Digital Marketing Basics - Basic marketing techniques to grow your business | Modern Marketing
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- Опубликовано: 8 июн 2024
- Digital Marketing Basics - Basic marketing techniques to grow your business | Modern Marketing
[FREE DOWNLOAD] The One Page Marketing Cheatsheet: freemarketingcheatsheet.com
Digital marketing (aka online marketing or sometimes even internet marketing) can be tricky, especially without a solid digital marketing strategy. Which is why on this episode we’re talking about the ever important, digital marketing basics, basic marketing techniques to grow your business.
Without a solid foundation rooted in digital marketing strategy all the marketing tools & tips to grow your business just won’t work.
Whether it’s social media, SEO, email marketing, or online advertising, the way to make your digital marketing campaigns truly effective is to first start with a solid foundation rooted in the fundamentals.
A little bit of marketing research done ahead of time can literally save you thousands (for big campaigns even hundreds of thousands) of dollars and days, weeks, months, even years of your precious time.
So what exactly are the basic digital marketing strategies I'm talking about?
STEP 1: Define your target market
This step really can’t be overstated. In fact, it really doesn’t matter whether we’re talking traditional or digital marketing, the same concept applies in that you NEED to first identify who it is you’re trying to reach. This is because only from here can you decide what to say, how to say it, and where to say it. The better you understand your target market and their dreams and fears the better and more effective your marketing will be.
Step 2: Use native content
If you want to look like an amateur entrepreneur then simply create a piece of content and blast it out across all 15 different social media networks you use. Sure, there’s a time and a place for syndicating and sharing content (we’re all busy and it saves a lot of time when done right) but you also want to be respectful of the platforms, and more importantly, of the viewers and users of that platform. So when you can, try to make your content looks like it was made for the channel, and that it belongs there.
Step 3: Track everything
Measure your marketing metrics! The first step here is to know your KPI’s or key performance indicators so you can track what’s working and what’s not. From there, start slow, and focus on just 1 or 2 key things and you’ll quickly be able to tell if your marketing is working (in which case you should scale it up!) or not working (in which case you may want to tweak or delete it)
Whether you’re doing it on your own or working with an agency, knowing a thing or two about the basics is always a good plan!
***PS - Whenever you’re ready, here are the 2 best ways I can help you…
1) The One-Page Marketing Cheatsheet: freemarketingcheatsheet.com
#LINKS
Website: adamerhart.com
Twitter: / adamerhart
Facebook: / officialadamerhart
Instagram: / adamerhart
Snapchat: snapadamerhart 
Кино
This video is 5 years ago, yet still so informative. And He stills reply on every comments 🤗
Hey name, I do my best! It means a lot to me that someone took the time to leave a comment so I try to get to each one when I can.
Your video deserves more likes and subscriptions. Just did that
Thanks Ayoub, appreciate you!
Your videos are incredibly helpful. Thank you!
Thanks Ruth I appreciate the kind words! :)
Awesome! To the point and very helpful. Thank You Adam
Thanks so much Granwal! Appreciate the kind words!
Super helpful and concise thank you!
Hey Kristen, thanks so much for the feedback :) Greatly appreciated!
Great tips Adam! Thanks for sharing your thoughts with us.
+Jabin Postal Hey Jabin, thanks so much! Glad you found them useful.
this is one of the best i'll say. very much straight to the point, precise and easy to remember. good job!
Thanks so much Anwar! I'm glad you found it useful!
welcome :)
Keep up the good work!
New subscriber. Think I'll get it to go 🤗 Thanks Adam!
Thanks Wendy!
Great information Adam. Looking foward for the next videos
Thanks Shahriman!
Liked, subscribed! Awesome video!
Thanks so much NM FPV, greatly appreciated!
Great tip, thanks for sharing this video!
Thanks Carl! I'm glad you found it helpful!
This was proper, I enjoyed this. New SUB. I like to talk about everything Digital.
Great content!
The video is very helpful, thanks for this!
My pleasure!
I’m Japanese and watching your RUclips for studying English.
And also I’m in Taiwan to study Chinese and English and lots of things
Your RUclips is awesome!
Your video is so kindly for foreigner cause your video has subtitle😌😌
Glad to hear!
@@Adamerhartvideo thank you!
Thank you for giving some good information on internet marketing.
My pleasure Fat Wallet, thanks for stopping by!
Want to learn more about digital marketing.The video was inspiring! A newbie in digital marketing
Awesome thanks so much Jason! And good luck, there's lots of great info out there so you should have no troubles getting started and diving in.
Hi Adam, thanks for sharing those useful tips! 👍
My pleasure thanks Amber!
Love these videos
Awesome thanks Jeremy!
Great video - very informative
Right on thanks Sergio!
You deserve more subs man
great content
Thanks Gian, greatly appreciated!
I agree
Great Information
Thanks Ajay!
Very informative looking forward for more videos as I subscribed and like!
