1. Bet on a Contrarian Truth 2. Start by Dominating a Small Market 3. Strive to be a Monopoly 4. Become a Trillion dollar company 5. Pay everyone that works for you min wage so they can be on welfare and do NOT give them healthcare ins!!!
The insight that you should dominate a small market first in order to become a giant is so true. In my experience, I’ve found that focus on success in something you can manageably achieve is key.
I’ve just spend 1 1/2 year designing and engineering a product that I would have thought was a stupid idea prior to reading Zero to One. It really makes sense.
This guy is so dedicated and excellent in his videos. I've had the book in my phone but hadn't paid attention to it. Now I'm so eager to listen to read it
Easy "COMPLETE SUMMARY CHART" for ZERO TO ONE. Kindly Respond to get Access to Digital Sample. "SO WELL MADE THAT YOU WILL NEVER FORGET ANY CONCEPT FROM THIS BOOK.".
Sein Buch "Zero to One" ist ein "must read" für jeden jungen Menschen. Die Jugend, die heute dringender denn je darüber nachdenken muss ihre eigenen Perspektiven zu schaffen anstatt bloss darauf zu warten, dass ihr, wenn überhaupt, von irgend jemandem eine geboten wird.
Easy "COMPLETE SUMMARY CHART" for ZERO TO ONE. Kindly Respond to get Access to Digital Sample. "SO WELL MADE THAT YOU WILL NEVER FORGET ANY CONCEPT FROM THIS BOOK.".
My first entrepreneurial book so far, not even halfway through it but I already know its gonna be my best book. I've got The Lean Startup coming up next, hard to say if I would even need that after finishing this one.
I love your content. So interesting and straight to the point. I love the pace also. I wish those lessons could be reminded to us so that we don't forget them.
Hi Celine I know how it feels like to forget these awesome lessons And I bet what I'm about to tell you will help a lot... What I have in mind to is something called SUPER BRAIN It's a combination of ancient techniques that'll blow your mind These memory techniques are used in our every day lives but not sufficiently enough in things that matter to us (for example, learning how to learn)... In this program, Mr Jim Kwik talks his students through ancient memory techniques and almost all of them tremendously transition - not to become memory experts but to be able to memorize while at the same time maintaining core concepts of what they learn Some of his techniques have been used by hollywood actors like will smith (just to name a few) to memorize scripts, to learn foreign languages...and best of all, to deliver speeches without notes... How awesome is that? In fact, these concepts will help you avoid cramming or the typical ways of making things stick ... The funny thing is that some of the concepts I've learned from him are use by children...and you won't believe how powerful they are... In short, just like Mr.Kwik says, there's no such thing as good or bad memory, but what we might suffer from is an untrained memory... I hope this was helpful Celine
TLDW - Bet on a contrarian truth = what important truth do very few people agree with you on? Means doing something no one else is doing, before they do and doing this at the right time Start by dominating a small market = think Amazon starting with books only. You can scale up from one thing rather then trying to many things at the same time. Strive to be a monopoly = Google. Think no one else can do it like you do.
6:50 "...fixed operating costs per item are incredibly low." Incorrect wording. Any cost "per item" is an OPERATING cost. A FIXED cost is FIXED no matter what your sales volume is. E.g., the electricity bill for the lights in the warehouse are the same regardless of whether you ship a thousand items a day or zero. That is a FIXED cost. Shipping and handling is a per item cost, and does indeed depend on each individual item, therefore, technically, an OPERATING cost, even though companies typically slap on a "fixed" Shipping and Handling CHARGE on every item. Amazon can ship a sofa for $0 because the true COST of shipping it is either built into the price or absorbed as a cost of doing business at a top level. Please use your accounting terms correctly.
Fantastic channel. I love the idea to get a grip on core ideas presented in a book. Then when you decide to read, you digest it better, like reading the second time. Thank you.
Brand and scale is hard and takes year to achieve. On the other hand, network growth can be exponential and could be reached in a much smaller time frame.
You didn't talk anything about the whole zero to one concept. That is the crux of the book as to why you should create products that are new and aren't just mere improvements to existing products. I think you should have mentioned that here in the video. That was one of the unique and powerful message that this book conveys. I think you ripped the soul of the book.
