How is it a master piece? As a marketing executive u fail to see how filming the sea, a skyline, a slowed down footage of tiger running, and then a esso petrol station advertises what the quality of engine oil can do for your vehicle.
Literally brings a tear to my eye, wonderful childhood memories, patriotic feelings & sadness for the loss of what we were. Perhaps one day we shall return.
Fantastic tune and yes, always gives me goosebumps too. It goes perfectly with the image of the Tiger. That slow build up and the final crescendo over that heroic head shot. All those years ago and never forgotten.
That’s a great advert I loved it as a child my dad worked for esso I Loved the tiger especially at the end when it stands up and takes a breathe and the hot breath hits the cold air it looks so majestic
I totally agree this advert was amazing the music, the tiger, it brings back the summer's of the seventies. Times we'll never forget Jeff Wayne created one of the best pieces of music and we all love it 💯🎼👍
I remember this advert so well, the music (more than the image of the tiger) ALWAYS stuck in my mind! I never knew, until very recently, that it was composed by Jeff Wayne! Every time I hear it, it makes the hairs on the back of my neck stand up!! It's such a short piece of music but it made a massive impression on me as a teenager, very powerful and emotional in such a short space, a credit to the composer!
Too right. I had the Esso Tiger poster on my bedroom wall and the Jeff Wayne theme will stay with me until my dying day. One of the classic commercials of all time.
I Cant believe it, this music takes me right back to my childhood. When the advert would show, I would tell my brothers & sisters to keep quite so i could hear the music, by the time they did the advert would finish. Thanks for the upload (magicgeezer) i can now listen to it in peace.
The glamour of industry, the urban, the darkness, oil petrol and technology, Brilliant 1970s advertising. Thought this advert was glamorous when I was a child.
I can only echo the sentiments of the other comments. I too remember this from back in the 70s when I was still a kid in school. Seeing this and so many other great ads back then I can remember thinking that I can't wait to grow up and go out there, see the world etc. Of course, as you do get older you start to realize that few things are quite as glamorous as they look on TV 🤣 . BTW- I'm sure I'm not the only one that wondered what happened to the tiger in the ad? In fact, they actually used a number of different tigers over the decades, including, of course, the original live one (as opposed to the cartoon version) who have all long since passed away from old age. Such is life. It was an ingenious idea though, to use a real-life tiger to get the "tiger in your tank" idea across, they are incredibly majestic creatures and then couple that with the music by Jeff Wayne, it couldn't fail as an ad campaign. Thanks.
ESSO's north sea exploration advertising campaign in the 70s with the stunning footage of the tigers and Jeff Waynes music. Nice memories. They should do a special HD update with the same music re-recorded.
Without doubt, the best theme and coolest advert I can ever remember, thanks ever so much Ive been wondering who was the artist and to hear it again for over 40 years.
ooohhh I don't know... there were loads of good ones ... like old spice . This is good but so JW and Gordons Gin (a good cover by the Human League... and so many more.
@billboy Don't have a copy but I was on holiday in Scotland with parents and I heard it on a independent local radio station which strangely, in its early years, closed down at 8pm.
God this takes me back. I used to love this ad! Interesting how they show an oil platform and a refinery which is the kind of imagery oil company ads tend to avoid these days.
Because our schools are run by socialist teachers which in turn teaches our children that anything to do with progress or Western capitalism is to be looked upon as 'evil' and must be destroyed in favor of worshiping the state.
I used to think I wa leftie, but the current crop makes me look somewhat right of Thatcher 😁. Unfortunately your are correct, although some would think you were into conspiracy, we do now seem ashamed of being proud of Britain & its massive achievements. I hope the feeling conveyed in this amazing ad will one day return.
There was a full length version of this in the early 80s. I'm sure it was retitled 'selling petrol' and it was definitely played on a radio series called 'sounds visual' in 1983. It was a full recording, about 3 mins long.
Used to love the Esso ads, I still have the tigers tail Esso gave away at their petrol stations in the early 60s. Advertisers today should watch these old ads and learn how to attract potential customers attention, instead of the garbage they churn out now leaving you wondering what the hell the advert was actually about.
Yes, I remember these adverts from my childhood too! Such a powerful piece of music, stirs such emotions. When the advert switches from night to day, flying over a hedge low level and racing across a field accompanied by this tune, I think had something to do with why I became a helicopter pilot. It made me want to do that too! lol Thanks so much for posting. Such a shame we can't buy an original copy...
