Super inspiring story man! Great to see fellow Canadians killing it. I think the reason why brands/people don't lean into building community (the way you guys have) is because it takes time, patience & a willingness to grind. People have been sold on this concept that they can throw up a ton of ads & make the big bucks, but almost everyone fails to factor in idea that business isn't just selling, it's a continuation upon selling; the formation of a relationship. Love what you're doing here. Old school concepts with new age mindset. Keep on keepin on 👍
Do you guys have stores in USA? I lived here for 20 years but never heard your company. I am a face down sleeper and I will buy a pillow that works lol
Aaron i am a decorative pillow company based in Los Angeles i 100% loved this video and was saying no way through the whole thing ! i originaly was in the furniture industry working with companies like Sterns and Foster Sealy and Aireloom and its such a dominated industry name driven product so kudos to you guys for proving everyone one wrong ! theres always a nitch no matter what industry standards are...
All these success story’s have something in common, they started instead of just talking about it , it’s like that with anything in life , going to gym , paying off dept , just put on foot forward and keep trucking
@@mrnorbotron3308if a person have the motivation to improve , they will always find a way , I had a friend who worked two jobs, as a manager in a company, good income , asked me to borrow him some money, promised to return next week, 4 months later he still owes 1/3 of the original amount because he don’t know how to save money, as I grow up and seeing more people , I realize so many people never wanted to improve their life .
Congratulations. This is what the game is all about. Serving others, building something great, taking risks, perseverance, enjoying the adventure and reaping the reward.
Thank you so much for this video starter story in these uncertain times it is more important than ever to have a solid understanding of how to manage your finances, invest wisely and navigate economic downturns. But my primary concern is how to grow my reserve of $240k which has been sitting duck since forever with zero to no gains, sure I'm all in on the long term game, but with my savings are lying waste to inflation and my portfolio losing gains everyday, I need a remedy.
If you need advice, consider speaking with a financial advisor. Don't get me wrong, you can do it on your own, but financial advisors have a lot more knowledge and expertise in this area.
you are completely right, Advisors have information and paths that are not disclosed to the public.. I profited £560k in 2022 under the tutelage of my Fiduciary-counselor. Am I selling? Absolutely not.. I am going to sit back and observe how this all plays out.
Selena-Nicole cefaloni is the licensed coach I use. Just research the name. You'd find necessary details to work with a correspondence to set up an appointment.
Amazing story. 48 months is impressive Anyone else think they could’ve easily negotiated a higher buyout number given how many products they have & how they took their time with each one?
basics of capitalism, but lately big corp thinks they can force you into buying only from them by regulation, competition destruction(aka monopoly) using regulation and wicked economics, etc. worst big corp are not there for the citizens or the country and even give critical tech and power to the enemies if they can make a buck from it
There are 489 comments on this video, if only one of us could like this video and go OUT and put the creativity into practice and chase the dream beeing sustainable and devoted to it. We could be coming out telling story of life with emotions like this wonderful guy. My english is not perfect but hope you felt it. GO MAKE IT HAPPEN !
The point that I've got from this story. Success is not a short-term result, it takes a long time, consistency, confidence, and belief in yourself. Thank you for inspiring me!
Asa fellow Canadian myself I am so proud of these two. I love seeing young ppl shine, especially the good ones who have a genuine heart to better the planet and themselves. Congratulations gentlemen. ❤🎉❤🎉❤❤🎉❤🎉❤🎉❤🎉❤🎉❤
Hands down .. this pod is one the best interns of value that it gives .. simple idea .. and that is (talk to your customers) .. understand your balance sheet through the eye of customers ... And then add products to the basic idea .. and then show case your product where the big boys are .. this video if understood properly can make a difference to your life ...and finally they built the business to sell ...bravo
they are smart and they are clear about their objective which is making money, not changing the world, not building fancy AI stuff just making money love it
That customer feedback to product development iteration cycle is really common in tech startups. Really interesting to see it is applicable in other industries as well.
bro, no one asks you about your mattress and what you want, they would be excited to finally be able to give some feedback, everyone has mattress war stories :)
Dude these are epic, engaging and very entertaining. The storytelling is top teir from start to finish. Not going to lie, tried to watch another video and you have just set your benchmark with these new videos. Awesome job.🎉🎉
The only thing I don’t get is if the customer already bought a blanket then surely the reason they aren’t buying again is because they already have one? Am I missing something here, as to me a blanket is like a one time purchase
Literally what I thought lol. Like you don’t need a new blanket every month. I feel like they were glossing over a more complicated part of the story tbh.
