Most of the ads I see are on RUclips, so I get annoyed when I see an ad, especially since they tend to be the same few products over and over again. I then actively avoid the product, due to the negative connection
Yeah, but what about the millions of one off ads, and then subconsciously when going to the store you pick one brand over another because you saw it on tele, all things being equal. Besides, some ads, I actually click because it's done so well, like the come to costa-rica one, or if it's relevant to what I'm doing.
Kaitlyn Guy me too lol! Especially the ones that come in the middle of a video I'm watching! I hate those products with passion and never ever buy those, be it apps or anything else!!
Kaitlyn Guy I always keep an open mind towards things i am not used to but the ads on youtube are for really pathetic products. So pathetic that the ad only shows how bad the product is. eg like how boring and poorly animated a game is.
ownser1 It's not even necessarily that. For example, I loved Coca Cola, but then Facebook was pushing it into my feed non-stop. I didn't even have to drink too much to get tired of it.
yea I get that sometimes, I wish they make a video about it like for example I know that thing A is good because it has a good reputation, and most people says good thing about it, but then everyone just start pushing me into doing/getting A and im just kinda pissed off and starting to dislike thing A somehow
I didn't pay much attention to the content of the video and gave it thumbs up because that's what the majority did, which means the video was good, right?
It is a good video but it doesn't even explain 10% on how ads are persuading us. Ads are wayyyy more vicious than that. Like when they target kids to make parents buy or when restaurants send fake smells out in the street. There is enough ads manipulation to shoot a documentary!
But this is only about the psychological effects as persuasion on you as the decision maker. Of course, the title was a bit misleading since they actually focus on something way smaller than advertisements but this is how they make people more interested and convey the feeling of having learned something with a more practical use after watching the video. Easier to make connections in the brain when you have an example.
mojo2418 Asking is asking. And if you ask and then buy what they wanted, that still isn't the kid making the parent buy it. The parent chose to. As I said in my op, big difference. If the parents are weak and cave because they don't want the kid to hate them, feel left out, etc etc etc, that's on them, not the kids, and certainly not the advertisers. People need to grow up and act like real adults, instead of letting pretty ads control them.
0:56 Someone tried that "Trust me, I'm a doctor" line on me. I said, "Just because you look like a doctor doesn't mean you are one," and walked out of the hospital. I'm so proud of myself. edit: Reworded to make joke more obvious.
Then *who do you trust*? I believe we have an epidemic of lack of trust today. From the climate change deniers, to the anti-vaccin people, trust in people who have spent their lives getting to understand something has eroded terribly. I believe this has something to do with a lack of education, as being educated and studying a subject yourself, makes you better at recognizing an expert even on other subjects than your own.
To be fair anyone saying trust me im a doctor is possibly not to be trusted they shouldn't need to wave there credentials in front of you to get your trust if your going to the hospital unless of course your acting like you know more then them
We have a house rule where if you roll a 1 it is a critical fail and either the DM or you have to explain how badly the critical fail happens. Always amusing.
The collar was awful. Was it intentional? Was he going for a messy look? But then why perfectly iron the shirt if you will mess up the collar. Or was the filming team to scared to tell him that he has a messed up collar? So many question...
When I went to ad school we were taught not to sell the product, but to sell a lifestyle or an ideal. It helps to bend the viewer's thinking onto the more malleable emotional path. Once you've seen it you can't unsee it.
yea, very very rarely an ads convince me that what they are selling is a good thing, I can count it with my hand the times I click an ad or actually get whatever it is in the ad
@@zeromailss yes not not really how ads work. Their goal is to subliminally persuade you and not necessarily to make you go out of their way and buy them. That's unrealistic. Good ads subliminally influence your decision making process and make you do actions without realising.
@@Vaitria good point, but not once have I pondered on whether I should play raid shadow legends or use dashlane, I’ve been bombarded by these ads that I know the names but not enough to influence my decision making process
I am far more likely to be dissuaded from buying something than persuaded by most ads. I was once in sales and I learned about "features and benefits". If an ad has no information about features or benefits, 90% of the time I am utterly dissuaded from whatever the ad is selling. That said, there is a small percentage of ads that tell a funny or uplifting story that is only peripherally relevant that I might let slide. The most dissuasive and objectionable type of ads for me are the type that sells a product as "cool", that use catch words or deceptive language to impress or that use memes or other pop culture references. Everyone seems to have different "most annoying" lists, but my list tends to include just about all retail and fashion commercials (what else can they do but claim they are cool?), health and hygiene products (Certs - what the hell is "retsin"?) and Lowe's pathetic "the moment when..." meme commercials (utterly pointless and pandering). Sadly, my contempt for these advertisers doesn't always prevent me from patronizing due to various local factors, e.g - we do have a Home Depot nearby but it is in a seedy neighborhood and poorly managed. That said...given the spare time, I will drive pretty far out of my way to avoid a business I dislike.
