Fujifilm's Missed Opportunity?
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- Опубликовано: 22 авг 2024
- Today, we play "what if?"
#fujifilm #fujifilmx100v
First time here? Hi, I'm Omar Gonzalez, a professional portrait and event photographer in the NYC/NJ area. On this channel, we talk about cameras, lenses, tech, and techniques to improve our photography.
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Yes to all points, except the last. Please, just let a camera be a non smart-thing. Not everything has to be connected to social media. I know, this will come eventually. But don't like it. I don't want to accept cookies on my back screen. I don't want to have TikTok or any other crap on my camera. I just want to shoot pics out in the field and don't want to think about posting, liking, connecting or so. This all can be done at home and that's where it should stay. Shoot outside, connect at home...
Agree.
you know, you can just not use them. i dont have tiktok on my phone, because i dont want to use it. but im not gonna complain how it shouldn't even exist at all.
@@SoftTofu123 I know and this will be my way to go I guess... Nevertheless, I will not like it at all. ;)
@@SoftTofu123 For me, it's more to do with the idea that EVERYTHING has to be connected or made with the intent to be connected nowadays. It's a big reason I love wearing analogue mechanical watches vs a smart watch. I don't know. It's probably mostly because I'm just crotchety. 😆
@@KentuckyMan30 I'm just having a hard time understanding why some people go above and beyond to prevent certain optional features from being on a device only because they don't plan on using the feature. It's not harmful by any means.
I think the "not being able to post right from the camera" is a feature not a flaw 😊
Yes to smaller cameras! That's more than half the reason I switched to Fuji X-series from Canon full frame back in 2018... I was so tired of lugging around all that glass up and down mountains. And quite frankly, I don't want to drag it around the streets of Europe either. Give me small cameras!
I definitely agree! I have the X-T20 with the XF35mmF2 and it's still a bit heavy for someone with small hands. If Fuji had a similar camera to the Canon G7X Mark II, I would have snatched it quick
I'm with you...bring back the X70!!! But include a hotshoe optical viewfinder :-)
I also really dig Pixxi camera's philosophy: Let the phone do what it does best and let the camera do what it does best. Cameras are not going to beat phones at everything, we need to accept that instead of trying to fight with them. Camera manufacturers just need to leverage the strength of the camera and offload what is not it's strength to the phone. One of the key strengths of the camera that Fuji & Leica understand well is the tactile experience. Let's lean into that.
As someone who's had their head buried in the sand for the last few years when it comes to camera gear/tech, I was shocked to learn what was going on with the X100V and different cameras. Similarly, I was surprised to find out that the X100T was going for $700-$900 on eBay when I remember them being around $500 3 years ago. Wild times!
hehe just watched your newest video before this one. So nice to see you commenting on Omar's videos. You guys are two of my favorite youtubers.
Agree. Nice to hear from you!!!
I forgot you exist lol, just kidding. I now follow your wife channel more because of One Piece!
Economics 101 at work
X70 is great and all, but I'd pay an insane amount for an updated X30. A pocketable camera with a modest normal zoom attached would be incredible!
The sensor was the weak point, anything above iso800 was a bit ropey, but I bet with newer sensor tech now they could achieve really good results at 1600, or even 3200!
Edit: I'd also pay silly money for a fast (1.4) 27mm.
Edit2: It seems Viltrox has granted my wish with the 27mm f1.2!
I wish for a newer one x40 !!! I would be a dream!!!! 😊
Yes, most definitely an X70 successor. Still have mine and never getting rid of it.
I have an X70. It's been my fav camera for years. Would totally buy a new version of it. Bring on the X80!
I've had the X100V since March of 2020. Preordered it when it was announced, and still love it to bits. I think this camera will stand the test of time.
Agree with u.. its not a perfect camera (and it does not have to b perfect though).. most importantly it is a capable and beautiful camera.. a classic indeed!
I agree with you that they missed out in not having it available. I had the X100V two different times soon after release and sold it as it always felt extra in my bag. I was looking at getting it again, but with the prices blowing up, I picked up a 10 year old Sony RX1 (Full Frame 24mp, 35/f2) for $700 bucks and have been loving it. I've been pretty much Sony exclusive since the A7SIII released and it's amazing how small they were able to make the RX1. If you want to talk about missed opportunity, Sony has missed out by not making an MKIII of this FF power house.
