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Great Advice. Ads can be a minefield. Would love a full breakdown on manual ads and how you implement keywords to target and how you set the campaign up.
26:00 I would go as far as to say you you should wait two weeks before making changes, even to campaigns that are making sales. This is SUPER true for auto campaigns.
Awesome video. For a lottery campaign of designs that have NEVER sold what would you do for bid click? Dont have a credit card and want to get try to get some sold at keast once to get above other non sellers
No, auto means it will automatically show your ad to keywords amazon chooses. These are typically more broad and less precise, but less expensive. Manual broad campaign is manual keywords you enter; however they are broad so it will also show variations. So if you did manual broad with the keyword "BOAT" it will likely include other broad keyword variations like "BOATING, BOATS, BOATERS" etc.
It's better to decrease the bid to 0.02 for the holidays campaign , because after you turn it on you will not get you Sales like before, its like you tell Amazon hey this is a New campaign , and will lose all the previous performance
Well it totally depends on the niche and main KWs of your listing. The more competitive, the higher the bid will be. I would recommend starting at 50% below what they recommend. Most of mine start around 15-20 cents CPC.
is it good to put in one capeign lets say products that sold before in that marketplace but different niches, or it should be usually the same niche, hence similar keywords?
I never mix niches and keywords unless its just a huge bulk lottery campaign (1000's of designs). Otherwise, I would keep them in similar niche/keywords.
hi Adam, i have started ads for 3 days now but there is no spending although there are impressions, is this typical? do I have to wait? the bid is quite high btw (0.53)
Hmmm...the only time ive had a rejection when started a campaign, is if you try and advertise a design with profanity, or alcohol, or something else controversial. Otherwise, be sure you are only importing 1000 designs at a time (or less).
Hi Adam! Thank for the helpful video :) Please how do I filter out designs that have already sold but I want them on products that have never sold to put them all in an arbitrage campaign? Is there a way in productor to do this? thank you in advance for your answer.
Hmmm...I see what you are saying...thats a bit tricky... you could filter by brands that have sold, then exclude all products that have sold (standard shirts for example). Then, you should be left with the brands and products that have not sold, and use that for your campaign.
Thank for the helpful video. I have a lottery campaign which currently at 7% ACOS. Some tees sell more than others. What do you suggest my next step to be! I increased the bid then then sales just dropped and back to normal when I decreased it. Do you suggest I create a campaign with only designs that sells and then another to those that didn't! Should I run separate campaigns for the same designs that are selling but for the products that didn't (like in your case by running ads for hoodies and pillow... for the designs that sold on t shirt)
If you have a campaign that is 7% ACOS that is very good, I wouldnt make too many changes except remove products that get no clicks/sale or overspend. Otherwise, you can take your most successful products, and run a manual campaign for them (by themselves) so your boosting it with a manual + auto campaign. And then, yes, any designs that have sold, run a bulk 'other product' auto campaign low bid to see if you get any traction there.
most of my lottery campaigns are the same product type (standard shirts for example). But, I do have one lottery campaign that is doing very well, that is all other product types mixed and matched (excluding standard shirt). I talk about it in the video; and I think there is more potential there for sure.
First video watched and subscribed already! 🙂 I currently have a lottery campaign running on 48 shirts for 7 days. It has gotten just 103 impressions and no clicks (& no sales). I'm bidding $0.07 per click, what's the safe bid increase you can recommend me do? And do you think my designs in the lottery campaign suck since I haven't got a single click on 103 impressions? Your input is highly appreciated!
Thanks for the sub! I think you just need a bit more data to really see how they perform. .07 per click is on the low side. I would bump to .09, .11, etc and see if that gets any clicks. A lot of clicks and no sales is a sign the design is poor, or not a good match. You need more impressions to get clicks then make a determination.
