How to PRICE YOUR ART and when to increase its VALUES!
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- Опубликовано: 17 окт 2024
- #art #pricing #howto
Pricing art for sale can be very difficult and should always be treated with care. However, follow my basic formula and you'll have a starting point to move from. It's only a suggestion though! May not work for everyone - this is just my own opinion!
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Do not sell your work for what they tell you at many internet galleries. It is usually the case that you will never achieve anything. Then you better start doing other work. The price of art has to do with how your work is situated in the art world. You have to work on that without sacrificing what you want to do yourself. Think, there are ten thousand artists who want to share their work and become known. Only the artists who deliver top work, work extremely hard, can talk well and / or are lucky will make it. You also have the chance to become known when you are dead and your loved one will continue to cherish your work and not put it in the trash. That is why I want to advise everyone who wants to become an artist to do something else that earns money. Then you are free and nobody says what to do. Then you can charge a high price if your rent is paid for by your other work. I myself have been very lucky and have been able to sell my work well.
Best info about pricing I have come across, well made a ton of sense to me anyway. Thanks.
Glad it was helpful Dani
I appreciate your thoughts on this and how you factor things in. Pricing is always difficult.
Thanks Dan, much appreciated!
Great painting, and well done to you both for still carrying on doing your great work.
Thank you so much 😀
Great tip. I am a watercolour artist so materials is paper and frame but brushes and paint are reused for multiple paintings so I can see how that would swerve the pricing.
Thanks Chantal - glad you found it useful!
Thank you - sounds like a good beginning - even if it is pretty difficult 😀
You can do it!
HELLO SIR
thank you so much for this video and all the rest I have binged since I discovered you recently
i love your channel, the content, your advice, time and knowledge. i could go on all day. everytime i think hmm idk what else i may need to know ( always something to learn of course ) another video shows up of yours that makes me go OH YEAH .. and i get all excited to see that one so thank you. I find each one to have valuable info and im grateful . At this moment i'm currently taking a lunch break from creating all day at home ( btw i love how passionate you were in the video you made about how it wasn't LUCK that got you such a nice studio etc.. one of my faves so far.. well.. TBH they are all my fave ..hahah ) . =) i don't want to stop creating atm but i gotta eat something at some point so i forced myself to take a quick 5. I enjoyed watching this on so many levels. So cool how 5 mins can really shape someone's future ya know..oh and i thought of a question. once again I appreciate all your help ( even if you are so busy inspiring us all you dont see this / answer Im still learning so much .. keep up the good work =) soon i am going to join a live painting video. ) please excuse the grammar and punctuation ( my hands look like i ate a bag of salt and vinegar paint chips and squeezed a rainbow until it popped.
1. Do you have any advice for starting a youtube channel ( i know theres plenty of youtube channels dedicated to this but for some reason I find your honesty and way of explaining things much more on my frequency ( if that makes sense) you explain things with no BS, no delay and no fat on the bone.
2. When picking a name (FOR THE CHANNEL) how crucial is it. Any suggestions to get over paralysis analysis when It comes to the name? I know lots of people that want to start channels too and they get hung up on the names as well and nothing comes of it ( i feel like I have everything ready to go but the name. I thought I had one that nobody would have and when i googled it.. (NOPE).. someone did. I feel unless i name it BLOOP BLEEP BOOP BLOOP all the names will be taken and then what. I use my full name when i sign the art I sell but for a CHANNEL name it is not what i want . I think SWAREZ is a cool name! My last name is POLISH. Only way i could have a name almost as cool as that is if it was SWAREZSKI =) BUT when they gave out last names in Poland to my great grandparents I don't think they had youtube in mind. I better cut this short before I have to pay you a therapy bill for reading all this.. Thanks again..
( they say there are no stupid questions but i over think things)
(so now im overthinking is this annoying)
( i need a tutorial on that .. HOW TO STOP OVERTHINKING)
(Now im overthinking DID he answer this already )
WELP! my 5 minutes are up. If i dont get back after what i want ..as you know.. ..nobody is going to give it me
thanks for all you do. forgive this short novel i wrote
YOUR NEWEST FAN SENDING LOVE FROM ORLANDO, FL
JASON
Hey Jason! That was a long 5 minutes! I am not the best person to ask about RUclips because I don't really know what I am doing. I am learning like most people. eeek! Really sorry to say that but I don't really know what to advise on. Key thing is engagement - I am still looking for ways to hit the right subjects with a style that people find engaging. I am learning each time about voice, tone, speech and presenting. I guess as long as you can be yourself and be honest you'll find your audience. Thanks for all your awesome feedback - really appreciate that!
As a collector it does seem like the local cost of living is the biggest factor in the price of paintings directly from the artist. E.g. stuff from the US, Western Europe, South Korea tends to be way more expensive than Eastern Europe, cheaper parts of Asia.
An interesting observation - thank you
@@SwarezArt Your work is great, thanks for these videos.
@@JammastaJ23 Thank you - my pleasure!
I am a beginner professional artist and have just started accepting commissions. I liked this video and thought it is a good take on how to decide the price a certain piece will sell for. But I would like a little more elaboration on how prices go up once they go beyond a certain measurement. Also, is shipping part of your quoted prices, or is it presented as painting + shipping? Thanks for your great videos!
