How to Create Variations for an Existing Amazon Listing - Updated 2023
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- Опубликовано: 5 фев 2025
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🐘 BlueTuskr (E-commerce Marketing) -- BlueTuskr.com
Welcome to E-commerce Tutorials by BlueTuskr!
As a seller, it doesn’t only give you more sales, but you are also providing good customer service for your buyers. In this tutorial, we are going to walk you through on how to create variations to an existing listing.
Before you create a variation on an existing Amazon listing, you need to know the parent-child relationship first which is explained in our previous tutorial. All of the child listings need to be created first before creating a parent listing or a variation listing.
#Ecommerce #AmazonTutorials #BlueTuskr
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Thank you for being the only place on earth to provide this information!!! Every other video seems to show how to add variations for if you already have a variation which is pretty much useless. And Seller Central's explanation is to upload an excel file with instructions that contradict themselves.
So, I have 7 separate listings, all the same product, but different flavors, I have been struggling watching video after video of explanations, it was screwed up every time. It was so simple to do the steps you showed here, my listing came out perfectly, you rock brother, thank God for you!
Thank you for your video .I want to create Gtin for child, can you guide me, and parent has a separate Asin number and child also has a separate Asin number?
My God how simple you explain that.
You are awesome man
Bundle of thanks ❤️❤️❤️
Happy to help
Helpful video! Thanks for making it. Do you have any tips on creating a totally new parent listing for an existing ASIN (that I originally created years ago, with lots of reviews)? And the only variation will be the quantity of included items. I'd like to retain all of the comments and feedback for the original child listing of 5-piece, but create a parent listing that is inclusive of the 5--piece listing, retains all the feedback and allows for new quantities. For example 1.3, 5, 6 pieces of the ASIN.
Im a brand new seller, I have a pro account trying to create my first listing with 4 colors and no matter what I do, I cannt get variations, I get an error "variations not availbale for this listing" no matter the "category" I choose, what am I missing here?
Hi, thanks.
I see that ASIN's are now doubled in my inventory with 2 different SKU's. Amount of sales are also different on both SKU's.
Can i fix this? Because i have the feeling this will spread the sales on 2 SKU's wich will influence my ranking.
Hope to hear from you.
It's not uncommon for an ASIN to be associated with multiple SKUs in your Amazon Seller Central inventory. This can happen if you have multiple offers for the same product or if you have used different SKUs for the same product in the past. However, having two different SKUs for the same ASIN can cause confusion and may impact your sales and ranking on Amazon.
Here are some steps you can take to fix the issue:
Check for duplicate listings: Make sure that you don't have duplicate listings for the same product. Duplicate listings can cause confusion and lead to multiple SKUs for the same ASIN.
Merge listings: If you have duplicate listings, try merging them into a single listing. This can help to eliminate duplicate SKUs and simplify your inventory.
Use a single SKU: Make sure that you use a single SKU for each ASIN in your inventory. Using multiple SKUs for the same ASIN can cause confusion and make it harder to track your sales and inventory.
Contact Amazon Seller Central support: If you are unable to resolve the issue on your own, try contacting Amazon Seller Central support for further assistance. They will be able to help you diagnose the issue and provide you with a solution.
By consolidating your listings and using a single SKU for each ASIN, you can help to simplify your inventory and avoid any confusion that may impact your sales and ranking on Amazon.
Thanks a lot. Agent assigned to me couldn't help but you did. So thanks
This is a great technique! I've been struggling to use the method in the Variation Wizard, which sometimes works, often does NOT! This make total sense, especially to make sure you use the correct category / node.
Glad we could help!
Where from you got product ID?
You can get your own Product ID in registering your product on Amazon.
The product im currently selling has 13 reviews. I want to add variation by entering different color of the product. Will my 13 reviews be deleted after adding the variation?
This helped get it variated but what if items have different titles and images do I delete this from the parent sku?
When creating a variation for an existing Amazon listing, if the items have different titles and images, you do not need to delete the parent SKU. Instead, ensure that each variation under the parent SKU has its unique title and images that correspond to the specific variant. The parent listing should serve as a generic overview that unifies all variations, while each child SKU can have its own specific details, including distinct titles and images. This setup allows customers to see all variations grouped under a single listing while viewing the unique attributes of each variant.
