Why EVERYONE Needs a Personal Brand | Finding Your Uniqueness with Rory Vaden
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- Опубликовано: 25 июл 2022
- Ask yourself this question…
WHAT DO PEOPLE THINK OF WHEN THEY THINK OF YOU?
Like it or not, that answer is your PERSONAL BRAND.
The rules have changed, and it's no longer an option not to have a personal brand.
More than ever, your BUSINESS BRAND and your PERSONAL BRAND are becoming the same. With the explosion of options on how to promote yourself and your business, you need to be SMARTER THAN EVER to get the attention you need to succeed.
If you're success-driven, chances are you've already figured out that you need to grow your brand and use it for maximum effect.
THE BIG QUESTION IS "HOW?"
My guest and friend, RORY VADEN, will give you those answers this week.
He is also a New York Times bestselling author of TAKE THE STAIRS and PROCRASTINATE ON PURPOSE, a Hall of Fame speaker, and co-founder of the BRAND BUILDERS GROUP, where he and his team teach and implement personal brand development. He's helped several people, including me, LEWIS HOWES, ERIC THOMAS, TOM AND LISA BILYEU, LUVVIE AJAYI JONES, and many others take huge leaps forward with building our personal brands.
Some of you may not fully understand personal branding, and that's where we start, digging into why TRUST is closely linked to personal branding, no matter how big you are or how big you want to be.
Rory also explains how to start personal branding with practical advice you can easily implement almost immediately built around this KEY TAKEAWAY…
THE GOAL IS TO FIND YOUR UNIQUENESS AND EXPLOIT IT IN THE SERVICE OF OTHERS.
Many of you want to find ways to monetize your personal brand, and Rory gives you some insights using his D.A.R.E.S. (Digital, Automated, Recurring, Evergreen, Scalable) strategy.
Rory will also explain what a BRAND DNA HELIX is with 6 QUESTIONS every brand builder should ask themselves.
One of the most important keys to a personal brand is figuring out how you can monetize it. Rory lays out those avenues by getting you to think about P.A.I.D.S. (Products, Ads and Affiliates, Information, Deals, and Services).
We'll also spend a lot of time discussing how to find your UNIQUENESS. Nobody talks about this enough, yet it's so critical to your personal branding success.
We'll wrap up by talking about the three forms of PROCRASTINATION, multiplying your time, and why our brains aren't wired for success.
You owe it to yourself to start THINKING about and ACTIVATING your personal brand.
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Thank you for having me on the show brother!!
This was so rich in practical mindset, skills, and solutions to common problems all of us have. Truly, thank you!
I hope people realize the GAME that’s being given in this particular podcast. 🔥
I listened the entire hour and at 1:04.45 - burst into tears - THIS was the message I needed to hear!
I've never heard this before, never thought of my desire, my calling, my knowing, my message, - as something someone else is needing right now & that is why I feel so strongly pulled towards sharing it. I can't thank you enough for saying what I needed to hear to validate what I have known for so long.
Rory is an epitome of knowledge !
So inspiring & rational talk.
That's the truth!
Yes!!!! We got to pay the bills ....thx Ed for all your podcasts, teachings, knowledge...blessings to you xx
Awesome l enjoyed the knowledge shared! Thank you Ed Mylett
Truly my pleasure🙏🏽
Wow, wow, wow!
I just listened to half of this and absolutely MUST relisten and take notes!
There are so many pearls of wisdom in this interview!
Personal branding=the digitization of reputation.
A personal brand is so important because it is a TRUST accelerator. Reputation always proceeds revenue.
"If you have diluted focus you have diluted results."
The goal is to find your uniqueness.
What problem do I solve?
Who can I serve?
How can I be of value?
Brand helix: 6 questions to answer that the intersection of them is your uniqueness.
"You make a living from the problem you solve but you make a life from the passion you chase."
"What pisses you off, what are you not ok with in the world, that is God's divine design for your humanity. What breaks your heart breaks your heart for a reason because you were created to do something about that problem. Real magic will come from living in your passion but you need to earn your right to get there first."
"All of us are most powerfully positioned to serve the person we once were!"
"Your uniqueness is at the intersection of who you have been and who you are called to be."
