I totally agree with what Daniel’s thought that “we all are in sales”. Even without the title of “salesperson”, majority of people such as managers, project team leaders and teachers are engaging in non-sales selling as they convince, persuade and influence their audience to exchange something for something they give. His new explanation on the ABC concept of selling is truly helpful for anyone in day today life. As he said, Attunement is how we understand other’s perspectives, Buoyancy is how do we remain buoyant in the face of rejection and Clarity refers to the clarity of the information or provide clear information. Thus, the concept clearly implies the importance of understanding others’ views and the effectiveness of communication in any segment. In contemporary business world, information asymmetry has shifted to information parity and customers no longer want to be forced or influenced. He has nicely explained the importance of selling insights rather than trying to force the shopkeeper to buy more from a salesperson, using the example of a confectionary company. He also highlighted the importance of self talk, emphasizing the importance of interrogative aspect that prepare and rehearse someone to do something meaningfully and insightfully.
This video is really fascinating as it explains that we are all in sales whenever we try to persuade or influence others (for example trying to convince an employee to do things better). Daniel Pink shares about the ABC: Attunement (how you understand someone else's perspective), Buoyancy (how do you stay buoyant) and Clarity (to make sence of the information available and curate it properly). A good key takeaway from the video that caught my attention was about pitching insights, which is about offering helpful advice instead of promoting products. He also speaks about staying buoyant in an “Ocean of rejection,” indicating that asking ourselves the right questions can keep us motivated and prepared for the better.
"Daniel Pink’s Why To Sell Is Human is insightful! He explains that selling isn’t just about products-it's a skill we all use daily, whether we’re sharing ideas or inspiring others. I found it interesting how he highlights empathy, positivity, and clarity as key traits for connecting with people. This view of ‘selling’ feels relevant and makes the concept much more approachable and human. It’s a great reminder that we all benefit from learning how to influence and connect with others effectively.
After watching the Daniel Pink’s interview with Adam Grant on ’To Sell is Human’, it made me realize that selling skills can be even beyond the traditional sales roles. I resonated with the perspective that we are all constantly pulling on a short leash of 'non-sales-selling', which we are always negotiating our way through - conversations from motivating a team, to persuading a colleague, to even negotiating with family members. One element that really stood out was that emphasis on empathy, active listening, and adaptability-this really brings to the forefront how selling isn’t just about making a deal or pushing your product or idea, it’s about understanding and meeting the needs of people. Additionally, the integration of behavioral science into this concept helped me appreciate how psychological principles play a significant role in influencing others. Overall, I think the interview helped me to understand what exactly it means to sell and how these tasks are essential in everyday life.
Daniel and Adam discuss more insight into essential sales skills in our daily lives and not just for salespersons. Their highlights about sales skills help us communicate our ideas more effectively. Daniel described how we are in some form of non-sales selling, persuading, influencing and convincing others in various contexts. This discussion shows us how mastering these skills can enhance personal and professional interaction, making everyday” sales” a natural part of connecting with all individuals and achieving goals. Additionally, Daniel's definition of the three elements of ABC (Attunement, Buoyancy and Clarity) gives us a more in-depth dive into on understanding, empathizing, selling, influencing and clarity, which is often more impactful than just closing a sale.
This video provides a deep understanding on redefining sales as a universal skill that’s no longer exclusive to salespeople but relevant to nearly everyone, whether directly involved in sales or not. Daniel Pink, the author of To Sell is Human, presents the case that we are all in sales constantly trying to influence or "move" others, whether it’s selling a product, an idea, or even trying to persuade someone to take action. Instead of the hard-sell mentality, modern sales focus on providing value, listening to customer needs, and supporting them in solving their challenges. Pink emphasizes empathy, understanding, and collaboration over traditional pressure-driven sales tactics.
