Evan Hafer Talks Business & The Story of Black Rifle Coffee | BRCC
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- Опубликовано: 8 фев 2025
- This week's episode sees Evan give a tour and breakdown behind the SLC BRCC Headquarters, why he does what he does, and what it takes to be successful in business. From his days as a Green Beret to Founding a publicly traded coffee company, come take an hour of your day to listen how if a knuckle-dragger like Evan can do it, you can too.
🥇 Explore Black Rifle’s Award-Winning Coffee: www.blackriflec...
✅ Subscribe, like, and leave your comments below to join the conversation on everything from coffee roasting techniques to Evan's unfiltered thoughts on life, business, and creativity.
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BRCC: @blackriflecoffee
BRCC Pod: @blackriflecoffeepodcast
Evan Hafer: @evanhafer
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Thanks for giving back to our veteran community. We appreciate your encouragement and everything Black Rifle stands for.
BRCC is more than a coffee company. It's the definition of the American dream.
Lol... yeah lets go with that 🤣
MO is the perfect coffee
If you’re a democrat then sure yeah
There communist disguised as “conservative republicans”
Few origin stories are noteworthy. Evan and BRCC have brought to life a community wrapped around a passion for coffee, teamwork and all that makes the United States a beacon for the world. Incredible focus and perseverance. Well done.
I honestly love this kind of content. No real purpose just talking and showing us stuff. You can really tell how passionate Evan is about all of this
The pride in which Evan talks about coffee roasting makes it very easy to see why Black Rifle has been so successful.
I am a Army Veteran with two tours in Vietnam as a Huey gunship crew chief. I have been been buying BRCC coffee since 2015 and a subscriber for over 6 years. I started because of what you believed in and that you created great coffee. I even buy BRCC coffee in the grocery store between subscription deliveries in order to try different blends. My wife also enjoys trying different BRCC blends. I've watch all your videos since the beginning. I do have to say I was surprised (and a bit disappointed) when you went public. Usually people go public so they can take the money and run. But I am impressed what you guys are doing. I really liked this podcast because it cleared up a lot of misconceptions about BRCC. Thank you for what you do, and please keep doing what you do.
It really speaks to me that Evan started this company in his mid thirties. It's easy to feel like its too late to chase a dream if you aren't 20 years old and single but the success of BRCC proves otherwise. Genuinely inspiring.
My family and I recently drove through Salt Lake and visited your shop. The staff treated my kids and wife as if they were friends. They even went into the back office and brought out stickers for the kids that hadn’t been released yet. Not to mention the amazing coffee we had. We love your command what you are doing for many different communities!
This may have been my favorite episode so far! Just hearing the thought process and design behind the whole business and culture, amazing.
I've been a BRCC supporter since the beginning. It's fantastic to see the success after all your hard work. Listening to you speak, I always hear the passion in your voice when you talk about coffee and BRCC. Please keep telling your story to help others learn and understand what it takes to start a business and make it successful. I love your vision of hiring 10,000 veterans, which has remained consistent since the beginning.
I got out the Army back in 2009. Like many Combat Veterans, those first years out were extremely difficult. Some time around 2015, I began listening to the "Drinkin Bros" podcast which is where I learned about BRCC. I was so blown away (EXTREMELY INSPIRED) by the fact I wasn't just tuning in to a show (mostly Combat Veterans) and it wasn't just about War stories and the negative things we as Veterans deal with on a daily basis.
Instead, I was listening to a group of Veterans who not only were making me laugh but they inspired me to start my own company.
And you are 100% right Evan, being an entrepreneur is not easy, but knowing that the Army is not the last chapter in my book, for me, it's definitely worth it. 👊🏽💪🏽
Evan. this was the best Black Rifle Coffee episode yet
So I am moving to Japan because my wife is Japanese. Once we get established my goal is to open a coffee shop revolving not just around coffee but my love of hiking and camping. You folks have given me the inspiration to get after it and make it happen. Thank you for this episode it has given me some good insight. I hope I can do a coffee subscription from there. Thank you and keep being awesome. 👍
Sounds great good luck brother.
Great podcast, I listened to the episode on the apple podcast, didn’t realize they had a separate channel just for the podcast so I will now be following this RUclips channel!
I'm a leftist, and love BRCC! Keep up the fantastic work, and thank you to all our veterans.
As a veteran myself, I love to here these succes stories of other veterans that have transitioned into entrepreneurship, keep up the good work guys 🤘
I love everything about BRCC and what you have accomplished….i will always be a huge supporter of the company. As a firefighter for 44 years, coffee is always my go-to beverage and yours is the best!
