How to brand your Instagram page | How to create a brand for Instagram & GROW 📈

Поделиться
HTML-код
  • Опубликовано: 4 авг 2024
  • Try 99 Designs for yourself at 99designs.qvig.net/c/2596578/... ✏️ How to create a brand for Instagram that is going to help you grow - that's what we're diving into in this video. A brand is so much more than a nice logo or a pretty gird, it's the beating heart behind your business. In this beginner's guide to branding, we're going deep into all of the important components that make up a successful brand - including the visuals. Thanks to 99 Designs for sponsoring this video.
    Table of Contents 📕
    00:00 - 02:46 Why your brand on Instagram is more than a pretty grid
    02:47 - 03:08 The questions you need to ask about your brand
    03:09 - 09:23 1. Who do you want to serve?
    09:24 - 10:53 2. What do you do for them?
    10:54 - 13:45 3. What is your brand's personality?
    13:46 - 16:53 4. What is your brand's voice?
    16:54 - 20:20 5. How to represent your brand visually
    Work with my content creation agency! 📢 Creatorly Media
    My team and I help content creators, entrepreneurs, and influencers create content to grow on Instagram, RUclips, and with podcasts.
    📱 Follow our IG creatorlymedia
    💻 Apply to work with us! www.creatorlymedia.com
    // WATCH THESE NEXT
    ⭐️ The Secret to More Likes on Instagram? [MY EXPERIMENT] geni.us/ESbAr
    ⭐️ Everything you need to know about TikTok: geni.us/nJWXLTq
    ⭐️ Don't start a podcast without watching this series: geni.us/Wplo
    // FOLLOW ME ON INSTAGRAM
    / katiesteckly
    // SOME OF MY FAVES:
    *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!
    🎧 where I get music for my videos: www.katiesteckly.com/artlist
    💻 how I edit my videos: www.katiesteckly.com/adobe
    📱how I grow my channel with Pinterest www.katiesteckly.com/tailwind
    // GEAR
    Vlog Camera: geni.us/dFXAVn
    Big Camera: geni.us/ktsonyzve10
    Lens: geni.us/Gw6rjif
    Microphone: geni.us/00oT8aQ
    Tripod: geni.us/kvmFbH
    See more gear details at www.katiesteckly.com/shop ✨
    // ABOUT ME
    Hey, I'm Katie! I make videos about social media strategy and content creation. In addition to being a RUclipsr, I also run a small digital creative agency that produces content for all kinds of creators! We edit podcasts, produce RUclips channels, develop online branding and Instagram strategies and more! If you want our help or just want to learn more, check out www.katiesteckly.com
    ---------------------------------------­------
  • ХоббиХобби

Комментарии • 114

  • @MyJewishMommyLife
    @MyJewishMommyLife 3 года назад +32

    Thank you for not being the ‘hey girl’ voice 🙌🙌🙌

  • @foodbrief2031
    @foodbrief2031 3 года назад +5

    I loved loved loved this video. I'm a marketing director, and these are THE BEST BASICS someone can learn to start building a brand. Right now, I'm developing two personal projects, and it is the first time that I'm lost - working on my own vision made me forget the right path 💖 thank you, Katie, this content is incredible!

  • @lisbonlover
    @lisbonlover 3 года назад +10

    Hi Katie, I started off last year with 3000 followers and got to 10K by the end of the year because of everything I have learnt from your videos! thank you so much!

    • @katie
      @katie  3 года назад +2

      that is amazing!! great work 🙌🏻

    • @SaskiaTheCat
      @SaskiaTheCat 3 года назад +1

      I just hit 3K and stumbled across Katie's RUclips today. I'm taking this comment as a sign!

  • @arbrubaker
    @arbrubaker 3 года назад

    Thanks, Katie, for all of the content and inspiration! I love your channel and cannot thank you enough!

  • @meeeeemz25
    @meeeeemz25 3 года назад

    I love your style and how you are so clear with every single point. Wow seriously, I went through so many videos and not a single one is as clear and just logical and fun as you.

  • @TechWriterToolkit
    @TechWriterToolkit 3 года назад +2

    Your example for the 1st question was super helpful! I've been wanting to get more clear about my target audience so you hit the nail on the head! Thank you! It's crazy how so many "brand experts" on Instagram only focus on the visuals and not the audience and overall messaging.