Someone is selling the exact product as me, I want to use their listing and add inventory to it, there is a variation missing, how would I go about adding a variation to their parent listing?
I am trying to add a variation to someone else's product! I got catalog authorization but keep getting error messages. I am selling a different amount of items in carton a well as single boxes. I am trying to copy from their listing. Can I use the "Copy From" listing button on the left??
I am okay with creating my own listing - as i need a unique ASIN & not as a variation on their page, but I am having trouble with this also. Can you guide me ... Thanks!
Can the variation be created while adding a new product and what about the price factor in offers tab?
Yes, variations can be created when adding a new product on Amazon Seller Central. When you begin the process of adding a new product listing, Amazon provides options to specify variations such as size, color, style, or other attributes directly within the listing creation workflow. During this setup, you can define the variations for your product and input specific details for each variant, including SKU, price, quantity, and product features. Amazon's intuitive interface guides you through each step, allowing you to configure variations seamlessly as part of the initial listing creation process.
Regarding the "Price" factor in the "Offers" tab on Amazon Seller Central, this section allows you to manage and set prices for each variation individually after the product listing has been created. Once your product is listed, navigate to the "Manage Inventory" section, locate your product listing, and click on "Edit." Within the edit screen, navigate to the "Offers" tab, where you can adjust pricing for each variation under the "Pricing" section. Here, you can enter specific prices for different variations based on market conditions, competition, and other relevant factors. This flexibility enables you to optimize pricing strategies and effectively manage offers for variations within your product listings on Amazon.
I can use this technique if I want to change only the quantities (give the option to the customer to buy more than one unit) and if I have already sent a box of my product to Amazon? Thank you!
A great video. Just a question. What did you put 100 under the quantity section when creating the variations? Is that the amount of products you are sending to Amazon warehouse? Or is that the total number of products you have available? Please what is the quantity about?
Some beta errors occur in template upload file. how to solve this problem. and how to photos upload at a time in variation
How to get product ID during adding variation.can I use my original Asin ID
Hello sir
I have two listing on inventory but the variation is closed for both item cause in the beginning i choosed no variation on listing but now I want to add variations can I make other listing for same item again inorder to make variation and merge them together
I am copying the listing from a listing with variations but it always says no variations available for that category. It is under food. I don't understand why a listing with variations that is copied doesn't allow variations. Even if I don't copy the listing it won't let me add more variations to the existing listing.
There could be several reasons why you are unable to add variations to a listing under the "Food" category in Amazon Seller Central. Here are some common reasons why this may happen and steps you can take to fix them:
Variation eligibility: Check if the product is eligible for variation. Some categories on Amazon have restrictions on which products are eligible for variations. Make sure that the product you are trying to list is eligible for variation in the "Food" category.
Variation theme: Make sure that you have selected the correct variation theme for your product. Amazon requires that you use one of the predefined variation themes for each category. Ensure that you have selected the correct variation theme for the "Food" category.
Variation types: Check if you have selected the correct variation type for your product. Amazon requires that you use one of the predefined variation types for each category. Ensure that you have selected the correct variation type for the "Food" category.
Parent-child relationship: Make sure that you have set up the parent-child relationship correctly for your variations. Each variation must be linked to a parent product in order to appear as a variation on Amazon. Ensure that you have set up the parent-child relationship correctly for your variations.
If none of the above solutions work, try contacting Amazon Seller Central support for further assistance. They will be able to help you diagnose the issue and provide you with a solution.
What quantity should be added for the variations. After watching several videos some say zero others 1 and some people don’t even mention it even though it is in the red. You added 100… can you please explain where I should get that number? Thank you!
It depends on how many stock do you have. Let me know if it works.
Great video!
I have created 2 child colour variations but when I try to change the product pictures and description text on one of the child listing it also does the same change on the other child listing as if it is duplicating it?
Both my child variations have the same ASIN, should I make them different to make this work?
Hello, did you ever figure out this? Pls help
A little dated with Amazon's constant changing dashboard, but still works well. Thank you
Great help! Thank you!
Glad it helped!