"The goal is to find your uniqueness and exploit it in the service of others."
SHEAHAN'S WALL-one of the best analogies/metaphors I've ever heard!
WOW!!!
Thank you so much Rory for sharing from your genius and HAPPY BIRTHDAY! Thank you so much Ed for all you do for the world! This was an outstanding interview which will definitely change my life!
#MAXOUT from Israel
Wonderful to hear that! Have you been able to give it a full listen? Let me know your thoughts🙌🏽
@@EdMylettShow Yes! Today I am relistening to the entire episode and taking notes. I think this will change my life! SHEAHAN'S WALL is by far one of the best analogies I've ever heard! Three different kinds of procrastination, how long is this going to matter. "You multiply time by spending time on things today that create more time tomorrow"-absolutely ingenius! ROTI-return on time invested.
"Automation is to your time exactly what compounding interest is to your money."
WOW!!!
Thanks so much Ed and Rory!
Hey Shuli! SO glad you loved it!!! That makes me so happy!
@@RoryVadenYT I actually took notes and sat down with my 22 year old and read them to him! Thank you so much Rory, God bless you!
Been kinda ADD listening to it, but i’ve probably listened to it 2-3 full times between RUclips and Spotify. also taking notes as well!
Great Episode Ed, I'd love to see more with Rory!
Brand DNA Helix - Finding My Uniqueness
What problem do I solve?
What am I passionate about?
What do I research?
What do I have results in?
What are all the things people would buy from me?
What business do I want to be in?
Finding My Passion
What fires me up?
What pisses me off?
What breaks my heart?
What makes me cry?
What am I not ok with in the world?
What wont I accept?
What is the problem I have the solution to?
Reputation Self Awareness Questions
When people see me;
What do I project?
What do I believe?
What am I about?
What am I teaching?
What am I promoting?
Who am I?
Finding Purpose
Who can I serve?
How can I be of value?
What problem do I solve?
Finding the Problem by serving the person I once was;
What challenge have I conquered?
What obstacle have I overcome?
What set back have I survived?
Breaking through Sheehans Wall
What can I do better than anyone else in the world?
Aw thanks Sean! That fills me up! Honestly, I'd love to come back again and again on the show! :) We have lots more to share and Ed actually said he'd have me back so hopefully you'll see me again!
Thank you for including Rory! I heard him about 15 years ago and still have his Success posters and books in my office! And, thank you for demonstrating the examples for both men AND women.
This has to be the ultimate perfect business/life video for me. 7 years ago I started developing an automotive invention to not only improve gas mileage, but also horsepower and torque. It was something I was highly obsessed with for a while knowing that down the road it was going to be a lucrative million/billion dollar invention. I did that so that I would have the finances available to me to do what I REALLY am gifted at and have wanted to do since I was a teenager, which is make all kinds of videos/movies but mostly music videos. Not like the ones you see today, ones that perfectly illustrate the theme and feel of a song, and not pop music. I can't stand rap, hip hop, rock, all the usual suspects people think of when I say music videos. And then ... in that process, I came up with a 10 part action music video series that centers around my invention. I have it copyrighted.
Listening again now and sharing with a couple friends too! MUST LISTEN FOR ALL!!!!
i think this is by far one of the most insightful and powerful podcasts i have listened to on business..................
That's AMAZING! Let me know your takeaways🙌🏽
I am here from Rory's brandbuilding website. I think everyone should listen to this and apply it to their regular life... how you conduct yourself at work, at church, in the community, online, etc.... it really makes you think
I love how Ed Mylet wraps up the show to inform us all a last piece of advice to take immediate action. Thank you for all your generosity. I’m looking forward to the next podcast episode.
Probably one of my most favorite podcasts ever! Such rich information.
Glad to hear that!
"The digitization of reputation" - 👊❤
"Your real magic will come from living in the passion"
"Sheehan's wall" putting out everyone else's fires instead of our own
"Significance Calculation" multiplies time
"Reputation is the ultimate multiplier"
Document your journey.
Thank you for sharing this!