This is such a phenomenal episode! Evan's honesty and transparency is so important and unfortunately it is becoming less usual among business owners. I've been a long time supporting and shareholder and Evan got me fired up to double down! I am glad to be apart of something so real and awesome.
Also I appreciate roasting the "Entrepreneurial go get em guys" that are influencing young men in a bad way. I will always work hard but dedicating your life to hustle to get money as your 1st priority in life is not good. Family and fellowship are way more important.
I was a BRCC customer, supporter, and fan then I had the privilege of working with your team in SLC & Austin. I love your passion for coffee and all the podcast you do. Looking forward to many more years of BRCC coffee and inspiration. Keep putting up those shop! The country needs them!
I actually sat at that conference room table which was epic.
Evan…Thank you for this episode. I have been a BRCC Club member since the beginning and was finally able to visit that shop in late 2016 and early 2017. I also want to thank you for bringing me out to VAAS22..still very humbled. Hope to shake your hand again someday. 🤙🏻👍🏻☕️☕️🏹🏹🇺🇸🇺🇸
Thank you for the time in sharing your business and life philosophy. I appreciate your holding up the original founders and the fabric of America. The Persuit of Happiness...not what society dictates that means or should be but how an individual chooses to use their God given talents. That is freedom.
Love hearing the origin story, and love the company.
Great summary on how corporate culture can not only benefit employees but the community as a whole. Also shows the dedication and discipline required to build a fantastic product and 🇺🇸brand.
Thanks for all you do for the veteran communuty. I didn't serve, but have always appreciated what people like you have done for this country. On a personal note, I LOVE the stores. 95 % of the money that I was spending on SBucks, has gone to BRCC, and damn happy about that!
Also, love the podcast. No pretentious BS, just regular guy talk amd information.
The focus on culture building and how thoughtful you guys are about it is super inspiring. Thanks for the behind the scenes look.
This company is something I aspire to build someday. Such a huge inspiration for American citizens
I found my tribe again investing and subscribing to BRCC. Thanks for everything you guys do.
Great Company values. as a fellow veteran and coffee coffee roaster owner . It make me so proud to know that we as veterans are making a differences. Thank you!
Received an order of Just Black and everyone in my house agrees, it's an awesome cup of coffee. The inspiration BRCC provides is immeasurable. Look forward to your content every week and encourage my peers to listen. Keep up the excellent work!
I have followed BRCC and talked about your company and products since 2015. It’s almost a part of my personality. I often joke about being a part of the BRCC culture before it was cool. I’m fairly positive I was one of the first few people in Midland tx who knew about this coffee. It combined my two favorite things and thats coffee and patriotism.
Thanks for showing us around your shop and sharing your story Evan. Very inspirational.
As a business owner, I really when Evan talks about building the business. It’s probably not the most popular podcast that you guys do, but it’s the stuff that other business owners geek out on. Congratulations on your success!
100%
This was epic to see a little behind the scenes of the BRCC headquarters. Stoked on what you guys are doing, amazing coffee, amazing products, and genuine people. Keep up the great work BRCC!
It is really admirable that Evan has formed and follows such well-rounded and developed values/principles. And his ability to build those into a public company is something a lot of CEO's and Corporate owners would benefit from doing. Keep up the good work bro 👍
Love everything Black Rifle stands for it’s more than just a coffee company it’s a culture, lifestyle, and family. Keep up the great content and products.
Loving the one on one conversations about the origin stories and ins and outs of what makes Brcc so great! Been a loyal customer since 2015
BRCC made me love and learn more about coffee. I had a chance to visit the SLC store and did not know there is so much meaning to it. This is an incredible story and company.
BRC is the best, they stand for freedom and what is right! In this day and age, that is a trait that is missing from so many companies! Keep up the mission! I can't wait for the store expansion to start up again, would love to get involved in bringing one to my home town!
BRCC gets my business every time, its obvious Evan loves this country and wants to share and educate that love. I hope BRCC grows for the next 100 yrs and keeps their values steadfast!
Awesome orgin story on Just Black, it's my go to when my monthly exclusives run out. Keep grinding....coffee pun 😂
Love the passion for the company and support for veterans! Keeping it real with the work that goes into building what you have but also the reward of it as well. Damn good coffee too!
The tour was interesting but your sincerity was even better. 😊 Thank you for all you’re doing to help the veteran community.
Very informative. I have been BRCC fan for many years. love it is veteran owed and run and that you are so supportive of veterans. I’m old 1967-76 USAF vet that loves seeing people that love the Constitution and American as much as I do. Thank You for this post and insight to you company.
