Love that Nike tapped into this insight of a long-celebrated tradition- that Chinese relatives refuse red envelopes out of filial piety and respect- an action that can often turn into a spirited, almost war-like dispute. The little things like the digital red envelope point to the modernization of this tradition through WeChat's red envelope gifting feature (users will sometimes even send the same amount of money back and forth until one of them acquiesces and accepts). Such a terrific ad that evokes a sense of belonging and pride in Chinese culture :)
The creative team deserves a golden globe. Absolutely on point, intimate and touching while engaging all at the same time. Thank you Nike - for bringing back my childhood memories of the “red envelope tug of war” and running.
For everyone who wants to know what the background music is called, it’s “Perhaps, perhaps, perhaps” by Doris Day! It’s just a cover sung in Chinese (I believe mandarin? Though I’m not sure) which I think really makes it sound super beautiful and enchanting
Yes it's a cover in Mandarin. The original was 'Quizas quizas quuizas' by Osvaldo Farrés. The cover version by Nat King Cole featured heavily in 花样年华 (In The Mood for Love), which is a beautiful film. It's very popular film in China and I wonder if that is partly why this song was selected.
In chinese this cover song lyrics mean “不客气” " No mention about it ^3", used when someone help or give Angpao to beneficiary, and said not a big deal to act generous.
I hope that Nike see these comments, they really did such an amazing job (unlike other larger luxury brands) about choosing the RIGHT PEOPLE to shoot their promotional videos. This is so on point it hurts. Clever, bravo to whoever came up with this from marketing.
This is so accurate. All of is really wanted the money when we were kids but our parents won’t let us accept them. Now that I’m older, I understand why.
The ORIGINAL version is called “Quizas, Quizas, Quizas” in Spanish written in 1947. “Perhaps, Perhaps, Perhaps” was written in 1964 and performed by Doris Day
Hahaha this happens in Samoan families too! Whenever our uncle's and aunties try to give us money we'll always be like "oh no it's ok" and pretend like we don't want the money but they'll still try to give it to us. Or with food how aunties are always saying to each other to take the food which is where the phrase "ae ma oi" (you eat it) is mostly used.
I remember when i was kid, my mother taught me and my sister to never take or keep the red pocket because its rude. My mom would take it from us said she’ll keep it ‘safe’ end up using it for her vacation or on her friends 😒
This is so true in China, when I was a kid,at first I always decline 3 times and my uncle will say:"Fine, I'll give to your mum." Than I start to just take it after 2 times of decline, but the red pocket eventually ends in my mum's hand..
My lips: No need auntie. My heart: Yesssss! I'm not celebrating CNY, but every eid Fitr in Indonesia we do similar thing. I remember, at the end of the day I count how much money I have. Later, my mother said will keep it for me. And I never question her to this day.
4 года назад+1
Yesssss. Lunar new year. I like it :). My father and mọther is Chinese Vietnamese. Happy new year
all i can say is..............HAHAHAHHAHAHHAHAHAHHA. Great innovative concept for an ad, gotta give props to nike. Hoping others gotta see this ad for a great day ahead!
I know the music is a modified cover version of "Perhaps, perhaps, perhaps" Anyone know the name of this version or anywhere I can listen to it? It's brilliant!
song is ORIGINALLY a Cuban song from the 1940s by Cuban songwriter Osvaldo Farrés called "Quizas Quizas Quizas"..which was then covered in every other language....eventually by Doris day in the mid 1960s.
Ok have to give Nike 👍for this ad, if I can level up by refusing red envelope, I’d be level 251 right now!! 🤣🤣🤣 by the way, my aunt had the same hair style 🤣🤣🤣
Song is ORIGINALLY a Cuban song from the 1940s by Cuban songwriter Osvaldo Farrés called "Quizas Quizas Quizas"(Spanish for Perhaps) Which was then covered in every other language....eventually english by Doris day in the mid 1960s....i imaging in Chinese it is 應該，應該，應該
Damn, Marketing team nailed it on this one. well done.
Nah man, dis vid false Af, nobody would've rejected upon receiving a red envelope in CNY
@@kevice Your not suppose to "accept it" and then "accept it". So they nailed the ad.
Love that Nike tapped into this insight of a long-celebrated tradition- that Chinese relatives refuse red envelopes out of filial piety and respect- an action that can often turn into a spirited, almost war-like dispute. The little things like the digital red envelope point to the modernization of this tradition through WeChat's red envelope gifting feature (users will sometimes even send the same amount of money back and forth until one of them acquiesces and accepts). Such a terrific ad that evokes a sense of belonging and pride in Chinese culture :)
Stephanie Jin yep! Glad they got that!