I think you should incorporate some subtle music into your videos whilst you're talking. I think it would make an already awesome video a truly amazing experience.
Antonio R. S. I have never nor will I ever watch game of thrones. Mainly because I'm a fantasy nerd and have always loathed Martin. I wish someone would turn Stephen R Donaldson's series into a show or movie series.
As a kid I always thought critically and would get in trouble and moved into special needs groups since I would not (could not, really) think less critically like all of the other kids. Then along comes university where critical thinking skills have classes dedicated to it. Wait, what?
Yes ... well done. Though ... special needs classes were good for you? Because they gave you room to keep working, with out being surrounded by sheep? I'm actually hopeful that this is what happened to you.
No, afraid not. Asking questions they didn't expect and having a different thinking and learning style slowed the class down, so our special needs classes were intended only to remove us for an hour or so. If the proof is in the pudding, the pudding is that even though I missed a LOT of regular class material, I never, ever fell behind or dropped below 98th percentile in every aptitude metric. Also, there was there was never any discussion of my being held back a grade. Several years later, two schools for the gifted tried to "recruit" me because of my aptitude test scores, but I didn't want to leave my friends and decided to stay put. So, in the end, victory is mine. :)
The content of this video, an introduction into the processing and efficacy of arguments generally, is far more useful than just being about advertisements as the thumbnail suggests; it's reverse click-bait.
Most of the adverts I see are on RUclips and they're so annoying. I actively try to avoid the products shown in the ads just because I hate them so much. Like I refuse to watch Game of Thrones just because I keep getting the same ad over and over again. It could be an amazing show but I'll never know.
What if Pepsi made an ad for Coke, but poorly? I ask that you think critically, even if ads annoy you. Not every part of a business sees eye-to-eye. I am sure that some of the photographers and actors have problems with the ads of Game of Thrones, they just don't have a say in it.
I remember my elementary school showed us a film on how ads try to manipulate their viewers, and I've been jaded to them ever since. (Except ads about pizza. Those always make me hungry.)
I don't think you are giving emotions enough credit here. Emotions can indeed be critical evidence - but your example of judging a comedy isn't the best example, imho. Your earthling brains are powerful patterns recognition machines whose (often quite valid) conclusions often manifest as emotions or "gut feelings". Think of "professional instincts" of experienced experts: Depending on your expertise, you might have a "bad feeling" of releasing a patient, or of signing a business deal, or of having your knights attack English archers in muddy terrain, or of trying to prove Banach-Tarsky without using the Axiom of Choice. These emotions cannot always be backed up by reasoning, but it would be foolish to ignore them, especially when they come from a brain with decades of experience in the respective domain. So, emotions are not just something that stands in the way of reasoning - they sometimes prrovide valid complimentary information.
I think it comes down to the kind of person we are. People who enjoy pleasing others may go with the majority opinion because they feel it will make others happy. I like purple, but if most people like green I may vote for green even though I don't like green as much. Then there are people who are happier with conflict, and will vote for something even if they don't like it because they know it will upset that majority. Like If I were to vote for orange instead of green, then go around telling people that green voters are ruining the school and we have to ban all the people who like green. Then me and my orange posse can take all the green for ourselves while the gullible green voters who flipped to orange because they were afraid of being banned, get shafted and lose out on the wonderful greenness that could have been.
Sometimes when ads do the most frustrating things possible, they’re doing it to gain more reviews. It’s called reverse psychology. The more you tell others not to do it, the more likely they will do it. It’s like how everyone talks about how bad a movie is, and that makes you curious enough to watch it even more.
I'm a super critical thinker, so I pretty much over analyse and over think everything. I'm also pretty cynical and distrustful, which actually gets in the way of doing things sometimes...since I'll do it regardless of time constraint. lol That said, I don't feel like persuasion works on me unless I'm inclined to do something or buy said product already...but I don't change my purchases dependent on ads.
>Make sure your opinions are actually your own. Yeah, none of your opinions are your own. A mind constantly takes in input from the outside world, since you were born, you were shaped by everything around you and everything you interacted with. A mind in a vacuum doesn't exist, all of your ideas and thoughts were caused by some other person, thing, or event.
Yes; but you choose which ones you take on (or not 'actively' choose) and then these opinions are yours. In a one off situation - a choice - what you work with is your own opinion at that time, even if its an amalgum of others, friends, family, based on loved or not loved adverts. He's pointing out that when a sale is up, look at what you think, not at what the seller wants you to think,
The combination of forces that you just described are unique to you. Only you have had those exact interactions and experiences. How your mind processes all of the input is influenced by the levels of chemicals in your system at the time. If you are arguing that every choice we make is predetermined by all of those factors, I guess I agree with you.
I love that your in video links actually work! So rare these days. Also great info too, a lot of times you guys give out just enough to send me off to actually learn about something. Keep up the good work guys!
My mom refuses to buy Skittles because of the Skittles Pox commercial. She thought that it was the dumbest thing she's ever seen and can't get around it.