Thanks for this book summary. This is one of my best books. I love this book, This book gives me inspiration, motivate me and get me knowledge of think differently. 🍂👏👏👏👏
Your videos are amazing! I care for children and it is a challenge to dedicate the time needed to read books. The material is well summarized and dense in a fantastic way. I find myself pausing it to take notes. I am a subscriber now and hope to see more. What a wonderful way to be exposed to so many enlightening materials and messages. Thank You.
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Pete Thiel talked about solar enterprises and their failures at a Stanford talk. He said they made the mistake of being a big fish in a big pond approach. They didn't go for a niche market. They immediately thought in global terms which he said was a mistake and what lead to them failing.
Books changed my life personally , I know books changed your life to , so I have collected great life changing books on my telegram channel " books 1212 " if you want you can follow ,thx 🙏🏼📚📚
Note: The greentech revolution will never happen with Solar or Wind, as there is not enough baseload. It will happen with small modular nuclear or fusion power plants.
How has no one commented that the initial info on Peter Thiel and Paypal is pretty misleading. The way he words things it isn’t clear at all if Thiel is a co-founder or solo founder. Just says he founded PayPal and then says he sold it to eBay. Thiel was CEO of PayPal when eBay bought it, but that doesn’t mean he was the main person responsible for the sale. And the founder thing, PayPal had 3 other founders. For something that is definitely directly incorrect, Peter Thiel wasn’t CEO when Reid Hoffman, founder of LinkedIn, joined PayPal. So why is he being credited as the person personally hiring and mentoring Reid Hoffman among all the other non-founders of the PayPal Mafia?
Wow just had your channel popup in Recommendations, very interesting, thank you for all your time creating these videos, now I will spend the day watching many more :)
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These are great selling points but the major reason for their success was access to funding, connections, knowing how to sell the idea and execute, funding being the most important factor
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Your videos are always so insightful and this one is no exception! I have a couple of questions about the claims in this video, however: How do I figure out a contrarian truth whose time has come? I mean, how do I go from zero to one, to paraphrase the book's title, when formulating/choosing what contrarian truth to bet on? Are there any coaches or mentors I can learn about this from? Also, how do I know if my answer to the question at 2:50 is right or wrong?
👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓Books changed my life personally , I know books changed your life to , so I have collected great life changing books on my telegram channel " books 1212 " if you want you can follow ,thx 🙏🏼📚📚👍👍👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓
Easy "COMPLETE SUMMARY CHART" for ZERO TO ONE. Kindly Respond to get Access to Digital Sample. "SO WELL MADE THAT YOU WILL NEVER FORGET ANY CONCEPT FROM THIS BOOK.".
Books changed my life personally , I know books changed your life to , so I have collected great life changing books on my telegram channel " books 1212 " if you want you can follow ,thx 🙏🏼📚📚
We don't all agree that 'monopolies' are good and can be trusted to self regulate. I'd love to have a few choices other than Amazon to use for shopping online.
Hi, I absolutely love the work that you do, thank you for all the hard work. One thing that sticks out for me is the illustration technique that you use. Could you please tell me what software do you use for the drawings? I'm a computer science tutor and I would like to do something like this for my students.
Thankyou for providing great value. If I were to take x dollar from a group and gave back x dollar would it be considered a good act? A normative statement cannot be derived from a positive.
👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓Books changed my life personally , I know books changed your life to , so I have collected great life changing books on my telegram channel " books 1212 " if you want you can follow ,thx 🙏🏼📚📚👍👍👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓
I have some questions: How can you read a book in a week? Or I mean how much pages you read in a day? Or How can you manage to complete reading a book in a very short period of time?
This one as an audiobook is under 5 hours long. Reading the actual book is much faster. So either get it on your phone and listen when you have time, or take an hour every evening to read a bit, and you can get 2-3 books of this size in a week, without much effort.
Reading is generally much faster, because you don't have to say the words aloud. But it will take significant effort to stay on track and keep reading if you have not read in a while. Gets much easier after a few books.