For me, the most important lesson is that human connection is at the heart of selling. I was deeply moved by the notion that everyone, regardless of position, is in sales. It highlights that success in any sector requires clear communication and an awareness of others' needs.I really liked the remark regarding how crucial empathy is while selling. Genuinely assisting someone in finding a solution that satisfies their needs is more important than merely closing a deal.
Absolutely agree Daniel. Since earth created we live in the world of sale. We sell our skills, abilities, time. The data and ability to filter information and find solution and recommend product. And self-talk to motivate is great idea. We forget about small things that really in our nature.
I just watched the video "To Sell is Human," and I found it incredible! The main takeaway for me is that selling is fundamentally about human connection. The idea that everyone is in sales, no matter their role, really struck a chord with me. It emphasizes that effective communication and understanding others' needs are essential for success in any field. I also appreciated the point about the importance of empathy in selling. It’s not just about closing a deal but about genuinely helping someone find a solution that meets their needs.
Importance of sales skills in everyday life is a thoughtful idea even if we are not a sales person. Importance of attunement, buoyancy, and clarity in sales are really interesting. Attunement is the ability to understand someone else's perspective, Buoyancy is the ability to stay positive in the face of rejection, Clarity is the ability to communicate clearly and concisely are new ideas and definition for me. Asking questions to persuade, and using rhythmics and aphorisms to memories are impressive methods. Really interesting part is how Daniel uses it for his own life with his daughters.
This video provides a fascinating perspective on sales as an inherently human activity, not just limited to traditional roles but also present in education, healthcare, and daily interactions. Daniel Pink's approach to sales with the new ABCs Attunement, Buoyancy, and Clarity emphasizes understanding, resilience, and honesty. It really highlights how selling is more about connecting with people and meeting their needs authentically. Thank you for sharing this insightful video
There is so much insightful content in this video for understanding the core competencies that characterize the sale of goods in this world. The three ideas mentioned-attunement, buoyancy, and clarity were particularly useful. The use of interrogative self-talk is the most impactful aspect; every time we ask ourselves life questions, we can change our perspective most positively. The most important thing is empathy and being able to put yourself in someone else's shoes.
I have been able to understand selling does not just refer to exchanging goods and services for money but, more importantly, to convince people to adopt ideas you have in mind, changing their view of everything, or persuading them towards a particular act. This video points out the transition from the "buyer beware" sales model to the "seller beware" approach in which one can access enormous amounts of information, and transparency and honesty are greater concerns.
Acting more like a consultant and to offer insights based on data is so interesting as a concept. This would remove most of the negative attitude people have towards sales if we are just honest with our clients instead of just pushing products or services just for the sake of profits or commision
From this interview, they try to imply that everyone is somehow connected to sales in any other form. There was a massive transition in which previously sellers or vendors had information about consumers, but now it has changed, and both parties have equal access to information. This transition is one of the reasons why sales are hugely impacted by factors such as empathy, social responsibilities, etc. Another concept of the ABCs of sales-Attunement, Buoyancy, and Clarity- determines the importance of understanding others' perspectives, navigating rejection, and focusing on synthesizing and finding solutions rather than just solving problems. Now, it is essential to offer insights and act as advisors from the sales sector, and also, at the same time, it is important to be genuine rather than being manipulated in business.
Thanks for sharing that sales principles apply beyond traditional roles. This reveals how everyone engages in "selling" through persuasion and influence in daily interactions. It is interesting to emphasize that selling skills can benefit anyone, enhancing personal and professional interactions.
From the video, I learned that not only is everyone engaged in sales in some way, but anyone can also learn to do it effectively. Sales has historically had a bad reputation because sellers often had more information than buyers, but with today’s access to information, this imbalance has lessened. Sales skills are now essential across various roles; even teachers “sell” ideas to keep students engaged.