This is a great story. One thing that stands out though is the acquisition was for 52% of the company with $25M in cash. A fantastic achievement in 48 months, but why not say they sold a majority stake for $25M which brought the valuation to $48M? Saying they sold for $48M is not accurate.
I deeply appreciate this insightful video, especially during these tumultuous times. Having a solid grasp of financial management, wise investing, and navigating economic uncertainty is crucial. However, my pressing concern is optimizing my idle $240,000 reserve, which has been generating minimal to no returns for far too long. While I'm committed to long-term growth, I'm eager to counteract inflation's erosion of my savings and daily portfolio losses. I urgently need a strategic solution to revitalize my investments.
For some tailored advice, consider consulting a financial advisor. Their extensive expertise can complement your own financial acumen, helping you make informed decisions.
You are totally right, Advisors have information and paths that are not disclosed to the public.. I profited £560k in 2022 under the tutelage of my Fiduciary-counselor. Am I selling? Absolutely not.. I am going to sit back and observe how this all plays out.
Didn't catch this in the video. What drained Hush's bank account? After so much success how did they go broke after one summer of poor sales? Are the costs of maintaining this business that high? Overspend on inventory? Pretty wild detail that I didn't see and would have made a good lesson for us.
They didn’t properly forecast sales for summer so they were sat on too much stock that they couldn’t liquidate. The lesson: consider when and why your market buys. More people are likely to buy warm blankets in the colder months and never in the summer. Good idea to run a sale to clear your stock in spring to give you liquidity over summer. Also diversify your product offering so your business isn’t held to ransom by seasons.
I am glad their efforts did work out and they made a right decision of selling weighted blankets first without wasting any time or money for marketing. Not many people would have booked time with them to talk about what they need if they didn’t buy something from them before. And weighted blanket established that bridge and brought some sort of trust.
I've done a lot of these things and I can say that talking to customers is one of the most draining things I've ever experienced. Beneficial, but it was just painful. That is one reason why some people don't do it. It could just be a personality type that enjoys it, but I am pretty introverted and it just is what it is. I've done it a lot and in a sustained way, in case you think it was a fear thing. It never got better.
Amazing and Inspiring Story to never give up, even when the bad times hit!!! The best take away: "Take the time to talk to your customers and use the honest feedback"!!!! To make them to Super Fans. I love the video editing and story telling 💯💯💯
BY FAR the best video you've put out. This is exactly what I thought this channel would be when I saw my first video from you guys. Was a little disappointed back then. But this is legit.
The thing I like the most is the word Underdog having a bigger spot than the numbers. For me, the usual big catchy number has become a cheap resource (even though it works). That is why naming the video The Underdog made me perceive it as a more professional production. Also, the blur background and the focus on Aaron draws your eyes to him, creating a sort of connection. Overall, the thumbnail puts a focus on the story, rather than the number and I believe it improves the quality of the production and it differentiates from the rest of tik tok style videos. I’m just talking as a viewer here so I'm sure there are a lot of other things to consider. You're videos are improving everyday, I hope this helps you keep doing that! 😁
1:14 Im telling you people with this tenacity and hard work tend to be rich Ive know so many people who are like this who just keeps pushing and so determined to win, from their humble beginning , they are all billionaires here in my place
This video resonates with me I’m moving to Thailand in a very tight budget after 6 hard months in Dubai. I will sell part of my time for a paycheck(software engineer) and with the rest of my time build,launch and sell as much as possible.