Utterly legendary...when Britain looked forward not gazed at it's navel all day! When themes were this good, no one minded ads, Anyone out there REMEMBRR the OLD 1970s Silvikrin theme too? I was at college doing business studies and we used this as an example of how to build a brand. MILLENNIALS COULDN'T WRITE SOMETHING THIS GOOD! (& YES, I mean YOU, Adele and Ed Shee) ran....). Oh, well.....???
I have watched this several times now... and despite the shit audio (no critique intended) and sub standard images (again no critique intended) .... every single time it sends tingles in my neck and legs. Must be some sub conscious memory of a great advert of my youthful years.
" _I watched in horror as the oil rig erupted in a burst of flame when the Fighting-Machine's heat ray alighted upon its surface. At that moment, it occurred to me that humanity's chance at a continued existence seemed as remote as a lumberjack finding a tree in Botswana._ "
Well done MagicGeezer, great music (if we remember it we're too old) and early use of drone - type footage from 7 seconds in. I've got a 3 min, 51s. version on an audio cassette. It's got Syntoms in the mix, but sounds otherwise original.
Graham if you could upload this I'm sure Jeff wouldn't mind. I contacted him about 10 years ago for a clean (no voice over) copy and he didn't have one himself. McCann Erickson don't have a copy either. Neither does the BBC Gram archive. You'd be doing the world a favour as for many folk of our generation, it's the best piece of music of our childhoods.
@@MPW159 Sorry for the delayed reply. My version was given to me on a TDK SA cassette tape, one of the better tapes of its era - trouble is, it doesn't use the potential quality - the SQ is less than desirable, including a dropout or two. Most artists (rightly) wouldn't want sub-standard versions of their work published. However, based on the 'something is better than nothing' theory and the fact that you say Jeff would be OK with it, I will (eventually) digitise / upload (even though I've never uploaded anything to YT). When I do. I will link to it here so that it doesn't get missed.
Wow! Amazing - I've been waiting 30 years for this Jeff Wayne music. Do you have the STEREO version (there is one on the Credo 2 1980 version on here - but that has voice over). Is the longerst version 50 secs? Are you in fact Jeff Wayne?? Thanks so much for posting.
Featured on BBC Four last Friday (11th). Looked a little familiar, I think they took it straight from here. 100% convinced it was taken from here. Have the proof - Zinc Media, who made it, took this same video for BBC Four.
Thanks for posting this - I have been trying to find out who composed the tune for years, and you have answered the question! It is obvious now that it is by Jeff Wayne, you can hear the similarities between it and his "War of the Worlds" music. It sounds as though you uploaded the music from a CD (as there is no spoken commentary) - could you tell me which album it is from? Thanks in anticipation.
One of the tigers used in the Esso adverts was called Tango. After Esso finished with him they dumped him in a dodgy eastern European zoo but after some years he was rescued by Woodside Wildlife Park in Lincolnshire. He managed to live the rest of his days in the company of a younger tigress and died late last year.
I couldn't give two flying fucks about it, to tell you the truth, you stupid bleeding heart idiot. You're most likely one of those boring vegetarians, or worse, a vegan.
@@mixinstyle Only saying what they told us at the wildlife park. There's also a newspaper article on it... www.telegraph.co.uk/news/earth/wildlife/10744896/Esso-tiger-saved-from-death-by-wildlife-park.html
There must be a clean version somewhere in the world. The Credo 2 version on youtube is in stereo but is faster (a semitone higher) and obviously has the voice over. The BBC don't have a copy (I checked) so I wrote to Jeff Wayne and I don't think he has one either unless it's deep in the archive at Jeff Wayne Music. Everyone at McCann Erickson who was there at the time are now dead or left the company, and they probably would have been supplied the final mix (with V/O) for the job. Lost forever?
Robot Dolls Band It can always be re-recorded. Same goes for JW's Bittermen Theme. No reason why both classics shouldn't sound as great as they did the first time.
@billboy Hey that's great - you're very lucky to have those Esso mixes, if only there was a way of hearing them again. I worked with the BBC gram library for a while and as they did not have a clean copy of the Esso theme in the archive, I emailed Jeff Wayne and asked if he had one. He was very nice and wrote back saying he didn't have one either, and everyone at McCann Erickson who might had long gone, but he made me a midi synth version as a midi file which I still have. It seems no one can hear the original theme but you! Cheers anyway.
This is my dads claim to fame. He was paid £10 as the tanker driver chosen to drive onto the forecourt.
That was when ten quid had some value!
