The Business of Newsletters with Kendall Baker, “The Sports Newsletter Guy”

Kendall Baker currently leads Yahoo’s sports newsletter business. In 2017 he launched the first daily sports newsletter called Sports Internet, which he sold to Axios in 2019. Before Sports Internet, he convinced the founders of The Hustle to focus their online tech blog on a daily newsletter, which he wrote for a year and a half. And before The Hustle, he produced SportsCenter at ESPN. He’s spent nearly a decade at the intersection of daily news and sports, and this episode is packed with insights on both.
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Read the transcript here: www.thespl.it/...
In this episode, we discuss:
The history of the newsletter industry
Why the best writers delete more than they write
How he got on ESPN SportsCenter
A crash course on the sports media business
How to write a daily newsletter
The importance of experimenting
How he got his first dollar of revenue
Why Kendall spent $0 on growth
Selling his “Sports Internet” newsletter to Axios
Why Adam Silver, commissioner of the NBA, reads Kendall’s writing
Why Yahoo’s the next rocketship
The surging momentum in US soccer
And the most underrated athletes (current and all-time)
Listen on:
Apple: podcasts.apple...
Spotify: open.spotify.c...
Where to find Kendall:
Twitter: / kendallbaker
Where to find Turner:
Newsletter: www.thespl.it
Twitter: / turnernovak
Read the transcript here: www.thespl.it/...
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