Easy "COMPLETE SUMMARY CHART" for ZERO TO ONE. Kindly Respond to get Access to Digital Sample. "SO WELL MADE THAT YOU WILL NEVER FORGET ANY CONCEPT FROM THIS BOOK.".
When you enter in small market still there are changes that your idea get copied and competitor goes much ahead of you.create bigger brand than yours any solution for this ?
Thank you very much for such an excellent summary. However, how is this concept by Peter Thiel relates to his talk on the topic of "immortality" as mentioned? Could someone please help me connect to the man because I have few ideas that could take him to few more levels much higher than and beyond what he was hinting at. For what he is aiming at, for sure, he will need all the help he could get. altc
Easy "COMPLETE SUMMARY CHART" for ZERO TO ONE. Kindly Respond to get Access to Digital Sample. "SO WELL MADE THAT YOU WILL NEVER FORGET ANY CONCEPT FROM THIS BOOK.".
Outline of Zero to One:
1. Bet on a Contrarian Truth
2. Start by Dominating a Small Market
3. Strive to be a Monopoly
Best business book I've read
1. Bet on a Contrarian Truth
2. Start by Dominating a Small Market
3. Strive to be a Monopoly
4. Become a Trillion dollar company
5. Pay everyone that works for you min wage so they can be on welfare and do NOT give them healthcare ins!!!
Boom. That’s me
Bro. Atleast we have that patience to watch an 8 minute video.
@@maplenook you can change that by becoming more valuable to the marketplace. You're not a tree!
I've just finished reading this book and I must admit that I find this video much more valuable than the book itself.
Fuck u I wrote that
Video just explained some part of the book and there are more insights and more information in the book than in this....
Sure!
The book is a difficult read TBH
@@hemanth3565 7:33
The insight that you should dominate a small market first in order to become a giant is so true. In my experience, I’ve found that focus on success in something you can manageably achieve is key.
I’ve just spend 1 1/2 year designing and engineering a product that I would have thought was a stupid idea prior to reading Zero to One. It really makes sense.
What's the product if you don't mind me asking?
@@smario2820 like she's going to tell you
so how has it gone?
Gives us an update please. We are curious how it went.
How’d it go? Was it successful?
This guy is so dedicated and excellent in his videos. I've had the book in my phone but hadn't paid attention to it. Now I'm so eager to listen to read it
Easy "COMPLETE SUMMARY CHART" for ZERO TO ONE.
Kindly Respond to get Access to Digital Sample.
"SO WELL MADE THAT YOU WILL NEVER FORGET ANY CONCEPT FROM THIS BOOK.".
Bro, it's a one-day read!
I cannot comprehend that why people dislike such an informative video ?
Sein Buch "Zero to One" ist ein "must read" für jeden jungen Menschen. Die Jugend, die heute dringender denn je darüber nachdenken muss ihre eigenen Perspektiven zu schaffen anstatt bloss darauf zu warten, dass ihr, wenn überhaupt, von irgend jemandem eine geboten wird.
Easy "COMPLETE SUMMARY CHART" for ZERO TO ONE.
Kindly Respond to get Access to Digital Sample.
"SO WELL MADE THAT YOU WILL NEVER FORGET ANY CONCEPT FROM THIS BOOK.".
My first entrepreneurial book so far, not even halfway through it but I already know its gonna be my best book. I've got The Lean Startup coming up next, hard to say if I would even need that after finishing this one.
thank you very much for the summary. Love your video clips.
That works. Build my venture on same principles.
I love your content. So interesting and straight to the point. I love the pace also. I wish those lessons could be reminded to us so that we don't forget them.
Hi Celine
I know how it feels like to forget these awesome lessons
And I bet what I'm about to tell you will help a lot...
What I have in mind to is something called SUPER BRAIN
It's a combination of ancient techniques that'll blow your mind
These memory techniques are used in our every day lives but not sufficiently enough in things that matter to us (for example, learning how to learn)...