  • @MarketingHarry
    @MarketingHarry 3 года назад

    Yet another powerful video, Katie - creating a brand is super important for people who want to stand out on Instagram. For me the biggest advice is making sure every single touchpoint is unified - from the handle and tone of voice in your bio to the call to actions in your captions - everything has to make sense for your audience and competitors

  • @iulyvasile1898
    @iulyvasile1898 Год назад

    My dear, you are awesome! I searched and listened for several hours at least 5 videos on social media style guide and none had the information as concise and clear as you have it. I hope you'll get more than 180k subscribers because you deserve it. YT should have more content creators who do such quality content as you do.

  • @effiesandblom11
    @effiesandblom11 3 года назад

    Great content!!! It’s so helpful and your personality shines through!!!

  • @RhebeDraws
    @RhebeDraws 3 года назад

    Hay Katie, congrats on the 100k 😍😍😍 happy to be here for a long time now, so happy for you!!!

  • @jedidahnyirenda8680
    @jedidahnyirenda8680 Год назад +1

    Thank you so much for this video, easy to understand advice and guidelines. Definitely a video worth keeping when you need to refocus on priority areas while developing your brand.

  • @J.N.C.
    @J.N.C. Год назад

    I have heard variations of all of these tips before but this is the first video that really 'clicked'. Thank you!

  • @iloveemygage
    @iloveemygage 3 года назад +1

    THIS IS SUCH HELPFUL INFORMATION! It’s so difficult trying to brand yourself as a hairstylist when you go from working for a company to yourself!

  • @lumeproductions3243
    @lumeproductions3243 Год назад

    Hey Katie, thank you for sharing this information! Very helpful

  • @miminoufps
    @miminoufps Год назад

    Your video is gold, thank you so much for sharing!

  • @julia.viterbo
    @julia.viterbo 3 года назад +1

    Beautiful step by step video! Thanks Katie!

  • @MeredithPhillipsWrites
    @MeredithPhillipsWrites 3 года назад +2

    Ahhh these are great tips!! I wrote down all the questions and am going to give my YT and IG platforms (and my brand in general) a critical review. Thank you!

  • @OsascogamingBrSP
    @OsascogamingBrSP 3 года назад

    Amazing tips Katie. Thank you so much!

  • @amandacunhademourapietrzak3370
    @amandacunhademourapietrzak3370 2 года назад

    i really appreciate your videos!!! helps me a lot!

  • @omatron9000
    @omatron9000 Год назад

    Thank you very much Katie, This is exactly what I needed to rebrand my social media presence. I wish you all the goodness in the world

  • @consoleem5043
    @consoleem5043 3 года назад

    Looooved this! You have a calm & reassuring presence which made watching this very enjoyable🥰 Thank you for sharing your insights😁❤

  • @gelihornewer8032
    @gelihornewer8032 Год назад

    This is seriously so helpful! As a junior copywriter working on some branding projects, this is going to help me go above and beyond when it's time to present!

  • @whoanacreatesnails
    @whoanacreatesnails 3 года назад

    Thank you Katie! For someone who has many interests, this was extremely helpful!

  • @MissDhanusha
    @MissDhanusha 3 года назад +1

    Thank you so much for this. I found this very useful for my personal brand.

  • @JuGalaxSea
    @JuGalaxSea 3 года назад

    I love checking in for your advice ! Thanks

  • @kendra6374
    @kendra6374 3 года назад

    You’re a really good teacher! 💚 subscribed!

  • @polynaberlin
    @polynaberlin 3 года назад +1

    SOOoo good! Thank you Katie for the insights and ste-by-step action plan. You rock!

  • @angelduhon1888
    @angelduhon1888 Год назад

    I honestly loved this video, I kept noticing people mention a brand personality and audience; but never give a guide to find it. This really really helped and a fun tool in doing it. ❤

  • @Belen8888
    @Belen8888 Год назад

    This was so helpful! thank you!

  • @drnecharenee2993
    @drnecharenee2993 3 года назад

    This was extremely helpful!! Thank you so much 😊

  • @NadMartineau
    @NadMartineau 3 года назад +2

    Working on a personal brand is one of the best things I’ve done!

  • @KaidyCamille
    @KaidyCamille 3 года назад

    This was so informative, and well explained. Thank you 💛👍🏿

  • @sarahconard5894
    @sarahconard5894 3 года назад +7

    "listens to your Ideal Client example" *realizes I AM that idea client* XD This video is SO helpful! Thank you for making the concept branding easier to understand!

  • @lornie0912
    @lornie0912 3 года назад +1

    Your videos are always so motivating 💜

  • @chathuryamihinath2195
    @chathuryamihinath2195 7 месяцев назад

    Truly valuable content.Really helpful.Well explained.❤keep going.love this stuff.

  • @N12012006r
    @N12012006r 3 года назад

    Katie, I learned so much from your video! Thank you!