Playing baby shark for my kida an add for a bbq grill popped. I am still waiting for my 2 year old or my 4 year old to buy me one. Ads are simply stupid amd a waste of time.
How about those advertisers NOT USE PSYCHOLOGY to get us to buy stuff we dont need or want or cant afford. How dare they try to mind f--k us so they can make money. They lie and say advertising works on everyone. They say that to try to get you to think you have no control over yourself. We all know where to buy crap, if we need info on what to buy we will go to that store or website. Tv commercials, phone ads, ARE NOT NECESSARY.
I suppose ads have a lot to do with familiarity and identity. For example I (yes, a completely anecdotal example) really like Coca-Cola ads. They are always warm and clever. I really enjoy them. However, I do not drink Cola-Cola and these ads never make me want to go and buy it. The thing is, I do not drink coke or soft drinks in general. I might have them at a party in a cocktail, that's it. But in my mind soft drinks= waste of money/too much sugar/health problems. In my opinion it comes down to the fact that I see soft-drink-non-consumer as part of my identity. I suppose these ads and strategic product placement work on consumers as a group, but not outside that group. What do you think? Perhaps these ads work best for the undecided, for young consumers, kids, teens, people that do not have a clear identity yet? Maybe ads don't work well on adults in general (for purpose of persuasion)?
- Every day, individuals face persuasion attempts from ads, salespeople, and friends urging them to take certain actions or adopt particular opinions. - Persuasion often operates through two main routes: the central route, involving thoughtful consideration, and the peripheral route, relying on quick judgments or gut feelings. - The Elaboration Likelihood Model (ELM) is a framework used to understand responses to persuasion, categorizing them into central and peripheral routes. - Factors influencing the chosen route include personality traits (e.g., need for cognition), the importance of the topic, and situational factors such as distractions and time constraints. - Emotional responses, credibility of the message source, and whether an opinion aligns with the majority or minority can also impact the persuasiveness of a message. Recognizing these factors can empower individuals to critically assess and shape their own opinions.
I don't know about you, but the more I see something advertised, the more I am dissuaded by it - especially if it's advertisements are corny, desperate, loud or patronising. I'm a bargain shopper, and as such I will often avoid brands because they advertise frequently (especially in expensive formats) as it's proof that they've money to waste on ads from an over-pricing their products/services, or lacking in other areas (customer support, reliable warranty, etc).
HANK IS WEAK (RE: GoT) I have still not seen more than the initial trailer for GoT. I gave up on TWD in season one. I tried three times to watch Breaking Bad - and never made it through the pilot.
Easiest way around it - be stubborn as a mule. That's my approach. I ignore commercial spam without even considering it or listening to it and will ignore content as soon as I realise it's a commercial. I instantly disbelieve people's subjective opinion about the quality of a thing, be it good or bad and will naturally go against popular opinion. I dislike Game of Thrones and have no desire to see it. Essentially, if you want me to do, like or support something I wasn't going to do, like or support anyway, you need to convince me. In simpler terms, what people say often matters less than how people say it. It's why listening to politicians talk can be a fun game. Almost nothing they say is true on its face, but the propaganda they choose to weave into their argument tells me more than the white noise which comes out of their mouths.
People hate ads because they remind them of many people now - disrupting in order to get money from you, only interested in speaking to you repetitively and for a short time, making broad promises, thinking or portraying themselves as smarter, more glamourous, or more emotional than you. Pretending to be your friend. Pretending that you're necessarily 'on trend' for eating a stupid new sandwich.
With how much they bombard us with thousands of ads everyday, how do they expect it to be effective. It’s pestering more than anything. They are persuading in the slightest.
Now think about all the times Donald Trump has said things like "everyone's going to love it" and "everyone agrees". This false reassurance should be a red flag.
nah, no such thing as fast slowx, persuadex or not etc or authority or believe that because uniform, doctorsx etc, cepu, think, do any nmw and any be perfect, self led not led by othershtx
Forget about products, political strategists have been exploiting these tactics to the max so double check the facts and focus your critical thinking when voting on any thing.
Evolution via survival has designed us to select the faster/easier solution. Successful education is, if nothing else, the habit of resisting that urge and investing the additional mental resources to deeply understand something. Unfortunately, even those with a higher education can't devote the necessary consideration to every topic.
So what do you call people like me? Overly think about things, recognize that all ads are just trying to sell me something, and immediately starts to judge it harshly no matter what it is?