Honestly, this was too accurate lol
Can someone tell me the name of the song please its my favourite
Stephanie Jin thank you for explaining this
I was going to ask why she kept refusing the envelope 😅 I'm glad I stumbled upon your comment
this is so true lmao, you have to act like you don't want it, to be humble... even thought you really want it
666’s like
We have the same culture in India. And we totally want it, but we have to refuse it to be polite.
Twat. Learn to spell before posting. All your thumbs up groupies too
@@mahakbajaj8410 pls don't compare the both cultures. It is beyond comparison
Can we take a moment to appreciate the actress who played the auntie? The crazy eyes were the best. So accurate.
The creative team deserves a golden globe. Absolutely on point, intimate and touching while engaging all at the same time. Thank you Nike - for bringing back my childhood memories of the “red envelope tug of war” and running.
Actually like this commercial so witty and heart warming
0:21
Kid: “Oh? You’re approaching me?”
Aunt: “I can’t give you the red envelope without getting closer”
Juicetin haha this is the best comment
Ohoho! Come as close as you’d like!
This is JOJO ( ͡° ͜ʖ ͡°)
"In order to avoid the hongbao, I must use my secret family technique"
*NIGERUNDAYOOO*
a hA Ha
Even till this day, I check the comment section of every youtube Video I've watch just to see if you've commented.
Bacon & Pancakes Production y tho
@@TheMokeets idk but it's like seeing a tale occurring in real life
not you here pls
One of my favourite commercials. This is brilliant and culturally sensitive. Whoever came up with this idea needs a raise.
The greatest Chinese New Year AD I never see.
那个不要红包太来感了！我小时候也常常假装不要然后不情愿的收下哈哈哈
李海润 大家都一样🤣
我也覺得非常好看⋯ 劇情節奏音樂 對白 都很到位⋯ 但我是一個跑不動的姑姑 哈哈
Happy LUNAR NEWYEAR
Should’ve done the who-pay-restaurant-bill chase
They'll need a entirely different commercial for that lol
I'm dead 😂
Can we also talk about how pretty the girl is at the end
Ooooook weirdo
@@potatoturtle6177 shut up potato turtle or I'll eat you
@@izz8648 aaAAA *AAA*
For everyone who wants to know what the background music is called, it’s “Perhaps, perhaps, perhaps” by Doris Day! It’s just a cover sung in Chinese (I believe mandarin? Though I’m not sure) which I think really makes it sound super beautiful and enchanting
They changed the lyrics a bit though to fit the ad
Yes it's a cover in Mandarin. The original was 'Quizas quizas quuizas' by Osvaldo Farrés. The cover version by Nat King Cole featured heavily in 花样年华 (In The Mood for Love), which is a beautiful film. It's very popular film in China and I wonder if that is partly why this song was selected.
The ORIGINAL version is called “Quizas, Quizas, Quizas” in Spanish written in 1947. “Perhaps, Perhaps, Perhaps” was written in 1964
In chinese this cover song lyrics mean “不客气” " No mention about it ^3", used when someone help or give Angpao to beneficiary, and said not a big deal to act generous.
I hope that Nike see these comments, they really did such an amazing job (unlike other larger luxury brands) about choosing the RIGHT PEOPLE to shoot their promotional videos. This is so on point it hurts. Clever, bravo to whoever came up with this from marketing.
This commercial is honestly so so great. Fantastic job, Nike.
The "Bu keqi" at the end was hilarious lol
Bukkakke*
Will Horne huh?
Such an Asian! 😂 I'm Korean but so relate to that
Hope North and south will be one country buddy
MGun Thank you man lol
That is like an ad I actually enjoyed, it's been a long time since that happened. More Please!!!
I adore Nike's ads. They are unique pieces of art.
Great ad, can relate to every part of it lmao.
director get a fat raise.
This is so accurate. All of is really wanted the money when we were kids but our parents won’t let us accept them. Now that I’m older, I understand why.
i personally subscribed to nike youtube because of its amazing ads , no regret.love this.
I literally laughed out loud in a theatre when I saw the advert. Nice job Nike!
Chinese polite fight, so true 🤣🤣
The ORIGINAL version is called “Quizas, Quizas, Quizas” in Spanish written in 1947. “Perhaps, Perhaps, Perhaps” was written in 1964 and performed by Doris Day
This was so cute, funny and heartfelt! ❤️
Hahaha this happens in Samoan families too! Whenever our uncle's and aunties try to give us money we'll always be like "oh no it's ok" and pretend like we don't want the money but they'll still try to give it to us. Or with food how aunties are always saying to each other to take the food which is where the phrase "ae ma oi" (you eat it) is mostly used.
reverse : the reality we are chasing the red envelope...
revisiting this ad in 2021 because my heart
Sure the little chinese kids putting together ur shoes really appreciated you acknowledging their culture
I love this ad 😁
I love Nike even more now after this ad.