In this program, Mr Jim Kwik talks his students through ancient memory techniques and almost all of them tremendously transition - not to become memory experts but to be able to memorize while at the same time maintaining core concepts of what they learn
Some of his techniques have been used by hollywood actors like will smith (just to name a few) to memorize scripts, to learn foreign languages...and best of all, to deliver speeches without notes...
How awesome is that?
In fact, these concepts will help you avoid cramming or the typical ways of making things stick ...
The funny thing is that some of the concepts I've learned from him are use by children...and you won't believe how powerful they are...
In short, just like Mr.Kwik says, there's no such thing as good or bad memory, but what we might suffer from is an untrained memory...
I hope this was helpful Celine
TLDW -
Bet on a contrarian truth = what important truth do very few people agree with you on? Means doing something no one else is doing, before they do and doing this at the right time
Start by dominating a small market = think Amazon starting with books only. You can scale up from one thing rather then trying to many things at the same time.
Strive to be a monopoly = Google. Think no one else can do it like you do.
6:50 "...fixed operating costs per item are incredibly low." Incorrect wording. Any cost "per item" is an OPERATING cost. A FIXED cost is FIXED no matter what your sales volume is. E.g., the electricity bill for the lights in the warehouse are the same regardless of whether you ship a thousand items a day or zero. That is a FIXED cost. Shipping and handling is a per item cost, and does indeed depend on each individual item, therefore, technically, an OPERATING cost, even though companies typically slap on a "fixed" Shipping and Handling CHARGE on every item. Amazon can ship a sofa for $0 because the true COST of shipping it is either built into the price or absorbed as a cost of doing business at a top level.
Please use your accounting terms correctly.
THIS IS THE PERFECT SUMMARY !!!! THANK YOU
Fantastic channel. I love the idea to get a grip on core ideas presented in a book. Then when you decide to read, you digest it better, like reading the second time. Thank you.
Brand and scale is hard and takes year to achieve. On the other hand, network growth can be exponential and could be reached in a much smaller time frame.
Thanks for your great work wrapping up the whole book's message in a short and concise video. Subscribed.
You didn't talk anything about the whole zero to one concept. That is the crux of the book as to why you should create products that are new and aren't just mere improvements to existing products. I think you should have mentioned that here in the video. That was one of the unique and powerful message that this book conveys. I think you ripped the soul of the book.
why cant you tell us? could ve jus contributed
Thanks for this book summary. This is one of my best books. I love this book, This book gives me inspiration, motivate me and get me knowledge of think differently. 🍂👏👏👏👏
Your videos are amazing! I care for children and it is a challenge to dedicate the time needed to read books. The material is well summarized and dense in a fantastic way. I find myself pausing it to take notes. I am a subscriber now and hope to see more. What a wonderful way to be exposed to so many enlightening materials and messages. Thank You.
Easy "COMPLETE SUMMARY CHART" for ZERO TO ONE.
Kindly Respond to get Access to Digital Sample.
"SO WELL MADE THAT YOU WILL NEVER FORGET ANY CONCEPT FROM THIS BOOK.".
One of the best business books I've read
Pete Thiel talked about solar enterprises and their failures at a Stanford talk. He said they made the mistake of being a big fish in a big pond approach. They didn't go for a niche market. They immediately thought in global terms which he said was a mistake and what lead to them failing.
1. Idea creation - new product for future 2. Domination of small market 3. Monopoly
I heard the Audio book on audible and it's simply great !will watch and download all of your pdfs! thank you :)
Thank you. You saved me hours of reading and the clarity of the summary made it memorable.
Books changed my life personally , I know books changed your life to , so I have collected great life changing books on my telegram channel " books 1212 " if you want you can follow ,thx 🙏🏼📚📚
Note: The greentech revolution will never happen with Solar or Wind, as there is not enough baseload. It will happen with small modular nuclear or fusion power plants.
THANK YOU!!! This gave me so much value for my business that I am about to start, was guided here by the universe 🙏🏼❤️🙏🏼❤️
Wish u all the success in your business
Rajesh R thank you 🙏🏼🌎💕
@@edwinavesa170 - Good luck and did you start your business yet?