I have almost never bought a product or service based on advertising. I don't give a dam about clothing or fancy computer chips or some shitty new movie yet that's all I see in ads.
i havent watched tv in ages, so i dont see all to many ads. The only ads i see are online on services like youtube and crunchyroll, but i always ignore them and skip em if i can
i like to belive in things in procentages of how likely it is to be true and from there i decide wheter i should use it or if i let it be until i find more evidence against/for it
Whoa whoa whoa, SciShow team. Elaboration Likelihood model...? Sure I understand going back to the classics, but you guy did not address the shortcomings of that persuasion model. Your coverage assumes that only one route can happen at a time but that is not the case. You can engage in BOTH paths of ELM at the same time. Extended Parallel Processing Model is more up to date than that, adding in fear appeals to things (to be fair, it's largely used to evaluate health communication messages), but that's just the tip of the iceburg. I'm surprised you didn't address Social Judgement theory which also would have been important here. I know you're talking about this in the context of advertisement, but this is way more complex that presented.
The Scishow team can only afford to make their videos so detailed before the complexity starts to alienate viewers and drive down views. Also, a subject like this has a lot of potential to expose people to unwelcome personal introspection, another sure fire way to lose viewers who apparently don't like to think too much, especially about their own flaws.
Maybe so, but I feel it's the SciShow team's job to make sure they're up to date and accurate. At the very least, they should address this shortcoming of ELM. When we teach persuasion at the university level, we talk about these issues. Plus I don't think EPPM would cause unwelcome introspection so much as highlight what can go wrong with strong emotional (particularly fear) appeals.
The problem here is a difference of motivation. The Scishows teams job is to make money, pure an simple. The way they do it seems like education, but in the end they are producing entertainment under the guise of education in order to sell ad space. You, on the other hand i assume, teach in order to better equip prospective medical professionals. Its a totally different objective requiring a totally different approach. For the record, I don't hold this against Scishow, its just the nature of the business.
Most of the ads I see are on RUclips, so I get annoyed when I see an ad, especially since they tend to be the same few products over and over again. I then actively avoid the product, due to the negative connection
Ad block
Yeah, but what about the millions of one off ads, and then subconsciously when going to the store you pick one brand over another because you saw it on tele, all things being equal. Besides, some ads, I actually click because it's done so well, like the come to costa-rica one, or if it's relevant to what I'm doing.
Kaitlyn Guy me too lol!
Especially the ones that come in the middle of a video I'm watching! I hate those products with passion and never ever buy those, be it apps or anything else!!
*Ellbow block*
Kaitlyn Guy
I always keep an open mind towards things i am not used to but the ads on youtube are for really pathetic products. So pathetic that the ad only shows how bad the product is. eg like how boring and poorly animated a game is.
The more something is pushed in my face, the more I hate it.
Then it's a product not intended for you
ownser1
It's not even necessarily that. For example, I loved Coca Cola, but then Facebook was pushing it into my feed non-stop. I didn't even have to drink too much to get tired of it.
yea I get that sometimes, I wish they make a video about it
like for example I know that thing A is good because it has a good reputation, and most people says good thing about it, but then everyone just start pushing me into doing/getting A and im just kinda pissed off and starting to dislike thing A somehow
That's why I hate 80s nostalgia.
Ahah ahaha same
How to persuade people
Step one: max out charisma
Step two: Profit
Boom Bob Correction: Step 2: ???
Step 3: Profit
How to presuade people
Step 1 : Be hot
Step 2 : ???
Step 3 : Profit
Wait, where's my underwear???
Also true in the sims 3.
Step 1.5: implant a flesh bud in their brain if you can't convince them to kill the Joestars.
I didn't pay much attention to the content of the video and gave it thumbs up because that's what the majority did, which means the video was good, right?
What if the majority is wrong ? How would you know that ? You want others to decide what is good or bad "for you" ? :)
Probably, which is why I gave it a thumbs down. Gotta have balance, right?
I respect your decision, but I NEVER EVER give a like to a video without watching it. Not even to channels I like or love.
hehe PkmnRay you really proved you didn't pay much attention to the video... LOL
Four likes good, two likes bad...
It is a good video but it doesn't even explain 10% on how ads are persuading us. Ads are wayyyy more vicious than that. Like when they target kids to make parents buy or when restaurants send fake smells out in the street.
There is enough ads manipulation to shoot a documentary!
But this is only about the psychological effects as persuasion on you as the decision maker.
Of course, the title was a bit misleading since they actually focus on something way smaller than advertisements but this is how they make people more interested and convey the feeling of having learned something with a more practical use after watching the video. Easier to make connections in the brain when you have an example.
Quick Fix
"Make parents buy".
Kids don't make parents buy anything. Weak parents cave.
Big difference.
Robert Pruitt Christmas present or birthday? You must ask them what they want for something?
mojo2418
Asking is asking. And if you ask and then buy what they wanted, that still isn't the kid making the parent buy it. The parent chose to.
As I said in my op, big difference.
If the parents are weak and cave because they don't want the kid to hate them, feel left out, etc etc etc, that's on them, not the kids, and certainly not the advertisers.
People need to grow up and act like real adults, instead of letting pretty ads control them.
0:56 Someone tried that "Trust me, I'm a doctor" line on me. I said, "Just because you look like a doctor doesn't mean you are one," and walked out of the hospital. I'm so proud of myself.
edit: Reworded to make joke more obvious.