I love this! The E - Red Envelope is hilarious. 🐀🇨🇳🌛🎆
The auntie even had better shoes than me!😂🤣
Such a heartwarming video! Happy New Lunar Year everyone :)
one of the best ads ever
Happy Chinese New Year！🇨🇳🐉Chunjie 春节快乐～
Happy Chinese lunar New Year!
love that Beijing accent ❤️
In a universe of incredible Nike ads this is my favorite.
this is so good and insightful!! very well-done!
新年快乐❤
Is this the official Nike commercial? They really nailed it for this one... Hilarious😂
Happy Chinese New Year!
Happy LUNAR NEWYEAR
Haha this commercial is great
I remember when i was kid, my mother taught me and my sister to never take or keep the red pocket because its rude. My mom would take it from us said she’ll keep it ‘safe’ end up using it for her vacation or on her friends 😒
what can I say, that’s how they were raised. Perhaps even worse.
I am. CRYing. This is too funny (and so on point)!
Thank you Nike for the research
I miss this happy CNY, not like 2020. Wish all the best to China.
Happy LUNAR NEWYEAR
I love now the last lines are “I’m sorry”
So cool😂 Happy Chinese New Year
This is brilliant. Video can also be called: Chinese New Year be like...
💖i a NIKE é Nota: 10 (dez)📃✍
Now this was really GOOD
Great advertising. Wow. Well done Nike.
LOL Loved it...so true!!!! Happy Chinese New Year's!!!
i can watch this all day, really made my day
Not even chinese and this makes me tear up :)
What a smart ad!!!!!
11/10， Perfect concept！
PHANDOOOOINYAA BUAT AD!
I love that ad so much, and I'm not chinese
crazy crazy ad, LOVE it
This is so true in China, when I was a kid,at first I always decline 3 times and my uncle will say:"Fine, I'll give to your mum." Than I start to just take it after 2 times of decline, but the red pocket eventually ends in my mum's hand..
I love the kids hair style 🤣🤣🤣
My grandma's go to hairstyle 💞
Man I miss getting those red envelopes.
Do one for each culture that celebrates the lunar new year!
This is so good, Imma need a vaporfly for next new year
SO GOOD!!!!!!!
哈哈哈哈哈哈哈哈 好可爱啊！！！！ 喜欢暖心！
LOVE IT!!!!!!!
such a cuteeeeee advertisement :33333
Love this commercial!
He is happy 😁✌
Omg that was so cute!
Yes!
Happy Chinese new year everyone !!
Thank you! Really cute
My lips: No need auntie.
My heart: Yesssss!
I'm not celebrating CNY, but every eid Fitr in Indonesia we do similar thing. I remember, at the end of the day I count how much money I have. Later, my mother said will keep it for me. And I never question her to this day.
Yesssss. Lunar new year. I like it :). My father and mọther is Chinese Vietnamese.
Happy new year
Vietnamese celebrate Tet, not the same as chinese new year.
all i can say is..............HAHAHAHHAHAHHAHAHAHHA. Great innovative concept for an ad, gotta give props to nike. Hoping others gotta see this ad for a great day ahead!
太真实了哈哈，只有东亚人能看懂
great commercial!
I love this.
Nike拍中國廣告拍的最好的一次
I know the music is a modified cover version of "Perhaps, perhaps, perhaps"
Anyone know the name of this version or anywhere I can listen to it?
It's brilliant!
song is ORIGINALLY a Cuban song from the 1940s by Cuban songwriter Osvaldo Farrés called "Quizas Quizas Quizas"..which was then covered in every other language....eventually by Doris day in the mid 1960s.
I saw this in spainish class
Awesome job, nike
I like this movie
Just simply awesome!!!!
beautiful
Happy china new year 😁❤️️
this is actually so good, very relatable
This is so true
Love this one! Such a great music choice too.
Ok have to give Nike 👍for this ad, if I can level up by refusing red envelope, I’d be level 251 right now!! 🤣🤣🤣 by the way, my aunt had the same hair style 🤣🤣🤣
I like the ad
The background landscape a bit like Forest Gump, running in the natural... By the mountain and lake...
Song is ORIGINALLY a Cuban song from the 1940s by Cuban songwriter Osvaldo Farrés called "Quizas Quizas Quizas"(Spanish for Perhaps) Which was then covered in every other language....eventually english by Doris day in the mid 1960s....i imaging in Chinese it is 應該，應該，應該
I'm dead. This was so good.