@@sidehustlessimplified Thanks for your indepth response, definitely will do just that now! Also, if you don't mind me asking, what tier you're currently at?🙂
Thank you for this! I am still curious about lottery campaigns. You mentioned that you have one ad group with 400+ products. Are those all in the same niche? I have set up one campaign I'm calling "hodge podge" of unrelated designs which I would like to promote because I believe they could be successful, but they are unrelated to each other in terms of their niches. Am I wasting my time? (Amazon hasn't charged much for this campaign yet.) Should I instead promote each design separately with the same ad-spend profile? Thanks in advance for any insight you can give into my long-winded question! Best wishes!
Hey Steve, great question. I do both, some bulk campaigns in the same niche (for example all dog related designs...those are usually smaller with 10-100 products). And then bigger 'hodge podge' style campaigns with every niche under the sun! I have had great success with those...some of them have up to 3,000 designs in them. They can work great, start bids low- but you need to go in and optimize them every few days. I do this by sorting by 'clicks'; any designs that have more than 8-10 clicks with no sales, i turn them off. So no, not a waste of time!
@@sidehustlessimplified Wow! Thank you for your response. You've convinced me to leave that campaign running. I will probably increase the bid a little because - to use your terminology - I haven't seen much traction from it yet. Few impressions or clicks. That's what originally got me doubtful if this approach was effective. I'll keep experimenting. Thank you again, Adam!
@@sidehustlessimplified Do you have a video, or can you recommend one, about negative keyword targeting? I am concerned that some of my older listings might be getting impressions where/when I don't necessarily want them to. I used to include an abundant amount of potential keywords in my listings, but I have since learned not to include irrelevant keywords. In any case, do you have advice about the negative keyword feature? Thanks in advance!
@@musicteacherengel Hey Steve, I don't have a video on negative keywords but I am sure there are some out there (or maybe I will make one in the future). I do think it's important to check negative keywords (or products) in your search terms report from time to time. It can become a problem on super large campaigns with hundreds of listings. For example, I've noticed sometimes Amazon will actually show many different products (not just apparel) for my keywords. Like if I have a birthday related shirt, I will notice birthday party supplies (decorations, gifts, signs, etc) show up in the search term report and getting clicks. I'll often add those as negative products; because i'm usually targeting birthday apparel, etc. However, I dont spend a ton of time on filtering and optimizing for negative keywords. Every couple weeks I go in, and filter by clicks- if I see terms or products that have 5-7+ clicks and no sales, i'll add them to the negative list. Otherwise, as long as my campaign stays below my desired AcOS (~20%) I usually let them run. Hope this helps!
Hey Adam I hate to bug you but I have a question about Amazon advertising. I’ve noticed there are times when there are sales indicated in the ad console and some of those sales are not reflected in the amazon Merch on Demand console. I sent a note to Amazon advertising and their response was “Please know that Amazon Advertising sales are not recorded the same way that Amazon Merch on Demand sales are recorded.” If that’s the case then how can you trust the metrics in the advertising sales console?
I run ppc three days ago but i spent 62 and i got only one sale of 36$. I paused all of them then i run new one 24 h i see impressions but no clicks is this okay? Should i wait?
Hi Adam. I'm seeing good results from my ads, but I have some designs which I would like to more aggressively advertise. Can you describe a good/reasonable aggressive ad strategy? I'm thinking of something along the lines of bidding high at maybe $0.35-40 until the design sells a few times, then bump the bid back down to a reasonable level once the design has a decent BSR. Likewise, what is the most aggressive strategy you've taken on a design you had good faith in?
Have you ever tried product targeting (Manual) ads? I have been running them the past 30 days or so with good results. I have a video dropping soon, but in short, they allow you to target your ads directly onto other competitors' products. You can actually enter in the specific ASIN of the products you want your ads to show up for.
@@sidehustlessimplified Wow! So for example, you would advertise your shirt/design on the product page of a design with comparable keywords? Pretty aggressive! I'm eager to see the video.
