This car commercial was quite different in it's time. They simply used Louis Jordan in his own element to promote the Dodge Monaco. I always thought the commercial was the most peaceful and relaxing tv ad I'd ever seen. The ads with Mr. Jordan singing for the Monaco actually began in the fall of 1975.
I think it was Fall of 76, this car model was called Coronet in 1975 and Charger Sport in 1976, in the 1977 model year, it became to Monaco which is when Louis Jordan started doing the commercials. Chrysler used so many celebrities in their commercials, Jack Jones for the New Yorker, Ricardo Monteban for the Cordoba, Sergio Frankie for the Volare, Rex Harrison for the Dodge Aspen, James Darren for the Fury, Joe Garagiola for the Dodge Dart......I always felt that they should be focusing on the car, not the personality....but it did seem to work for some of the products, the Cordoba specifically and the New Yorker, they had big sales years with those promoters.
The '77 Monaco was basically a continuation of the previous year's Charger coupe (all the two-door B-body coupes were Chargers in '76 - Charger, Charger Sport, Charger SE, and Charger Daytona). The only outward changes were the stacked quad headlamps (the Plymouth Fury had them too), and continued unchanged for its final model year of 1978. The B-body platform was introduced way back in 1962 with those oddly styled Dodge Dart/Polara and the Plymouth Savoy/Belvedere/Fury/Sport Fury, and lasted until 1979 with the Dodge Magnum XE and Chrysler Cordoba. (Well, actually until 1981; the chassis lived on under the full-sized 1979-81 R-body (Chrysler Newport/New Yorker, Dodge St. Regis, 1980-81 Plymouth Gran Fury). Chrysler Corporation was in the midst of its financial woes around this time; they had to resort to reusing old mechanicals and platforms to make their cars appear newer than they actually were. Number Three's big cars were dropped after 1981 as the company began to focus on its K-cars and, beginning in '84, its minivans (although the M-bodies continued through 1989).
Um they made the Charger in '77 and part of '78 too. Monaco was a B-Body but the body was not a Charger body. The 2 door intermediate was in place in 1975 for Fury/Coronet. The Charger/Cordoba became it's own design in 1975. EDIT: This is what I get for skimming - My mistake you said 1976 Dodge intermediate two doors lol I never understood why they flip flopped Charger from the Cordoba body in 1975, intermediate in 1976, and back to the Cordoba body in 1977-78 when it became Magnum
@James Murphy I know, I miss it too. There may not be any Chryslers at all in a few years, now that the company is part of Stellantis - and there are now only two Chrysler-badged vehicles (The 300 - now in its 16th (!) model year, and the Pacifica minivan). And all Dodge has left are muscle cars, the Challenger and the Charger. And their days are numbered, what with all this talk about electric vehicles going on today.
The Old Chrysler Corporation only offered one car in the Chrysler Brand for 40 years.......they didn't make a second car or smaller car until 1975. So if Stellantis stays true to the Chrysler Heritage, they won't offer anything but one Car. I don't know what you're reading or hearing but everything I've seen the complete opposite opinion, Stellentis and particularly, the management of PSA have had a history of not removing brands but building and increasing Brands. That's one reason the deal went together, because there were so many Brand Names and PSA views that as an opportunity, not a liability. It costs a lot of money to build a brand, they don't throw them away casually. This claims Chrysler has 10 years to prove itself. www.thedrive.com/news/40582/stellantis-ceo-says-chrysler-other-struggling-brands-will-have-10-years-to-prove-worth
@@OsbornTramain Osborn, wouldn't it be wonderful if Chrysler offered it's "one car" in a variety of models as in the glory days. A coupe, convertible, and a wagon☺️
Needs a CHOM Radio front tag and Parc Safari bumper sticker to sell that French accent (I know Louis Jourdan was from France but most Francophone Dodge Monaco owners were Quebecois).
They produced the Monaco and Fury because they were cash cows and were scheduled to be taken out of production by 79 being replaced by the R body...they served the company well, that B body was in production from 1971 till 1978, between 71 and 79, Chrysler launched the B body two doors, the new C body, The new F body and the L platform, Omin/Horizon and R body St Regis/Newport/New Yorker....that's what they spent the money on. They didn't need a new Coronet/Satellite because they were old and that market segment was becoming less popular, the midsize class across the board from all manufacturers were disappearing.
The Plymouth Fury has slightly different front bumper, no turn signals in the Bumpers, the are in the grill which is also not split split like the Dodge but is full width to each headlight bucket
Unforgettable commercials. I love them all.
My mother had that same car, color and everything except the rims. Lived that car
Louis Jourdan, Louis Jordan is another hero of music that is worthy of separate honor and esteem. ♫♪♫
Dodge Monaco with the optional 'Please Do Not Adjust Your Sets' upholstery.
This car commercial was quite different in it's time. They simply used Louis Jordan in his own element to promote the Dodge Monaco. I always thought the commercial was the most peaceful and relaxing tv ad I'd ever seen. The ads with Mr. Jordan singing for the Monaco actually began in the fall of 1975.
I think it was Fall of 76, this car model was called Coronet in 1975 and Charger Sport in 1976, in the 1977 model year, it became to Monaco which is when Louis Jordan started doing the commercials. Chrysler used so many celebrities in their commercials, Jack Jones for the New Yorker, Ricardo Monteban for the Cordoba, Sergio Frankie for the Volare, Rex Harrison for the Dodge Aspen, James Darren for the Fury, Joe Garagiola for the Dodge Dart......I always felt that they should be focusing on the car, not the personality....but it did seem to work for some of the products, the Cordoba specifically and the New Yorker, they had big sales years with those promoters.
