I worked on this series of commercials, developing and executing the national PR strategy for the campaign. I personally interviewed all of the artists, and we shot the video and recorded the rhyme tracks in L.A., though it was all conceived out of Chicago. The animation was done on the west coast as well. We came back a year later with the "Five Deadly Women" Sprite commercials, based upon the classic Five Deadly Venoms film. Indeed, it was a great time to be a young ad agency exec. Kudos to Reggieknow Jolley, the visionary creator of both mini-movie concepts.
Ronald E. Childs Seeing these commercials back in 1999 were a huge influence on me choosing to major in Mass Communication/Broadcast in college. Since graduating, I have worked at a hip-hop radio station and, following that, the ad/traffic department at a TV station where I am currently still employed. Sadly, neither hip-hop nor advertising are anywhere near as good as they respectively were during those times that first inspired my chosen path. I wish I could have been a part of the business back then. It seemed very exciting.
THIS! THIS is what Voltron: The Third Dimention should had looked like! THIS art style! Same with Voltron Force. Get an awesomely epic story in there and you got yourself a show!
I remember this when I was 8 years old! I had every verse memorized, and i used to write them all down, made it one big verse, and thats how i got into song writing :)
I been looking for this for a while! I remember this from when I was a kid,use to be one of my favorite commercials, Mac 10 part is my favorite,beat was crazy!
I remember this commercial. I haven't seen this since I was 5. The funny thing about is they loose EVERYTIME even when combined and they little "mascot" cheers for them and then dissed then afterwards. 97 was a DARK and STRANGE year for me
Aw maaan...I haven't seen this commercial in AGES. Let me see if I can remember who's who. 1st lion = Goodie Mob. I can hear C-Lo green and Big Gip prominently. 2nd lion = Fat Joe. Unmistakable. 3rd lion = Common A.K.A. Common Sense. 4th lion = Mack 10. 5th Lion = Afrikaa Bambatta if I'm not mistaken.
@Vanngamer79 Blue lion was Goodie Mob (Cee-Lo's first rap group before going solo and forming Gnarls Barkley with Danger Mouse)...the man with the staff is Afrika Bambaataa...
They should make a new Voltron using THAT animation. That would be tight. Yo, how many people does it take to run the blue lion anyway? They was jive deep up in there! Er'body else was solo.
-i really didn't understand this commercial when it came out because there was too much time inbetween the series. U would have to stay glued to the tv to get it. but seeing it here now, years later all in one piece...i actually get it. tha mack 10 beat was rippin!lol
i would have crapped myself as i watched this, it totally blew my mind when i first saw it, i was like, did that just happen? and then i was like, 'i wana see it again' thanks for the reply though
thanks for the info, it's too bad that this wasn't from some awesome unseen voltron movie, i like i said earlier i would crap myself seeing how badass looking the animation was... thanks for the reply
How did I never see commercials these before? _Voltron_ was the foundation of my childhood. Or maybe I actually _did_ see them, but the awful rap stuff caused my mind to rebel and block them from my memory to spare me?
wonder who did the animation, they should have done this style instead of letting mainframe mess up the look with the 3-d version, oh well, thanks for the upload
Regulators by Warren G gave props to Voltron. You gotta realize that a lot of Rappers grew up watching Voltron so its only proper to give it props. Neat marketing with the Urban Hip Hop flavor and its "official" beverage *SPRIZITE* and a mix of Voltron. I bet the Japanese ate those up. Did they ever show in the States?
an ok ad, the art was outstanding, i wonder where it came from, was it created for this ad only or was there a voltron movie that i missed, that they used this footage in, thanks for any info...
anybody remember the old mack 10 sprite commercial where he said somethin like "chillin in the sunshine it's only right, to lace the backyard boogey with a cooler full of sprite"?? i can't find that shit anywhere
Best. Commercials. Ever. It combines pretty much EVERYTHING and had a subtle theme of everyone making peace and working together (despite how lame that sounds).
My father King Zarkon has failed yet again to none of my surprise. I, Prince Lotor of Planet Doom, heir to the throne of The Ninth Kingdom of the Drule Empire, will crush this..hip-hop, and The Voltron Force. No this, Voltron Force, this battle is far from over! HAHAHAHAHAHAHAHAHA!!!! To be continued...
Yo I always loved this one in the late 90's, but you know what, I want somebody to post up the female rappers version which I also love, which featured EVE ANGIE MARTINEZ & ROXANNE SHANTE, their were others but I can't remember them, so please someone post that version if you have it
I'm glad for this commercial. Between the annoyances of Power puff girls, Pokemon, Zoids which clearly stole the Voltron lions and that doggone Gundam! As of that 90ss transformers blinding the crap out of us. Yup Give respect due to the 80's cartoons!
