The History of Arc'Teryx
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- Опубликовано: 26 сен 2024
- Arc’Teryx is one of the hottest brands in streetwear - but as some of it’s life-long fans know, it’s actually preceded by a rich history of high performance and technological innovation. To put it simply - Arc’Teryx is proof the quality is cool, and in this video we’re going to be breaking that down to give you an idea of how they’ve positioned themselves comfortably on the line of fashionable and functional. It’s a favorite among celebrities like Drake, Kanye West, and the late Virgil Abloh - and they’ve also done a handful of interesting collars like one with the streetwear brand Palace and the high end fashion house Jil Sander. We’ll be talking about all of this and more - this is the history of Arc’Teryx.
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Coming from some who has lived in the Rockies my whole life, I find this new trend obsession with outdoor gear brads to be pretty interesting and somewhat ironic (?). Most everyone in my area grew up wearing brands like Arc'Teryx, Patagonia, and TNF, not because it was fashionable, but because we are pretty outdoorsy. Really kinda a trip when I saw my regular hiking gear on the runway, haha.
same, in Canada it's pretty normal seeing people wear Arc'Teryx , North Face and Patagonia. It was just something we wear because it was cold lol
So in NYC (as it’s known, we take our fashion seriously), you always had to have a good coat. Staple fashionable coats in Black communities (the influential drug dealers, rappers, and regular 9-5 people) in the 70s and 80s include shearlings, leather, and wool coats. I believe in the late 80s through 90s and early 2000s is when sportier outdoor coats and bubble coats (“puffers” as they call them now) became the go-to.
A lot of Black fashion from the 80s on include clothing that isn’t worn for practicality, but to step outside of the box. That made you “fly” or “fresh”. That’s how the Timberland 6” boots became a NY hood staple.
As you can see, this continues on. Black people have so much influence on fashion, and Threaducation videos continue to point that out!
i think people just buy into the brand tbh. its cool ig.
@@MONET8iAM great break down. First thing that came to mind was Marmot jackets & asolo hiking boots. Made for hiking & what not but was made popular by NYC youth. We make it & they take it
@@saintnick4983 Yup, I thought about that too. I’m sure they have seen the picture lol of the dudes in the liquor store with their pants sagging super low with the “biggies” on. It became a meme.
As a guy from Vancouver. I grew up with my parents wearing arcteryx. It was mostly a brand for old hikers lol. But it’s cool seeing it Blow up in mainstream fashion.
the same happened with Moncler
it's now owned by ANTA, a China based sportswear company, which is now moving Arcteryx to more mass consumer models like TNF
damn
This is cool as hell. Always been looking for a top-down history of ArcTeryx
I find the same story with lots of action-sports related equipment. My 1st pair of Vans shoes when I was a kid had to be custom ordered at a surf shop and were nearly exclusively used by skateboarders and bmx. Now they are everywhere. I think newer sporty products get adopted by the mainstream because classic fashion houses hold onto outdated, uncomfortable, and impractical ideals.
funny how i think arc'teryx is neither outdated, uncomfortable nor impractical
Wait are you saying arc’teryx is impractical???
Great Video! as a Canadian Living in the rockies, I find the current streetwear obsession with Arc'Teryx quite funny as we wear them mostly for actually being in the outdoors (Their Ski jackets are some of the best around). When I saw virgil, Drake and Travis Scott wear them I knew it was only a matter of time until it hit the full force mainstream. Kind of sucks as now their products are sold out so quickly even for people like myself who just want to rock them for their intended use.
Yeah, switched to OR to get away from the fashionista image - and better pricing.
My partner and I make this point all the time. It makes it really frustrating when you NEED a GORE-TEX jacket and pants for work, but they've sold out days after dropping.
@Jay Rock AK super functional and great quality though. can’t blame anybody who can afford to Rock it for choosing it
@CanadianPaxman I hear you. I see the same thing in Calgary. I walk a lot in the city and there isn't a time when walking that I don't see a city-dweller rocking an Art'teryx jacket LOL... and why wouldn't they, it's a beautiful jacket.
I absolutely love wearing their stuff on my backcountry adventures.
@@VinceFowler yeah I live in Calgary too, and I can’t go a single day without wearing my Atom LT even if it’s just for casual wear around downtown. It’s just such a nice piece!
I spend a lot of time in nature; back country hiking, trail running, and only now getting back into hiking. Arc'teryx makes my life so simple because I know exactly what I'm buying based on their naming convention. Oh... and it works!