Was there an incentive given to customers to talk to them ? For the other products ? Did they pay other customers or an agency to speak with people to fit market their product ? Great story
You talked to customers and knew the pain-point. Literally watching this, I wanted to buy the pillow... Want to now, seeing how much you put into getting the weighted blanket made. This is one of my favorite RUclips channels now. Awesome stories, inspiring, and just fun all around. Well done 👏👏
@@dicksmashwell not really, for it happened a few months ago and my business went bankrupt. I am currently figuring out how to fundraise and get production back. My business is still viable it's just that we lost working capital.
In today’s digital world, having a strong online presence is essential. Create a website, engage on social media, and consider e-commerce options to reach a broader audience and build brand awareness.
what a masterpiece. I really liked this video, and It's also very helpful. Keep it up like that. I like both the inverviews and the documentary style tho. Your channel is amazing!
the story is amazing and i love it, but i find it hilarious that he says 30c (3:05) which is 86f was too hot for Canadians and they all stopped buying the blankets, meanwhile in the u.s an average summer hits 100f or more
![Felix "Unfair" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/Oswujxm2Ag0/mqdefault.jpg)
This is a little different than our usual style of interviews... what do you think of this "documentary" style?
This was fun, I like the documentary style. Would be cool to see more like this in the future.
Wait you are using the lessons you got from Aaron 😂
Anyway thi video was dope and documentary style videos are much better because it give a full look into the journey.
This documentary format is top class 🔥
this was really fun to watch actually
Thanks for having me guys!
Super inspiring story man! Great to see fellow Canadians killing it. I think the reason why brands/people don't lean into building community (the way you guys have) is because it takes time, patience & a willingness to grind. People have been sold on this concept that they can throw up a ton of ads & make the big bucks, but almost everyone fails to factor in idea that business isn't just selling, it's a continuation upon selling; the formation of a relationship.
Love what you're doing here. Old school concepts with new age mindset. Keep on keepin on 👍
Oy, I was wondering why you sold, if its profitable and self bootstrapped?
@aaronspivak8574 Why did you want to sell the business as soon as it became mega successful?
Do you guys have stores in USA? I lived here for 20 years but never heard your company. I am a face down sleeper and I will buy a pillow that works lol
Aaron i am a decorative pillow company based in Los Angeles i 100% loved this video and was saying no way through the whole thing ! i originaly was in the furniture industry working with companies like Sterns and Foster Sealy and Aireloom and its such a dominated industry name driven product so kudos to you guys for proving everyone one wrong ! theres always a nitch no matter what industry standards are...
All these success story’s have something in common, they started instead of just talking about it , it’s like that with anything in life , going to gym , paying off dept , just put on foot forward and keep trucking
yep, if it doesnt work out, you pivot!
Yep, how else is it going to get done?
and they had a base of income/money to do this, wich 99,99% of the people doesn't have.
@@mrnorbotron3308if a person have the motivation to improve , they will always find a way , I had a friend who worked two jobs, as a manager in a company, good income , asked me to borrow him some money, promised to return next week, 4 months later he still owes 1/3 of the original amount because he don’t know how to save money, as I grow up and seeing more people , I realize so many people never wanted to improve their life .
The majority fails; we'll never know them.
Congratulations. This is what the game is all about. Serving others, building something great, taking risks, perseverance, enjoying the adventure and reaping the reward.
Thank you so much for this video starter story in these uncertain times it is more important than ever to have a solid understanding of how to manage your finances, invest wisely and navigate economic downturns. But my primary concern is how to grow my reserve of $240k which has been sitting duck since forever with zero to no gains, sure I'm all in on the long term game, but with my savings are lying waste to inflation and my portfolio losing gains everyday, I need a remedy.
If you need advice, consider speaking with a financial advisor. Don't get me wrong, you can do it on your own, but financial advisors have a lot more knowledge and expertise in this area.
you are completely right, Advisors have information and paths that are not disclosed to the public.. I profited £560k in 2022 under the tutelage of my Fiduciary-counselor. Am I selling? Absolutely not.. I am going to sit back and observe how this all plays out.
That's impressive! I could really use the expertise of this manager for my dwindling portfolio. Who’s the professional guiding you?