This masterpiece still sends a shiver down my spine even after all these years.
Sure does I find it quite emotional
How is it a master piece? As a marketing executive u fail to see how filming the sea, a skyline, a slowed down footage of tiger running, and then a esso petrol station advertises what the quality of engine oil can do for your vehicle.
Literally brings a tear to my eye, wonderful childhood memories, patriotic feelings & sadness for the loss of what we were. Perhaps one day we shall return.
GB Energy is just a general election away.
Still arse holes, regardless.
Esso sponsored HNIC from the 60s and it was a staple in our house every Sat. night!
My Dad loved the tiger in this advert and at the time i got him an esso poster of the tiger. He loved it xxxx
Fantastic tune and yes, always gives me goosebumps too. It goes perfectly with the image of the Tiger. That slow build up and the final crescendo over that heroic head shot. All those years ago and never forgotten.
This sends me back to my childhood..this was such a brilliant ad and Jeff Wayne's theme is pure class.
You can hear echoes of War of the Worlds all the way through!
That’s a great advert I loved it as a child my dad worked for esso I
Loved the tiger especially at the end when it stands up and takes a breathe and the hot breath hits the cold air it looks so majestic
Love that music and the Beautiful 'Tiger' of course! A tv ad from my 70's childhood, that I will never forget! dx
I totally agree this advert was amazing the music, the tiger, it brings back the summer's of the seventies. Times we'll never forget
Jeff Wayne created one of the best pieces of music and we all love it 💯🎼👍
My childhood right there! Love it. Thank you. 😁
Chills....such a powerful piece of music from an outstanding composer.
This 'Tiger Theme' music was first used in 1975 and was still being used 12 years later.
I remember this advert so well, the music (more than the image of the tiger) ALWAYS stuck in my mind! I never knew, until very recently, that it was composed by Jeff Wayne! Every time I hear it, it makes the hairs on the back of my neck stand up!! It's such a short piece of music but it made a massive impression on me as a teenager, very powerful and emotional in such a short space, a credit to the composer!
everything I wanted to say mate, even had two big tiger posters from the petrol stations on my wall. what an advert!!
Bradleythevoice well said my feelings exactly .... I felt anything was possible viewing this advert as a 5 year old
Spot on ... absolutely incredible.. the memories
So did I, I even joined the company at 25!
Too right. I had the Esso Tiger poster on my bedroom wall and the Jeff Wayne theme will stay with me until my dying day. One of the classic commercials of all time.
Great to find kindred spirits who also love this piece of music and have been seeking it out for 30 years...! Gotta love RUclips.
This and the Martini adverts were the best, infact these were better then some of the programmes
Thank goodness for this RUclips/Time Machine 😁!!!
I loved this when I was little. Something about it reminded me of Tubular Bells.
I Cant believe it, this music takes me right back to my childhood.
When the advert would show, I would tell my brothers & sisters to keep quite so i could hear the music, by the time they did the advert would finish.
Thanks for the upload (magicgeezer) i can now listen to it in peace.
The glamour of industry, the urban, the darkness, oil petrol and technology, Brilliant 1970s advertising. Thought this advert was glamorous when I was a child.
Many thanks to jeff wayne
As I approach the gates of heaven, I choose this as my theme song.
I remember this well, a brilliant piece of music.
I can only echo the sentiments of the other comments. I too remember this from back in the 70s when I was still a kid in school.
Seeing this and so many other great ads back then I can remember thinking that I can't wait to grow up and go out there, see the world etc.
Of course, as you do get older you start to realize that few things are quite as glamorous as they look on TV 🤣 . BTW- I'm sure I'm not the only one that wondered what happened to the tiger in the ad?
In fact, they actually used a number of different tigers over the decades, including, of course, the original live one (as opposed to the cartoon version) who have all long since passed away from old age.
Such is life. It was an ingenious idea though, to use a real-life tiger to get the "tiger in your tank" idea across, they are incredibly majestic creatures and then couple that with the music by Jeff Wayne, it couldn't fail as an ad campaign. Thanks.
ESSO's north sea exploration advertising campaign in the 70s with the stunning footage of the tigers and Jeff Waynes music. Nice memories. They should do a special HD update with the same music re-recorded.
Apparently Wayne has said it's all lost & gone, gutting! I wish one of those clever musicians here on YT would recreate it, we can hope!
Great ad and tune remember when i was younger lovely thanks for posting x
Love it. Classic ad brings back fond memories.