Amazing interview ED. When God broke my heart and my health I knew it was for a reason❤️
He ALWAYS has a reason🙌🏽
This was so incredible. I had to rewind and listen to key parts more than once. I will certainly be saving it to refer back to. Thank you ED!!! And thank you Rory!
That's awesome! Let me know your thoughts🙌🏽
Omg me too, I've listened to it 4x taking notes and learning so much from Rory & Ed. Blew my mind!! I've learned so much about my story, my passion & defining my life's purpose ♥️♥️
This is probably one of my favorite episodes of any podcast. I've listened to it twice all the way through on a couple walks and I recently discovered that the video version exists so I'm watching/listening again. So much value and I learned so much. Thank you guys for sharing all the amazing information!
So good! That last little bit made me cry! I know it’s true, I’ve been “creatively avoiding” my calling for too long. I know people need my message ❤
This is absolute gold. I was sharing one product in my business selling like hotcakes then I let others tell me to point toward another problem to solve with a different product and nothing. I will change this today!!
Unique perspective on Procrastination..and finding your uniqueness..
Procrastination...man thanks so much guys jeez nailed some of my attributes and now can address, thank you both so much for your time
My pleasure brother🙌🏽
This was incredible. Worth a second watch.
Wow. So many mental gems in this one Ed. Thankful you and Rory developed a relationship, going to be a huge butterfly effect from that alone!
Wonderful to hear that🙏🏽
This is one of the most important interviews, I've ever heard in 10+ years. Thank you.
YES Rory!! Go ALL IN ON ED MYLETT!! He is an angel 😇 that needs to be on the OPRAH level!! Every time I listen to him and his guests, I get teary eyed. It all resonates with me 1000% and the LOVE and GOODNESS that radiates from Ed needs to be shared and seen by every human on earth 🌍 Keep going Ed!! 💜 💫 🌟 🙏 #grateful
very well said. i must agree 100 percent. men with divine values. Darlene and Barry.
Another phenomenal interview and insight to holistically intentional living. Thank you for sharing.
Happy to have put this one out here for you!
Did I just cry through out this video?? I felt so at home listening to Ed and Rory if that makes sense . Sooo good ! Thank you for giving me hope I didn’t know I was in the right track just when I felt like a failure! Thank you
Love all your books and interviews, thank you
Appreciate the support🙏🏽
I’ve been listening to podcasts for ever and this one is the first that I have replayed 3 times. Awesome content, I seem to grasp something different each time I’ve listened. Thank you for all that you do!
Wow! This was so inspiring! “ we are most powerfully positioned to serve the person we once were.” That rocked me and confirmed why I’m so passionate about helping people understand and walk in their identity! Thanks again!
This is EVERYTHING. Everything you need to be an excellent human, not just entrepreneur. Every single thing on here is FIRE. Every tool you need to pursue excellence is in this video! ♥️ Thank you for sharing all of your wisdom with us ♥️
Facts. We do trust Ed because he is authentic and provides examples from his own life that are so relatable.
At the end of the day it’s all about trust! 😍 love it.
AMEN
I have never heard branding described in this way! This was excellent! So clear! Thank you so much, both!
Happy this reached you!
I was glued to this podcast. Thank you. It’s a synchronicity it showed up in my RUclips feed.
I feel that calling. That calling is very strong and it’s getting stronger.
WOW...WOW...WOW!!! This podcast with Rory Vaden must be listened to over & over to grab all of the nuggets to succeed! Ed, you're the ULTIMATE interviewer...your last nugget is so true!
Y’all!! All of this content has clarified my path soooo much. Thank you for sharing. You are truly helping people. Love, love, love!
Pleasure is truly mine🙏🏽
Ahhh. Love Rory. Been a follower of his for years! So glad you had him on.
Take the stairs! Be the buffalo! I've used both these phrases nearly daily since hearing Rory first talk about it about 15 years ago!
Everyone should listen to this. From discussing having a diluted focus to diluted results, multiplying time… the three types of procrastination… this is an outstanding interview .. so much here 🔥
Let me know your KEY takeaways!
Thank you for always introducing me to great new people with so much wisdom Ed! The wisdom about success not being innate and how ultra performers take action without knowing everything….so profound. I loved the D.A.R.E.S. And PAIDS acronyms along with the 6 questions to help discover your uniqueness! So good! Going to Audible to get Rory’s books! Thanks for a maxout day!🙏🏻
So many gems of knowledge!!! 🙏🏼
13.55....very good Rory....