I remember correctly 4 years ago, I commented on this channel. It was my first camera XT30 all black for family use to travel, and is still. One of my friends asked me why I always have an old camera around where I go. I chuckled. Moving forward, in 2023, we saw each other again, and he had x100v huzzah. What's mind-blowing, yes, he got it for $2500. Fujifilm really did a really good job in the marketing department and making their lineup better.
I do not have much disposable income so I got myself a "heavily used" x-t10 from mpb for £160, and I just picked up a second hand xc35 for £110. I can't believe how capable the camera and lens are, it's hard to believe the newer cameras are much better, although I am sure they are. I am having a blast taking photos of my family and the outdoors. I love channels like this that have content that doesn't just talk about the latest and best kit, but also talks about creativity and art. Thanks for the giggles 👍
That sensor is great. I have an x-e2 with the same sensor and I use it regularly. To me, the colours are nicer than in the newer sensors. I just try to keep it below 1600 - 3200 iso.
This was my favorite video of yours in a long time. I really like where your head is at.
I agree on the smaller cameras. The manufacturers tend to sacrifice the performance of smaller cameras and I think this is a huge mistake. They need to make a small camera with all good components. We need X70 version of X100V.
Yes, man! Fujifilm needs smaller lenses again. I don't need everything optically corrected, smaller size is more important for me!
We definitely need smaller cameras for everyday carry, that are great quality, and available.
Great video as always, Omar. I picked up 3 X100V cameras in 2021 for £980 brand new. I could t get on with them so I sold them for around £700 each. I’d be a millionaire if I sold all 3 now!
Some good ideas there Omar. I'd like to see Fujifilm collaborate with a phone manufacturer to release a Fujifone.... Have three Fuji lenses, and all the film sims onboard. Maybe even some software based old school dials on the screen.
Just blew up a print from my X-100V to a meter for exhibit and the IQ still looks superb. Not sure if higher res and sensor size is really all that beneficial when the print is on a gallery wall and the viewer is 2 meters back. Just keep doing what you're doing Fuji.
I picked up a XT20 some time ago based in part on one of your videos. I was getting ready to head to Europe and was trying to decide which camera to take with me. I have a X100F and size wise that was at the top of the list. I've traveled with the X100F before and gotten great images with it but for some reason I didn't love it. On the other hand the first Fuji I bought many years back was a X30, a 12 MP camera with a 7.1-28.4 f2-2.8 lens. I loved that camera except for the sensor size. So I picked up a XT20 and used it with my 18-55 zoom for the trip. Worked out great. The only thing I'd add to that kit might be a fast prime like the 18 f2. I think that set up...FOR ME.... is a better choice than the X100 series. (except for that leaf shutter.....)
What is bewildering with Fuji is they have in demand small cameras which they could sell tomorrow but haven’t got the wit to produce them in numbers the market demands.😢
It's a careful balancing act. They have to balance the length of time for part production with the expected serviceable period and make sure that at the end of all of it there's no dead stock and they don't have to do a second production run.
They have to run things very lean, so while running out of stock is bad for consumer loyalty, it's good for the books.
@@samipso Most companies run inventory control sufficient to counter that or pad the margin so they can carry extra inventory.
it pretty simple imo. They want exclusivity like leica. demand (even if fabricated via "out of stock") results in more $.
Missed oppty for Olympus/OMD Systems. A new Pen-F which also has the cool analog looks, and easy to create film-sims, of the X100V... in a slightly smaller size... with several pancake lenses to choose from.
They already have the E-P7, which I'm not even sure if they made a available globally.
I wanna see the Fujinon Cinenon lens line where it's all super fast laser motors and mech zooms with potentiometer speed modulating dials.
Time for a Xpro successor in Q4 2023. No LCD, no video function. Drop the price down a bit. Golden!
I bought a FujiFilm X100S back in 2013 when they first came out. A wonderful camera for street photography. It has travelled all round the world with me. Best camera ever.
Awesome video. Exactly what’s been on my mind since switching to Leica. I would LOVE a Gfx100v or whatever. Basically like those cool 645 point and shoot fuji‘s just digital.
Hi Omar, I watch all your videos, but usually on my TV so can't post comments. I logged on to a PC to send my suggestion regarding shortage of small Fuji cameras. I addition to my XT5 and several lenses I also have an XS10, matching either one to suit the purpose.
The XS10 with the 27mm pancake lens really is pretty tiny and fits my jacket pocket. With its built-in flash and flippy screen it's an ideal "party" or street camera.