Thanks Jeff. No shipping outside the UK is always extra. But I do like to have a dialogue with every client and normally we can agree on some compromise to the awful costs that i can sometimes bear! There's no real formula for some circumstances on pricing though - I like to establish a benchmark for the ones that sell the most (size wise) then try to work out the rest up or down from there. Hope that helps...
@@SwarezArt Thank you for the info, and extra for replying at all when so many consider themselves too busy!
Handy to know as I really think people haven't a clue how much materials cost plus the time you put in. Same with me with my sewing and upholstery. I did put some art into a local village art exhibition and my chap made me frames using scaffolding boards of which I kept all the metal bits on them. They looked fab plus I used resin which made them pop. But then when you say how much its like startle face. - people really don't have a clue.
Very true indeed Zelda!
Maybe I missed something or I'm just brain blocked. I couldn't quite understand if the cost of materials means in full. For example, when I paint with acrylics, I might not be even finishing one tube (8.4 ounces) of each color of paint I used. The brushes are still usable for many paintings after that... So I'm not sure if you mean to take the cost as if I had used and finished the brushes/paint for the ONE painting. I hope I make sense with my question. Thanks in advance!
Always difficult but i would take a mean average in that case. Perhaps take your spending on materials for six months and divide by the number of paintings? That may help? Doesn't have to be exact - I'm sure you can get a feel for your outgoings if not...
@@SwarezArt thank you so much for taking the time to respond. This answer sure helps a lot!!! Thanks for the awesome content you always put out there! 😊
hello I was wondering how much would you price a simple drawing or a sketch at
There are so many factors to pricing what you do - watch the video again!
Thanks for tackling this topic, I've been at a loss as to how to get my head around pricing.
Thanks Lisa!
You're right, it is a difficult question.
You've been doing this a while, and seem to have found your footing in a market.
I'm curious about, given this context.....How you started out, and how you "progressed" in terms of pricing?
Obviously you get better at painting as you paint....But, I imagine that pricing something too high or confidently might alienate your target "audience / market". I imagine the whole principle of "Supply and demand", applies. What i'm trying to ask here, WHEN do you know when you can price your next artwork at a higher price? What are the indicators? Is it simply "it keeps selling" ?
I'm Genuinely confused on this, and I have no idea what to price my stuff ....so I'm kind of selling it at a low price.
There are no indicators or rules and i always struggle with it. ALWAYS. It's such a complex issue that I don't have anywhere near the answers I want - only enough to do what i do. Sorry I am not much more help at the present time...
@@SwarezArt No it's fine, literally everyone I ask seem to have trouble with this question. Keep up the good work, glad i stumbled on your channel.
I've started working with enamels on canvas (as well as on board and other mediums). I'm used to backing artwork to tidy it up on the back (like with brown paper but I prefer a brown stiff, thick cardboard). I like that it appears to strengthen the canvas frame without adding much weight at all, as well as tidying the back. I'm only now starting to do large enamel paintings. Admittedly, the backs stay cleaner than a lot of other fluid art I've done. Do you back your large work? I'm assuming not and am thinking it might be overkill if I do.
Oh and I'd like to say I find your enamel work inspiring! Thanks for sharing your helpful tips!!
Art by Simi hi! Thank you for your kind words. I don’t do anything to the backs of my work. But I am also careful on the choice of canvas that I use so that I have minimal need for finishing when a painting is complete. Hope that helps.
Hi from down under! It does help, thank you! I think I'm overthinking and it's no doubt overkill. You've confirmed it for me. Thank you :)
Great Advice, thank you! But how would you price printed art? (Like art that was scanned or digital art)
I have no idea because I don't do prints I'm afraid, not my thing. Sorry!
Thank you for the advise
You are so welcome
💜
Thanks!
You've got some really lovely pieces...
Thank you so much - that's super kind of you :)
I agree, if you did that work in the background....wonderful job friend! And VERY wise words, great advice. Helps alot, exactly what I was feeling. I am new(2 months in) to oil painting, but I am fascinated and captivated by the world of career artists. Always been artistic, since 4 years old, played music(guitar, piano, mandolin, sing), drawn, painted acrylic, wrote songs...and now, I have a welding job shop, where I also to TIG welding art. But I was curious about the local market VS the online market pricing. Which is how I make money with the metal art(start low, move higher) anyway, thanks again!
Material Cost + Rebuying Supplies 💵💵
(x 3 or x 4 = Profit) 💰💰💰
Another good way of looking at it
Is difficult for me to think in the material cost to price a piece when we talk about artistic creations....
Thank you. I have been watching a few ''how to price your work', videos but none of them help me with pricing my own work. I have an exhibition coming up, and I have resorted to a loosely calculated guess for the 36 pieces I am showing.
My problem is that I do textile and mixed media art, and my materials cost virtually nothing due to the fact that I use discarded rubbish to make them. Lots of second hand fabric, stuff given to me, stuff I find at a car boot sale. Plastics, old jewelry, aluminium drinks cans, old clothes, wood, wool, in fact anything that inspires me.