As a 59 year old regular Jane, I never thought about having a personal brand or its importance. Good stuff!
Glad it resonated!
Two of my favorite strategists / speakers in one podcast!!! Loved this. Going to re-read Take the Stairs and Procrastinate on Purpose. They launched me in the beginning and will be a kick in the pants again. Thank you to you both for today.
Glad to hear that brother👊🏽 Pleasure's always mine!
This episode is MAGIC!! And it's taken me an hour to go thru the first half of this, because I had to re listen to parts... as my hand writing is trying to keep up with the GOLD!!!
Finally finished!! Epic, I was in tears at the end there... this REALLY helped me out!! As I am a multipassionate entrepreneur, diluted focus = diluted results.... 👌🏻wow!
Happy to have put this one out here for you🙏🏽 Let me know your thoughts!
"You make a living from the problem you solve. You make a life from the passion that you chase" - Rory Vaden
Hey Marcy!! So glad that you liked that quote! I actually had never said it before this interview and lots of people commented about it so I did an Instagram reel about it today. :) Did you get through the whole interview?
Awesome! I did! Such a great episode guys!
@@RoryVadenYT 1
Gold. All throughout. Two titans offering a new path for us all to take. Thank you for all this beautiful wisdom gentlemen. 🙏🏼
Glad to put this out there for you!
I’ve watched this once, and I already know I’ll watch it many more times !
Glad you connected with this episode! Awesome!
I LOVE waht you said about "higher perfomers have a lower threshold of what they have to know before they take actions" MLK said "Iwalked down the stairs before I could see the staircase" and I LEARNED by starting TikTOk I KNOW NOThING! AND I thought it was Gods goal for me start my tiktok to become a better speaker, but it was WAY bigger than that! AND THERE WAS NO PROMISE OF A PAYOFF!! It was before tiktok had the creator fund, and I never expected to get paid! I have almost 200,000 fans now--I WAS BEING ME AND FIGURING THINGS OUT by speaking my own truths!! I GOT MESSED UP when I started live by the comments, or views!! worrying abou twhat peole thought, worrying I was "bad" for asking for money etc. PRAISE GOD I AM SO MUCH BETTER! GOD BLESS YOU ED AND RORY! HES GREAT! I FOUND YOU THROUGH LEWIS! ET The hip hop preacher was at SUMMIT!! WHere I met you!! he was so good to me! Hope to meet you and Rory next time! TYSM !!
I have to listen to this a few times! 🙏🙏🙏
so immensely grateful (45:25) that both of you connected to share this message. right on point with that Ed! also a huge thanks to you Rory for sharing the message and 6 questions to ask yourself.
Yes Reputation matters and also who you know also matters loved this show !!
Ed Mylett-this is one of the most profound episodes. #4 of the Helix-- whoa!! Love your channel.
Thoroughly enjoyed the conversation and energy Ed and Rory! Thank you!
Happy to put this out there for you!
Video of the year!!!!
I first heard Rory on Lewis Howes' show NEVER FORGET: "Giving yourself emotional permission to do things today that make the biggest difference tomorrow" LOVE THIS GUY!! 2 of my favorite brothers! got books from both of yall! YOURE WORTH IT! TYSM!!!! CHanged my life and my business! (ESP my emotions!!) GOd bless you Ed & Rory!
You can't get this in a college setting, or anywhere else. this is truly epic. thank you for both of you
One of the best shows I've heard recently!! 💪💪
Blown away right now. Thank you so very much!
"You make a living from the problem you solve, but you make a life from the passion you chase." I needed this! I've struggled to clarify what I do because the problem I solve looks different from my passion. I help women find freedom from their anxiety, but my passion is to change the mental health narrative. I'm a licensed therapist in an all male prison, and I see where our system is failing people. It "pisses me off" and "breaks my heart" that traumatized children grow up to be incarcerated adults who are medicated for mental health symptoms. The prisons are full of adults who grew up in shitty environments and are not being medicated for mental health reasons. Our current mental health narrative says that mental illness is due to a chemical imbalance. False. As Rory says, I'm not okay with this. I just struggle to know how to balance the problem I solve and my passion.
