Another important question I had about content strategy was - How do I decide my content strategy when I have totally different user personas for my website? To give a hypothetical example - imagine a vegan tourism website. The viewers of this website would be travel enthusiast and others would be vegan lovers or animal lovers. What kind of pages should we design that satisfies both these kind of viewers? How can we account of user personas in the content strategy you laid out? Thanks for sharing amazing content!
I'd probably recommend creating different pages and blog posts for these two personas, each targeting the different topics/keywords each would be searching for.
@@MichaelQuinnSEO when talk about write good content for little business, though was really necessary get a blog anyway, but with page content is ok for small business, and the interlink, thanks
@@MichaelQuinnSEO We have a catering business and it is showing "₹" Symbol on Listing, we are not a restaurant business can you please tell me how to get rid of it?
Hi @Digital City. I assume you are talking about your Google listing? If so, you can change the category using Google My Business. Take a screenshot and share it in my Facebook group: facebook.com/groups/mostpracticalseo. That way I can see and answer easier.
Great video on a detailed content strategy. The last section on how to create a website plan is very valuable. I got a couple of doubts from the video 1. You mention that more time viewers spend on our site, google knows that and hence the site ranking would improve. I didn't follow how would google know how much time the user is spending on our website? Is that through google web analytics? Does google feed web analytics data to its search engine? 2. Does google web analytics provide a view that shows rankings increase over a period of time? I couldn't find it on the web analytics portal. Thanks!
1. Two ways Google can track. 1) If the site doesn't have Google Analytics installed, the search engine can track how quickly a user comes back to the search engine after being on a site. 2) I've always assumed Google uses Google Analytics to improve the search rankings, but I'm not 100% sure. I'll have to do some research on this. • backlinko.com/hub/seo/dwell-time • ahrefs.com/blog/dwell-time/ • www.semrush.com/blog/dwell-time/ 2. No you cannot track rankings in Google Analytics, BUT you can do this through Google Search Console. Search Console does this automatically. It will show you what you are rankings for and what keywords people click on to get to your site. It will usually take a few months of tracking before you'll start seeing this data. • ruclips.net/video/xM5tV8PQMqY/видео.html
Another important question I had about content strategy was - How do I decide my content strategy when I have totally different user personas for my website? To give a hypothetical example - imagine a vegan tourism website. The viewers of this website would be travel enthusiast and others would be vegan lovers or animal lovers. What kind of pages should we design that satisfies both these kind of viewers?
How can we account of user personas in the content strategy you laid out?
Thanks for sharing amazing content!
I'd probably recommend creating different pages and blog posts for these two personas, each targeting the different topics/keywords each would be searching for.
Great info, i have web design business, and this video is pure gold, thanks.
Thank you. I'm glad you got value. Which part was most helpful?
@@MichaelQuinnSEO when talk about write good content for little business, though was really necessary get a blog anyway, but with page content is ok for small business, and the interlink, thanks
@@MichaelQuinnSEO We have a catering business and it is showing "₹" Symbol on Listing, we are not a restaurant business can you please tell me how to get rid of it?
Hi @Digital City. I assume you are talking about your Google listing? If so, you can change the category using Google My Business. Take a screenshot and share it in my Facebook group: facebook.com/groups/mostpracticalseo. That way I can see and answer easier.
@Free Mind, here's my latest video about blog writing for SEO: ruclips.net/video/TFJSe-Sv0GI/видео.html
Great video on a detailed content strategy. The last section on how to create a website plan is very valuable. I got a couple of doubts from the video
1. You mention that more time viewers spend on our site, google knows that and hence the site ranking would improve. I didn't follow how would google know how much time the user is spending on our website? Is that through google web analytics? Does google feed web analytics data to its search engine?
2. Does google web analytics provide a view that shows rankings increase over a period of time? I couldn't find it on the web analytics portal.
Thanks!
1. Two ways Google can track. 1) If the site doesn't have Google Analytics installed, the search engine can track how quickly a user comes back to the search engine after being on a site. 2) I've always assumed Google uses Google Analytics to improve the search rankings, but I'm not 100% sure. I'll have to do some research on this.
• backlinko.com/hub/seo/dwell-time
• ahrefs.com/blog/dwell-time/
• www.semrush.com/blog/dwell-time/
2. No you cannot track rankings in Google Analytics, BUT you can do this through Google Search Console. Search Console does this automatically. It will show you what you are rankings for and what keywords people click on to get to your site. It will usually take a few months of tracking before you'll start seeing this data.
• ruclips.net/video/xM5tV8PQMqY/видео.html