8 things I do when my listings aren't selling
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- Опубликовано: 5 сен 2024
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In this video, we discuss 8 tactical things real estate agents can do to get their listings sold in a shifting real estate market and when their listings are not selling.
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▶ ABOUT BRANDON MULRENIN
Brandon is a real estate broker in Michigan and is the CEO of Brookstone Realtors. Real estate coaching is Brandon’s passion. He teaches real estate agents at his company and around the country how to get listings using his reverse selling lead generation system. His mission is to teach real estate agents how to sell without being salesy, he calls it reverse selling.
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It's like you know what im going through and at the exact right time you go and send a video to help me out. I am trying to get myself out of debt but once I do, and have some breathing money. I am signing up for your course! You have helped me improve my career just from your RUclips videos!
Same
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This is on point. I love it. I just sold an expired listing in 4 days. I got her to come down on her price by $50K and pay me 6% more than the previous agent. I mean, i kept it real and boy it was beautiful.
Homes sell for two reasons and two reasons only; Price and Exposure. As realtors we all have one thing in common, the MLS....as we all know, once the listing is posted on the MLS it syndicates to just about every real estate site there is out there. So, if MLS takes care of the exposure part, what is left? Exactly, price is left, therefore if the ability to price a home beyond the CMA tradition, it will not sell. In Houston which is the market I'm in, as per HAR stats CMA's only have about 30-40% effectiveness, that is a huge margin of error for realtors to depend on that one source to price a home. How about instead of a traditional CMA method we use a different pricing strategy that is more effective and brings more value in the eyes of the seller?
1) Studying the Neighborhood history, trends and features that are driving value in that specific neighborhood, and we are able to
identify the value ranges in the that neighborhood.
2) Testing the understanding we gained on step one
3) Allow the sellers to get fully involved in determining which of the ranges their home best identifies with
4) Find the Justifiable Price Range for that specific home
5) Identify Potential competition
6) Identify the real competition based on features, amenities and condition
7) Based on the sellers needs, determine the price entry point in the market at time of listing.
That in my opinion is a pricing strategy and in my opinion that is what the real estate industry lacks.
Can you imagine how much more value you will bring to the table?
Do you think your listing will be on the market more than the need to?
Do you think this will eliminate completely the commission objection?
Armando, excellent advice!
Mortgage rates 8%, Inflation over 10%, Incomes down 3.3%. The flush out of uneducated agents begins and will continue. I tell clients now the realities and if not in a rush dont buy for prices are still way to high to justify buying now. Cost of money is 2 times what it was a year ago and the inflated prices do not match that move. I ask them all do you think its smart to buy a home that is 50% higher in 18 months and the cost to buy it has doubled? I also shown them the difference in mortgage payments for same property a year ago and today. Eye opening for them.
This entire video is incredible. Best ideas I’ve heard yet and it’s helping me immediately with my current listing.
This entire video is gold. Thanks everyone for the nuggets of amazing information that I'm going to use for my listing coming up in couple weeks.
I have a lender offering 3-2-1 buy down. We co-branded it to offer to buyers.
I’m a new agent(licensed in August) and I’m currently in escrow on two homes. One buyer and one seller. I feel like Brandon is directly responsible for the small successes I have had thus far. I’ve definitely gotten lucky, but that luck is going to allow me to purchase Brandon’s coaching and take my business to the next level. Thank you Brandon!
Obsessed with this channel! Brandon you are the best at what you do!!
Thank you so much, I was taking notes the whole time. So many takeawys, but the one that applies to everything I do going forward is a value offer to get email addresses/leads
sometimes you can set the expectations and do the comparison and be honest but the market does not justify the price compared to the interest rate. For instance i have a listing of a home that is priced in the 600's. everything in the market is in the same price point. Unfortunately, my seller along with a lot of sellers are not compensating for the interest rate. I told him he was overpriced and he got upset with me. i did an analysis of the market and explained to him that he is not overpriced as far as the comps are concerned but overpriced per the interest rate. he bought it when it was 4%. now rates are 7%. 600k at 4% us 2,300.00 mortgage. at 7% its 3,200.00. for the home to be 2,300.00 with todays rate it will need to be priced at 400k roughly and no seller wants to hear that. i also do use comparison asking if you were to spend $$ could you turn your home into that home? i have the tools but sellers are in the 3% interest mindset.
Excellent, can you talk about when the mistake are already done ? After take a listing in a higher price? You're are teaching us to prevent, and it's really good, but none can talk what to do once the mistake are already done 😐. Can you give us any idea or advises for us, Brandon? What to do when we already have a overpriced listing? Thanks a lot !
This is perfect timing for my listing appointment tomorrow! Thanks Brandon
Great info and education for any agent. I will apply this to my business. Thank you Brandon and the rest of the team!
also, the home is priced right for the amount of work it needs. but the feedback i am getting is that i would rather buy the finished house for more money and not deal with construction. very hard to get contractors here.
Great information for us agents! i will apply this into my business! Thank you brandon
Taking my vendors through a comparable property this weekend 🔥
Thank you, I have 10 acres of land that I got calling expired that is pretty challenging to sell right now
Amazing way of thinking, and quality value of information. you gave here. Thank You. Well Done...Broker From Portugal
Great nuggets of information.
Me and my bestfriend are finishing up highschool and we both are pursuing realestate! You have been such a big help and when I get my realestate license I will be buying your course… we practice our scrips to eachother pretty consistently…. Do you have any more ideas on what we can do to prepare ourselves for when we get licensed?
Shadow an experienced agent in your company as a start and you will learn a lot. Good luck in this kind of housing market 😊
I’m not so sure about point 5 in a buyers market if there is relatively high inventory. The buyers just might skip it if they can’t see it.
I thought this video was awesome. Curious how people feel about the part where you mentioned have your home having limited availability. What happens if not many show up? What if that certain time doesn’t work for many buyers? I feel like buyers now adays shy away from dealing with homes with multiple offers just because in most markets inventory is starting to build up and chances are there aren’t many offers on other competition.
This is against Texas Real Estate Commission rules. We have to make the home available and cannot limit times in this manner.
I’m pretty sure it’s against regulations to put listing agent contact info in the property description? So how is it possible to put your email so people can contact you for a listings detail sheet ?
I've learned this is the best ❤
This is phenomenal
38:55 minutes🎉
13:00
🔥BOOM🔥
You should charge premium access to these videos.