4As The Future of Work The Impact of Changing Agency Models on Culture and Creativity

The ingenuity and resourcefulness of the advertising industry over the last year has been remarkable. Despite the rapid onset of a global pandemic, agencies were able to pivot their operations, create new collaboration models and find ways to create and produce marketing ideas that helped their agencies and client’s businesses thrive. But, what has been the impact on the culture of agencies and how have these new models impacted our ability to create? This second installment of the Future of Work series will reflect on how agencies have maintained their cultures, developed new approaches to inspire belonging and community and, all the while, creating effective and meaningful marketing ideas.