In this video, the speaker is David who is talking about issues that the clients face while playing LEGO bricks games. According to him, the brain processes little information at a time. He stated that the maximum meetings that are held are pointless and are considered boring. Likewise, he stated that how normal strategies are planned, cannot extract the full potential of the people. Considering the benefits of LEGO, it can be beneficial for better communication of complex ideas. Also, helpful in solving tough problems by participating in hands-on activities. Playing LEGO can improve engagement by balancing interests and challenges throughout the session.
Sales is everywhere the person that possess the skill to Convince, persuade, controlling, influencing people are a great salesman. It was an enlightening to understand the second type of sales called as non sales which is little different from traditional sales in exchange of something. This was something new perspective that I came across the example of educator and the manger was a great example to understand the concept of non sales. Also on the other hand it was interesting to understand the evolution sales from Selling solution to selling ideas and insight overall the interview covers many important techniques used in all types of business.
He is fundamentally stating that humans desire to "exchange." Every human engages in this exchange, which may involve knowledge, experiences, commodities, and others.
Expository interview. Thank you for this. Please, I have searched for courses to take on problem funding but haven't seen any. Can you recommend recommend one?
Obviously you did not listen (or did not want to?). What he's essentially saying is that humans wants to "exchange". That exchange can be based on knowledge, experiences, goods, etc. that every human does it.
In this video, the speaker stresses that sales are essential for any business's survival. They offer two solutions: either learn to sell yourself or hire someone with strong sales skills. Without effective sales, a business cannot grow. An upcoming session on sales techniques is also announced to help viewers enhance their skills.
You don't have to buy a statement or an idea if it is true. If it is true you will hopefully agree. Whether or not you agree has nothing to do with me. I however want to enlighten people, not persuade them. You can persuade people of something that isn't true, you can't enlighten people with something that isn't true.
Excellent book.. A boring beginning. just watch the video is my advice and then read the rest of the book twice and take notes. The book is amixture of academic research, old fashioned never changing truisms, examples of good practise and pointers to the way forward.
What if it is not high on the scale from 1 to 10 but they see the value because of the second question. But what do you do when they say it is not a priority of don't have time/budget for it. What do you do then?
@@AmitGupta-vm3fs lead or prospect qualification is a 2 way outcome based process. It either leads to a sale or a rejection. The goal however is to minimize the rejections. Qualification involves you scoring on the scale of 1 -10 the likelyhood of the prospect to buy or not, or even buy and later churn.
To sell is human might be true, but most sellers today lie, don't realy care about the customer, try to sell you what people don't buy so they dont have it at storage anymore etc. I don't mind good sallesman, but mostly they just try to cheat you to buy something you never wanted in a first place. Like in my house were some sallesguys who convinced a lot of people here to change company which provides them electricity. Well, few days later there was the former company changing it back for free, because people find out that they lied to them big time. To me sell is not much human, but to cooperate is human.
if that's true for you then you haven't moved into the information age with the rest of us. if you're concerned a salesperson is lying, google it. ask for references. in some cases you're still right but in most areas, salespeople can't just 'lie' anymore and get away with it.
@@micahroth2332what you say is true for a tiny fraction of the world's population. The ability to get at the truth about so many things is not easy even for people competent in looking up information in the ocean of conflicting and motivated information we're surrounded by. For the huge majority of the world that doesn't have even this competence, for no fault of their own, what you're saying is not even an option, given marketers are almost always a step ahead of their audience in this respect.
I totally agree with what Daniel’s thought that “we all are in sales”. Even without the title of “salesperson”, majority of people such as managers, project team leaders and teachers are engaging in non-sales selling as they convince, persuade and influence their audience to exchange something for something they give. His new explanation on the ABC concept of selling is truly helpful for anyone in day today life. As he said, Attunement is how we understand other’s perspectives, Buoyancy is how do we remain buoyant in the face of rejection and Clarity refers to the clarity of the information or provide clear information. Thus, the concept clearly implies the importance of understanding others’ views and the effectiveness of communication in any segment. In contemporary business world, information asymmetry has shifted to information parity and customers no longer want to be forced or influenced. He has nicely explained the importance of selling insights rather than trying to force the shopkeeper to buy more from a salesperson, using the example of a confectionary company. He also highlighted the importance of self talk, emphasizing the importance of interrogative aspect that prepare and rehearse someone to do something meaningfully and insightfully.