Selena-Nicole cefaloni is the licensed coach I use. Just research the name. You'd find necessary details to work with a correspondence to set up an appointment.
This was excellent! No nonsense , simply how they did it. Upbeat, short and clear!
Amazing story. 48 months is impressive
Anyone else think they could’ve easily negotiated a higher buyout number given how many products they have & how they took their time with each one?
What revenue & profit numbers did they have per year?
100 million would've been better
It's just a blanket. no patent. no brand. I mean who gives a fuck about brand on a blanket?
@@sebastian3004 It might be just a blanket, but there's brand and patent pending. And obviously, customers and lawyers do care about brands.
who cares
The production quality and storytelling is elite and gets better with each video.
You are amazing
Thank You for every thing you do
Talking with customers and taking them along for the ride was your golden ticket. Nice job!
If you care customers see it and they care back. Lesson learned.
basics of capitalism, but lately big corp thinks they can force you into buying only from them by regulation, competition destruction(aka monopoly) using regulation and wicked economics, etc. worst big corp are not there for the citizens or the country and even give critical tech and power to the enemies if they can make a buck from it
MY PARTNER RECOMMENDED THE CHANNEL & THIS EPISODE.
I LOVED LISTENING TO THIS. THANK YOU
There are 489 comments on this video, if only one of us could like this video and go OUT and put the creativity into practice and chase the dream beeing sustainable and devoted to it. We could be coming out telling story of life with emotions like this wonderful guy. My english is not perfect but hope you felt it. GO MAKE IT HAPPEN !
❤
Literally just no BS. Straight up two innovators
The point that I've got from this story. Success is not a short-term result, it takes a long time, consistency, confidence, and belief in yourself. Thank you for inspiring me!
This approach sounds so simple, but it's incredibly solid!
Great Video, and an even greater story!
Thanks guys. That's such an amazing and motivating story.
couldn't stop myself from commenting, one of the best ever videos & learned so much in just a few minutes, love you guys. The real learning!
whatever
Asa fellow Canadian myself I am so proud of these two. I love seeing young ppl shine, especially the good ones who have a genuine heart to better the planet and themselves. Congratulations gentlemen. ❤🎉❤🎉❤❤🎉❤🎉❤🎉❤🎉❤🎉❤
This style was so incredible - keep up the great job Pat!
One thing all these success stories have is people who work VERY HARD. TRUTH!!!! CONGRATS!
Hands down .. this pod is one the best interns of value that it gives .. simple idea .. and that is (talk to your customers) .. understand your balance sheet through the eye of customers ... And then add products to the basic idea .. and then show case your product where the big boys are .. this video if understood properly can make a difference to your life ...and finally they built the business to sell ...bravo
This style of video is what i originally expected from this channel. I really like it and it is engaging
So inspirational!!!! I am so happy for you guys!! I LOVE THE STORY!!!
Very impressive video, Pat. Love the style, length, and content. You seemed perfectly natural narrating the story.
they are smart and they are clear about their objective which is making money, not changing the world, not building fancy AI stuff just making money love it
That customer feedback to product development iteration cycle is really common in tech startups. Really interesting to see it is applicable in other industries as well.
You do realise that was common practice in almost every industry because tech startups started using it and throwing a bunch of buzzwords at it.
@corail53 didn't know that. Thanks for letting me know.
I’m amazed people took the calls and spent the time answering questions.
bro, no one asks you about your mattress and what you want, they would be excited to finally be able to give some feedback, everyone has mattress war stories :)
Dude these are epic, engaging and very entertaining.
The storytelling is top teir from start to finish.
Not going to lie, tried to watch another video and you have just set your benchmark with these new videos.
Awesome job.🎉🎉
I am proud of these guys. Very well done.
its genetics buddy dont over do the praise.
The only thing I don’t get is if the customer already bought a blanket then surely the reason they aren’t buying again is because they already have one? Am I missing something here, as to me a blanket is like a one time purchase
Literally what I thought lol. Like you don’t need a new blanket every month.
I feel like they were glossing over a more complicated part of the story tbh.
Extraordinary story. Persistence reinvention and triumph!