Great video Mr Threaducation. 🙏🏼
so weird seeing arcteryx blow up being from a place where everyone had been rocking it
Usually i complain about outdoor brands jacking up their prices when they find their way into markets like this, but Arcteryx started off so high because of their materials and development (sorta like Patagonia) that I think it'll stay the same
Hey man…I’ve held off on commenting for a while but I’ve watched every video and I have to say your channel is one of the most important channels IMO for up and coming creatives…having a more insightful deep dive on creatives we know and love gives people like myself a blue print on how to move in this industry and those around it…I truly appreciate you igniting a fire within the community showing how tangible a career truly is with hard work and untamed creativity
I’m glad you touched on this because I feel the exact same way especially being in the NYC creative scene
the hype on Arc'teryx started with graffiti. Racking goretex winter coats, especially Arc'teryx has been a staple in the scene for a very long time
straight facts. And the german football ultras wear TNF.
Confirmed! Could have dug deeper, but cool video.
110% graft heads have been wearing arc
i was just doing research on ARc' and was disappointed when I saw you hadn't made a video on them yet and then HERE IT IS! amazing content as always
Glad I could help!
my fav fashion channel. such good quality and deep dives ❤️
I have about 30 pieces of Arc'teryx gear, mostly clothing but also packs, have been buying them since 1997 (some still in use). Also from their professional LEAF military line (90% of time I wear their Combat pants). Just can not deny they are the primus inter pares among the outdoor brands. What does it matter if they become popular street wear, as long they just ignore it and keep doing top level outdoor clothing people want to buy even if the price is high.
They also have a big military department selling $1000 backpacks and down jackets to military, but that is a bit under cover. But if you want something that lasts forever, you find it there (my favourite Combat Pants gen2 I wear every day are 7 years old, and still like new).
Growing up snowboarding just south of the British Columbia border in Washington State, we have very similar weather pattern and snow conditions, so choosing Arc’teryx was a no brainer.
My first goretex shell was made by Moonstone it was a great weather resistant shell, that jacket was followed by a Marmot Alpinist jacket which I still own today. But for the last 25 years I’ve used the Arc’teryx Sidewinders, the first one I purchased I still use today and it is bombproof.
On one trip to Baker my closest friend who was hellbent on the Northface Guide jacket, it was a wet heavy day so we headed to the lodge when my buddy tossed me his Guide jacket and mentioned how heavy it was. I took off my Sidewinder and told him to feel a real jacket, we were both blown away at the difference.
In all the years I owned my first Sidewinder I had to send it back for a new zipper because I had put something heavy on it ruining it. Two years ago a friends son was working for Arc’teryx and mentioned that he could hook us up with gear, I didn’t need a new jacket the old one was still perfect but at more than 50% off I couldn’t pass it up, so I purchased another Sidewinder.
If I have any complaint against Arc’teryx it’s the fact that their fit is more geared towards climbers, which I’ve read other people’s complaints about them. Part of that is that I’m 55 and not as thin as I used to be, but a looser fit geared more towards free skiing/boarding would be nice.
Some of the best days of my life were spent wearing the Alphas SV Bibs, SV Jacket, Acrux 50 backpack, Nepal EVO boots, and mountain tools insulated supergaiters... Utterly superb gear, once you wore the best there was no going back...
As a Vancouverite, it's funny how folks from the east of Canada made fun of how we all wore Gore Tex in BC.
I have an Arcteryx day pack that is at least 20 years old that I still use every day. Amazing quality and exceptional ergonomic design. The zippers are the most durable and robust I have seen on a product.
A few months ago I got some gloves and they are the best fitting I have ever found. Great Canadian originating company.
My only criticism is some of the prices seem too high compared to competition despite the very high quality.
The thing is that they have no competition and seemingly competitive brands like Patagonia are a complete and utter disgrace compared to Arcteryx. Patagonia and the North face is like a dollar store version of Arc’teryx. These companies have to follow fashion trends and get on their knees about sustainability nonsense to begin to even remotely compete.
A marketing company came up with Arc'Teryx brand name. As you mentioned, Jeremy was a business person and knew branding was very important and found a marketing company to create the name, font, and emblem.
Their best marketing is to put all marketing budget into the products! So the product excellence speaks for itself and other brands simply can not replicate the quality of their products. They also go after a consumer, who cares about their products and are willing to pay for this quality product. This is quite unusual, because most of the brands go after the volume and sales - so sacrifice quality for quantity. This approach becomes part of their brand identity and people always appreciated superior products. I am amazed, how much their products stand out in the store from the rest of the brands.
They and many others are also following Patagonia's for fronting environmentally conscious approach. As well as fair trade. Recycle reuse.
Most of there ( material and craftmanship ) products are buy far a benchmark for other brands to live up to.
Also giving sport class. R/D And highlighting athletes.
Further more Standing behind the products that the put out.
Money well spent .