Then *who do you trust*?
I believe we have an epidemic of lack of trust today.
From the climate change deniers, to the anti-vaccin people, trust in people who have spent their lives getting to understand something has eroded terribly.
I believe this has something to do with a lack of education, as being educated and studying a subject yourself, makes you better at recognizing an expert even on other subjects than your own.
Guys, I think it was a joke.
Yeah, the last sentence suggests it was 1x Funny to me.
To be fair anyone saying trust me im a doctor is possibly not to be trusted they shouldn't need to wave there credentials in front of you to get your trust if your going to the hospital unless of course your acting like you know more then them
Dammit, Jim!
Persuasion is easy. Roll a d20, add your charisma modifier and, if applicable, your proficiency modifier.
Of course, this only works for 5E...
its only easy if they have bad stats and or you have a high charisma
Even if my charisma is like a 3?
Dude I have like a +7/8 on my latest character.
We have a house rule where if you roll a 1 it is a critical fail and either the DM or you have to explain how badly the critical fail happens. Always amusing.
How thumbnails attract viewers
I believe they already did a video on it. I may be wrong though.
you cant watch GOT and not tell us what you think Hank!
you shirt collar is so distracting!
Tell Me This how so?
Lol didn't even notice
The color? Or THAT COLLAR.
Tell Me This that may be the background color. Just mayby
The collar was awful. Was it intentional? Was he going for a messy look? But then why perfectly iron the shirt if you will mess up the collar. Or was the filming team to scared to tell him that he has a messed up collar? So many question...
When I went to ad school we were taught not to sell the product, but to sell a lifestyle or an ideal. It helps to bend the viewer's thinking onto the more malleable emotional path. Once you've seen it you can't unsee it.
Don't sell the steak, sell the sizzle
I don't believe any of this, now where do I send my money?
I hate ads. Typically ads persuade me to not buy whatever they're selling.
yea, very very rarely an ads convince me that what they are selling is a good thing, I can count it with my hand the times I click an ad or actually get whatever it is in the ad
@@zeromailss yes not not really how ads work. Their goal is to subliminally persuade you and not necessarily to make you go out of their way and buy them. That's unrealistic.
Good ads subliminally influence your decision making process and make you do actions without realising.
@@Vaitria good point, but not once have I pondered on whether I should play raid shadow legends or use dashlane, I’ve been bombarded by these ads that I know the names but not enough to influence my decision making process
Can't stop laughing at the collar now XD LOL
I am an emotionless burger, I rarely go for things based on feeling, and when I do, the feeling is skepticism.
In most cases people simply don't know how many tricks work on them and with that presume no tricks work on them...
You just made me want a burger..
if you were emotionless how did you describe yourself as a burger?
I love how Hank's hair just does whatever.. lol
I am far more likely to be dissuaded from buying something than persuaded by most ads. I was once in sales and I learned about "features and benefits". If an ad has no information about features or benefits, 90% of the time I am utterly dissuaded from whatever the ad is selling. That said, there is a small percentage of ads that tell a funny or uplifting story that is only peripherally relevant that I might let slide. The most dissuasive and objectionable type of ads for me are the type that sells a product as "cool", that use catch words or deceptive language to impress or that use memes or other pop culture references. Everyone seems to have different "most annoying" lists, but my list tends to include just about all retail and fashion commercials (what else can they do but claim they are cool?), health and hygiene products (Certs - what the hell is "retsin"?) and Lowe's pathetic "the moment when..." meme commercials (utterly pointless and pandering).
Sadly, my contempt for these advertisers doesn't always prevent me from patronizing due to various local factors, e.g - we do have a Home Depot nearby but it is in a seedy neighborhood and poorly managed. That said...given the spare time, I will drive pretty far out of my way to avoid a business I dislike.
Keep right?
that arrow is going to the left!
"I'll cut the price of both items in half"
My brain: _No no no_
"Buy one get one free"
My brain: _Yes Yes Yess!_
"Buy one, get one free" is dead. "Buy one and get the other for a dollar" is the new model.
Hank: Yes, I finally watched Game of Thrones.
Me: CLEGANEBOWL CONFIRMED!!!
I think you should incorporate some subtle music into your videos whilst you're talking. I think it would make an already awesome video a truly amazing experience.
Antonio R. S. I have never nor will I ever watch game of thrones. Mainly because I'm a fantasy nerd and have always loathed Martin. I wish someone would turn Stephen R Donaldson's series into a show or movie series.
Uh... Okay then. Not sure what exactly that has to do with adding music to SciShow, but okay then.
As a kid I always thought critically and would get in trouble and moved into special needs groups since I would not (could not, really) think less critically like all of the other kids. Then along comes university where critical thinking skills have classes dedicated to it. Wait, what?
Yes ... well done. Though ... special needs classes were good for you? Because they gave you room to keep working, with out being surrounded by sheep? I'm actually hopeful that this is what happened to you.