Not sure why, but this made me so emotional! This story is amazing!
I am 58 & I love me weighted blanket, just pure comfort.
This is a great story. One thing that stands out though is the acquisition was for 52% of the company with $25M in cash. A fantastic achievement in 48 months, but why not say they sold a majority stake for $25M which brought the valuation to $48M? Saying they sold for $48M is not accurate.
$48M is a higher number and therefore generates more views.
Fantastic stuff. Its simple. Speak with the customer.
Phenomenal script and acting 10/10
So glad I watched till the end. Learnt something valuable. 🙏🏽
Amazing storytelling, Amazing company and Amazing video editing!
amazing story! loved seeing their progression and hearing about the way their customers were a part of innovation.
Did it all happen when he started wearing his baseball cap backwards?
Maybe you should try. I hear it works for eradicating jealousy.
Where are Pikachu?
NOPE. HE STARTED WEARING WOMENS PANTIES BACKWARDS
@@leelunk8235 Given the stringy nature of today's panties, i don't see how that would be physically possible )))
Any day you want money just flip it around
Thank you so much for this video starter story in these uncertain times
I deeply appreciate this insightful video, especially during these tumultuous times. Having a solid grasp of financial management, wise investing, and navigating economic uncertainty is crucial. However, my pressing concern is optimizing my idle $240,000 reserve, which has been generating minimal to no returns for far too long. While I'm committed to long-term growth, I'm eager to counteract inflation's erosion of my savings and daily portfolio losses. I urgently need a strategic solution to revitalize my investments.
For some tailored advice, consider consulting a financial advisor. Their extensive expertise can complement your own financial acumen, helping you make informed decisions.
You are totally right, Advisors have information and paths that are not disclosed to the public.. I profited £560k in 2022 under the tutelage of my Fiduciary-counselor. Am I selling? Absolutely not.. I am going to sit back and observe how this all plays out.
That’s a good amount for that time frame, can you say on who your advisor if you don’t mind.
Her name is. 'Rebecca Noblett Roberts’. Just research the name. You’d find necessary details to work with a correspondence to set up an appointment.
I looked up her name online and found her page. I emailed and made an appointment to talk with her. Thanks for the tip
This is hope for the average joe thank you for the inspiration brother
Didn't catch this in the video. What drained Hush's bank account? After so much success how did they go broke after one summer of poor sales? Are the costs of maintaining this business that high? Overspend on inventory? Pretty wild detail that I didn't see and would have made a good lesson for us.
They didn’t properly forecast sales for summer so they were sat on too much stock that they couldn’t liquidate. The lesson: consider when and why your market buys. More people are likely to buy warm blankets in the colder months and never in the summer. Good idea to run a sale to clear your stock in spring to give you liquidity over summer. Also diversify your product offering so your business isn’t held to ransom by seasons.
Very good story. Energy is key.
I am glad their efforts did work out and they made a right decision of selling weighted blankets first without wasting any time or money for marketing. Not many people would have booked time with them to talk about what they need if they didn’t buy something from them before. And weighted blanket established that bridge and brought some sort of trust.
I love stories like this. The sky is really the limit.
Amazing job telling this story! Aaron is the real deal.
yeah right. its called good genetics
💪 Persistence and determination lead to prosperity. Keep grinding, even when the going gets tough, and you'll see the rewards! 💵
so much value in one video!
Needed to see this. Thanks for sharing.
I've done a lot of these things and I can say that talking to customers is one of the most draining things I've ever experienced. Beneficial, but it was just painful. That is one reason why some people don't do it. It could just be a personality type that enjoys it, but I am pretty introverted and it just is what it is. I've done it a lot and in a sustained way, in case you think it was a fear thing. It never got better.
Right on. Good for these guys.
Amazing and Inspiring Story to never give up, even when the bad times hit!!!
The best take away: "Take the time to talk to your customers and use the honest feedback"!!!! To make them to Super Fans.
I love the video editing and story telling 💯💯💯
Longest journey start with one single step, Grasshopper! But don't forget... Actions speak louder than words. These guys did it. V cool.
Amazing! Loved watching this!
