How to Sell Digital Marketing Services

In today's video, I'm going to tell you the exact process I took back in high school when I was selling digital marketing services. I had over 10 clients paying me every single year for these services by using this exact tactic.
We are gonna dig into exactly what the tactic was, who I was targeting and why do I think it worked? And then we are gonna talk about exactly what I would do differently today if I were to scale up this sort of approach again.
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0:00 - Introduction to How to Sell Digital Marketing Services
0:37 - The exact approach I used to sell digital marketing services
What I would do is I would create three to five page websites for small-medium size businesses in my local area that didn't have very good websites. And then, I would pull in some key information from either their business directory listing or just their existing terrible website and then spruce it up and show them exactly what the kind proof of concept would look like.
There's a reason why this worked really, really well. And it comes down to that key concept I just told you about: giving value first. Instead of being like every other digital marketing agency out there in which they're cold emailing these owners, asking if they want a new website and things like that, I was giving them all the value upfront.
3:12 - How did simple tactic help me get clients
This simple tactic got me up to about 10 or so regular clients every single year, in which what I would do is I would charge them a retainer fee every year for renewing their domain, as well as maintaining their hosting.
But to be honest, maintaining a website, once it's set up, is not very hard and it might require an hour or two every month or so to add a testimonial to the testimonials page that the customer recently got, but it really wasn't that strenuous of work.
4:26 - What I would do differently
The first thing I would do is scale with virtual assistance instead of doing all the work myself.
Back then, I didn't know about the power of virtual assistance. And so, one of the first things I would do in taking this approach is to think about how I can modularize the key actions that it takes for me to generate business.
By cutting it up in this sort of way, I would be able to scale a lot faster and reach out to more than just the 10 to 25 businesses that I was reaching out to at that time.
5:15 - The other thing I would do differently
But essentially, what I would've thought about is what else do these business owners need?
Do they need, for example, need to install a bot on their websites to answer commonly asked questions from their prospects or to install a scheduler so that they can get more leads for their business.
I know having visited some acupuncture websites recently that having a scheduler has been a great way for these sorts of businesses to generate even more leads because people are able to just immediately book an in-office visit with you as opposed to having to go back and forth via email.
5:56 - Key takeaways
The first thing is that it's really not that hard to make money with digital marketing services. It's really just a matter of thinking about how you can create value for the other person.
Give value upfront. Just like in this RUclips video, I'm not selling you anything. I'm just telling you exactly what worked for me in hopes that you can learn something too and apply it to whatever it is that you might be building.
✍️ COMMENT BELOW:
Have you applied this tactic yourself? What are your tips for selling digital marketing services?
Grow with Will is all about helping you grow your business, get more customers, and hone your business acumen. I teach you the real-world business skills you didn't learn in school to help take you from zero to self-starter.
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Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.

[@mohibquadri4053]

Too Good !
Bro i have a different question today as one of my classmate has been at home for more than 3 yrs after completing his college & internship due to his family/personal reason of helping her mom at domestic work etc but now he's free from his duties & wants to get a job based on his certification/internship which is in demand so how can he overcome the problems of answering all these questions in upcoming interview ? Why is a big gap such a problem & Can he be brutally honest by saying personal reasons as it is or he should do anything else...

[@GrowWithWill]

Be honest would be my advice typically; some employers may really like that

[@ishaankhanna]

The only thing I fear is disappointing the client for example they need something on the website but maybe I can't get it done because I'll only use elementor and it's limited ( I can't code). So what happens when the client needs something and you can't provide?

[@crumpfyllc5571]

hire a freelancer.

[@GrowWithWill]

What Crumpfy said :)

[@ishaankhanna]

Thanks!

[@huangzeyong]

hello, where do you learn english ？

[@GrowWithWill]

italki would be a good place to start - www.italki.com/en/i/ref/FeGCHa