No, afraid not. Asking questions they didn't expect and having a different thinking and learning style slowed the class down, so our special needs classes were intended only to remove us for an hour or so. If the proof is in the pudding, the pudding is that even though I missed a LOT of regular class material, I never, ever fell behind or dropped below 98th percentile in every aptitude metric. Also, there was there was never any discussion of my being held back a grade. Several years later, two schools for the gifted tried to "recruit" me because of my aptitude test scores, but I didn't want to leave my friends and decided to stay put. So, in the end, victory is mine. :)
Hank, umm, your collar is still a bit, rollercoastery. Ya dig?
The content of this video, an introduction into the processing and efficacy of arguments generally, is far more useful than just being about advertisements as the thumbnail suggests; it's reverse click-bait.
Most of the adverts I see are on RUclips and they're so annoying. I actively try to avoid the products shown in the ads just because I hate them so much. Like I refuse to watch Game of Thrones just because I keep getting the same ad over and over again. It could be an amazing show but I'll never know.
Maybe one day when the hype is over. Then i'll watch it..... maybe if I remember it. That's my thought process at least.
What if Pepsi made an ad for Coke, but poorly? I ask that you think critically, even if ads annoy you.
Not every part of a business sees eye-to-eye. I am sure that some of the photographers and actors have problems with the ads of Game of Thrones, they just don't have a say in it.
I remember my elementary school showed us a film on how ads try to manipulate their viewers, and I've been jaded to them ever since.
(Except ads about pizza. Those always make me hungry.)
You make a good argument and have persuaded me. I will never trust doctors played by actors again.
I don't think you are giving emotions enough credit here. Emotions can indeed be critical evidence - but your example of judging a comedy isn't the best example, imho. Your earthling brains are powerful patterns recognition machines whose (often quite valid) conclusions often manifest as emotions or "gut feelings". Think of "professional instincts" of experienced experts: Depending on your expertise, you might have a "bad feeling" of releasing a patient, or of signing a business deal, or of having your knights attack English archers in muddy terrain, or of trying to prove Banach-Tarsky without using the Axiom of Choice. These emotions cannot always be backed up by reasoning, but it would be foolish to ignore them, especially when they come from a brain with decades of experience in the respective domain. So, emotions are not just something that stands in the way of reasoning - they sometimes prrovide valid complimentary information.
Didn't find this as insightful as previous vids.
I think it comes down to the kind of person we are. People who enjoy pleasing others may go with the majority opinion because they feel it will make others happy. I like purple, but if most people like green I may vote for green even though I don't like green as much.
Then there are people who are happier with conflict, and will vote for something even if they don't like it because they know it will upset that majority. Like If I were to vote for orange instead of green, then go around telling people that green voters are ruining the school and we have to ban all the people who like green. Then me and my orange posse can take all the green for ourselves while the gullible green voters who flipped to orange because they were afraid of being banned, get shafted and lose out on the wonderful greenness that could have been.
Hank, love your videos...but the hair?
Sometimes when ads do the most frustrating things possible, they’re doing it to gain more reviews. It’s called reverse psychology. The more you tell others not to do it, the more likely they will do it. It’s like how everyone talks about how bad a movie is, and that makes you curious enough to watch it even more.
i don't watch ads at all, end of problem.
I do not like game of thrones. Yeah i say it.
I'm a super critical thinker, so I pretty much over analyse and over think everything. I'm also pretty cynical and distrustful, which actually gets in the way of doing things sometimes...since I'll do it regardless of time constraint. lol
That said, I don't feel like persuasion works on me unless I'm inclined to do something or buy said product already...but I don't change my purchases dependent on ads.
I still haven't been persuaded to watch game of thrones.
>Make sure your opinions are actually your own.
Yeah, none of your opinions are your own. A mind constantly takes in input from the outside world, since you were born, you were shaped by everything around you and everything you interacted with.
A mind in a vacuum doesn't exist, all of your ideas and thoughts were caused by some other person, thing, or event.
Yes; but you choose which ones you take on (or not 'actively' choose) and then these opinions are yours. In a one off situation - a choice - what you work with is your own opinion at that time, even if its an amalgum of others, friends, family, based on loved or not loved adverts. He's pointing out that when a sale is up, look at what you think, not at what the seller wants you to think,
The combination of forces that you just described are unique to you. Only you have had those exact interactions and experiences. How your mind processes all of the input is influenced by the levels of chemicals in your system at the time.
If you are arguing that every choice we make is predetermined by all of those factors, I guess I agree with you.
2:27 yes I am happy
though not quite for that reason. it is some extra icing on the cake though.
Well regarding the school color study - isn't it crucial what the students think were the best arguments?
I love that your in video links actually work! So rare these days. Also great info too, a lot of times you guys give out just enough to send me off to actually learn about something.
Keep up the good work guys!
It's crazy how much all of this applies to the election and political ads.