Thanks Digital Skills Trainings!
I think she needs your advice!
Digital marketer from France
ruclips.net/video/iYE5INnAAPo/видео.html
Nice!
Thanks Mesh Music!
good stuff mate - Love from Sri Lanka
Thanks Akshika!
Yeah take a look through my channel, everything is digital marketing related and most videos are under 5 minutes so you should be able to get all you need there!
Sure thank you Adam :D
I think she needs your advice!
Digital marketer from France
ruclips.net/video/iYE5INnAAPo/видео.html
Thanks for sharing Adam. This is really helpfull so much. Compact. Love your video :)
Thanks so much Nissa! That's awesome to hear :)
Great content..but pls talk slowly..😊
Thanks Riya! And sorry it's so fast (it's just how I talk... think of it as twice the value in half the time ;) You do have the option however of watching it on 0.5 speed through the settings right on the video which may help. Take care
We believe that this is a good tip.
I believe this is a good comment too :)
Great Stuff !! :-)
Thanks Karuna!
I'm going to college and wanted to be a digital marketer. Should I choose Bachelor's degree in IT or Bachelor's degree in Business Administration?
Super
Thanks Nikos!
Have checked two of your videos, I am working on a Marketing and Communication company at the moment. How can one plan a chat with you if needs a further discussion on this field. Thank you! They are so helpful. Uwiiii... Ma hands 🙌🏾
Hey Redemptha! Thanks so much that's awesome to hear. The best way to chat will likely be through the Modern Marketing Academy (www.modernmarketingacademy.com) which opens in the next couple weeks. Take care!
Cool! Looking forward to that and surely learn even more on this field. Do you know on exactly dates of the opening ( since it’s yours). Would love to save the date and make sure am not missing a thing. Thank you!
Hey Redemptha, yes indeed, new dates just announced yesterday on the email list (are you subscribed ;) May 8th, 2018. All the details here modernmarketingacademy.com take care!
Heya, Someone ever told you look like Calvin Harris? Wow
And thanks for the great content
Hey Valeria, thanks great to have you along - and no that's never come up before :)
I have a question, how to develop digital marketing for 'Rural segment' Agriculture Industry in Developing countries where internet reach is just growing.
Hey there Vaibhavkumar! That depends... Who would you be trying to reach? (ie who's the target market?) and what service would you want to promote (ie is this B2B or B2C?) Take care!
Hi Adam. I'm a mid-career marketing professional who wants to transition into digital marketing. How do I go about getting the necessary training to make this move?
Hi Jennifer, congratulations on your desire to move into digital marketing (an awesome field if I do say so myself!) There are a number of great resources available online to help you with this transition. The best places to start are digitalmarketer.com who offer training as well as certification (if you need it?) a number of great podcasts including the art of paid traffic, online marketing made easy, internet business mastery, perpetual traffic, and the modern marketing podcast, as well as subscribing to and reading my blog at adamerhart.com (shameless self promotion?)
These should all help get you started on the right foot! Best of luck :)
Hi I have done MBA in marketing. I want to do digital marketing course. Which course contents are necessary for brand building, brand activation and brand campaign.
Hey Shubham, congrats on your recent MBA. I'm not sure exactly what you're asking, are you looking for input into what fields would be most helpful and relevant - so you can decide what courses to take around that?
Very clear but try to slowly which important points
Thanks Nuthai!
Waww
Hey Alia! :)
Basic under advance
Hello Adam
Thank you very much for the informative clip. I am currently and entrepreneur and business coach. interest in DM . but i dnt want to stick in to DM since high responsibility as an entrepreneur. Pls advice.
Hi Faizal, thanks so much! My advice is that all areas of coaching and entrepreneurship carry a high level of responsibility so if you're not comfortable with that (which is totally 100% ok) then this may not be the best to pursue. Best of luck!
100%
Thanks Ruth!
Please add subtitles to your videos for non native listeners
Hey Syed, there should be closed captioning available for this video.
hy
Hi!
Maybe... maybe one too few buttons buttoned up there...
HA you're not kidding, I realized after, and the lav mic didn't help much either :) Future videos are more "conservative" lol
I'm bringing sexy back: ruclips.net/video/3gOHvDP_vCs/видео.html
omg im so confused :(
Hey Sheila, I'm sorry to hear that! What exactly has you so confused?
Hey Sheila, I'm sorry to hear. Why so confused?
Great video.
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i don't understand
Hey there simehong2000, maybe I can clarify it for you, what exactly is it that you don't understand?
Plz say slowly. I can't understand.
Yo..can you slow down?🙄
Yo, no I cannot.
😏alright..I like your videos tho!
Why are you talking so fast
That's just the way I talk :) Fast.
That's a good guess TheGJuleS :) I do have control over the speed but slower feels pretty unnatural. Fortunately RUclips lets you watch videos at half speed which works for some.