Great Video! Great story telling!
I needed to see this, thank you.
my best channel currently
Thank you so much for this insight. I’m going to incorporate this style of marketing into my business.
BY FAR the best video you've put out. This is exactly what I thought this channel would be when I saw my first video from you guys. Was a little disappointed back then. But this is legit.
Just discovered this channel. Could you create another video that goes into how they went from material, to making a blanket, packaging, etc?
Great video. Documented & narrated very well.
The thumbnail is by far the best one you've made. It looks so cool 🔥
Thank you my friend. What do you like about it?
The thing I like the most is the word Underdog having a bigger spot than the numbers. For me, the usual big catchy number has become a cheap resource (even though it works). That is why naming the video The Underdog made me perceive it as a more professional production. Also, the blur background and the focus on Aaron draws your eyes to him, creating a sort of connection.
Overall, the thumbnail puts a focus on the story, rather than the number and I believe it improves the quality of the production and it differentiates from the rest of tik tok style videos.
I’m just talking as a viewer here so I'm sure there are a lot of other things to consider. You're videos are improving everyday, I hope this helps you keep doing that! 😁
1:14 Im telling you people with this tenacity and hard work tend to be rich Ive know so many people who are like this who just keeps pushing and so determined to win, from their humble beginning , they are all billionaires here in my place
I L O V E THEIR STORY,,,,,,,, I REALLY DO. SO INSPIRING.
what a great interview and video :) thank you
Another awesome vid. Thanks man!!
Love a good under dog story.
Great work bro, cant wait to make a similar video in the future!
keep up this style of videos. these will make your channel blow up
This story is so inspiring!
6:41 I had to stop the video right here not they was on they last $4,000 did a kickstarter & raised $1Mill I’m done
1) Talk to customers,
2) Understand their problems
3) Careate solution
This is a great story, so inspiring :)
This video resonates with me I’m moving to Thailand in a very tight budget after 6 hard months in Dubai. I will sell part of my time for a paycheck(software engineer) and with the rest of my time build,launch and sell as much as possible.
I like this documentary style 🙌
Was there an incentive given to customers to talk to them ? For the other products ? Did they pay other customers or an agency to speak with people to fit market their product ?
Great story
Love this!!!!!
300000 results doesn't mean 300000 people searching for your searched key
anyways it worked
The results speak for themselves, though.
You talked to customers and knew the pain-point. Literally watching this, I wanted to buy the pillow... Want to now, seeing how much you put into getting the weighted blanket made.
This is one of my favorite RUclips channels now. Awesome stories, inspiring, and just fun all around. Well done 👏👏
This is an amazing & inspiring story!
Crazy story. Well deserved!
Keep it up! Great work. These videos are addictive.
I love their story. ❤
This video was really well done!
Amazing story!
love it! I'm on the same path as them & hope to soon reach my goals!
Excellent show. Subbed.
This is really inspiring, as a young entrepreneur who has gone bust and went bankrupt I can relate to their entrepreneur journey.
Did you ever get back on top financially?
@@dicksmashwell not really, for it happened a few months ago and my business went bankrupt.
I am currently figuring out how to fundraise and get production back. My business is still viable it's just that we lost working capital.
Yours is the Only channel I've put the bell Icon On
Appreciate you my friend.
Weighted blankets are gimmicks, however, talking directly to customers is gold 👍
This is an amazing story. I am inspired 😎
In today’s digital world, having a strong online presence is essential. Create a website, engage on social media, and consider e-commerce options to reach a broader audience and build brand awareness.
The background music father gawd!!!
I feel like I ain't pushing enough some people out there are really putting in the work.
what a masterpiece. I really liked this video, and It's also very helpful. Keep it up like that. I like both the inverviews and the documentary style tho. Your channel is amazing!
Thank you Vic!
the story is amazing and i love it, but i find it hilarious that he says 30c (3:05) which is 86f was too hot for Canadians and they all stopped buying the blankets, meanwhile in the u.s an average summer hits 100f or more
This channel is going to make it big
Love this! There’s a lot of internet in this story but finally a tangible product !