Seth Cohen on Adapting and Growing Sweetfin

Seth Cohen, President and Co-founder of Sweetfin, shares the story of how the premium poke concept was created and grew to 20 locations. He discusses the challenges of opening the first location, the importance of having a strong team and company mission, and the incorporation of customer feedback. Cohen also shares his future plans for expanding Sweetfin and offers advice for aspiring entrepreneurs.
Takeaways:
- Building a strong team with the right personalities and skills is crucial for success.
- Consistency, strong standard operating procedures, and attention to detail are important for maintaining a strong brand.
- Incorporating customer feedback and continuously improving is essential for growth.
- Having a clear company mission and values helps guide decision-making and maintain focus.
- Raising more funds than initially planned and being prepared for unexpected challenges is important when starting a business.
- Being innovative and taking risks can help a business stand out in a competitive market.
Timestamps:
00:00: Introduction and Overview
01:17: The Story of Sweetfin
04:33: Opening the First Location
09:22: Challenges and Lessons Learned
15:30: Expanding to Multiple Locations
19:43: Developing the Menu
23:16: Building a Strong Team
27:30: Incorporating Customer Feedback
29:11: Future Plans and Expansion
29:55: Advice for Aspiring Entrepreneurs
31:54: Conclusion