Amtrak's Iconic Iconography

Amtrak has had its fair share of paint schemes and logos over the course of their nearly 50 years in existence. Their look and brand has changed consistently overtime bearing mind with design trends of the time. From a very 1970s look to something a bit more streamlined and modern post-2000, Amtrak has gone through quite the evolution. But how and why did Amtrak make the creative decisions they did? Here I do my best to explain that and some of the history behind it.
Special Thanks to those who provided pictures and videos:
Mountain Ridge Films
/ @mountainridgefilms8504
SantaFe669
/ caseybnsftrains
TheTrainMiser
/ @thetrainmiser8642
ALMTrains
/ @a.l.m.trains
CoasterFan2105
/ coasterfan2105
Metro North Railfan Productions
/ @wcrails
Music Used:
Jazz Spastiks - Toothpaste Instrumental
Jazz Spastiks - Fresh Oranges Instrumental
Jazz Spastiks - Bananas Instrumental
Jazz Spastiks - Apples Instrumental
Jazz Spastiks - Marshmallow Instrumental
Jazz Spastiks - Vinyl Instrumental
Jazz Spastiks - Move Instrumental
Jazz Spastiks - Cannabis Instrumental
Jazz Spastiks - Bubblegum Instrumental
Jazz Spastiks - Yoga Sutra Instrumental
steezy prime - explore
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