$100,000,000 Newsletter Strategy

Austin Rief is the CEO and cofounder of the Morning Brew. In 2020, the Morning Brew was majority acquired for a $75 million dollar valuation, just five years after being founded by two University of Michigan students.
Morning Brew is a media company with an email list of over 3 million people. Their content informs, educates and empowers readers on the business world, money and their career. They bring informative and digestible daily news and information about businesses from Wall Street to Silicon Valley.
In this episode, Aaron and Austin talk about the metrics that matter to the Brew, what Austin learned about hiring and scaling, and how they implemented the EOS model to get outstanding results.
Austin Rief’s Challenge: Harness the power on the internet and learn from it. Leverage technology to make money.
Subscribe to my newsletter if you want to build a big business: www.dailyentrepreneur.com/sub...
Timestamps:
01:01 Digital Media is the easiest way for an 8-digit exit.
04:02 Mini Company Shouldn't Raise Capital
05:16 Rising Number of Employees for Morning Brew
07:07 People Are More Willing To Come To Morning Brew
08:05 Branding Morning Brew
10:20 The Metrics That Matter for Morning Brew
12:20 Morning Brew is now a Multi-Medium Company
14:10 Visions for Morning Brew
17:00 How Austin Fast-track his Knowledge Attainment
19:20 Importance of Coaches
23:39 The Key to Morning Brew's Success
32:05 Austin Rief's Advice

[@AaronWatsonGeo]

take my free course on video marketing here: videomarketingfreecourse.com/

[@mxttrusso]

This is such an amazing / underrated video!

[@chrismunkholm3287]

Morning Brew has recently had two layoff rounds. Can you get a 2023 update?

[@MarkAllenPattersonLIVE]

Incredible conversation!

[@AaronWatsonGeo]

Thanks Mark!

[@spencecaterTV]

Great first question!

[@ChristianMillionaire]

This was an excellent interview. Thanks Aaron for asking questions so that the answers fill in the tiny cracks between the steps. Very important.
Thanks,
- james

[@AaronWatsonGeo]

thanks for listening!

[@2tuffjuan]

How did he go about growing though ? What was the main platform?

[@BrianJOlds]

This was an outstanding interview - no fluff 💯🔥

[@AaronWatsonGeo]

thank you!

[@dylanjardon7136]

great question. dense

[@AaronWatsonGeo]

Thanks

[@Shidahmalz]

Hi dear

[@Shidahmalz]

Rosemalz

[@EverywhereNYC]

People who make RUclips videos about successful newsletters need to stop going to the 100 million example. It's a newsletter.. newsletter videos are the only videos where the absolute top top people are set out to be an example of normal. Can we have a video on how to have normal success with a newsletter and be happy?

[@awakenwithoutcoffee]

💯💯

[@AaronWatsonGeo]

Subscribe to my newsletter if you want to build a big business: www.dailyentrepreneur.com/subscribe

[@chrishedlund3196]

Errr… the hair?

[@jerseygurlinmaryland]

Such a discouraging interview starting out. Why.

[@AaronWatsonGeo]

why?

[@allstardemon]

completely unrelatable

[@TODOMATIO]

Such a boring interview. I nearly fell asleep.

[@AaronWatsonGeo]

sweet dreams