The NFT Debate: Is There a Viable Business Model for Fashion? |

The use-cases of NFTs have evolved beyond digital artworks, to include applications like pre-purchase tokens that create a strong secondary market among consumers, or as a strategy to unlock perks that help to community build and create a stronger brand ecosystem.
Highsnobiety co-founder Jeff Carvalho, Matt Powell, senior industry adviser at The NPD Group, and Coinbase product manager Ejaaz Ahamadeen debate the place of NFTs in the fashion industry, its practical opportunities and the readiness of consumers.
This talk from the BoF Professional Summit "New Frontiers in Technology and Fashion", is in partnership with Coinbase.
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