How to handle sellers who want to over price their home
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- Опубликовано: 21 июл 2024
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Great points! The conversation that I have with the Seller is that in 10 days if we haven't had 10 showings and 1 offer then a price "adjustment" is included in the listing agreement as an addendum.
Agree to the price after you’ve presented the facts and risks. Risk: the property sits..if you’re on a deadline…no bueno. Risk: if your property sits, you have to come down in price and it looks weird to potential buyers. Facts: where is the average transaction price compared to original listing? Around here it’s 97%. Risk: you lose out on potential candidates by scaring away players in a multiple offer scenario where the price is more easily bid up past the suggested original price many times. So long as you have heavy cash offers, you can stave off the 97% figure by alleviating any low appraisal issues.
This is gold. Thank you
Sellers I have dealt with base price on Finacial need and not the market. So ever if they saw a superior product they would rationalize a higher based in a person all goal not tied to real life market dynamics
Perfect topic haha
Thanks!!❤
This was excellent. I realized I should slow down and use Socratic method as soon as I feel pushback. I am completely guilty of being befuddled that they didn’t see the obvious clear price based on all the facts. PS they have dropped the price $5000 as of today. I said 15,000 more in they will finally see the light??😂😂😂
They flat out refused to go tour at the comps with me Before they listed.
Great great video. Thank you for this! You guys help us sooo much.
Question... When would you suggest that we actually show the seller their competition (current actives)? After the CMA portion of the presentation or after the entire Listing presentation or before the listing presentation?
Before…
Brandon, that suit is absolutely stellar!
This was great! 😂😂 So guilty of being “that agent” lol
Price bracketing could really hammer down the point as well.
What’s that?
great content
This is a good framework, and probably the best chance of getting it priced correctly, but in my market, the overwhelming majority are responding with, "we don't have to sell if we don't get the price we want". This is true of both the fsbos and expireds I talk to. This isn't a small percentage. It's the magority...
Those expireds are killing me this year. I put them in my "Underwater" list.
I find that "we wont sell if we cant get our price" means - we just refinanced at the peak and now we need some someone to bail us out.
Question: i love the idea of touring their competition, but isn't that kind of unfair to those sellers who re arrange their schedules, clean house, etc. to prepare for a showing thay they think is a real buyer?
It seems kind of arrogant that you start with the assumption the agent has priced the house correctly and the seller has overpriced it.