BRCC is built on authenticity, transparency and freedom 🇺🇸. Thank God our forefathers threw tea in the harbor and coffee became Americas drink!
Would love to see you guys back in Canada. There are many here that share your ideals which we need more than ever right now.
I got a chance to stop by this location back in June and because I'm in a chair I had to enter in through the side where the offices are and I can easily say everyone I ran into was genuine nice, professional and willing to stop to talk about what they do at the shop during a quick tour. Even scored a handful of free stickers for everyone with me. Love you guys and slowly converting from dark roasts (BB) to light (SS).
Love this “behind the why” content from Evan & BRCC! Cool to see how and why things were built a certain way, strategically. 🇺🇸
As a guy who is thinking about starting a business Evan and his business partners have been an inspiration. I’m not a veteran but support the community in any way I can. BRCC is amazing! Thank you for all you do!!!
It’s crazy how much I admire this company and your passion for coffee, people, family and country. Can’t get enough of it.
Great to hear the story of BRCC. Thanks for helping others.
Love this episode & the info Evan gives. Proves BRCC is more than just a coffee company.
Thank you for taking the time sharing how you developed a company that inspires Veterans. I wish there were more business owners like yourself that understand us and develop an environment that helps with the transition and make you feel your part of a team
Good video. The place looks amazing. So well kept and organized. Lots of history knowledge memorabilia trophies and souvenirs. Yo Evan!! Please make BRCC skateboard decks available on the website. Love yall. God Bless.
I hear you guys talk about bits and pieces of the company from time to time over the various podcasts, but it was very nice to have it all put in one episode.
Love hearing the story on how BRCC came to be!
Really good to learn more about BRCC, Evan. As a father, Cold War veteran, who works for myself, I really admire that you care enough to share your journey and the challenges you’ve overcome. I’m a fan and a customer too. Really enjoy Silencer Smooth but I will check out Just Black too after hearing about it from you.
Love the transparency and the conversation. Best coffee out there on top of it. Keep crushing it BRCC.
First time in a BRCC shop was in Myrtle beach last week..very impressed with the service we received. Only coffee I drink, keep up the amazing work
Well done Evan, BRCC is something to be proud of. Additionally, the values and messages that you are putting out there are priceless, not only for veterans but especially for young men coming up in the world we are currently navigating.
The more I learn about BRCC, the more I love it. You guys are doing great things for Americans.
I’ve been listening to you guys since launch code podcast was a thing, I’m a die hard black rifle drinker and I’ll always love what this company stands for. I loved getting to see the coffee shop and hear the history about it, this was definitely top tier content Evan, keep it coming man. 🤙🏼
Great video guys. Been Utah residents for 2 weeks now. My wife and I pretty much sold everything we own and moved from South Florida and i wanted to say that BRCC and Glover played a role in making that decision. Thank you
I have drank BRCC for years now and prefer your coffee over others. Loved the internal look into the company and its history. Keep up the good work.
We need more content like this. I love this company, I love its origin story, I love what Black Rifle stands for, and I’m proud to own stock in Black Rifle Coffee
I found myself watching this entire video basically drooling over that “spilled late” floor.
Im usually just a podcast listener and have been forever, but when I heard “tour” i had to watch.
You guys are the best, from helping with personal life issues to giving me challenges towards new goals, this podcast and this company, to me, is a positive lifestyle and mental support group first and then the best god damn coffee in the world second.
I dont think i deserve a Best Coffee Mug, but man id sure love to sip my JB from it over a crappy old ceramic mug.
Thanks for being fucking awesome! Love you guys. Cheers
Thanks for sharing more of the history of BRCC! Very interesting to hear the origins of the perfect coffee mug, the Just Black logo, and to get to see the office space!
I remember working 3rd shift at UPS in the hub on my breaks watching the early videos of you guys. Sharing and understanding some of the dark humor I wasn’t used to. lol I look forward to seeing content BRCC as a community and all of the people connected to you guys. It’s really helped me to be able to connect in some ways and understand GWOT veterans I know on a personal level and others I have met. I myself am not a veteran but greatly respect and appreciate everything the community has done and are doing for this country and the sacrifices that have been made. That is why I drink BRCC. (And it tastes amazing!) Thank you
Great episode. I’ve been in for coffee and the shop is awesome. Loved the deep dive on the business along with the virtual tour of the office. ☕️
Been drinking your coffee and watching your videos/podcasts since 2016! Best stuff on the market!
I genuinely appreciate you sharing this history of how you started. Never knew that you basically didn’t have start up capital. That inspires me a bit to keep pushing.