With the product targeting ads I'm using the suggested price and the price up or down mechanism and in two days still no impressions I'm talking with my one product several products that are selling really well and still no Impressions so I don't know if I have to raise my bed more I mean I'm using their suggested and then I'm also using bids up or down strategy and this is for several campaigns that are targeting other products none of those campaigns are getting any Impressions so I don't know
Ive had that happen to me too...sometimes it takes a long time to get impressions, and other times they simply dont perform. They rarely are going to get as many impressions as a populark keyword, so keep that in mind. I would test with other campaigns or keep adding more products. My product targeting ads usually have 20-30 products but ony a few actually perform. Or, you can contact amazon ad support; sometimes they can determine why its not performing or getting impressions.
Well I cant speak for anyone else...I use a combination of lottery campaigns, individual ASIN campaigns, manual campaigns, and optimize them around events/holidays etc. I think testing, patience, and an unbiased view is very important to ad success. But you also need good designs and optimized keywords; showing ads to a junk design usually doesn't work out in the long run.
This video no longer shows your beard... Sorry I was joking. Sorry to know this video a bit late. But I watched it all. Don't mind me asking, are your lottery campaigns often in the same niche or all mixed up? Do you run new uploads or never sell? Do you run a downonly campaign or an up and down campaign (lottery and automatic singles)? Thank you in advance.
Great questions! most of my bulk lottery campaigns are not in the same niche; all mixed up. I do both new uploads, and good sellers. Most of my successful campaigns are from designs that already have sales. I always do down only campaigns. Happy to answer any other questions!
@@sidehustlessimplified Thanks for your answer. If so, do the newly uploaded designs also take a long time to optimally advertise? Maybe I'm a bit hasty myself, because I had a lot of ASINs in a lottery campaign that ran all month but still got 0 impressions, even though I adjusted my bid according to that campaign's performance.
@@vivokids3445 Some campaigns never get impressions or clicks, no matter what I bid. Its not a perfect system...it could be your keywords, campaign settings, or some weird amazon bug. If you dont get any impressions after ~3-5 days, something is not right. Its either super low demand or something else i mentioned above. You can try contact support and sometimes they can help determine why...but most of the time I just start a new campaign and tweak a setting. But, not all campaigns are gonna get traction and be a success. Just keep playing and experimenting.
🚨Sign up for my Side Hustle Newsletter! 📊 Get weekly, actionable insights, tips and strategies for earning money online, all in a quick 5-minute read straight to your inbox. adamyoung.beehiiv.com/subscribe
I stayed with you throughout the video! Thanks again Adam for great instructions 👍👍
Cool video .....cleared up alot of questions i had about running ads, especially how you optimize a campaigns. Great work...keep em coming! 👍🇬🇧
Thank you for the feedback and I am Glad it was helpful!
Great Advice. Ads can be a minefield. Would love a full breakdown on manual ads and how you implement keywords to target and how you set the campaign up.
noted! I am thinking of doing two more seperate videos. 1.) a deep dive into manual ads and 2.) a deep dive into auto campaigns.
26:00 I would go as far as to say you you should wait two weeks before making changes, even to campaigns that are making sales. This is SUPER true for auto campaigns.
Yea, I agree. A lot of folks get impatient and start making tweaks too soon.
Awesome video, you really answered many Amazon Ads questions for me.
Great! I am glad it helped!
Great ! I’m stucking with keyword and Helium 10. Do you use that tool for keyword research? Pls make a video about it. Thank you so much.
Sorry I don't use that tool but good luck!
Great Video. Thank you! Do you advice bids down only or up and down?
I do bid down 99% of the time
Awesome video. For a lottery campaign of designs that have NEVER sold what would you do for bid click? Dont have a credit card and want to get try to get some sold at keast once to get above other non sellers
I usually start around .10 cents per click
Thank you for this real advice... let the strategies begin :D
Any time!
Amazing video thank you so much! Question: is the Amazon Ad Auto Campaign equivalent to the Manual Broad Campaign? 🤔
No, auto means it will automatically show your ad to keywords amazon chooses. These are typically more broad and less precise, but less expensive. Manual broad campaign is manual keywords you enter; however they are broad so it will also show variations. So if you did manual broad with the keyword "BOAT" it will likely include other broad keyword variations like "BOATING, BOATS, BOATERS" etc.