I worked on this series of commercials, developing and executing the national PR strategy for the campaign. I personally interviewed all of the artists, and we shot the video and recorded the rhyme tracks in L.A., though it was all conceived out of Chicago. The animation was done on the west coast as well. We came back a year later with the "Five Deadly Women" Sprite commercials, based upon the classic Five Deadly Venoms film. Indeed, it was a great time to be a young ad agency exec. Kudos to Reggieknow Jolley, the visionary creator of both mini-movie concepts.
When I saw this in high school, I was hoping a movie would come out of this.
Who was Bam's pilot?
It was DJ Jazzy Jay.
Ronald E. Childs
Thank you; I've wondered about that for a while.
Ronald E. Childs
Seeing these commercials back in 1999 were a huge influence on me choosing to major in Mass Communication/Broadcast in college. Since graduating, I have worked at a hip-hop radio station and, following that, the ad/traffic department at a TV station where I am currently still employed. Sadly, neither hip-hop nor advertising are anywhere near as good as they respectively were during those times that first inspired my chosen path. I wish I could have been a part of the business back then. It seemed very exciting.
THIS! THIS is what Voltron: The Third Dimention should had looked like! THIS art style! Same with Voltron Force. Get an awesomely epic story in there and you got yourself a show!
I remember this when I was 8 years old! I had every verse memorized, and i used to write them all down, made it one big verse, and thats how i got into song writing :)
i love the concept. the lions representing the mid-west, south, east, and west hip-hop communities and coming together as one!
I miss commercials like this.💯
I been looking for this for a while! I remember this from when I was a kid,use to be one of my favorite commercials, Mac 10 part is my favorite,beat was crazy!
big calaco a.k.a king leo agree.
best beat out of all. even though they all gad killa verses
I remember this commercial. I haven't seen this since I was 5. The funny thing about is they loose EVERYTIME even when combined and they little "mascot" cheers for them and then dissed then afterwards. 97 was a DARK and STRANGE year for me
THAT WAS AN EXCELLENT COMMERCIAL!! Man, I miss this Commercial being on TV. Me and Sprite got to have a little talk.
Aw maaan...I haven't seen this commercial in AGES. Let me see if I can remember who's who.
1st lion = Goodie Mob. I can hear C-Lo green and Big Gip prominently.
2nd lion = Fat Joe. Unmistakable.
3rd lion = Common A.K.A. Common Sense.
4th lion = Mack 10.
5th Lion = Afrikaa Bambatta if I'm not mistaken.
We loved hiphop sooooo much that even the commercials were a big deal........
what if we really formed a united mental voltron to free the masses.
It's big business that's keeping hip hop from returning to its roots. When you allow garbage in, then expect garbage out.
"U haven't experienced real player hate until you got the wrath of king Zarkon!"
I wished they made a movie based on this concept.
lmao man i never seen all of those makes me wish i was a kid again
They should've put Redman in the red lion!
I thought I was wasted when I saw afrika piloting a voltron lion. Great job finding this!
Form the Blazin' Mic! I remember these commercials. Loved 'em!
Damn... I'm glad u posted this. I never saw all 5 parts until today!
I like the place where everyone works together at the end.
this and the 5 deadly venoms were the best sprite commercials.
@Vanngamer79
Blue lion was Goodie Mob (Cee-Lo's first rap group before going solo and forming Gnarls Barkley with Danger Mouse)...the man with the staff is Afrika Bambaataa...
I remember when I first saw this on air... when Bambaataa came on, I got chills. So slick.
They should make a new Voltron using THAT animation. That would be tight. Yo, how many people does it take to run the blue lion anyway? They was jive deep up in there! Er'body else was solo.
thank you so much for uploading this!!!
...I had no idea they were advertising sprite until they actually showed the word to me...
I loved these commercials. Two of my favorite things, cartoons and hip hop, with Voltron being my favorite.
Robeast after smacking the lions. "Bitch's please!"
god i remember this commercial,it was hot back in the day and its hot now
South: Goodie Mob
Midwest: Common
East Coast: Fat Joe
West Coast: Mack 10
Pioneer: Bam!
this was the begging of the end of hip hop lol
These were some great commercials and were my favorites.
Voltron a legend
Holy shit, I remember these. I remember when I first saw one of these (the one with Fat Joe) I was like "Wait, did I really just see that?".
I remember this commercial, I had forgotten all about it. Thanx for posting it
I watched it for both!
Throwback for your ass for here I remember all of these!
amazing that one animate dude looks like 2pac
Thanks! It's been bugging me for so long! BUt who's the guy working the equipment in the black loin?
I know someone's already said it by now, but...
Voltron, REPRESENT!
Interesting commercial. Real hip hop, stand up!
Classic. Hip Hop was invading everything. Loved to have seen the growth from nothing to something.
fav. hip-hop commercial of my youth... period. Period!!! Even better than the St. Ides joints..
-i really didn't understand this commercial when it came out because there was too much time inbetween the series. U would have to stay glued to the tv to get it. but seeing it here now, years later all in one piece...i actually get it. tha mack 10 beat was rippin!lol
i literally do not remember this.
