My general rule for the minimum is 50 x average CPC for the feeder campaign and 1/3rd of that for the converter campaign. The upper limit really depends on your go to market strategy.
Feed only PMax vs Standard shopping, which is the best? I am slightly biased to Feed only PMax due to the larger inventory (though knowing standard shopping can acquire cold users). What do you think?
With some decent conversion history, I will go for feed only Pmax as it can dynamic remarketing provide the tags are setup properly. For absolutely new accounts, I will probably test waters with shopping and the bring in feed only pmax for feeder strategy.
Yes 100%. John actually shared this strategy for lead gen and I tested it for ecommerce. Just use Broad + Target CPA on the converter campaign and exact same structure with Exact + Max clicks on feeder campaign.
I would advise testing with one PMax campaign first with an identical Shopping campaign. Variants were needed earlier to run both shopping and pmax on the same products but now Google allows both campaigns to run together. Though you can still use variants to open gateways of traffic from other keywords embedded in title and description of the variants.
how we should calculate the budget for the campaign?
My general rule for the minimum is 50 x average CPC for the feeder campaign and 1/3rd of that for the converter campaign. The upper limit really depends on your go to market strategy.
Feed only PMax vs Standard shopping, which is the best? I am slightly biased to Feed only PMax due to the larger inventory (though knowing standard shopping can acquire cold users). What do you think?
With some decent conversion history, I will go for feed only Pmax as it can dynamic remarketing provide the tags are setup properly. For absolutely new accounts, I will probably test waters with shopping and the bring in feed only pmax for feeder strategy.
can we use this for lead gen?
Yes 100%. John actually shared this strategy for lead gen and I tested it for ecommerce. Just use Broad + Target CPA on the converter campaign and exact same structure with Exact + Max clicks on feeder campaign.
If we not have vareint products and we place high roas off p max and if we have multiple p max campaigns
I would advise testing with one PMax campaign first with an identical Shopping campaign. Variants were needed earlier to run both shopping and pmax on the same products but now Google allows both campaigns to run together. Though you can still use variants to open gateways of traffic from other keywords embedded in title and description of the variants.
You need to have some level of knowledge to understand JM.
Haha, right? Not some level, but some really good level or you'll get his strategy horribly wrong!
@@GuidedPPC So true