Reminds me of Classic Gas (Mason WIlliams), and Forever Autumn (Justin Hayward, Jeff Wayne, Gary Osborne and Paul Vigrass).
Without doubt, the best theme and coolest advert I can ever remember, thanks ever so much Ive been wondering who was the artist and to hear it again for over 40 years.
ooohhh I don't know... there were loads of good ones ... like old spice . This is good but so JW and Gordons Gin (a good cover by the Human League... and so many more.
My favourite advert .go cat go.memories
A Scottish Independent Local Radio station used this as closedown music every night.
@billboy Don't have a copy but I was on holiday in Scotland with parents and I heard it on a independent local radio station which strangely, in its early years, closed down at 8pm.
WOW!...It's really 'war-of-the-worldsy'.
God this takes me back. I used to love this ad! Interesting how they show an oil platform and a refinery which is the kind of imagery oil company ads tend to avoid these days.
Because our schools are run by socialist teachers which in turn teaches our children that anything to do with progress or Western capitalism is to be looked upon as 'evil' and must be destroyed in favor of worshiping the state.
I used to think I wa leftie, but the current crop makes me look somewhat right of Thatcher 😁. Unfortunately your are correct, although some would think you were into conspiracy, we do now seem ashamed of being proud of Britain & its massive achievements. I hope the feeling conveyed in this amazing ad will one day return.
Put a tiger in your tank
There was a full length version of this in the early 80s. I'm sure it was retitled 'selling petrol' and it was definitely played on a radio series called 'sounds visual' in 1983. It was a full recording, about 3 mins long.
Really intriguing, but frustrating too as that has, for the moment disappeared into time!!
Used to love the Esso ads, I still have the tigers tail Esso gave away at their petrol stations in the early 60s.
Advertisers today should watch these old ads and learn how to attract potential customers attention, instead of the garbage they churn out now leaving you wondering what the hell the advert was actually about.
Yes, I remember these adverts from my childhood too! Such a powerful piece of music, stirs such emotions. When the advert switches from night to day, flying over a hedge low level and racing across a field accompanied by this tune, I think had something to do with why I became a helicopter pilot. It made me want to do that too! lol
Thanks so much for posting. Such a shame we can't buy an original copy...
Utterly legendary...when Britain looked forward not gazed at it's navel all day! When themes were this good, no one minded ads, Anyone out there REMEMBRR the OLD 1970s Silvikrin theme too? I was at college doing business studies and we used this as an example of how to build a brand. MILLENNIALS COULDN'T WRITE SOMETHING THIS GOOD! (& YES, I mean YOU, Adele and Ed Shee) ran....). Oh, well.....???
Nice to find a clean version of this....
Jeff Wayne went from tripods to tigers.
I have watched this several times now... and despite the shit audio (no critique intended) and sub standard images (again no critique intended) .... every single time it sends tingles in my neck and legs. Must be some sub conscious memory of a great advert of my youthful years.
He has a very distinct style, doesn't he, ol' Jeff.
This music was written by Jeff Wayne of War of the Worlds fame. It has the same hook if you listen to them both.
Wow remember this😍
Im pretty sure there is an extended version of the tune, but its very hard to find, would love to hear it
Here you go ruclips.net/video/zGi1VS8QieY/видео.htmlsi=EEtwAeoJdfaRxyiv
" _I watched in horror as the oil rig erupted in a burst of flame when the Fighting-Machine's heat ray alighted upon its surface. At that moment, it occurred to me that humanity's chance at a continued existence seemed as remote as a lumberjack finding a tree in Botswana._ "
Funny how there is a Botswana variant of the similar psyop that is Covid 19. Coincidence? I think not. These people are laughing at us. Join the dots.
Well done MagicGeezer, great music (if we remember it we're too old) and early use of drone - type footage from 7 seconds in.
I've got a 3 min, 51s. version on an audio cassette. It's got Syntoms in the mix, but sounds otherwise original.
Graham if you could upload this I'm sure Jeff wouldn't mind. I contacted him about 10 years ago for a clean (no voice over) copy and he didn't have one himself. McCann Erickson don't have a copy either. Neither does the BBC Gram archive. You'd be doing the world a favour as for many folk of our generation, it's the best piece of music of our childhoods.
Yes I 2nd that, Please Graham
@@MPW159 Sorry for the delayed reply.
My version was given to me on a TDK SA cassette tape, one of the better tapes of its era - trouble is, it doesn't use the potential quality - the SQ is less than desirable, including a dropout or two.
