Tim Wilson | Why Taylor Swift lost the US election

Taylor Swift recently endorsed Democratic Presidential Candidate Kamala Harris, generating significant media attention and support in the polls. Executive Director Tim Wilson observes that despite Swift's influence, young voters appear to remain sceptical of celebrity endorsements, as shown by Harris's disappointing performance among the 18-29 age group.
As the landscape of political endorsements evolves, who will emerge as the new voice of credibility?