This video is really fascinating as it explains that we are all in sales whenever we try to persuade or influence others (for example trying to convince an employee to do things better). Daniel Pink shares about the ABC: Attunement (how you understand someone else's perspective), Buoyancy (how do you stay buoyant) and Clarity (to make sence of the information available and curate it properly). A good key takeaway from the video that caught my attention was about pitching insights, which is about offering helpful advice instead of promoting products. He also speaks about staying buoyant in an “Ocean of rejection,” indicating that asking ourselves the right questions can keep us motivated and prepared for the better.
"Daniel Pink’s Why To Sell Is Human is insightful! He explains that selling isn’t just about products-it's a skill we all use daily, whether we’re sharing ideas or inspiring others. I found it interesting how he highlights empathy, positivity, and clarity as key traits for connecting with people. This view of ‘selling’ feels relevant and makes the concept much more approachable and human. It’s a great reminder that we all benefit from learning how to influence and connect with others effectively.
After watching the Daniel Pink’s interview with Adam Grant on ’To Sell is Human’, it made me realize that selling skills can be even beyond the traditional sales roles. I resonated with the perspective that we are all constantly pulling on a short leash of 'non-sales-selling', which we are always negotiating our way through - conversations from motivating a team, to persuading a colleague, to even negotiating with family members. One element that really stood out was that emphasis on empathy, active listening, and adaptability-this really brings to the forefront how selling isn’t just about making a deal or pushing your product or idea, it’s about understanding and meeting the needs of people. Additionally, the integration of behavioral science into this concept helped me appreciate how psychological principles play a significant role in influencing others. Overall, I think the interview helped me to understand what exactly it means to sell and how these tasks are essential in everyday life.
Daniel and Adam discuss more insight into essential sales skills in our daily lives and not just for salespersons. Their highlights about sales skills help us communicate our ideas more effectively. Daniel described how we are in some form of non-sales selling, persuading, influencing and convincing others in various contexts. This discussion shows us how mastering these skills can enhance personal and professional interaction, making everyday” sales” a natural part of connecting with all individuals and achieving goals. Additionally, Daniel's definition of the three elements of ABC (Attunement, Buoyancy and Clarity) gives us a more in-depth dive into on understanding, empathizing, selling, influencing and clarity, which is often more impactful than just closing a sale.
This video provides a deep understanding on redefining sales as a universal skill that’s no longer exclusive to salespeople but relevant to nearly everyone, whether directly involved in sales or not. Daniel Pink, the author of To Sell is Human, presents the case that we are all in sales constantly trying to influence or "move" others, whether it’s selling a product, an idea, or even trying to persuade someone to take action. Instead of the hard-sell mentality, modern sales focus on providing value, listening to customer needs, and supporting them in solving their challenges. Pink emphasizes empathy, understanding, and collaboration over traditional pressure-driven sales tactics.
For me, the most important lesson is that human connection is at the heart of selling. I was deeply moved by the notion that everyone, regardless of position, is in sales. It highlights that success in any sector requires clear communication and an awareness of others' needs.I really liked the remark regarding how crucial empathy is while selling. Genuinely assisting someone in finding a solution that satisfies their needs is more important than merely closing a deal.
Thanks for sharing this video. It shows that selling is not just exchanging goods and services. It’s about to convince people to adopt their ideas.
Absolutely agree Daniel. Since earth created we live in the world of sale. We sell our skills, abilities, time. The data and ability to filter information and find solution and recommend product. And self-talk to motivate is great idea. We forget about small things that really in our nature.