  • @mygeico
    @mygeico 3 года назад

    Excelente video y sobresaliente explicación. Thank you for this, RUclips needs more of this, more of you.

  • @DeeWalzy
    @DeeWalzy 3 года назад

    I have watched so many videos of yours this week that I am boarder line stalking you 🤣 the content is just so good! Hahah

  • @JakeTilk
    @JakeTilk 3 года назад +12

    YES! 100% people need to know what kind of VALUE they’re deriving from you and your content! I always tell people similar on my channel! 😄

    • @metacall5454
      @metacall5454 3 года назад

      This. Love ur vids and hers as well homie

    • @Gachaworld
      @Gachaworld 3 года назад

      @@metacall5454 same

  • @alyxamadeo664
    @alyxamadeo664 3 года назад +2

    I freakin stan. Props to those years of fanfiction writing for that A1 storytelling, friend.

  • @rationalityrules111
    @rationalityrules111 9 месяцев назад

    Really helpful, thanks Katie.

  • @TheMillennialLifestyleFix
    @TheMillennialLifestyleFix 3 года назад

    Omg I love the client persona you painted!

  • @hushtoroar1677
    @hushtoroar1677 3 года назад +1

    I love your voice and energy! and yeah I'm not 18 -34 years old. I'm 48, I do feel like I'm 24 though lol. Love your channel! Keep up the good work

  • @marabirdinc
    @marabirdinc 3 года назад

    Genius! Saw it trending this past weekend ! Chris H vs Peter K... and then You. Bad ass❤️As a former Delta FA ... lipstick is on point 🙌🏽

  • @clarissasouza2236
    @clarissasouza2236 Год назад

    Amazing tips!

  • @briannahope
    @briannahope Год назад

    Super helpful !

  • @gabz24etcetera
    @gabz24etcetera 3 года назад

    Very helpful!!! ❤️❤️❤️

  • @suzylevi3189
    @suzylevi3189 2 года назад

    at 50plus and having lost my business in the height of Covid this is perfect for me and learning to use social media thank you

  • @movementhour
    @movementhour 2 года назад

    OooI absolutely love that you're speaking about inclusivity in branding 😀 This is super important for me. The branding message was always choose an audience "I help (women/men)" and then figuring out their hobbies and goals (niche down our Audience - the 1st exercise in your video) 😀 I would love to connect on How do we do Choose a specific audience, but also remain neutral and inclusive?

  • @tianacontreras216
    @tianacontreras216 4 месяца назад

    You always look so cute and stylish. You're fun to watch and you provide value. Thank you for your posts❣❣❣

  • @muskduh
    @muskduh 2 года назад

    thanks again for everything

  • @CanadianMulticulturalNews
    @CanadianMulticulturalNews 3 года назад

    Thank You,very useful

  • @marshoquee
    @marshoquee 3 года назад

    Thanks for this video, I have/need to work on who I am as a brand

  • @avaisma1650
    @avaisma1650 2 года назад

    The ideal customer persona you were describing is the exactly me after graduating ( 1 year to go📚) ☺️❤️

  • @marcustheknight
    @marcustheknight 3 года назад +1

    Listennnn, building a brand is perhaps the most ongoing task I have undertaken in my entire life. But I have loved this take on content creation and such!

  • @daniellewilson7046
    @daniellewilson7046 3 года назад +3

    Omg... haven’t finished the video but this ideal customer you are describing is meeeeee.....

  • @katiebaker115
    @katiebaker115 3 года назад +1

    I’m an iced-coffee-in-the-winter person too 😋

  • @alallen2767
    @alallen2767 3 года назад

    Thank you!

  • @savelikeabear
    @savelikeabear 3 года назад

    4:30 Katie steckly: content extraordinaire & entrepreneur by day, AO3 extraordinaire by night🙌

  • @movementhour
    @movementhour 2 года назад

    I loved this video, super informative and hepful guidlines 😀 On your topic about Personal vs Business accounts/persona's. I created a Business Account to share workouts and health tips and build a community within the business, but I'm worried that posting workouts of me on the Business Account (Movement Hour) is going to start looking like a personal account or if posting workouts on my personal account is going to be out of place. Do you have any videos or tips on how to differentiate between which content is better suited for business vs personal accounts? 🙏😊

  • @CindyRussi.
    @CindyRussi. 3 года назад +3

    That delicious coffee is so distracting LOL

  • @ats00001
    @ats00001 3 года назад

    Great video and yes I love that you don’t do the ‘hey girl’ thing!