Saying "Monopolies are good, actually" is crazzyyyyyyyyy
Super best summary ever!! Will now definitely check the book out. Thanks. Good stuff
How has no one commented that the initial info on Peter Thiel and Paypal is pretty misleading. The way he words things it isn’t clear at all if Thiel is a co-founder or solo founder. Just says he founded PayPal and then says he sold it to eBay. Thiel was CEO of PayPal when eBay bought it, but that doesn’t mean he was the main person responsible for the sale. And the founder thing, PayPal had 3 other founders. For something that is definitely directly incorrect, Peter Thiel wasn’t CEO when Reid Hoffman, founder of LinkedIn, joined PayPal. So why is he being credited as the person personally hiring and mentoring Reid Hoffman among all the other non-founders of the PayPal Mafia?
That's the way the world works..and has always worked
Elon Musk was part of PayPal as well
Thank you! Excellent book summary
A contrarian truth that is MORAL, is my goal. Not easy, when anyone can make something turn bad.
Wow just had your channel popup in Recommendations, very interesting, thank you for all your time creating these videos, now I will spend the day watching many more :)
Thank you, Great Summary!! WOW!! Take care!!
Simple summary that works. Thanks
VERY good video. Thank you. Thank you for the PDF summary. IT IS REALLY HELPFUL
thanks ad, it's easy to understand
Makes sense. I'm always drawn to contrarian truth naturally anyway.
Thanks for the summary.
Great presentation! Seems like TruthScore might be a good example of a contrarian truth, whos time has come!
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"SO WELL MADE THAT YOU WILL NEVER FORGET ANY CONCEPT FROM THIS BOOK.".
thank you so much you are amazing love your work 😊 i send you some creative vibes form my labtop to your technical device 😊😊😊😊
This is excellent thank you so much for the info !
Great strategies! The time is now, eliminate the competitors . Deal out new supplies to hover st. Monopolize the territory by eliminating the enemy.
These are great selling points but the major reason for their success was access to funding, connections, knowing how to sell the idea and execute, funding being the most important factor
Easy "COMPLETE SUMMARY CHART" for ZERO TO ONE.
Kindly Respond to get Access to Digital Sample.
"SO WELL MADE THAT YOU WILL NEVER FORGET ANY CONCEPT FROM THIS BOOK.".
Thanks for this video!
This is critically important for many areas especially politics. Ie be authentic, support will follow once people are inspired
Thx for saving hours of my life!
Thanks buddy, great vid.
the best youtube channel ever
Given Peter Thiel's rather financial and technological heavy background, I am not sure whether his views are biased for these markets.
Your videos are always so insightful and this one is no exception! I have a couple of questions about the claims in this video, however:
How do I figure out a contrarian truth whose time has come? I mean, how do I go from zero to one, to paraphrase the book's title, when formulating/choosing what contrarian truth to bet on? Are there any coaches or mentors I can learn about this from?
Also, how do I know if my answer to the question at 2:50 is right or wrong?
There is no right or wrong...? You'll only found out after you started trying, and even then...
This video is gold
Thank you, I am gone to re-read this one.
👏
Great explanation
Learned a lot
👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓Books changed my life personally , I know books changed your life to , so I have collected great life changing books on my telegram channel " books 1212 " if you want you can follow ,thx 🙏🏼📚📚👍👍👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓
This was a great book.
Thanks for sharing, getting the book
Great explanation, thank you 😊
Easy "COMPLETE SUMMARY CHART" for ZERO TO ONE.
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"SO WELL MADE THAT YOU WILL NEVER FORGET ANY CONCEPT FROM THIS BOOK.".
Your reviews are fantastic. Please suggest some RUclips channel you follow. Take care and Good day
VideoScribe is the program you use?
wow thats pretty cool! The opening facts xD very good books summar as well, new sub here!
Great job awesome reviews
Thank you! The video was too good!!
The summary part of the steps is very nice.
Thank you for the information
1) Find a gap in the market
2) Find a niche market
3) Horseshit about how the superrich save humanity
You are the best .
Thank you for this great summary. I have started reading this book and some of the topic I was a bit confused.