Most artists (rightly) wouldn't want sub-standard versions of their work published.
However, based on the 'something is better than nothing' theory and the fact that you say Jeff would be OK with it, I will (eventually) digitise / upload (even though I've never uploaded anything to YT).
When I do. I will link to it here so that it doesn't get missed.
Hi @@ambidextra_ambidextra
See my reply to M
Cheers
@@graham542 Thank you so much🙏
I was looking for this, I thought for years that the the music was 'Classical gas', clearly not but brilliant anyhow.
'Classical gas' is pretty good too gwandao ruclips.net/video/mREi_Bb85Sk/видео.html
scary times we live in
Wow! Amazing - I've been waiting 30 years for this Jeff Wayne music. Do you have the STEREO version (there is one on the Credo 2 1980 version on here - but that has voice over). Is the longerst version 50 secs? Are you in fact Jeff Wayne?? Thanks so much for posting.
Love the TR7 pulling in for a ginsters..lol
Featured on BBC Four last Friday (11th). Looked a little familiar, I think they took it straight from here. 100% convinced it was taken from here.
Have the proof - Zinc Media, who made it, took this same video for BBC Four.
You have 45 seconds to fit music to a advertisement !.
♥ .
Who composed this music from the Esso TV advert great music by the way and the advertisement I remember very well. The tiger died a few years ago
Thanks for posting this - I have been trying to find out who composed the tune for years, and you have answered the question! It is obvious now that it is by Jeff Wayne, you can hear the similarities between it and his "War of the Worlds" music.
It sounds as though you uploaded the music from a CD (as there is no spoken commentary) - could you tell me which album it is from?
Thanks in anticipation.
Yes. Very hard to find a clean version (i.e. no voiceover) of Jeff Wayne's music.
One of the tigers used in the Esso adverts was called Tango. After Esso finished with him they dumped him in a dodgy eastern European zoo but after some years he was rescued by Woodside Wildlife Park in Lincolnshire. He managed to live the rest of his days in the company of a younger tigress and died late last year.
That seems unlikely. Tigers live for about 12 years. The ESSO adverts were on the in the 70s and early 80s.
I couldn't give two flying fucks about it, to tell you the truth, you stupid bleeding heart idiot. You're most likely one of those boring vegetarians, or worse, a vegan.
@@mixinstyle Only saying what they told us at the wildlife park. There's also a newspaper article on it... www.telegraph.co.uk/news/earth/wildlife/10744896/Esso-tiger-saved-from-death-by-wildlife-park.html
@@patcom1013 You don't give a flying fuck yet you feel compelled to comment when normal people would scroll on by. Hmmm the troll is strong in you.
@billboy Didn't say it was the first tiger just one of the tigers. See a reply further up.
Put some Tiger in your tank
TIGER TOKENS!!!! (I now realise how old that must make me)
Looking for this since my childhood. The theme is still in my head aftwr all these years. How's that for the power of advertising?
Anyone know where I can get a hq audio copy of this please?
skötti xD
#j vv
the red n wide bänd is shiney ^^
There MUST be a cleaner version somewhere!!!
.. although the track is a bit distorted from about 20" in...
what is the song actually called id like to find the full version
Jeff Wayne - 'Tiger theme'
Cheers Horia for watching this video and more importantly the music itself!
There must be a clean version somewhere in the world. The Credo 2 version on youtube is in stereo but is faster (a semitone higher) and obviously has the voice over. The BBC don't have a copy (I checked) so I wrote to Jeff Wayne and I don't think he has one either unless it's deep in the archive at Jeff Wayne Music. Everyone at McCann Erickson who was there at the time are now dead or left the company, and they probably would have been supplied the final mix (with V/O) for the job. Lost forever?
Robot Dolls Band It can always be re-recorded. Same goes for JW's Bittermen Theme. No reason why both classics shouldn't sound as great as they did the first time.
@billboy Hey that's great - you're very lucky to have those Esso mixes, if only there was a way of hearing them again. I worked with the BBC gram library for a while and as they did not have a clean copy of the Esso theme in the archive, I emailed Jeff Wayne and asked if he had one. He was very nice and wrote back saying he didn't have one either, and everyone at McCann Erickson who might had long gone, but he made me a midi synth version as a midi file which I still have. It seems no one can hear the original theme but you! Cheers anyway.
@billboy So could you please upload the clean Esso ad audios, please please?
ruclips.net/video/xWGAwnc8-oM/видео.html Here's a better link.
What the fuck was that!?