My pictures often take a long time to make, I pick them up then put them down, to continue later, so I can't quantify the time taken. Any pointers would be helpful. Cheers. ilona
Meanqueen Superscrimper ah I see! Yes that’s tricky. Perhaps then you can price to similar styles and sizes? Or cost out your time and use that as a multiplier?
Thank you. I visit galleries and craft fairs to spy on what other people are charging. I mostly think their prices are too high and wouldn't buy them myself, but that's because my mindset is stuck in the frugal living/simple life mode. I am telling others how to save money, so spending a lot on art goes against the grain. I must try and be more realistic and think that not everyone is like me, and is willing to spend on something they want.
The time factor is definitely something which I ought to put more value on. Because I am retired and don't need to earn money, I don't actually need to sell. It would be nice if people saw my art and liked it, and a bonus if they bought it, because I have enjoyed making it. I will check through my prices again before the exhibition in a weeks time. ilona
Meanqueen Superscrimper maybe also multiply by how much you would charge yourself. Say a certain piece took you about two weeks to make it. Three weeks x the rate and hour plus the cost of the supplies used. How much would you charge yourself as a professional artist with a market. Now I’m not sure about you but I wouldn’t want to be making 15 an hour with art. So give yourself a wage you think you deserve. After all, you are your own boss. Artist should be making bank because art isn’t just a hobby but it requires skill and talent. It’s like making music but on a canvas so never settle for less. if your market doesn’t seem to be able to afford your work, there will always be someone that will. Just keep in mind that not everyone can afford a Ferrari same should go for art. Art is a luxury. so if your market thinks your work is too high, well then have prints for sale. But originals, your hard work and soul you put into it sell for high.
Go to sachi or some similar. Look for an artist at your level or as close as you can find. Calculate what they are charging per square inch/cm. Do the math on your own dimensions. This is your max price unless you've actually sold a few in this range. Otherwise try 5 look0% until you can work your price up. If selling locally in the boon docks .... Start thinking about how to raise art awareness in that community.
Excellent adive Mike - thank you!
I am so surprised how many different ways there are to price ones work...my mind actually is BLOWN!! I figured I would hear a couple of people's ideas as to how t to price their work but now I've heard a few... Who to listen to?? I like your laid back way of thinking about it thou, 4-5 multiply, 9-10 etc... I must say it sounds like a great idea but gard as I guess i need to buy a graham scale to measure how much Goldens I use to pour. This will NOT be easy.. 😬😩 Lol!!
i use out if a tube for an acrylic pour.
Well at least that way you'll have an idea about the material costs... good luck!
@@SwarezArt its a good little clip!! I really appreciate you putting it out there!!
I'm not sure what you mean by material cost (yes i understand what that means in general) but when you say x12 or so. Are you implying that i take the total cost of all my supplies and multiply that for each painting, or are you saying to average the material cost then multiply?
Because if i was to do that not including time spent, at a multiple of 12, for example one of my 8x10 paintings would cost 7,200.
A gallery said they wouldn't sell for less than 500 for that size as an unknown.
I've priced my 8x10's at 2$ per square inch.
However, i would like a more dynamic pricing system. Hence the reason for my question.
dreanki yes that’s what I was suggesting. But that won’t work for you as you have a higher proportional material cost for the size of your work (600). Ultimately your market- will set your prices for you quite easily. Too high, no sales etc. If a Gallery says 500 then they’re the wrong Gallery. Pricing is the hardest thing to get right IMO. Sorry I can’t e more helpful.
Hi dreanki, in costing a work, take into account your experience level, weather you've had an artistic education and can consider yourself a professional. You can draw comparisons with entry level professions such as engineering etc. Use what their rate is per hour, plus overheads, that should give you rough idea of what you can charge for your work
Thank you for sharing 🙏
material cost is irrelevant to selling art. time and quality should be the only factors took into account. unless of course you have done a piece on a 24k gold brick
Thank you I needed this because I have been struggling with pricing I am new to this. I don't want to over charge but I see I have definitely been under charging and well that's not fair either.
You are welcome - glad we could help!
I’m coruious, who is that artist you are talking about? :)
Mrdeluca666 you know what? I can’t remember his name! He’s a wildlife artist - let me come back to you when I’ve remembered!!! 😁
Do your homework. Find Artist that paint similar to you. Price accordingly. Be willing to reduce it if the buyer is on the edge....Be negotiable if it comes down to it. One Rule: Don't fall in love with the product. It looks much better on someones wall then collecting dust in your basement. You can eat from a painting sold. Being an artist is as follows...(been drawing since 1960 sold my first painting in 1969 and thousands after)
Promotion is 90% of your time and creating is 10% of your time . In order to be successful you have to promote or hire someone to do it so you can paint. Don't quite your day job until you can support yourself. This is an extremely crowded field as everyone is or knows someone who is an artist. Paint what you love because if you love it and put passion in your art...others will love it too.
Thanks for the tips Skye!
Brilliant!
Thank you!
Great advice!
Debra Farrell Fine Art thank you so much!
Thank You ! You Have A New Subsriber !
Aaron Zywicki thank you so much!!