(I've used Pentax SLRs since the late '60s till very recently and still normally use full manual, but in a 'grab the shot in a hurry' situation the XS10's Full Auto setting has never let me down).
Keep those useful and entertaining posts coming!
8:35 Samsung Galaxy NX from 2013 says hello!
I use the X70 as my primary travel camera. Often get compliments or inquiring remarks from people. Love its size and the silent leaf shutter, plus flip-screen but the 28mm is too wide for me and it misses focus a bit more often than I would like.
A while back I traded in my X100V for an X-T3 and some glass, and don't regret it. That said, I've been looking for something pocketable as an every day camera (which the X100V wasn't really either). I think the Ricoh's are interesting, but I would prefer to stick with Fuji kit. Would love to see an updated XF10, with an X-Trans sensor, and maybe even if they did a monochrome only version.
I sold my X100T. Then bought a X-M1. It's a good piece of kit, but would like to have a newer sensor than the original Xtrans.
Don’t buy a Ricoh. U will end up selling all of your Fuji gear. It’s that good. You’ve been warned.
@@RandumbTechbought the GR3 after owning an X100V and returned it two weeks later. The form factor is amazing but huge drop in image quality in my opinion; high ISO all the time, slow fixed lens and even slower AF... It wasn't made for me!
@@miguellee3 I understand the slow lens and slow autofocus. But its always praised for its image quality. So I am curious about ur opinion
Apparently Fujifilm is quietly quitting the retail photography business. Shareholders are demanding more focus and better returns.
1. LARGE GRIPS: Much prefer larger camera with solid grips (including vertical). I'm an oddball I guess, I like the heavier bodies for stabilization.
2. FILM SIM MANAGEMENT: Up/download from the camera to PC. I want to have certain sets of them for certain occasions. We shouldn't have to share screen shots of our settings, it should be a sharable file.
3. SILVER LENSES: I'd prefer silver lens. Sure it's just cosmetic, maybe helps with sunlight heat issues, but I like the look of silver lenses.
4. POSTING FROM CAMERA: Absolutely a must, just to avoid the hassles.
5. ELPH-LIKE: I'd love a pocket Fuji in that old Canon Elph size. I hear Fuji had something like that but I'm not familiar with pre XT-3 Fuji. I'd love a small companion Fuji. The X100 series is too big, too expensive. If it paired with the X-T5 to pick up all my settings from that and apply it to a the little bro even better to reduce the screen to nothing. Or let the phone app do the transfer and also function as the screen that isn't on the little bro. But, if it was less than XT3 quality I wouldn't be interested. Simple 22-75 mm zoom on it. $499.
Thanks for sharing your thoughts. I would love to see a Fuji X80. Personally i love the small F2 lenses on small Fujifilm camera bodys, i don't really need a big camera or lens. Ciao
5:07 sounds like a line from Casablanca, “all the small cameras and all the small lenses in all the towns in all the world . . . “
Sometimes I like to go out in the city with the little XF10. It has two snapshots modes which are very good on the street because they are prefocused. On the street you need F5.6 or F8, no need for F1.4 there. I suggested to Fujifilm last year that a 40 mm equalient version would also be nice. And I got an answer and a thank you for the idea. Normally I often use the X-E4 with small lenses and for landacpes the GFX 50S II. For a long time I also wanted the X100V, but ... I still have the first version which I loved. I am wondering what Fujifilm is up to.
That was such fun! Thanks for a great video
While they made the X-T5 smaller they also eradicated the way to make it bigger since you can't add a battery grip to it. For me it's a definite no-go since I absolutely need the grip real estate for my hands and also appreciate the added battery life. Will have to see if I'm willing to part with my X-H1 (with grip) for the X-H2s at some point...
Wait you can't add a battery grip to the x-t5?????? That's so stupid lmao
@@K3zz21 Unfortunately no, for some reason they removed the pins from the bottom of the X-T5 and didn't make a battery grip for it. The only new cameras supporting a grip are the X-H2 and X-H2s.
"👀 he shoots Leica? 👀" ahahah 😅
Hey Omar! I like the "Fuji Q" idea. You inspired me to pick up an x-pro2 to pair with the 18mm f/1.4... WOW!!! I would recommend this as the starting point for a Fuji Q.