Books changed my life personally , I know books changed your life to , so I have collected great life changing books on my telegram channel " books 1212 " if you want you can follow ,thx 🙏🏼📚📚
Some times it is hard to understand what the book says.This video cleared many doubts.
Well explained love it
We don't all agree that 'monopolies' are good and can be trusted to self regulate. I'd love to have a few choices other than Amazon to use for shopping online.
Good explanation, love your summary of it.
Good short summary!!
Thank you for sharing :)
what a nicely made summary
THIS IS AMAZING
i
Thanks. Definitely getting this book.
Yes, an absolute must-read book!
Hi, I absolutely love the work that you do, thank you for all the hard work. One thing that sticks out for me is the illustration technique that you use. Could you please tell me what software do you use for the drawings? I'm a computer science tutor and I would like to do something like this for my students.
I believe he uses a program called VideoScribe. It's available online with a subscription fee.
@@Food-Dharma Thank you so much. You helped me a lot. I've been looking for this for so long.
Thankyou for providing great value. If I were to take x dollar from a group and gave back x dollar would it be considered a good act? A normative statement cannot be derived from a positive.
Yep, positive economics are based on fact so cannot be approved or disapproved. Normative economics is based on value judgments.
Very well explained .....👌👍
Good explanation👌
Another great summary Nathan, congrats! Did you by chance read Ryan Holiday's Conspiracy? Thiel sure sounds like an interesting character
Conspiracy by Holiday is great; like so good I'm starting to re-read and I never do that. I hate spoilers so I won't tell unless you ask.
Thanks Maru! I have not read Ryan Holiday's new book but I look forward to reading it now.
thanks!! this is really helpful
Can we have all the 4 aspects ? Like Brand Tech Network and scale at once ?
Not necessarily
👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓Books changed my life personally , I know books changed your life to , so I have collected great life changing books on my telegram channel " books 1212 " if you want you can follow ,thx 🙏🏼📚📚👍👍👩🏼🎓👩🏼🎓👩🏼🎓👩🏼🎓
my favorite book ever
I have some questions:
How can you read a book in a week?
Or
I mean how much pages you read in a day?
Or
How can you manage to complete reading a book in a very short period of time?
This one as an audiobook is under 5 hours long. Reading the actual book is much faster. So either get it on your phone and listen when you have time, or take an hour every evening to read a bit, and you can get 2-3 books of this size in a week, without much effort.
Alexey Zaytsev You mean in order to complete a book, we must listen to Audiobooks? Or Reading is faster than listening to books or vice versa?
Reading is generally much faster, because you don't have to say the words aloud. But it will take significant effort to stay on track and keep reading if you have not read in a while. Gets much easier after a few books.
Alexey Zaytsev Thank you so much Alexey. And do you like to read on paper or e-book reader device?
Welcome! Personally I don't have a strong preference. Paper lets leave marks and notes more easily, so that's an advantage.
great book 📚
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"SO WELL MADE THAT YOU WILL NEVER FORGET ANY CONCEPT FROM THIS BOOK.".
thank you for sharing 😀
Hi can please tell me which software you used to make this video?
Otherwise than the very bad example of Google being a good monopoly, great video!
When you enter in small market still there are changes that your idea get copied and competitor goes much ahead of you.create bigger brand than yours any solution for this ?
Steve Jobs was wrong about me. I still miss my physical keyboard in 2019. I never even had to look down at my keyboard on my the old Droid 4
Commenting cause I wanna see more of this
Thank you very much for such an excellent summary. However, how is this concept by Peter Thiel relates to his talk on the topic of "immortality" as mentioned?
Could someone please help me connect to the man because I have few ideas that could take him to few more levels much higher than and beyond what he was hinting at. For what he is aiming at, for sure, he will need all the help he could get. altc
can someone tell me please the software that this dude work with ?
Easy "COMPLETE SUMMARY CHART" for ZERO TO ONE.
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"SO WELL MADE THAT YOU WILL NEVER FORGET ANY CONCEPT FROM THIS BOOK.".
Thank you
Great summary ...did not receive my one page summary via email...
Hey.. Which software do you use to make this video?
4:00 don't try to get 1% of a billion dollar market
VERY helpful