@@sidehustlessimplified ooohhhh thank you so much for this explanation. It’s clear now. Your channel is amazing! 🙏🏼🙏🏼🙏🏼🙏🏼🙏🏼🙏🏼🙏🏼🙏🏼🙏🏼🙏🏼🙏🏼🙏🏼
@@wray5141 You are welcome!
It's better to decrease the bid to 0.02 for the holidays campaign , because after you turn it on you will not get you Sales like before, its like you tell Amazon hey this is a New campaign , and will lose all the previous performance
Great advices! Thank youuu... What do you prefer automatic or Manual?
Auto!
Awesome video. Thank you so much!!! 🙏🏼🙏🏼🙏🏼
You are welcome. Thanks for watching!
great advices thank you so much
Good stuff. Subscribed.
thanks!
in the lottery campaign do you put mixed designs in mixed niches ??
yes
thank youm good video what is prefer bid to start with like black history june holidays father day for big events or holidays
Well it totally depends on the niche and main KWs of your listing. The more competitive, the higher the bid will be. I would recommend starting at 50% below what they recommend. Most of mine start around 15-20 cents CPC.
is it good to put in one capeign lets say products that sold before in that marketplace but different niches, or it should be usually the same niche, hence similar keywords?
I never mix niches and keywords unless its just a huge bulk lottery campaign (1000's of designs). Otherwise, I would keep them in similar niche/keywords.
Hi, thanks for this amazing video, wanna know if it's possible to use the same credit card to pay ads for two different merch accounts? is it safe?
I dont know about that, sorry.
hi Adam, i have started ads for 3 days now but there is no spending although there are impressions, is this typical? do I have to wait? the bid is quite high btw (0.53)
you probably need to start increasing the bids until you get impressions
I hope you create a video on how to create a lottery campaign main always get rejected
Hmmm...the only time ive had a rejection when started a campaign, is if you try and advertise a design with profanity, or alcohol, or something else controversial. Otherwise, be sure you are only importing 1000 designs at a time (or less).
hi bro how are you can you tell me how i can make acaount for advertising
Hi Adam! Thank for the helpful video :) Please how do I filter out designs that have already sold but I want them on products that have never sold to put them all in an arbitrage campaign? Is there a way in productor to do this? thank you in advance for your answer.
Hmmm...I see what you are saying...thats a bit tricky... you could filter by brands that have sold, then exclude all products that have sold (standard shirts for example). Then, you should be left with the brands and products that have not sold, and use that for your campaign.
@@sidehustlessimplified Thank youuu! you're the best :D
Thank for the helpful video. I have a lottery campaign which currently at 7% ACOS. Some tees sell more than others. What do you suggest my next step to be! I increased the bid then then sales just dropped and back to normal when I decreased it.
Do you suggest I create a campaign with only designs that sells and then another to those that didn't!
Should I run separate campaigns for the same designs that are selling but for the products that didn't (like in your case by running ads for hoodies and pillow... for the designs that sold on t shirt)
If you have a campaign that is 7% ACOS that is very good, I wouldnt make too many changes except remove products that get no clicks/sale or overspend. Otherwise, you can take your most successful products, and run a manual campaign for them (by themselves) so your boosting it with a manual + auto campaign. And then, yes, any designs that have sold, run a bulk 'other product' auto campaign low bid to see if you get any traction there.
Do you add only one type of product to lottery campaigns, such as t-shirts or hoodies, or do you add all types of products within the same niche?
most of my lottery campaigns are the same product type (standard shirts for example). But, I do have one lottery campaign that is doing very well, that is all other product types mixed and matched (excluding standard shirt). I talk about it in the video; and I think there is more potential there for sure.
@@sidehustlessimplified Thanks for the quick reply Adam! Just in time to start my first lottery campaign.
👍
First video watched and subscribed already! 🙂 I currently have a lottery campaign running on 48 shirts for 7 days. It has gotten just 103 impressions and no clicks (& no sales). I'm bidding $0.07 per click, what's the safe bid increase you can recommend me do? And do you think my designs in the lottery campaign suck since I haven't got a single click on 103 impressions? Your input is highly appreciated!