Samsung and others brads i believe, sold 10 years ago cameras with wifi and facebook to post directly from the camera. Didn’t work. I think every Fuji user will really appreciate that the app to connect with the phone works better !!! And faster maybe nfc chip, maybe a more intuitively way!! And i totally agree…. We have 4 Fuji body and the one we loved the most is the smaller one.
I was literally saying to a friend recent that Fuji needs to make a “GRIII killer” X80. Updated lens like the X100V, 26mp sensor, ND filter and pop up EVF like the Sony RX100 cameras. A shirt pocket sized X100? I would have my credit card out SO FAST to preorder that.
One thing Tony Northrop talks about a lot (and is actually right on too) is cameras need more anti theft protection. Especially since they are often targeted bc they are expensive gear and people know it.
More features like gps location and tracking to where we could find it if it’s stolen. Wouldn’t even be that hard something small like an Apple air tag. They have them on drones if powered on.
I wonder if the camera screen could work as a duplicate screen of a phone?
In this sense you see your Android gallery app on the camera rear screen. Instead of your phone camera folder you click on your 'external' camera folder. Pick images there, use exactly the same way as on your phone.
So in the background the phone would access images from the camera as required, while at the same time it projects it's own screen/user interface to the LCD of the camera, much like an 'external touch screen'.
I'm so glad I got my X100V when I did ( 2021ish ), I love it !
Keep up the humor, Omar. Relaxes the hearer.
I have been dreaming about a Fuji x80 forever. I love my fujix100v and fujix70 but let’s get the Fuji x80 on the market ! Long overdue!
Yes please Fujifilm! The ability to shoot with a REAL dedicated camera and then having Andriod / iOS options for posting via social media platforms via usb C cable would be a match made in heaven!
For example as a Wedding / Portrait Photographer I could share images (Fujifilm JPEGS) almost immediately to my clients as samples prior to post work on Lightroom, etc.
Pentax releasing the Monochrome K3 I think might encourage other manufactures to do the same. Remember when Leica brought out the M9 Monochrom and everyone wished Fuji would do something similar to the X-Pro line. That would totally work and be a huge hit for Fuji if they did.
That would be absolutely killer. I would buy that in a heartbeat.
I replaced my XT3 with an XT5, and don’t regret the decision at all. I like the XT5, I intended to buy an X100V just when they went out of stock. So I bought an X100F. I like it just fine and have no intention to look for a “V” at all. I am a big fan of Fujifilm. I have five Fujifilm cameras. They all work great for the things I need in my photography. So I actually have no plans to replace them in the future. The new cameras in the line would need to have something that I really need, before I would consider buying any more new cameras. The next release of the X Pro line will probably have a 40 MP sensor. But I love my Xpro3 just the way it is. If I really need 40 MP, I have the XT5 (and a Nikon D810).
I ended up purchasing the X-T30 used after being introduced to Fujifilm due to the virality of X100V. I love it, and I have no regrets for my first camera. It has been really interesting researching the brand once realizing I couldn't get to X100V, I hope they are able to get production to match demand.
It’s a great camera, and for the size, easy to carry about.
For the smartphone level computation for a camera, there was Galaxy NX. They were maybe too much ahead at the time.
Nail hit on head w/making conventional cameras more like smartphones. Web connectivity on-board.
Hey Omar! Will you keep us updated on your Italy tour? I live in Milan and I don't think I'm the only Gonzaleser here 😂
Anyway i personally have x-t30 and I'm all in for small bodies, i hope there will be a slight reduction of dimensions with next x-tX series, such as they did with x-t5.
You should be hired by Fujifilm as New Projects Manager.
I agree with ALL of those ideas. An X100 VI should have been ready with the W235 battery, and an X200 (GFX50R + fixed 50mm pancake lens). X80 would have been big seller, too.
I’ve been using Capture One mobile to connect my GFX100s to my phone using a USBC cable. Works great, even with the huge files. It’s not perfect, but it does a great job of getting files off my camera quickly.
Yep, this sounds good. Just like tethered mode in a studio!!
Guess I'll be taking my X-E4 to Europe this summer, & maybe the X-T3 body as back up.Enjoy your trip to Italy!
I would LOVE to see a successor for the X30. It's the most fun camera I've ever had.
VERY VERY VERY CORRECT Omar! 100% agree and screaming after pancakes for some time now. hope FUJI sees this Video!!