Thank you so much Ed for creating such inspiring and helpful contents. I've been learning a lot from these contents and am trying to change myself, my perspective and my vision. Thank you personally.
This is really really powerful. And man the timing is good on this too. I really needed to hear this today
Glad this one reached you today🙏🏽
Fantastic! This is extremely helpful.
Best interview ever hands down 🙌
Very interesting topic -it’s like this interview was God’s answer to my mental battle with setting up social media for my business and a mentorship program for my industry. My heart was emptied and literally everything good and especially what felt bad were all for this time. Not one tear wasted. I still remember sitting at Panera Bread parking lot In Newport Beach in 2010 asking God if He forgot to bring me a career. I promised Him if he brought me a career I would share all He teaches me to help others who are in a situation like I was in. I’m sitting here shaking my head in awe at the timing of this video in total shock at the answer. Btw. Your book is great, I’m almost finished reading it. Have to wonder if you are an INFJ. the depth of your thoughts, seem similar to INFJ. 🙏 many blessings to you.
Will listen to this now as just reading the headline I know this is such an important message for all entrepreneurs and business owners. Thank you Ed for bringing us this interview brother.
Awesome, let me know your thoughts when you do!
Fantastic as always with Ed Mylett 🌸💗
oh my God... It was one of the best episodes ever.. I replayed some parts 4-5 times. Thank you Edmylett for this interview.
Rory Vaden’s Take the stairs was the first non fiction book I ever read, around that same time I was dabbling around finance RUclips videos and Grant Cardone popped up. I thought he was kinda entertaining so I watched 1 or 2 of his videos. That led RUclips to recommend Ed Mylett. I’ve been watching ever since and now my husband does as well. And now you’re working together… amazing because you both had a role in motivating me to personal growth.
This resonated with me so deeply-more than any Andy, Gary or Mel podcast or book! Thank you!
■8
"That is what happens when you find your uniqueness. You make yourself available to be used in the way that you were intended."
Gave me goose bumps, what an outstanding video.
I'm glad this episode resonated with you! Keep going!
This was really, really good. Thank you for all of the tactical insights, and how the two of you humanized how this makes sense for any professional at any stage of the game/ their journey. Loving your show!
Happy to hear that! Let me know you key takeaways🙌🏽
That personal branding is “the digitization of reputation”. Such a digestible way to position the value of personal branding, and need, for any professional. Will definitely be utilizing that positioning with our marketing and branding clients. Thanks, pal!
This was incredible-I took lots of notes!!! 😍🙏🏾✨✨✨
Really a good one this conversation! Thank you for your values, inspiration and help in finding our uniqueness! Much love to you both 🙏❤️☀️🌙
Loved this so much.what an insightful conversations.so much wisdom to glean from.Thank you so much.
Love this! Thank you ❤️
I love this so much! Perfect, divine timing in my life! 🙌🏻💗
This is so friggin powerful! Some insane mic drop moments in a single episode. 🤯 wow… thank you both!!
*This message came at the perfect time* and I took plenty of notes, which I see have already been dropped in the comments.
Despite the copious notes I took, I will leave what resonated most with me here. “When I am serving, I can not lose.” Thank you
🙏
Please bring him back for a week!
Absolutely love this. Wow, just, wow.
amazing content!!! one of the best I listened to this week! Thanks Ed and Rory.
Always my pleasure! Feel free to share your thoughts on this one!
Ed this is changing lives great work!
This was incredible - I took so many notes! So many good points on this episode.
OMG, thank you. That was powerful. I am going to watch that several more times to today and continue referring back to it. Social media has been a huge struggle for me. This was so valuable and inspiring on SO many levels. I think I am called to help/coach people through Prepping evidence for Mental Health Health Conservatorship process for their Loved Ones with severe mental illness and provide support & hacks for dealing with their Loved One without losing themselves in the process. I have been procrastinating (because it's draining ) but I keep be called up to help families struggling with it. And yes, I went through the process for Someone I love. So much ai do not know. But I can empower the families with what i do know. I just do not know how to present it, word it, to let people know that this is something that is offered. See even here I am tongue tied. I also have a host of passions though I do Love to facilitate workshops. Have not done it in a few years. Gotta start somewhere right?!