Fantastic episode. I love seeing people display their passion within reality. Thanks for making good coffee.
Brilliant episode...the commitment to purpose is outstanding. This generation of veterans is capable of so much
Well done Evan! Great company with great values! I have been drinking BRCC since 2016!
Love BRCC podcasts! These shows have helped me change my perspective and outlook as i work towards my own business full time, and not just the business part its about getting out of my own head and charging headfirst in both life and business.
P.S. Tell Evan to open packages sent to the BRCC headquarters!!
Thanks Evan for all you do, and everything you give back! Look forward to your podcast every week! One of the best episodes to date! It was awesome stopping into the main office there while TDY back in March 2021. The team at BRCC hooked us up with great cups of coffee when we came thru early in the morning!
Love what you guys are doing for the veteran community. I actually feel there is hope for our country with people like you.member of your exclusive coffee club and love it so much !!! Thanks and God bless !!!
BRCC, great company, and just a lot of good people.
Awesome episode. Love hearing the origin story of a genuine American company.
This has been a great episode, Thanks Evan it is great to hear from you.
Love the format of this episode. It was awesome to hear the depth of what catalyzed the formation and growth of BRCC into the cornerstone that it has become for the community. Black Rifle inspires by both intent and intrigue and is simultaneously the tip of the spear and the driving force behind it.
Thank you for showing us behind the scenes! Love your company and what you represent! Also love your racing involvement with Baldwin and Pastrana!
Liked the insight to company, not just what is on the label. it is about the culture and the community we serve. Right on. Definitely motivating...
Love you guys. I can listen to Evan talk all day.
Love this stuff BRCC is definitely an inspiration to the veteran community. Really enjoyed listening to Evan explain how he had to risk failure in order to succeed. Keep doing what you do.🦅🇺🇸
Day 1 homie here! You and your company has left me inspired over the years helping me achieve my dreams while watching yours come true! Keep slaying!
Fantastic discussion! Thanks for the insight and your service to our country especially the veteran community.
BRCC is such an amazing company, it's the only coffee I drink. I love watching the Charity Challenges and The Caffeinated Life videos! I've watched them all multiple times. Definitely want to get to Utah to visit the shop. I was able to visit the shop in Sevierville, TN, and was blown away, such an awesome experience, and the first coffee shop I've been in where I didn't feel out of place ha. Keep up the good work. The BRCC videos are also what got me and my Sons into archery.
Evan thanks for sharing in detail of what it took to build BRCC as it stands. Love all aspects of the company from supporting Veterans and First Responders to the coffee. Kalispell and Salt Lake are awesome shops. Just missed you in SLC. Would love a perfect mug Heston!
Enjoyed the insight Evan. You’re my first stop anytime I’m in SLC.
Super motivating, in the process of starting my own machining/firearms shop post 14 years in the Coast Guard. It’s always great to hear the start up days stories!
Thank you Evan and Co.!
You guys make it a JOY to be able to enJOY a normal practice and routine of morning and sometime evening time rituals (depending on the time zone🙂).
Loved watching this raw footage of the realities of running BRCC and the behind the scenes of business. This is going out on a limb to say but, I would love to see a BRCC location come to California! Some of us believe in your business and your mission even in the crazy state of CA. BRCC forever!
BRCC is so inspiring to someone who is just now entering the community as it offers inspiration that if you put enough effort into something you’re passionate about you will succeed 🇺🇸❤️
Great insight into an incredible company! Thanks again for all the free coffee on Deployment!
This was great. Such as good story of believing in yourself and your dream. Awesome to hear the BRCC story from the Elk’s mouth.
I’ve feen a fan since before BRCC was a company. Since Article 15.
The company and coffee are amazing!!!!
I’ve been following your company since this first bag was announced. i started by following Mat’s RUclips content. I love the podcasts. I really liked the theme of Free Range American. You guys are very inspiring and impactful in the 2A and veteran communities. I wish you nothing but success in your future endeavors.
I always appreciate level headed content like this. You definitely have a knack for explaining your thoughts aloud in a manner us 'knuckle draggers' can understand. Keep it up!!
I’ve been experimenting with pour over coffee the last few months and was elated that i could actually taste a clear and major difference over the drip coffee i drank for over a decade. Thank you brcc for elevating my coffee game!
I enjoyed the tour and breakdown of the struggle to start a business. I appreciate everything you do.
Building a community that is huge supporting a community that is rewarding. I am not a huge business I started in my garage my growth has come interacting with my customers and peers alike as community members and consuming BRC hasn't hurt either. Who Dares Wins