My mom refuses to buy Skittles because of the Skittles Pox commercial. She thought that it was the dumbest thing she's ever seen and can't get around it.
Playing baby shark for my kida an add for a bbq grill popped. I am still waiting for my 2 year old or my 4 year old to buy me one. Ads are simply stupid amd a waste of time.
I got persuaded by an infomercial on a hair tie once, and I learned my lesson.
Never again.
I think Bill Hicks (the world famous comedian) would be happy about this if he wasn't dead.
Ok, so you watched Game of Thrones, but did you like it? xD
I'm kinda the other way around with the majority/minority things. I'm more likely to agree with something if the inority agrees.
I have never watched Game of Thrones...I've heard people talk about it way too much
How about those advertisers NOT USE PSYCHOLOGY to get us to buy stuff we dont need or want or cant afford. How dare they try to mind f--k us so they can make money.
They lie and say advertising works on everyone. They say that to try to get you to think you have no control over yourself. We all know where to buy crap, if we need info on what to buy we will go to that store or website. Tv commercials, phone ads, ARE NOT NECESSARY.
Ahah ahaha I'm watching this for a class project- ty for this useful information
Hank..You have watched Game of Thrones and you are Now
ONE OF US
ONE OF US
ONE OF US
....
😆😆😆
I suppose ads have a lot to do with familiarity and identity. For example I (yes, a completely anecdotal example) really like Coca-Cola ads. They are always warm and clever. I really enjoy them. However, I do not drink Cola-Cola and these ads never make me want to go and buy it. The thing is, I do not drink coke or soft drinks in general. I might have them at a party in a cocktail, that's it. But in my mind soft drinks= waste of money/too much sugar/health problems.
In my opinion it comes down to the fact that I see soft-drink-non-consumer as part of my identity. I suppose these ads and strategic product placement work on consumers as a group, but not outside that group. What do you think? Perhaps these ads work best for the undecided, for young consumers, kids, teens, people that do not have a clear identity yet? Maybe ads don't work well on adults in general (for purpose of persuasion)?
- Every day, individuals face persuasion attempts from ads, salespeople, and friends urging them to take certain actions or adopt particular opinions.
- Persuasion often operates through two main routes: the central route, involving thoughtful consideration, and the peripheral route, relying on quick judgments or gut feelings.
- The Elaboration Likelihood Model (ELM) is a framework used to understand responses to persuasion, categorizing them into central and peripheral routes.
- Factors influencing the chosen route include personality traits (e.g., need for cognition), the importance of the topic, and situational factors such as distractions and time constraints.
- Emotional responses, credibility of the message source, and whether an opinion aligns with the majority or minority can also impact the persuasiveness of a message. Recognizing these factors can empower individuals to critically assess and shape their own opinions.
I don't know about you, but the more I see something advertised, the more I am dissuaded by it - especially if it's advertisements are corny, desperate, loud or patronising. I'm a bargain shopper, and as such I will often avoid brands because they advertise frequently (especially in expensive formats) as it's proof that they've money to waste on ads from an over-pricing their products/services, or lacking in other areas (customer support, reliable warranty, etc).
HANK IS WEAK (RE: GoT)
I have still not seen more than the initial trailer for GoT.
I gave up on TWD in season one.
I tried three times to watch Breaking Bad - and never made it through the pilot.
Easiest way around it - be stubborn as a mule. That's my approach. I ignore commercial spam without even considering it or listening to it and will ignore content as soon as I realise it's a commercial. I instantly disbelieve people's subjective opinion about the quality of a thing, be it good or bad and will naturally go against popular opinion. I dislike Game of Thrones and have no desire to see it. Essentially, if you want me to do, like or support something I wasn't going to do, like or support anyway, you need to convince me.
In simpler terms, what people say often matters less than how people say it. It's why listening to politicians talk can be a fun game. Almost nothing they say is true on its face, but the propaganda they choose to weave into their argument tells me more than the white noise which comes out of their mouths.
I haven't watched GoT.
Probably won't either.
Research me Hank & SciShow team, see what new things can be learned about Humans.
People hate ads because they remind them of many people now - disrupting in order to get money from you, only interested in speaking to you repetitively and for a short time, making broad promises, thinking or portraying themselves as smarter, more glamourous, or more emotional than you. Pretending to be your friend. Pretending that you're necessarily 'on trend' for eating a stupid new sandwich.
With how much they bombard us with thousands of ads everyday, how do they expect it to be effective. It’s pestering more than anything. They are persuading in the slightest.
Now think about all the times Donald Trump has said things like "everyone's going to love it" and "everyone agrees".
This false reassurance should be a red flag.
nah, no such thing as fast slowx, persuadex or not etc or authority or believe that because uniform, doctorsx etc, cepu, think, do any nmw and any be perfect, self led not led by othershtx
Forget about products, political strategists have been exploiting these tactics to
the max so double check the facts and focus your critical thinking when voting
on any thing.