  • @mygeico
    @mygeico 3 года назад

    "People contain multitudes" nice Whitman quote!

  • @CRBCoaching
    @CRBCoaching 2 года назад

    I appreciate you and your effort to reduce gender biased language, I'm working on that too 😉🍁Namaste'

  • @smanjilina
    @smanjilina 2 года назад

    I’ve learned more watching your videos than a lot of ebooks I paid for

  • @mhgpickleball
    @mhgpickleball 3 месяца назад

    I feel seen when your describing us millennial book-loving women who love our cozy aesthetic and Tswift ;) Dang. you know me so well and we haven't even met!

  • @daniellebovis
    @daniellebovis 2 года назад

    How would you approach this for a more industrial company i.e solar panels?

  • @khushisoenyofficial
    @khushisoenyofficial 2 года назад

    I like your cloths 😍

  • @mel_oddd
    @mel_oddd Год назад

    And this guys is RUclips University 🤝🏾

  • @JennyAmigo31
    @JennyAmigo31 Год назад

    You got me with the coffee in a Bell jar with a straw! We are soul sisters!

    • @katie
      @katie  Год назад

      ❤❤❤

  • @NenetteAM
    @NenetteAM 3 года назад

    I love you and your love of Harry Styles.

  • @LEXIDIMPLES93
    @LEXIDIMPLES93 3 года назад +1

    The Harry styles fanfics!😭 Good times, good times!

  • @danimordecai7611
    @danimordecai7611 3 года назад

    ohhh I wish I could click 10 x thumbs up!

  • @Littlebirdie00
    @Littlebirdie00 2 года назад

    Oh no I am ticking off so many of those boxes. The red wine, period pieces, Jane Austin, cosy corners…lol

  • @humblelovingsouls
    @humblelovingsouls 2 года назад

    I want to revrand my ig. Do you know if it messes up the algorithm if you delete all of the photos? I have a lot of photos with likes and comments but I want to get rid of all of them and start fresh. My account grew really fast and came to a halt for a really long time. I want to get new fresh customers.

  • @lesmortimers4791
    @lesmortimers4791 Год назад

    I was crying laughing as you described the persona for your client because that woman is ME

  • @ancientaligningfrequencies9189
    @ancientaligningfrequencies9189 2 года назад

    You should add donation tab to you videos.

  • @alialyn
    @alialyn 3 года назад

    I‘d really want to work with you.. how do I do that? I need some help for my brand:)

    • @katie
      @katie  3 года назад

      check out my website for all of my services! katiesteckly.com :)

  • @itstruedestiny
    @itstruedestiny 3 года назад

    I’m so glad you touched on being inclusive! I always make a point to challenge the cisheteropatriarchy in my niche.

    • @katie
      @katie  3 года назад +1

      yes always!!

    • @itstruedestiny
      @itstruedestiny 3 года назад

      @@katie I have been trying to include alt text in my posts as well!

  • @Dearloven
    @Dearloven 2 года назад

    You’re related….had to follow

  • @anthony_barba
    @anthony_barba Год назад

    That's a bold thumbnail claim.

  • @AndreaCoxTV
    @AndreaCoxTV 3 года назад +2

    Taking notes 📝 RawchefAndrea on IG

  • @lolasupernova
    @lolasupernova 2 года назад

    that moment when you said "this exact person doesn't exist" was in fact a LIE lol SHE IS ME. ME IS SHE.

  • @Yourdesiner
    @Yourdesiner 2 месяца назад

    Hi Katie! I recently came across your RUclips channel and I must say, your content is fantastic! I noticed you might benefit from some professional video editing and eye-catching thumbnails to boost your engagement. I specialize in helping channels like yours grow and reach a wider audience through high-quality video production and SEO strategies.

  • @firestarter7680
    @firestarter7680 2 года назад

    hello guys it s wrong but to talk directly w woman it s ok. I guess it s the world we are living now

  • @andrewheathcote8254
    @andrewheathcote8254 3 года назад

    i love your stuff but please put the drink down its so distracting

  • @candicecan1634
    @candicecan1634 3 года назад

    yeah, even talking about branding is now a matter of race... 🙄😑

    • @candicecan1634
      @candicecan1634 3 года назад

      other than the white girl stuff I really did appreciate this video though :)

  • @tejaswinisureshkrishnan4228
    @tejaswinisureshkrishnan4228 Год назад

    I have a bookstagram already but I'm thinking of deleting that and moving onto a new account to create a brand for my author platform so this really helps!

  • @daniellebovis
    @daniellebovis 2 года назад

    How would you approach this for a more industrial company i.e solar panels?