Great comment
I like the rear seat opera windows.
A replica of the famous Cordoba with its rich corinthian leather.
not sure what you mean? Monaco's were made from 1965 thru 1978, then again in 1990
Only chrysler could pull off this much personal class.
Me gusta el carro un Dodge Mónaco 1977; es un excelente automóvil; saludos y buenos días.
just want to thank you for your support and watching these videos!
I remember Louis Jourdan from Octopussy!
love that guy! columbo.. murder under glass (i think)
The '77 Monaco was basically a continuation of the previous year's Charger coupe (all the two-door B-body coupes were Chargers in '76 - Charger, Charger Sport, Charger SE, and Charger Daytona). The only outward changes were the stacked quad headlamps (the Plymouth Fury had them too), and continued unchanged for its final model year of 1978. The B-body platform was introduced way back in 1962 with those oddly styled Dodge Dart/Polara and the Plymouth Savoy/Belvedere/Fury/Sport Fury, and lasted until 1979 with the Dodge Magnum XE and Chrysler Cordoba. (Well, actually until 1981; the chassis lived on under the full-sized 1979-81 R-body (Chrysler Newport/New Yorker, Dodge St. Regis, 1980-81 Plymouth Gran Fury). Chrysler Corporation was in the midst of its financial woes around this time; they had to resort to reusing old mechanicals and platforms to make their cars appear newer than they actually were. Number Three's big cars were dropped after 1981 as the company began to focus on its K-cars and, beginning in '84, its minivans (although the M-bodies continued through 1989).
Um they made the Charger in '77 and part of '78 too. Monaco was a B-Body but the body was not a Charger body. The 2 door intermediate was in place in 1975 for Fury/Coronet. The Charger/Cordoba became it's own design in 1975. EDIT: This is what I get for skimming - My mistake you said 1976 Dodge intermediate two doors lol I never understood why they flip flopped Charger from the Cordoba body in 1975, intermediate in 1976, and back to the Cordoba body in 1977-78 when it became Magnum
1981 for the K cars.
@James Murphy I know, I miss it too. There may not be any Chryslers at all in a few years, now that the company is part of Stellantis - and there are now only two Chrysler-badged vehicles (The 300 - now in its 16th (!) model year, and the Pacifica minivan). And all Dodge has left are muscle cars, the Challenger and the Charger. And their days are numbered, what with all this talk about electric vehicles going on today.
The Old Chrysler Corporation only offered one car in the Chrysler Brand for 40 years.......they didn't make a second car or smaller car until 1975. So if Stellantis stays true to the Chrysler Heritage, they won't offer anything but one Car. I don't know what you're reading or hearing but everything I've seen the complete opposite opinion, Stellentis and particularly, the management of PSA have had a history of not removing brands but building and increasing Brands. That's one reason the deal went together, because there were so many Brand Names and PSA views that as an opportunity, not a liability. It costs a lot of money to build a brand, they don't throw them away casually. This claims Chrysler has 10 years to prove itself. www.thedrive.com/news/40582/stellantis-ceo-says-chrysler-other-struggling-brands-will-have-10-years-to-prove-worth
@@OsbornTramain Osborn, wouldn't it be wonderful if Chrysler offered it's "one car" in a variety of models as in the glory days. A coupe, convertible, and a wagon☺️
1978 was the last year for this 2 door mid sized Monaco.
Well spoken
Needs a CHOM Radio front tag and Parc Safari bumper sticker to sell that French accent (I know Louis Jourdan was from France but most Francophone Dodge Monaco owners were Quebecois).
We had this exact car except wheels where different
This was a rebadged Dodge Coronet/Plymouth Satellite. Chrysler did not have the money to develop a new midsized car.
They produced the Monaco and Fury because they were cash cows and were scheduled to be taken out of production by 79 being replaced by the R body...they served the company well, that B body was in production from 1971 till 1978, between 71 and 79, Chrysler launched the B body two doors, the new C body, The new F body and the L platform, Omin/Horizon and R body St Regis/Newport/New Yorker....that's what they spent the money on. They didn't need a new Coronet/Satellite because they were old and that market segment was becoming less popular, the midsize class across the board from all manufacturers were disappearing.
Looks like a Plymouth Fury!
The Plymouth Fury has slightly different front bumper, no turn signals in the Bumpers, the are in the grill which is also not split split like the Dodge but is full width to each headlight bucket
Hey thats a dodge monaco
@@nnahoj123 Hey, that's MY Dodge!
Rosco P. Coltranes car XD
I was all on board till he opened the door,,,,did it come with a set of BagPipes in the trunk..GROSSSSS...lol
BEAUTIFUL car, but those seats.........UGH!!!!!!! MERCI MAIS, NON MERCI!!!!!!!!
They were actually quite appropriate for the era. Let's remember, men were wearing slacks or sports jackets with patterns that bold in the 70s.
Dominique !
Is louis alive or dead
Dead, he died a year or two ago, he was in his 90's
Died 2015 in Beverly Hills aged 93.
Those seats!! 🤮
I wish my living room sofa had this pattern😃!
I’m glad mine does not!
WTF its Dracula BBC2 circa 1977
I have a 1978 Dodge Monaco Dodge And everyone who likes the Monaco I need a driver door it was hit by a car help me find a door for my car please 😔