Can I do the same with listings that i have fba inventory in stock or it will only work with merchant listings?
You can do it with FBA listings as well.
Hello, if i sell a pillow for example in the color white. Now i want to add 3 colors ( red, green, blue) then i follow the instructions in this video. Will then still be the color white available too?
and will i keep reviews?
Correct. And yes, the reviews for the white pillow would remain.
All of my listings show "variations not available for this category" however it is saying that to all of my listings and I know thats not true.
Please tell me, if you don't take your listing, but let's say some other store, can I make my own button on their listing?
You can't have a store button on someone else's listing. at most you could list yourself in someone else's BuyBox, but you can't list your store or anyone else's.
@@BlueTuskr maybe I didn’t put it that way, and I also have difficulties with the English language, but there is an example of how in the listing (for example: Finish) one more button was created there (new button)
can I create a button for some product?
@@BlueTuskr Let's say on one of your listings?
Great tutorial! I would like to know if the feedbacks of child listing will carry over by parent listings? Thank you!
Since it's going to be a whole new listing that will be created, it won't be carried over.
So im new to amazon my first listing I messed and did 2 variations on 1 listing instead of two separate listing. Is there a way to seperate the listing so I can make a parent listing and have my variations show on 1 listing?
Very informative video. I am new to Amazon. Wanted to ask, can I add a multipack variation to someone else's single product listing; so I mean there is an existing listing (not mine) for 1 item but I want to sell a multipack for that product, can I make the multipack listing using this method or I need some approval from that listing owner?
This was an amazing tutorial! One question, why do we have to add photos to the "Parent listing"? Don't the photos just transfer over from the child listings?
Sometimes they will, sometimes they won’t. Parent and child listings can be treated differently depending on the category.
Great tutorial ! - - So, your example shows that you input the QUANTITY . . . is that because you are not FBA? - - I am using FBA, so then, do I input a random quantity . . . and then . . after, does it work to switch the child to FBA?
Thank you for the Video, how and where did you get the product ID?
This is the issue I am having. Where do I get this information?
Amazon should have provided one for you once it's all filled out, they will create an ASIN for you.
It says "Variations are not available for this category" when I try and create a new listing, even though others have variations in this category.
Hi, I have an existing listing in 'white' color. I want to add two colors more. Should I make each color listing first and then combine them? Because If I don't make each listing, I don't have each part number. Help me out please. thanks.
You're better off creating them as variations, not creating them as parent listings and combining them.
Is my existing lisitng a parent listing or a child listing?
How do I get the contribution SKU & external ID
To find the Contribution SKU and External ID for your products on Amazon, you typically need to navigate through the Amazon Seller Central interface. The Contribution SKU is an identifier you provide when you create or update a product listing, while the External ID usually refers to the product's UPC, EAN, ISBN, or other standard identifiers used in the listing process. To locate these, go to your Amazon Seller Central account and click on "Inventory" then "Manage Inventory." Find the product listing you want to check and click on the "Edit" button next to it. Here, you'll see the SKU listed under the product details.
For the External ID, go to the product's detail page in the same "Manage Inventory" section and click on "Edit" to view the listing details. In the product information tabs, usually under "Vital Info," you will find fields like UPC, EAN, or ISBN, which are considered External IDs. If these identifiers were initially used to create the listing, they will be visible in this section. If you cannot find these IDs or if they were not entered correctly, you may need to refer to your product's packaging or manufacturer's information to obtain them. If you're still having trouble, contacting Amazon Seller Support can provide additional guidance and clarification on how to retrieve these identifiers.
When adding a variation, does my product has to be selling? or can the account be inactive? Thank you very much !!
It can usually be inactive but some categories have limitations
Hi
Thank you for the video very tutorial
I just stared this week
Just one question if you do not mind to add variations on an existing product
What is the difference between SELLER SKU and PRODUCT ID my case I work with EAN
From where do I copy Seller SKU? or I do not need to write nothing because in not marked (red)
Hi BlueTuskr - thank you for the video! Could you share the link to the tutorial video about Parent - Child relationship? I wasn't able to find it on your channel. I also have a question: my listing is active on Amazon and doesn't have any variation as of now. I want to add one (a Spanish version of my product). Based on your tutorial it seems like I need to create a second child listing first (i.e. as a stand alone listing), then create the parent listing and link the two children under the parent listing. Is this the high level process? Thanks!