Thanks for the sub! I think you just need a bit more data to really see how they perform. .07 per click is on the low side. I would bump to .09, .11, etc and see if that gets any clicks. A lot of clicks and no sales is a sign the design is poor, or not a good match. You need more impressions to get clicks then make a determination.
@@sidehustlessimplified Thanks for your indepth response, definitely will do just that now! Also, if you don't mind me asking, what tier you're currently at?🙂
@@imfasihahmad 100k
Thank you for this! I am still curious about lottery campaigns. You mentioned that you have one ad group with 400+ products. Are those all in the same niche? I have set up one campaign I'm calling "hodge podge" of unrelated designs which I would like to promote because I believe they could be successful, but they are unrelated to each other in terms of their niches. Am I wasting my time? (Amazon hasn't charged much for this campaign yet.) Should I instead promote each design separately with the same ad-spend profile? Thanks in advance for any insight you can give into my long-winded question! Best wishes!
Hey Steve, great question. I do both, some bulk campaigns in the same niche (for example all dog related designs...those are usually smaller with 10-100 products). And then bigger 'hodge podge' style campaigns with every niche under the sun! I have had great success with those...some of them have up to 3,000 designs in them. They can work great, start bids low- but you need to go in and optimize them every few days. I do this by sorting by 'clicks'; any designs that have more than 8-10 clicks with no sales, i turn them off. So no, not a waste of time!
@@sidehustlessimplified Wow! Thank you for your response. You've convinced me to leave that campaign running. I will probably increase the bid a little because - to use your terminology - I haven't seen much traction from it yet. Few impressions or clicks. That's what originally got me doubtful if this approach was effective. I'll keep experimenting. Thank you again, Adam!
@@musicteacherengel Good luck and always happy to help!
@@sidehustlessimplified Do you have a video, or can you recommend one, about negative keyword targeting? I am concerned that some of my older listings might be getting impressions where/when I don't necessarily want them to. I used to include an abundant amount of potential keywords in my listings, but I have since learned not to include irrelevant keywords. In any case, do you have advice about the negative keyword feature? Thanks in advance!
@@musicteacherengel Hey Steve, I don't have a video on negative keywords but I am sure there are some out there (or maybe I will make one in the future). I do think it's important to check negative keywords (or products) in your search terms report from time to time. It can become a problem on super large campaigns with hundreds of listings. For example, I've noticed sometimes Amazon will actually show many different products (not just apparel) for my keywords. Like if I have a birthday related shirt, I will notice birthday party supplies (decorations, gifts, signs, etc) show up in the search term report and getting clicks. I'll often add those as negative products; because i'm usually targeting birthday apparel, etc. However, I dont spend a ton of time on filtering and optimizing for negative keywords. Every couple weeks I go in, and filter by clicks- if I see terms or products that have 5-7+ clicks and no sales, i'll add them to the negative list. Otherwise, as long as my campaign stays below my desired AcOS (~20%) I usually let them run. Hope this helps!
Hey Adam I hate to bug you but I have a question about Amazon advertising. I’ve noticed there are times when there are sales indicated in the ad console and some of those sales are not reflected in the amazon Merch on Demand console.
I sent a note to Amazon advertising and their response was “Please know that Amazon Advertising sales are not recorded the same way that Amazon Merch on Demand sales are recorded.”
If that’s the case then how can you trust the metrics in the advertising sales console?
Im not sure about that one, I only use the Amazon Advertising console so I haven't seen that discrepancy.
I run ppc three days ago but i spent 62 and i got only one sale of 36$. I paused all of them then i run new one 24 h i see impressions but no clicks is this okay? Should i wait?
Hi Adam. I'm seeing good results from my ads, but I have some designs which I would like to more aggressively advertise. Can you describe a good/reasonable aggressive ad strategy? I'm thinking of something along the lines of bidding high at maybe $0.35-40 until the design sells a few times, then bump the bid back down to a reasonable level once the design has a decent BSR. Likewise, what is the most aggressive strategy you've taken on a design you had good faith in?