ALWAYS my pleasure! Thank you for sharing this...let me know your BIG takeaways on this one🙌🏽
@@EdMylettShow I am a little awestruck that you haveq responded. 😊 Thank you. 🙏 Well first, I was just taking in the branding information. Things I wish I had known years ago. Things I think should be taught before ever being allowed to post on social media. But I digress. The point of not asking what your purpose is but to be of service and how to do that in a way that is unique to ourselves. I have so many things I want to do, and passionate about ( they all fit under one main umbrella but in very different ways that I am not sure what to focus on. Your videos/ podcasts help, by a lot. At least I do not feel as though I am flailing in the deep end of the ocean unable to swim, anymore. I picked a road. Not sure it was the right road at this time but right or wrong, there is focused movement. And the things I am most passionate about is bringing out the best version of individuals through encouragement, self examination, and healing what holds us in suspension. And to that, the other take away is our superpower is we tend to offer a solution to ...oh how did you put it, healing of our past self. Lack of brings a necessity for answers/healing. And I think that is why I hadn't pursued the easier route (easier than what I am currently doing) because I am still working through or just barely out of a tight healing spot and I have been lacking the confidence to pursue it full steam ahead. Can't sell it if I'm still crawling out of it. I AM SO DONE with old me and putting up with complaining be it mine own or someone else's and if you ain't move forward at least step aside and stop trying to me, is my new attitude. I have a beautiful happy fulfilled Life waiting on me. No time for petty monsters or drama trains. I AM so determined I cannot even sleep an entire night. I am up late working/stacking my blocks and up at ridiculous hours of the morning itching to get more done. Not even worrying about the obstacles. Nose to the grindstone, fingers weeding htv to the bone, Thirsty to move into my new Life, new me, own home. I don't care that I don't fit in. I don't care that I have less than a handful of friends. I care that ai make good on the Gifts God gave me, and terrified He'll give them to someone else if I don't multiply them, or my clock will run out before I can make good on ALL of them. Not some not one. ALL OF THEM! And listening to you my friend, ED MYLETTE has helped me to stop wasting time while trying figure out what of the many things I should do first or focus on more. I chose one and running with scissors. I do not know if you understand what you gave me by doing what you do. 🙏 I AM SO VERY GRATEFUL FOR RUclips AND FOR FINDING YOU!
This guy is AMAZING!!!
Yes sir, this electrical apprentice is listening 👏
While listening the speaking, I was learning a lot of things and enhancing my skills. Thanks.
Thank you Ed and Rory. This touched my heart and soul. I not only heard the messages, I will take the action steps to share my uniqueness.
Wooow!!! This one is a really really good show well put together. Thank you Ed, I'm glad I've met you Sir, I love your desire to keep learning and its very evident in your eyes when a load of wisdom is dropped. I know you are a person of excellence and therefore allow me to mention that the camera angles between the shots, has pretty much disturbed the eyes of the viewer, I believe you know how to go around that for our sake😄
Wow. This is my first jump into personal branding, and I feel so much more confident with my focus and direction, thanks to the first 15 minutes of this production. SO many of my thoughts and ideas converged with how you conveyed this subject. THANK YOU!
What a dynamic back and forth interview. Thank you Rory for your candidness and clarity on how to find our uniqueness. And thank you Ed for your good questions. Not sure if you know that that last part of the interview you were speaking biblically. Jumping into something not knowing everything. That’s faith. Thank you both
I love this setting Edd. Great episode.
This is a great video. I especially resonated with the part about how we trust people that we see regularly and know details about their lives. Something to think about for sure, since I don't share my personal side in my videos, etc. I've been trying to figure out how to work that in so that I can connect with teachers/parents, even though my videos are directed at students.
Love this!! Mahalo Ed!
Outstanding. Thank you!
Love it! Thanks, amazing!
This was a powerful episode! I especially loved the DAREs strategy. I will need to relisten to this one again and again, thank you.
Glad this resonated with you!