Check this out: ruclips.net/video/va0MeySYDp4/видео.html
I LIKE THIS VIDEO ....
WE LIKE YOU!
Hello, when I'm creating new parent asin, it's showing me error like 'it has not exist amazon catalog'. New parent asin is not creating, I can't understand. Can you please help me on this? I have raised this issue with support team but they are not resolved my issue.
It worked! Thank you!
Great video, glad I came across this! I have now created my variation listing, although the variations aren't showing up on the actual listing. Would this be because my product is inactive?
It’s possible! But we wouldn’t know without digging into it. You may need to create a support ticket with Amazon.
This could be because any one of the child asins doesn’t have inventory
I have the same issue! Did you ever find out what is was?
Здравствуйте. Можно ли объединить Листинги в Амазоне если Листинги они создано с помощи GTIN exemption. Я создал листинги с помощи GTIN exemption тоис не покупал коды из G1, но, когда попробовал эти листинги объединить, они не хотят объединится. Если кто знает скажите пожалуйста, как можно решить эту проблему?
Can I create variations in individual account or do I need a professional?
We’re not too sure what you mean by this. But as long as your category allows variations you shouldn’t have a problem creating one.
what if there is a notice 'Variations are not available for this category' while product hasn't been categorized yet.
Sounds like a category limitation. Every category has it’s own rules…unfortunately
Very informative and to the point 👌
Glad you liked it
Will you please teach us how to add a variation to someone else's listing?
Can’t do that unfortunately. You can only add variations to products that you own.
I tried this. Now I have a duplicate listing of just the 1 variation I wanted to add.😫 And it doesn't show up on the original listing I copied. Do you need to add the original listing in the variations part or just the additional variation you want to have? If you have any advice please help. Thank You 😊
Hm. You may need to open a ticket with Amazon to help out there. It sounds like they may be able to merge it for you.
@@BlueTuskr I figured it out. Thank You🤗
@@Jasmin73 oh good!
Good Evening sir. can u give me the first turorial about parent-child relationship?
We have a lot of tutorials around this. If you check out our Tutorials playlist you can see them all there!
Whether already existing listing also will be linkedd in new parent created?
You didn't show how to link old listing ..
But this doesn't seem to add to the already existing product listing. When I tried this method I added the variations that I wanted to add, but the original product was just another new product without the same reviews. It doesn't seem to help much at this point or maybe I'm doing something wrong
Great Video, I followed every step but Even after having the variations dropdown menu, and I click on the new parent listing SKU it says "INCOMEPLETE" and also any ASIN I click on to open a webpage with my product, there is no variation list on that end. Help pls.
Hm. We’re not too sure what the problem is. We would suggest creating a ticket with Amazon and asking them to assist you.
I followed the instructions in this video and when my products arrived at Amazon they are on a completely different listing of their own!
Amazon strikes again! Ugh, sorry to hear this! You may need their support to help you resolve this and get it lined up.
Hi
can you help me to create variation. I tried many times but not success?
Sorry it’s now working! We suggest creating a ticket with Amazon to have them help you.
While open variation Page it shows
"Variation are notified Available for this category"
Hi Bluetuskr. U have great videos here..Hope u can help me on something...I have a parent listing with large, and xl as child..however, I still have xxl that is available on another listing...xxxl alone..how can i connect all 3 sizes? thanks for your help:)
Thanks alot!
No worries!
I'm attempting to do this. Everything works well until I hit "Save & Finish". It then shows me my product and says "This product is already listed in your inventory. Consider editing an existing listing rather than creating a new listing." Do I create this new listing?
Does the quantity for the children listings have to be at least 1 for the button for variation to show up?
I did it correctly but set mine to 0 but I cannot see different variation in one page.
Yes, you need to have at least one child listing for it to show on the front end.
This was incredibly helpful, thanks
Glad it helped!
I keep getting errors in the variations tab that tells me to “fix 2 errors” but nothing is highlighted!! 😭
Tried several times, all my info is there, what could be wrong??