The reduction in size/weight of the x-s20 is what appeals to me as someone with an x-t30 and x-t4. The x-t4 is definitely smaller and lighter than my old dslr but still a decent weight with a lens attached compared to the x-t30 although some of that is what makes it feel like a quality camera. There’s a sweet spot for me in size as I have reasonably large hands and anything less than the x-t30 would feel incredibly small as I prefer a larger grip. Wouldn’t say no to a little pocketable x100v sized camera though 😂 maybe I need a small, flat lens for the x-t30 and that would be perfect - if I could just decide on a focal length!!
my XT30 was my first Fuji. Bought the XT4 2 years later, and now, I use the XT30 most of the time as it's paired with a 27mm 2.8. Get updated one with the aperture ring and water resistance.
@@rustysickle2528 it’s such a great camera.
My Sony A 7iv is broken so I had to use my XT20 with the 18mm F2 as my second camera for concert photography. Oh man, that combo still shines as hell. For the last part of my life doing travel and documentary I want two cameras from fuji. A fast x100 serie and a new Xpro camera.
I recently bought a canon M6 mark II. I have a couple of lenses, but I’ve been using the 22 f/2 and it works great for street. I know it’s not quite the same to compare to the Ricoh GR III or x100V, but I think it’s still a good alternative.
PLZ try the good old X20, it's my favourite pocketable camera! I used to have a X100F as well, and I sold X100F and kept the X20.
A new x80 is all I want, give it an internal battery so it can be as small as possible. I don’t know if it’s worth making a brand new slimmer external battery. If heck I’d even take it with the existing older x70 battery
You definitely got the point Omar 👏. Anyway I am glad that you're gonna visit my city Naples, you'll enjoy it! Happy to welcome you 🇮🇹
Last week I found a fujifilm X100 at a thrift store "AS IS" for $30 USD! Didn't know if it worked but at the price worth the gamble. No battery charger so I bought a battery charger from Amazon for $10 bucks. A day later? Ca-Ching!!! Jackpot. Still works! Fun old camera.
Did you know that in order to adjust shutter speed on Leica camera in 1/3 increments like on pretty much every digital camera in the world you need to use two dials??? As somebody who set my exposure completely manually for decades now, I am not going to touch this marvel of german engineering unless I am paid to suffer :) Here is an idea you never heard before. High resolution sensor allows to simulate shift lens easily. Just turn camera in portrait orientation and crop top or bottom of the image. But nobody offers masks to frame this way in camera. Same thing (stealing from leica deficiencies), make markings for cropping in different focal length. For example, if I put gf45mm on, let me mark what part of frame is going to be equivalent of 63mm or something. And make it option to have a full screen with frame lines, or zoom into "new focal" length. Easy changes that make cameras more fun to use.
There's so much lost potential with in-camera cropping. My personal bugbear is that Fuji cameras other than GFX don't have TX-1 65:24 crops built in. They made the damn XPan for Hasselblad in the first place, but won't put it in their APS-C cameras?
But yeah, a similar-to-shift crop effect would be sweet. Or even just leaving the crop in the center of the frame, to add that rangefinder-style "see more than you shoot" vibe to the EVF.
Crops like this are all things that can be done in post, but being able to do them in camera makes it a lot easier to compose the shots.
What great ideas Omar! I totally agree on making film simulations like old film circa 1965-1980. Just a little bit more classic.
I think one of the issues re supply was that certain small circuit type electronic components weren’t available globally , much like the motor industry . I was hoping for an X Pro4 ? Not likely any time soon by the looks of it . Completely agree with using the amazing technology now being used in phone tech. Just bear in mind the disaster Zeiss had with their full frame, fixed fast prime lens, with built in photo editing and uploading to social media. It crashed and burned , the ZX 1
The specific camera you’re talking bout is the Zeiss ZX1 - Fixed lens full frame with integrated Lightroom and wifi to post. Just seen reviews but never actually seen one out. Also sold my X100V a year ago 😞
What are the things that I think is that all of the Fujifilm camera to take a very similar photo? It doesn’t really matter too much what you own. If you put a 27 mm lens on a Fujifilm body and then line them all up and took Shay 10 photos with 10 different cameras you would get very similar results so what we’re talking about. Here is style and fashion sense over substance and I get that people want to be stealthy and they want a camera to look a certain way. But at the end of the day, nearly all of the Fuji film cameras, take very similar photos and by the way that is a good thing not a bad thing, I own an XT5 But previous to that around the S 10 and I love that little camera as well and I’m actually thinking I might re-buy another one as a backup camera. At the end of the day with Fuji you get a very similar Cameron a matter what you buy in terms of how the photos you gonna turn out and at the end of the day we take photos for photos if that makes sense I hope that makes sense. Yeah I know some cool kids want to look cool on the street with their camera and for people to notice them and maybe for people to come up to me go or is that an X100V and all of a sudden they are gushing over that camera I get it….