Great video! you might have just left out that in 2005, Amer Sports purchased the Salomon Group from Adidas, and since 2019, the Amer Sports Corporation is owned by the Chinese Anta Sports group..
Concerning their take on the fashion industry, the System_A line might have been usefull to be discussed.
I personnaly hope that they will not fall for the hype, as it has been seen with brands like TNF. They need to stick to their core values & keep production steps in their hands to ensure quality.
According to Wikipedia "Anta Sports [provides] R&D and production resources required for expansion on the Chinese market." We should note the word "production" Where are the products and raw materials (fabric, etc.) manufactured? Unlike, for example Patagonia, Arc'teryx is no longe a feisty, little company run by scumbag climbers hanging out at Stawamus Chief.
Great call out! That deal basically launched Westcomb from all the Arcteryx post-sale employee exits. I believe Westcomb still manufactures exclusively in Canada, versus anything in Asia. They also weren’t bound by the Gore deal and helped to open the market for alternative fabrics in the innovative outdoor apparel space.
Glad you brought up TNF. I was thinking the same.
Arc'teryx was purchased by a big Chinese company few years ago. Many of its high-end gore tex jackets are now made in China now.
Everything is made by China now. Even the ones " made in Europe" or the US. Because big brands tend to bring workers from China or different countries and make them work in their factories for a very low salary to make more profit. They are even videos and proof about it. So the made in whatever location tags mean nothing now.
@Carlos Montanez that's why I buy patagonia or North Face. They made their high end jackets in Vietnam or Indonesia. Much better lifetime warranty, especially patagonia.
@@carlosmontanez2562 it’s not that their jackets are made in China, it’s hard to avoid made in China, it’s that they are owned by the Chinese Communist Party as well and attached to Uyghur slave labor
glad to see this channel hit 100k subs :) These videos really opened my mind to the people BEHIND the clothing i enjoy :)
i'm wearing my arc'teryx jacket watching this
I think you intentionally didn't mention that Arc'teryx is now a Chinese owned company. Owned by Anta, the company that boycotted the NBA for supporting Hong Kong freedom protests.
You mean: BLM ?
Oh yes, the arc’twizzy. That time when your dad suddenly became the freshest dude on the block.
As an old climber, I’ve spent a ton of time mountaineering, rock & ice climbing and skiing in the Canadian and US Rockies. I’ve been wearing Arc’teryx since the early 2000’s. They had a strong reputation for quality and being made in Canada. The QC seems to have remained pretty high as they’ve grown and off shored stuff but we’ll see. Functional or work apparel becoming fashionable is nothing new. Look at Carfartt or Redwing boots. Growing up in the West the only companies making denim in my youth were Levi Strauss and Wrangler.
YOU GONE GET YO SHINE SOON!
Threaducation BEST CHANNEL ON RUclips!!
I've had a Arc'teryx pullover for about 7 years. Zero pilling, zero issues. Super warm, super high quality.
This guuuuuyyyy
I love my Birds! (Nickname for Arc’teryx pieces) it truly is the best system for the outdoors. I have 5 pieces total, and they all pack super tight into my backpack. Working in the film industry, I find myself either standing a lot or working really hard for long periods of time, and I can simply remove a layer and pack it away discreetly and add it whenever it’s necessary. There’s that and it also gives me a great piece of apparel that’s can be dressed up or dressed down. Arc’teryx’s system will never be beat!
You really do educate people about fashion
thats the goal
@@Threaducation Great content! Can you please do a video covering Massimo Osti and Carlo Rivetti - Stone Island / C.P Company
I’m here cause I was in the youth mall once and saw the logo and thought “hey, that looks like a dinosaur fossil.”
Then I saw an ad for it and thought “hey, it’s the same picture from before.” Then I searched up Arc’Teryx
And I’m here.
1:00 being lack of quality rock climbing equipment so you make your own is a diff kind of fed up lmfaook
Love your channel! I really want to get into the fashion industry and learning about all these brands is a big help
LOVE THIS CHANNEL!! Please please pleasaaase do a video about Iceberg and their 90s fame and their comeback !!!
Great company, had few friends worked and still working there, they take care theirs customers and employees
I have been rocking with Arc’teryx since 019
Need that Ralph Lauren
Really well done Sir. Thanks!
Before Plance and JS collaborations, there was BEAMS in Japan.
Watching Sam Kuch going full send at the end has me wanting Arc'teryx and Head gear suddenly lol
Can you talk about Yeezy, your content is amazing
One comment is that Arc'Teryx and Salomon actually are connected still. They are both part of Amer Sports. Great video!
5:46 That's Mike Danks from North Shore Rescue.