Would really appreciate if could help: How to add a variation which is GTIN exemption in this method? I am trying to add a variation to an existing listing (which is GTIN exemption) but cant give anything in Product ID since I don't have any.
Typically this is something you would need Amazon’s help with. When you get a GTIN exemption approved from them they should be able to turn off the need for a GTIN on your account.
@@BlueTuskr ok thank you! :)
Hello, is it possible to create variations on products already in place whose brand is "generic"? I tried since gs1 by putting "generic" in the name of the brand but it sticks on the side of amazon when I create a parent file, too bad because to propose bundles or other variations on generic products without brands and which are successful it can be a good idea.
That would be a good idea! Unfortunately, the brand who created the listing owns it so you wouldn’t be able to create children without them being the ones to do it.
Hi. Thanks for your video. Do I need to send in to FBA other inventory for the variation listing?
Or amazon will use the same inventory for both listings, the old one and variation?
I'm not sure I understand your question. Is one variation FBM and you want the other to be FBA?
Separate inventory as it will have a separate ASIN.
How do i see/create a amazon page that shows these variations, e.g a t shirt with multiple colors. I have already created a parent-child variation but how do i get that single customer page with color dropdown/selection?
Once a potential customer clicks on a variation color it should change the entire page for you where you can upload different imagery of the shirts with different colors.
THANKS IT HELPS US ALOT
Glad we could help!
so this in no way will mess up my original listing ? I dont want to lose my reviews but I need to add some variations and I dont want to try that file upload mess.
Nope, you won't lose reviews. Reviews live on the ASIN level so your new variations won't have any reviews but your existing listing will keep its current reviews.
Hi, thanks for the content, great stuff.
I do, however, have a question.
Should I use the original product ID to which I am adding the variation?
Thank you! We would need more context but each product should have its own ID.
I use the ASIN, since this example is for existing (scattered) child listings.
@@duanestevens6927 sir? can i ask you something about this?
@@darkjohnfirst2745 yes, ask.
Hi, We have three ASINS that are currently on Amazon. Due to an error with our manufacturer we now have to split the versions based on a version. Is there a way we can use just these 3 ASINS and have a variation of colour and model/version by using 1 ASIN and creating 2 SKUs
hello, is it normal each variation is turn to different asin number?
Yes, each variation will have it's own ASIN.
i have followed the procedure but both products are not listed in the same page, can you tell me the reason
Sorry, we’d have to be able to dig in for you. We would suggest creating a support ticket with Amazon.
Thanks from India Bro...
Any time, bro!
super easy!
Glad you think so!
The vital variations tab didn't disappear when i put all the required information into the tabs.
That’s odd! You may need to create a support ticket with Amazon for that.
I followed everything to a T, it just created two more inactive listings, no parent, no variations. Ugh
Thanks for the video :)
Trying to create a product variation based on two different colors for one product.
I am creating two separate child listing for individual colors using two different UPC codes and then trying to merge them in my Parent listing.
However when i am creating the child listings i am unable to use the same brand name in both listings as the first listing have already that brand name. How should i proceed in this case?
Not entirely sure why that's happening, but you should be able to place those 2 together.
SIR, This method will effect on ratings of existing listing?
No it will not. Reviews are kept on the ASIN level so creating a new variation will keep your reviews on the main parent listing and will start with 0 on the variation listing.
@@BlueTuskr Thank you sir.
@@e_Commerce_pro anytime!
My drop down list doesn't have the 'style' option! How do I get this?
Every product category has its own variation. You might want to double check on the category that you have chosen
Im completely lost, I have a parent listing with 3 variations I want add another variation but it won't let me. It says something about " The value 'variation'' specified cannot be used as it conflicts with the value 'existing variation ' for ASIN ' in the Amazon catalog. If this is ASIN ', update the value to match the ASIN data. If this is a different product, update identifying information (UPC/EAN/Part Number/etc.).
It sounds like you may have some information that’s duplicate from another product of yours. But you may want to create a support ticket with Amazon to get them to shine some light on that for you.
Can I use a ASIN from Amazon ASIN
Yes.
Do both variations need to be created as single products first? You didn't speak to if both of your variations were already created as single products.