The main missed opportunity is just by failing to meet demand for the X100V. Grab market share while the hype is hot, even if the demand is not for the preferred flagship. When the hype dies down, that's when special editions and X100V successors come into play, and ensure that X100V owners looking to upgrade are enticed by the actual Fujifilm flagships at that point.
Given they can't seem to make enough of what they do have in their product stack and have discontinued products that were obviously successful because of that, I can't see any missed opportunities...
That said. Yeah. A new X80 or XF20 would be cool. So would a 27mm X100.
Yes! I have an old Leica X in white. It is sooooo beautiful. I’d pay extra for a limited ed of the X100.
The X-T30 ii is now actually discontinued. I went to the main camera superstore in Tokyo last week and the Fujifilm rep said it has now been discontinued and they are not taking any more orders. Also said there are no plans for an X-T40 that he has heard of… JFYI
"Kaisen" yes? A missed opportunity for us with older models (X-T2 in my case) is that we miss out on the latest film simulations. Of course, I realise that firmware updates are sometimes incompatible with older models for technical reasons (processor power for example) but film sims should be?
A bit of news is that Fujifilm has discontinued the X-E4 with no signs of a replacement on their website. Also, to make your camera work more like your phone means working from the computational photography end of the spectrum and that will take quite a bit of R&D to make it work for serious photographers. Consider how all the current manufacturers have trouble powering the cameras they make now. And let’s not forget the problems they still have with overheating. How much are you willing to pay for your “unicorn” camera? I guarantee it wouldn’t be cheap.
Give me a light weight tough body with a fixed lens like the CL Minolta. Lens choice - 55 mm 1.8 . I bet that surprised you lol. 55 mm is my favourite focal length followed by 135mm . It is why I shoot 30 and 60 mm on MFT on a light body . The kit zoom is handy - aren’t they all?
The wide angle on my phone is good and can do most things .
In an ideal world I want a camera that is maintained and updated for me at a nominal cost . In short - sustainable photography and very green .
Until my fantasy becomes a reality , I will continue to use whatever camera I have at hand to achieve the story I want to tell .
I agree. It feels like almost all consumers as well as professionals want smaller lenses and gear in general. Focusing on getting the best quality while keeping things really small makes so much more sense than getting those last 5% of IQ out of lenses but making them double the size.
I’ve got a challenge for you. Since you can’t get a x100V I think you should get a hold of the original x100 and challenge yourself to use that for your trip. I got a X-T1 when it first came out and was incredibly impressed, but after a while I really wanted something even smaller and I found an x100 at a steal of a price. And really only used it for a few years, it’s magical!
I think CEOs of camera companies should be on high alert now for their job. ;) Really appreciate your videos Omar. Thx and hi from Montreal, Quebec. Cheers!
Oh, btw, any plans to travel down here at the end of the month (next week -June 29 to July 8, 2023) for the upcoming Montreal Jazz Festival 2023?
The problem is in production - the global chip shortage has hit everything and supply chains aren’t flexible enough to supply smaller, more niche products like cameras, when cars, phones, computers are constrained
Yes please for smaller cameras and lenses!
I'm pretty sure this a supply chain issue. Fuji is dependent on Sony for making its sensors, and is a relatively small customer for them. And the Xtrans is quite bespoke and unlike the normal bayer sensors used by the rest of the industry. Even if they wanted to come out with special editions or new models, I'm not sure they have sufficient capacity to meet demand right now.
I do agree they should have made a successor to the x70. I have one and love it.
If I'm thinking up a wild camera to make, a full-frame compact akin to the x100 line, with a 45 or 50mm f/1.7 lens, leaf shutter and built in flash. It'd be the portrait compact, or the digital version of a lot of the classic fixed-lens rangefinders like Yashica Electro, Konica Auto S2, or Canon QL G-iii. Far shallower depth of field than any other fixed-lens camera on the market. I'm not generally FF obsessed, but the one spot where that sensor size really has a huge advantage is in bright-aperture lenses close to the standard focal length. Leaning into that with something like a 50mm f/1.7, when paired with a fill flash and leaf shutter, just opens up so much shallow DOF options, portraits even when backlit at golden hour for the influencer set, but also such a camera would fulfill any Henri Cartier-Bresson fantasies of nerds like us.