I just watched the video "To Sell is Human," and I found it incredible! The main takeaway for me is that selling is fundamentally about human connection. The idea that everyone is in sales, no matter their role, really struck a chord with me. It emphasizes that effective communication and understanding others' needs are essential for success in any field.
I also appreciated the point about the importance of empathy in selling. It’s not just about closing a deal but about genuinely helping someone find a solution that meets their needs.
Importance of sales skills in everyday life is a thoughtful
idea even if we are not a sales person. Importance of attunement, buoyancy,
and clarity in sales are really interesting. Attunement is the ability to
understand someone else's perspective, Buoyancy is the ability to stay positive
in the face of rejection, Clarity is the ability to communicate clearly and
concisely are new ideas and definition for me. Asking questions to persuade,
and using rhythmics and aphorisms to memories are impressive methods. Really
interesting part is how Daniel uses it for his own life with his daughters.
This video provides a fascinating perspective on sales as an inherently human activity, not just limited to traditional roles but also present in education, healthcare, and daily interactions. Daniel Pink's approach to sales with the new ABCs Attunement, Buoyancy, and Clarity emphasizes understanding, resilience, and honesty. It really highlights how selling is more about connecting with people and meeting their needs authentically. Thank you for sharing this insightful video
There is so much insightful content in this video for understanding the core competencies that characterize the sale of goods in this world. The three ideas mentioned-attunement, buoyancy, and clarity were particularly useful. The use of interrogative self-talk is the most impactful aspect; every time we ask ourselves life questions, we can change our perspective most positively. The most important thing is empathy and being able to put yourself in someone else's shoes.
I have been able to understand selling does not just refer to exchanging goods and services for money but, more importantly, to convince people to adopt ideas you have in mind, changing their view of everything, or persuading them towards a particular act. This video points out the transition from the "buyer beware" sales model to the "seller beware" approach in which one can access enormous amounts of information, and transparency and honesty are greater concerns.
Acting more like a consultant and to offer insights based on data is so interesting as a concept. This would remove most of the negative attitude people have towards sales if we are just honest with our clients instead of just pushing products or services just for the sake of profits or commision
From this interview, they try to imply that everyone is somehow connected to sales in any other form. There was a massive transition in which previously sellers or vendors had information about consumers, but now it has changed, and both parties have equal access to information. This transition is one of the reasons why sales are hugely impacted by factors such as empathy, social responsibilities, etc.
Another concept of the ABCs of sales-Attunement, Buoyancy, and Clarity- determines the importance of understanding others' perspectives, navigating rejection, and focusing on synthesizing and finding solutions rather than just solving problems.
Now, it is essential to offer insights and act as advisors from the sales sector, and also, at the same time, it is important to be genuine rather than being manipulated in business.
Thanks for sharing that sales principles apply beyond traditional roles. This reveals how everyone engages in "selling" through persuasion and influence in daily interactions. It is interesting to emphasize that selling skills can benefit anyone, enhancing personal and professional interactions.
From the video, I learned that not only is everyone engaged in sales in some way, but anyone can also learn to do it effectively. Sales has historically had a bad reputation because sellers often had more information than buyers, but with today’s access to information, this imbalance has lessened. Sales skills are now essential across various roles; even teachers “sell” ideas to keep students engaged.
Infotainment video ! Selling is not about pushing products but also influencing to others in everyday situation .
In this video, the speaker is David who is talking about issues that the clients face while playing LEGO bricks games. According to him, the brain processes little information at a time.
He stated that the maximum meetings that are held are pointless and are considered boring. Likewise, he stated that how normal strategies are planned, cannot extract the full potential of the people.
Considering the benefits of LEGO, it can be beneficial for better communication of complex ideas. Also, helpful in solving tough problems by participating in hands-on activities. Playing LEGO can improve engagement by balancing interests and challenges throughout the session.
Sales is everywhere the person that possess the skill to Convince, persuade, controlling, influencing people are a great salesman.