Have you ever tried product targeting (Manual) ads? I have been running them the past 30 days or so with good results. I have a video dropping soon, but in short, they allow you to target your ads directly onto other competitors' products. You can actually enter in the specific ASIN of the products you want your ads to show up for.
@@sidehustlessimplified Wow! So for example, you would advertise your shirt/design on the product page of a design with comparable keywords? Pretty aggressive! I'm eager to see the video.
With the product targeting ads I'm using the suggested price and the price up or down mechanism and in two days still no impressions I'm talking with my one product several products that are selling really well and still no Impressions so I don't know if I have to raise my bed more I mean I'm using their suggested and then I'm also using bids up or down strategy and this is for several campaigns that are targeting other products none of those campaigns are getting any Impressions so I don't know
Ive had that happen to me too...sometimes it takes a long time to get impressions, and other times they simply dont perform. They rarely are going to get as many impressions as a populark keyword, so keep that in mind. I would test with other campaigns or keep adding more products. My product targeting ads usually have 20-30 products but ony a few actually perform. Or, you can contact amazon ad support; sometimes they can determine why its not performing or getting impressions.
@@sidehustlessimplified okay thanks I appreciate the response
do you get organic sales in MBA?
yes about 75% of my sales are organic
Again, what is a lottery campaign
Where you have hundreds of designs under one campaign for a low bid.
@@sidehustlessimplified Thanks!
hi bro how are you can you tell me how i can make acaount for advertising
Your Merch by Amazon account will automatically qualify once your eligible (around tier 1000 i believe)
So… how much did you make per every $1000 sales? What is you net profit?
It varies, but that info is all given in my videos
@@sidehustlessimplified in the video, from what I saw, you weren't making money after all the costs factored in. Or, did I miss something?
@@Dragonlord9 Hmm if that was the case I wouldn't be in business!
So what are you doing different than everybody else? Everyone is just doing Lottery campaigns. Do you have your own custom strategies?
Well I cant speak for anyone else...I use a combination of lottery campaigns, individual ASIN campaigns, manual campaigns, and optimize them around events/holidays etc. I think testing, patience, and an unbiased view is very important to ad success. But you also need good designs and optimized keywords; showing ads to a junk design usually doesn't work out in the long run.
This video no longer shows your beard... Sorry I was joking. Sorry to know this video a bit late. But I watched it all. Don't mind me asking, are your lottery campaigns often in the same niche or all mixed up? Do you run new uploads or never sell? Do you run a downonly campaign or an up and down campaign (lottery and automatic singles)? Thank you in advance.
Great questions! most of my bulk lottery campaigns are not in the same niche; all mixed up. I do both new uploads, and good sellers. Most of my successful campaigns are from designs that already have sales. I always do down only campaigns. Happy to answer any other questions!
@@sidehustlessimplified Thanks for your answer. If so, do the newly uploaded designs also take a long time to optimally advertise? Maybe I'm a bit hasty myself, because I had a lot of ASINs in a lottery campaign that ran all month but still got 0 impressions, even though I adjusted my bid according to that campaign's performance.
@@vivokids3445 Some campaigns never get impressions or clicks, no matter what I bid. Its not a perfect system...it could be your keywords, campaign settings, or some weird amazon bug. If you dont get any impressions after ~3-5 days, something is not right. Its either super low demand or something else i mentioned above. You can try contact support and sometimes they can help determine why...but most of the time I just start a new campaign and tweak a setting. But, not all campaigns are gonna get traction and be a success. Just keep playing and experimenting.
i spend 18 dollars for 00 sales please help me
Do you have a question?
Any solution to find trend niche with law compétition ?
@@salimhammadi8585 Try and combined two niches. For example Dogs + Coffee, etc.
@@sidehustlessimplified thank bro cross niche its the solution ?
@@salimhammadi8585 yes for competitive niches, cross niche with another compatible niche.