How Netflix Uses Data, Surveys, and A/B Testing to Perfect Its Recommendation Algorithm

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  • Опубликовано: 29 сен 2024
  • The former VP of Product at ‪@Netflix‬ , in a #spark2022 keynote session, shows how Netflix employs consumer science - using four sources of consumer insight: qualitative, survey, existing data, and A/B tests - to connect users with movies and shows they'll love.

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