No, you don't need to create both variations as single products first on Amazon. Instead, create a parent listing (a placeholder, not a sellable product) and add child products (actual sellable variations) directly under this parent listing. Choose a variation theme during this process to display different options like size or color to customers on a single product page.
If I copy someone’s listing and it has variations why can’t I access it?
If by copy you mean you’ve added yourself in the BuyBox, you may need to do this for each variation. However, we would need some more clarity by what you mean here.
This created new listings instead of creating variations on my existing listing
Hmmm sounds like you might have missed a step. but if not, it might be a category limitation.
All I ran into were error 8541 :( because the asins already exist...
WHY on earth is this so complicated, Amzn?
Error code 8541 on Amazon Seller Central typically means that there is an issue with the variation theme that you have selected for your product. Here are some possible fixes for this error:
Check the variation theme: Verify that you have selected the correct variation theme for your product. Each category on Amazon has specific variation themes that can be used. Make sure that you have selected the correct variation theme for your category.
Check the variation type: Verify that you have selected the correct variation type for your product. Each category on Amazon has specific variation types that can be used. Make sure that you have selected the correct variation type for your category.
Verify the SKU: Make sure that each variation has a unique SKU. Amazon requires that each variation has a unique SKU, even if the product itself has a unique identifier like an ASIN.
Try a different browser: Sometimes browser issues can cause problems with creating variations. Try using a different browser or clearing your browser cache and cookies to see if that resolves the issue.
Contact Amazon Seller Central support: If none of the above fixes work, try contacting Amazon Seller Central support for further assistance. They will be able to help you diagnose the issue and provide you with a solution.
I hope these fixes help you resolve the error code 8541 and successfully create your product variation on Amazon Seller Central.
Appreciate the tutorial! However, very confusing in the middle because you skip over "add product ID" by putting your own numbers in. Where do those numbers even come from if the product doesn't exist yet? If I had a white pillow listed, and I found a red and green... the red and green don't exist in the system yet so they don't have ID's, right? Where do I find the numbers that you pasted in. You didn't explain that part. Thank you for the rest!
I have the same question!
Just for the sake of this tutorial, we are using a dummy product id. You can always register your brand and get a unique product ID.
Hi BlueTuskr
,
I found this video very informative and followed the same process to create first two listing (small & large sizes) and then created the parent listing.
However, now when I am done it is showing me total 5 listings:
Parent lisitng with two variations listing (variations showing ASIN as FNSKU starting with B0)
Two listings that i created first (these listing showing FNSKU starting as X0)
Can you please guide what should I do?
One more thing - I have selected Prod ID type ASIN and pasted ASIN as Prod ID
We would need to dig in a bit further. You may want to create a support ticket with Amazon.
I think the item you selected first and the item you showed at the end is not the same item. The picture, part number, ASIN, price and product name are different.
Amazon makes it sooo much more difficult than Etsy or Ebay, super convoluted. Your instructions were good, however, but I'm having issues as Amazon is saying variations aren't allowed for this category, despite it being a color variation of hats! So ridiculous. Anyway, good video. I'll sort it out.
You have to use Inventory file upload method to add a variation.
This is an amazing tutorial. Thanks alot. One quick question. When I did search on the SC forum or asked amazon support, they all only talk about a method using a template file. This method seems way simpler than that. Does this method give the same result? Thank so much!
Thank you!
Yes, the template file can give you the same result if done properly. It's definitely easier if you have a larger product catalog.
Great video. Thanks so much for explaining it so well!
Thank you!
This didn't create Variations for an Existing Asin. Old asin sku:246344 but new parent had 2 childs without old one. This video same as creating a new listing.
@BlueTuskr You created a totally new listing. Most people who come to see this video want to add more variations on the same existing listing which you dont cover in this video. How you should add more colors or types on the same listing ?
"Variations are not available for this category" for all of them :(
Ugh, yeah. Some categories don't allow variations. You could try to force changing your category if you see some competitors who have variations available to them.
Doesn't work
Amazon recommend that you add a product instead of copy a listing, see: ruclips.net/video/_X0BRDG_71Q/видео.html which one should you use?
NEVER WORK