Love this brand❤
Pretty interesting to see technical gear made for specific purposes blurring the lines with fashion and trend. Not a new thing by any means but makes you wonder what’s next
Dude I like this company even more now. I just spent a crap time of money on a bunch of this stuff because it fits so well and I live in Canada so it just makes sense , I didn’t realize it was this big or was this popular
im glad you like it just because you like it - not because of the hype/popularity! glad the history can make you appreciate it even more!
The mountain range near Vancouver is the coastal mountains.
The company is currently a subsidiary of Chinese sportwear company Anta.
this channel is golden !!
Haven’t even watched but excited!
i bought an Arc'Teryx outer-shell jacket in 2006 for roughly $700 and used it at ski/snowboard trips to Vail, Park City, and Tahoe before moving to Asia. The laminated seems eventually came apart and I called the company. They said they had an unconditional lifetime warranty and to send it back. Unfortunately, in 2019, I received the jacket back with the message that they would not repair the seems. Very unfortunate as I will never purchase this brand again.
BC Born and raised here, SURREY WHAT!. Arcteryx hype is hilarious. I still have one of my Canadian made Beta ARs still going strong though abit beat up
I feel like Threaducation can’t post the Kanye video, because Kanye keeps adding to his own history every few hours
They have a great warranty program. My 4 year old jacket liner was fraying at the sleeves and they gave me a credit for a new jacket.
I had a 10 year old jacket fixed free in Switzerland...
Beams collab in 2018 🤷🏽♂️
Also people like Paul Mittleman of stussy was wearing this in 2001 fader interview too.
The dead bird has been around.
Fascinating video
Great video! Extremley informative and concise, great job on the editing also! Earned my sub
This video made me appreciate Arc'teryx wayyyy more great video
The Alpha SV never has been insulated and the brand was mostly formed and tested in the Coast Mountains, one of the many mountain chains in BC.
With regards to the development of the Alpha SV I think it’s worth pointing out that your statement, “making a lighter jacket with better insulation and breathability was a major breakthrough” is only partially correct.
It was lighter and breathability was great but it has never had ANY insulation nor will it. It is solely a shell jacket meant to protect from the elements.
While they do produce insulated jackets with insulation, the Alpha SV is not one of them.
solid video, love the brand focus that isnt designer. They just as important and influential !
George Costanza and his Gore-Tex jacket 😂
The only people that can afford Arc’teryx are sponsored athletes that get it for free.
"The SV stands for severe wheather" ahh yes that makes sense
(great vid as always btw)
Sooo good ! comme des garçons would be a good watch too or even just on rei
yes that's coming soon!
Love my Arcteryxs. Wish they make sailing jackets competing HH.
supreme x arc’teryx wud go crazy
found you on instagram today and immediately binge watched all your videos 🤞
love that! welcome
I wore their Vapor harness for years.
This channel deserves 3+million subscribers
some day
Y'all remember when rappers used to rock The North Face in the 90s?
Every video is a vibe ✨
Better know this is a water proof threaducation classic
love your content!
The slim trim style is also signature feature in all Eastern Asian clothing because Asians there are usually very slim, compared to Americans. Chinese company Anta owns their parent company now, and the brand is getting very popular, enough for my Chinese family to ask me to buy for them in the US because the price is lower. A single jacket costs about at least a week of their wage.
I was warning up my lunch towards the end of this vid. When the word (Quality) came up. That was Thē Key Word. U pay for quality. 😉
I know that I'm six years late, but maybe the history of Supreme?
Even though I am not a climber, I have been wearing their products since I remember and I even feature them on my blog!
Love your videos💯 interesting to learn how these brands started and came up. Would love to see a video on MCM and Enyce
We're in for a treat 🥳
yupppp
@@Threaducation MVP *sigh* 😌
Interesting choice of logo for a mountaineering brand - an animal with its head arched back in the death-throes of suffocation!
I rly appreciate it if you put the subtitles..
Yessir! Been waiting on this one.
Loyal 🙏🏾💪🏾 thanks as always
They make the best gear by a long way for me. Certainly their hard shells. They are a stop above everyone else.
Well done video. Thanks
One of my favorite channels to watch 🔥
thanks!
Great content! I come from the outdoor world and learned a few things.
I 💜 LEAN
you my twin fr
love this channel so much!! i hope we can get history of Mugler! it would be interesting
Keep posting don't stop the views will come !
Never heard of the company till today. Nice video
I got a great pair of arcteryx pants at sierra like 4 years ago. 29.99 from 180$ i still wear them alot. Pretty worn now but still going strong.
Fuck yeah waking up to this 😭😭🔥
“Arc’teryx - the first niggas to get fly…EVER”
please make an patreon dude I would love to support you more
I learned a lot. Great video
I had the issey miyaki jeans with the arcteryx jacket