It was an enlightening to understand the second type of sales called as non sales which is little different from traditional sales in exchange of something. This was something new perspective that I came across the example of educator and the manger was a great example to understand the concept of non sales.
Also on the other hand it was interesting to understand the evolution sales from Selling solution to selling ideas and insight overall the interview covers many important techniques used in all types of business.
Awesome interview. Helped me to change the perspective on Sales. Sales is less pushing and more consulting is a mind-blowing idea.
"Great insight! It’s eye-opening to see how sales principles apply to so many aspects of daily life. Thanks for sharing!
He is fundamentally stating that humans desire to "exchange." Every human engages in this exchange, which may involve knowledge, experiences, commodities, and others.
Thanks Dan. Motivational Interview Technique. It isnt about empathy, rather helping to help themselves. cheers
Expository interview. Thank you for this. Please, I have searched for courses to take on problem funding but haven't seen any. Can you recommend recommend one?
Obviously you did not listen (or did not want to?). What he's essentially saying is that humans wants to "exchange". That exchange can be based on knowledge, experiences, goods, etc. that every human does it.
THIS WAS SOOO USEFUL
In this video, the speaker stresses that sales are essential for any business's survival. They offer two solutions: either learn to sell yourself or hire someone with strong sales skills. Without effective sales, a business cannot grow. An upcoming session on sales techniques is also announced to help viewers enhance their skills.
I like this idea so much!!
This is so useful.
That eyebrow raise at 19:50 - I really want to believe he did that on purpose.
No, it was probably an involuntary facial muscle twitch spasm.
You don't have to buy a statement or an idea if it is true. If it is true you will hopefully agree. Whether or not you agree has nothing to do with me. I however want to enlighten people, not persuade them. You can persuade people of something that isn't true, you can't enlighten people with something that isn't true.
Excellent book.. A boring beginning. just watch the video is my advice and then read the rest of the book twice and take notes. The book is amixture of academic research, old fashioned never changing truisms, examples of good practise and pointers to the way forward.
I agree with you 100%.
this is very good video
What if it is not high on the scale from 1 to 10 but they see the value because of the second question. But what do you do when they say it is not a priority of don't have time/budget for it. What do you do then?
Lenghty book with a few solid tips on persuation. get mp3 version@ tinyurl . com \ nvk2zah . remove spaces.
Move on to the next prospect, but leave a good impression on your current prospect, it might work out in future
Then you have not qualified your prospect to sell.
@@AmitGupta-vm3fs lead or prospect qualification is a 2 way outcome based process. It either leads to a sale or a rejection. The goal however is to minimize the rejections. Qualification involves you scoring on the scale of 1 -10 the likelyhood of the prospect to buy or not, or even buy and later churn.
To sell is human might be true, but most sellers today lie, don't realy care about the customer, try to sell you what people don't buy so they dont have it at storage anymore etc. I don't mind good sallesman, but mostly they just try to cheat you to buy something you never wanted in a first place.
Like in my house were some sallesguys who convinced a lot of people here to change company which provides them electricity. Well, few days later there was the former company changing it back for free, because people find out that they lied to them big time.
To me sell is not much human, but to cooperate is human.
if that's true for you then you haven't moved into the information age with the rest of us. if you're concerned a salesperson is lying, google it. ask for references. in some cases you're still right but in most areas, salespeople can't just 'lie' anymore and get away with it.
@@micahroth2332what you say is true for a tiny fraction of the world's population. The ability to get at the truth about so many things is not easy even for people competent in looking up information in the ocean of conflicting and motivated information we're surrounded by. For the huge majority of the world that doesn't have even this competence, for no fault of their own, what you're saying is not even an option, given marketers are almost always a step ahead of their audience in this respect.
The questions aspect to pump you up has borrowed from Anthony Robbins.
Fucking hell. I just fucking learned something.
Interesting
To smell is human
👌👌😎✨✨
Why don't you smile Daniel ? No offense