But like, just having a next iteration of the x70 and having more stock for their existing and recently discontinued cameras (alas the X-E4) would go a long way.
Tell us when you'll be in Florence!
About the video: a x-70 new model should have a auxiliary EVF like those on olympus pen.
a MF x-100 would be a dream.
Zeiss tried to put directly lightroom on camera.. Not the best try but was interesting
I also don't get why Fujifilm doesn't go after the Ricoh GR III market. A "XF80 is a good idea but I own the (underrated) XF-10 and would love to see an upgrade of that one with better autofocus and a 40mm like GR IIIx.
Android and Snapseed app on a camera and an option to post the image would be actually really awesome.
I wish someone from fujifilm department will watch this video. I 100% agree with u. They missed a lot of opportunities!
Wishlist:
1. A Fuji X80 with a smartphone level of viewability of the screen, 26mp,
2. Fuji 18mm f2 WR with good silent autofocus
3. 50-140mm f4-5.6 compact telephoto
The problem is that the Fujifilm used camera market has been disrupted and won't be fixed until there's a new X100 series at a lower price tag then what X100V was sold for but Fujifilm being Fujifilm, will release the next one a few hundred dollors up. Yes, they could release a variant of both XE4 and X100V in graphite or whatever but even that move won't fix the used camera prices. Damage has been done already.
Great ideas, really. They should listen!
The android camera thing: 10 years ago Samsung tried it, the Galaxy Camera. Seems it didn't work then, but with actual android and technology it would be great.
I wish fuji would make weather sealing standard on their cameras. The X-E4 or X-S10 would have been my first camera had they had weather sealing!
Some great ideas here Omar, personally I would still like to see a full frame Fuji camera with a small form factor - after all it was the Japanese who invented miniaturisation! Alternatively maintain the APS-C but ensure there are more pancake type lenses for a truly compact/travel experience. BTW still loving the channel - long may you roam the internet !!
Regarding a phone UI for the Fuji: I bet the current Fuji is simply quicker to operate, no face detect, no starting of the photo app.
Would be fun to have a shoot-out between a phone user and a Fuji user: both at a table on opposite sides, phone and camera on the table. Who’s first to shoot a portrait of the opponent?
A manual lens with old schools distance markers would be even better. Will get the in-focus shot faster than any AF system, camera or phone.
The big part of Fuji is classic (or retro) UI and design. Putting a smartphone interface at the heart of it like some seem to want to do would just make the brand a pastiche. Like the cheapest knock-off version of a Leica you can find on Wish where looks are more important than soul.
I like that the app lets you save different versions of the camera how you set it up for different purposes, or just to be able to save the film Sims the Fuji way. That's a good use of technology keeping the soul of Fuji. I'd like to see more touches like that. Subtle use of technology to enhance not take over the experience.
Interesting ideas and I’d love to see a revamped x70, but let my phone be my phone and my camera be my camera 😄
All good points Omar.
You nailed it when you compared Fuji’s future with mobile phone technology. Just yesterday I watched a ‘content creator’ setup a tripod and fish into his bag for his camera… I was curious, the camera was an iPhone 14.. My Ricoh GRiiix and my iPhone 13 Pro Max are my street combo. Then with the ‘Image Synch’ App I can connect the two, shoot on the GR and upload on the iPhone almost seamlessly. One degree from a SIM in the camera. And no distracting phone calls… how about that PIXII?
Good points...mostly. Gotta love the idea of a titanium body...lol. But do NOT want apps or computer stuff on my cameras...I DO like connecting to a phone app then using the phone to adjust/send photos to soc media or via messagimg ir email.
Am very happy with x100v (great edc), xt4 (don't want xt5), xs10 (nice smaller xt4 backup).
Wait wait wait!! How come you think a Digital Fujifilm GA645 is a bad idea?? It would be incredible! GFX Sensor, 50mm f/3.5, same idea as the X100, lens elements closer to sensor, leaf shutter, large hybrid viewfinder, vertical sensor and viewfinder too. It would blow up on the internet with influencers doing vertical photos for reels and stories. And it would be significantly different from everything else in the market.