14-Hour Old Spice Commercial Breaks Guinness World Record

14-Hour Old Spice Commercial Breaks Guinness World Record for Longest TV Ad
Procter & Gamble's Old Spice deodorant brand broke the Guinness World Record for the longest TV commercial with a 14-hour ad that aired in Brazil in December 2018. The commercial, which was created by Wieden+Kennedy, features more than 1,600 clips that are edited together in a series of quick cuts. The tagline for the ad is "Smell Amazing Forever with the new Old Spice."
The commercial was filmed in June 2018 and took several months to edit. It aired on the Brazilian TV channel Woohoo on December 8, 2018, from 6am to 8pm. The previous record holder for the longest TV commercial was an Arby's commercial from 2014 that ran for a total of 13 hours, 5 minutes and 11 seconds.
The Old Spice commercial was a creative way to promote the brand's new Durascent technology. The long duration of the commercial also made it a talking point on social media, which helped to generate even more exposure for the brand.
Old Spice
Longest TV ad
Guinness World Record
Durascent technology
Brazil
Wieden+Kennedy
Social media
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