Did they only play it in the urban areas?
I remember these commercials. Always liked Fat Joe's bit and Mack 10's bit.
i would have crapped myself as i watched this, it totally blew my mind when i first saw it, i was like, did that just happen? and then i was like, 'i wana see it again' thanks for the reply though
Mainstream hip hop at its prime.
So who came here after seeing the new series?
thanks for the info, it's too bad that this wasn't from some awesome unseen voltron movie, i like i said earlier i would crap myself seeing how badass looking the animation was... thanks for the reply
@lowiesclw Im pretty sure it was around 97-98.
Damn, now I want to watch Voltron again.
yo I remember these comercials, awesomeness.
How did I never see commercials these before? _Voltron_ was the foundation of my childhood. Or maybe I actually _did_ see them, but the awful rap stuff caused my mind to rebel and block them from my memory to spare me?
You think given how Bandai and Banpresto often work side-by-side, there would be Voltron in a Super Robot Wars by now.
Voltron is still one of the best toons of the past 25 years. I watch it on Boom at 10:30 pm.
I haven't seen this commercial in years.
Best comercial of all time.
i remeber this commercial around the source awards.
now iNeed 2 see the sprite commercial wit Roxanne Shante, Eve, Angie Martinez, Amil & it was 1 more hott rap chick..
Wow, I remember this commercial.
wonder who did the animation, they should have done this style instead of letting mainframe mess up the look with the 3-d version, oh well, thanks for the upload
lol this is 1000x then the actual show.
Regulators by Warren G gave props to Voltron. You gotta realize that a lot of Rappers grew up watching Voltron so its only proper to give it props.
Neat marketing with the Urban Hip Hop flavor and its "official" beverage *SPRIZITE* and a mix of Voltron. I bet the Japanese ate those up.
Did they ever show in the States?
an ok ad, the art was outstanding, i wonder where it came from, was it created for this ad only or was there a voltron movie that i missed, that they used this footage in, thanks for any info...
Voltron force, you won this time-- Whatever man!
That is what Voltron should look like
This is dope
Man I remember this commercial. I thought it was awesome to have the cool animation mixing with Hip Hop artists.
@samaszero LMFAO I did I was like "oh I remember the sprite commercial" lmao
I applaud your choices, especially Lil Kim.
anybody remember the old mack 10 sprite commercial where he said somethin like "chillin in the sunshine it's only right, to lace the backyard boogey with a cooler full of sprite"?? i can't find that shit anywhere
wow they had to do this with rappers from around the wolrd
I'm mad King Zarkon is sounding like Mr. Krabs from Spongebob SquarePants
the best commercials
this would have been even better if it was the wu tang clan....imo
Who the heck cares who should have been in what lion and who should have been in the commercials. The commercials was kick ass.
Does anybody remember who was the group that piloted the blue and black lions?
I'm no hip-hop fanatic but...damn, that commercial was all kinds of awesome.
There's two of them on for sell on website
from a company called Entertainment Earth! Check it out!
Mia X was the other female MC from the joint im talkn bout..just recently found a snippet of it..
I don't know what made me remember this but this shit was tight back in the day! Probably was the Bambatta controversy!
Man, I wish there was a better quality
I can't hate that shit was tight
@Qiuera91 voltron was way before power rangers...at least the american version we all grew up watching.
Best. Commercials. Ever. It combines pretty much EVERYTHING and had a subtle theme of everyone making peace and working together (despite how lame that sounds).
Who was Bambatta's sidekick that was piloting in front of him?
Ah, I was thinking of editing this video, only with Power Rangers, lol.
commercial was nice
I always wanted Bone Thugs N Harmony to be all 5 of the Lions lol
alright Mack10!
@Regal07 Its Roxanne Chante, Not Chante Moore...
My father King Zarkon has failed yet again to none of my surprise. I, Prince Lotor of Planet Doom, heir to the throne of The Ninth Kingdom of the Drule Empire, will crush this..hip-hop, and The Voltron Force. No this, Voltron Force, this battle is far from over! HAHAHAHAHAHAHAHAHA!!!!
To be continued...
That was awesome.
YAY! King Zarkan with his Playerhatement
the hip hop is all orund the world, with guys from all the globe gone to bo cool
that's right we should fight Unite as one and peace to all.
Yo I always loved this one in the late 90's, but you know what, I want somebody to post up the female rappers version which I also love, which featured EVE ANGIE MARTINEZ & ROXANNE SHANTE, their were others but I can't remember them, so please someone post that version if you have it
I'm glad for this commercial. Between the annoyances of Power puff girls, Pokemon, Zoids which clearly stole the Voltron lions and that doggone Gundam! As of that 90ss transformers blinding the crap out of us. Yup Give respect due to the 80's cartoons!
Voltron didn't invent the vehicles-into-robot thing. Voltron and Zoids were both homages to the live-action sentai shows and their robots.
give me Voltron and orbots and fuck all y'all shit!
The lions look like Zoids.