. And this is the direction that i am heading in with my future rebrand. My current hurdle now is to find the best way to promote the brand on facebook. I dont mind spending money on promoted post on FB but is there a better way to do this? Have you covered this in one of your previous videos? I'll look again trough your backlog Thanks in advance
+Sketchflix I use organic post 99% of the time and doing photos and videos is working more than linking RUclips videos embedded. I later threw super small snouts of money at it in Instagram and Facebook to see if it could boost it. It helped a little.
Roberto Blake thanks
You have some great information! Love your channel!
Smart advices !!! Thank u so mush bro
Awsome advice .. This is better than skillshare tutorial ..
Thank you. I was looking into this for my 12 year old who draws on anything (obsessively)and she was interested in commission. She does it all illustrate, animates and writes stories.
Brunellesp Aww bless. Im glad to hear that u are helping her follow her dream ❤
CreativeQueen x I have no choice. She is amazing, has won competitions, has been taking requests for others since she was 5yrs and could hold colouring pens when under 2yr. Thank God tablets and pcs came along cause no piece of paper was safe in my house!
That's so cute! You're daughter is going to do amazing with a mother like you on her side!
Brunellesp awwww nice Im sure that u r a proud mum ☺👍. I myself have 2 lil ones as well.
One is 3months n d oda is 1.5years old...both keeping me veryyyyy busy😅😅😅😅 but I still decided to open my new YT Channel, as I was craving for something like this forever and now Im going to follow my dream too☺ and Im telling u it feels magical. I just cant describe this feeling. Im gna a draw my life video in few days and u cud get to know me if u like☺
Brunellesp P.s : Plz do check out my new channel if u get the time and support it if u like my content. Im gna be posting another unique idea today so stay tuned ☺😘❤👑
Gumby!!
Thanks man, some great advice!
Should you create a separate channel for behind the scenes of animation and I am a beginner so I don't have any cartoons. Should I focus on just creating animated shorts based off one character posting on all social platforms possible and create ebooks based off the character and wait to do a full blown cartoon show when I have more people
Loved this advice! Are there any books you could recommend to learn more about Busuness regarding Animation and being a creative?
Thank you!!
You're welcome!
Thank you for sharing your knowledge! I appreciate your sound advice! :-)
excellent video, highly useful!!