Evolution via survival has designed us to select the faster/easier solution. Successful education is, if nothing else, the habit of resisting that urge and investing the additional mental resources to deeply understand something. Unfortunately, even those with a higher education can't devote the necessary consideration to every topic.
Thats why i use adblocker on everything.
And i also skip the ads added to the videoitself like squarespace, tunnelbear,audible and all the crap
So what do you call people like me? Overly think about things, recognize that all ads are just trying to sell me something, and immediately starts to judge it harshly no matter what it is?
I'm going to throw this out there; I "feel" like all you are saying is that "dumb" people are more easily manipulated by advertisements.
I have almost never bought a product or service based on advertising. I don't give a dam about clothing or fancy computer chips or some shitty new movie yet that's all I see in ads.
What are the ethical rules of psychology? Like can a psychologist tell a person they've got a high probability of going insane or of killing someone?
Dear advertisers i never once in my life bought anything because i saw an add.... It takes a moron to buy something just because they saw an add.
Looking skeptically at pharmaceutical companies. Why are they even allowed to have commercials and sales reps?!
Hahaha more like “how companies think these ads persuade you”
I know of their method, since the 50s... lmao
Are they still making Game of Thrones? I thought they'd cancel it when it started to decline in quality after the third season.
i havent watched tv in ages, so i dont see all to many ads. The only ads i see are online on services like youtube and crunchyroll, but i always ignore them and skip em if i can
Basically, the companies wants our money. And it's our choice to think, Is it worth it?
C'mon, do ppl really watch an ad and believe someone dressed in a lab coat and a stethoscope is a real doctor. Talk about gullible.
Hank... Ya got me thinkin now... what if... er... Sh!t now I forget what I wanna ask... um... jus a sec...
So wait you're saying adverts work because people pay attention to them? Why would you do that?
If I am looking at something that is interesting to me and a commercial comes on it is automatically a bother, so I hate it and whatever it's selling.
How Ads Persuade You
1 Lie
2 Get Rich from you believing them
I was persuaded to come watch this video from the "Restaurant Tricks" video.
ADs do the opposite for me... If you shove your product or agenda down my throat I will refuse to even look into it
The majority* find satisfaction from liking my comments! (not sponsored)
I read ADS and immediately thought 'aim down sights'. I can't be the only one
ie my favourite meme: YOU ARE NOT IMMUNE TO PROPAGANDA
Hank, get somebody to straighten your collar next time. Plz.
i like to belive in things in procentages of how likely it is to be true and from there i decide wheter i should use it or if i let it be until i find more evidence against/for it
Is the collar intentional?! No disrespect intended, just really really curious lol
read the thumbnail as: HOW AIDS PERSUADE YOU
Funny I'm reading about this right now for class. Lol
I'm pretty sure his hair changed some halfway through the video
when I see a video with a third dislikes. I tend to not like it as much as if the same video had gotten 9/10ths likes.
Everyone's inner hipster is a defense mechanism against the stupidity of the masses.
Why does ketamine work (whereas memantine fails) for depression?
I thought the thumbnail said "how Aids persuades you "..smh
how do ads persuade me to click away from them and avoid them at all cost? let's find out!
Commercials are a large reason why I don't have cable TV anymore.
My charisma is abrasive like sandpaper condoms, do you believe me?
Whoa whoa whoa, SciShow team. Elaboration Likelihood model...? Sure I understand going back to the classics, but you guy did not address the shortcomings of that persuasion model. Your coverage assumes that only one route can happen at a time but that is not the case. You can engage in BOTH paths of ELM at the same time. Extended Parallel Processing Model is more up to date than that, adding in fear appeals to things (to be fair, it's largely used to evaluate health communication messages), but that's just the tip of the iceburg. I'm surprised you didn't address Social Judgement theory which also would have been important here. I know you're talking about this in the context of advertisement, but this is way more complex that presented.
The Scishow team can only afford to make their videos so detailed before the complexity starts to alienate viewers and drive down views.
Also, a subject like this has a lot of potential to expose people to unwelcome personal introspection, another sure fire way to lose viewers who apparently don't like to think too much, especially about their own flaws.
Maybe so, but I feel it's the SciShow team's job to make sure they're up to date and accurate. At the very least, they should address this shortcoming of ELM. When we teach persuasion at the university level, we talk about these issues. Plus I don't think EPPM would cause unwelcome introspection so much as highlight what can go wrong with strong emotional (particularly fear) appeals.
The problem here is a difference of motivation.
The Scishows teams job is to make money, pure an simple.
The way they do it seems like education, but in the end they are producing entertainment under the guise of education in order to sell ad space.
You, on the other hand i assume, teach in order to better equip prospective medical professionals. Its a totally different objective requiring a totally different approach.
For the record, I don't hold this against Scishow, its just the nature of the business.
Probably shouldn't have ads running on this episodes.
3:44 I bet this is why we have the Appeal to Popularity logical fallacy.
I'm too much of a cheap stake to be persuaded XD