1952 CHEVROLET BEL AIR AUTOMOBILE SALES FILM STYLELINE CARS 87294
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- Опубликовано: 25 авг 2024
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One of a series of films made by the Jam Handy Organization for General Motors after WWII, "The Rainbow is Yours" shows the Chevy Styleline cars of 1952, including the Deluxe and Coupe, in gorgeous color. This allows the film to show off the interior and exterior matching trim and fabrics, including leather seat upholstery and other luxurious features.
In 1949, all the Chevrolets got the first new styling after the war. The Deluxe was the brand new upper-end model for Chevrolet. The cheapest Deluxe was the Deluxe Styleline 6-passenger sedan, costing $1,492. Brakes were 11-inch drums. It has full instrumentation. The front suspension had stabilizers.
Many things changed starting in 1950, starting with a luxuriously-appointed hardtop coupe, called the Bel Air. The new Bel Air including upgraded cord and leather-grain vinyl trim (available in a choice of several two-tone schemes), full carpeting and other appointments not available in even the Deluxe series, and a wide range of two-tone paint schemes. The 1950-1952 Bel Airs -- during these early years, the Bel Air was officially part of the Deluxe range -- shared only their front sheetmetal ahead of the A-pillar with the rest of the range. The windshield, doors, glass, and trunk were common with the Styleline convertible, but the roof, rear quarters and rear windows were unique.
The other change was the availability of Powerglide, a two-speed automatic transmission, exclusively in the Deluxe and Bel Air models. It was powered by a 235-cubic inch six-cylinder engine developing 105 horsepower and had a 3.55:1 rear differential; the engine went on to become the "Blue Flame six." Models sold with the standard three-speed manual transmission got the usual 216.5-cubic inch engine, developing 92 horsepower.
Throughout the post-war years, many comfort, convenience and styling options were available, including tinted glass which was introduced in 1952, the final year for this style. Popular Mechanics rated fuel economy of 20mpg at 50mph.
After the end of the 1952 model year, the old nameplates - Special and Deluxe -- were retired, and changed to 150 and 210, respectively, with trim similar to their respective former series. The Bel Air model became a full series, including two and four-door sedans, station wagon and convertible; and represented the top-end model with features similar to the 1950-1952 models (luxury interior, full carpeting and other features).
The Chevrolet Deluxe was a trim line of Chevrolet automobiles, marketed from 1941 to 1952, and was the volume sales leader for the marque during the 1940s. The line included, at first a 4-door sedan, but grew to include a fastback 2-door "aerosedan" and other body styles.
The original series ran from 1941 to 1948, after which a new body style was introduced for 1949, running through 1952.
During the post-war years and continuing through the early 1950s, the Deluxe range was Chevrolet's sales leader, offering a balance of style and luxury appointments unavailable in the base Special series; and a wider range of body styles, including a convertible, Sport Coupe hardtop (starting in 1950), two- and four-door sedans and four-door station wagons.
The 1941 Chevrolet was the first generation that didn't share a common appearance with Chevrolet trucks, while the Chevrolet AK Series truck did share common internal components.
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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD and 2k. For more information visit www.PeriscopeFi...
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Bought one for $10 back in '71.
it was a true barn find covered
in dust and chicken dung. Got
it from the farmer who owned
it bevause he didn't want to
mess with putting in a new master
cylinder. After adding points, plugs, and some fresh fuel, Dad
and I drove it home using the E-
brake to stop it. Mom just about
flipped when we pulled into the
driveway! The car reaked of
chickem dung and manure.
She us park it behind the garage
and that's where I worked on it 'til
the smell was gone. After it was fixed, my sister drove it to scholl
until she spun a bearing in the
engine. Swapped in a later model
235 6 banger and Powerglide tranny and we used it to pull our
airstream camprr on vacation one
summer with no trouble at all. Sold it to a kid in '75 and he still
has it today! They built 'em good
back then. Try doing that with a
modern car.
Man, what a time! The US was done reeling over WWII, and was now reaping the benefits of it's technological advancements instead. Everything was glamorous. Ladies were indeed ladies. Gentlemen were indeed gentlemen. Household conveniences were like never before. The incredible S.S. United States had been launched and was about to capture the Blue Riband... and never relinquish it. Television was entering mainstream life. Incredible, epic movies were being filmed by Hollywood. Piston engines and propellers were pretty much out, and jet engines were in; the jet age was upon us, and would never leave. Sleek, shiny chrome and sharp two tone color was everywhere. Rock and roll was here to stay. The Fabulous Fifties were in full swing, and we would always long for their return.
Well said!
Not so great for black people.
The real boom in car colors was a few years in the future when this film was made - 1955 and ‘56 saw multiple two-tone combinations and even three different colors on one car!
Absolutely perfect and beautiful to see it must have seemed anything was possible , Thanks for this
Howard Hughes bought a small fleet of these early '50s Chevs and he could afford any car. I think the lines flow well and much better than Fords of the period. The convertible especially.
LOVE that convertible!!
Periscopefilm Thanks so much for this in my 30's I restored a 1952 Chevy Bel air Hardtop, from the junk yard. Drove it many years and sold it wish I had it now was Brown with a Cream top. Stick on the colume i rebuilt the shifter on the Collum
Awesome!
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The other thing was at idle, there was almost no oil pressure. If you didn't know what was happening, you might freak out. But, those engines worked for Chevy for a lot of years.
I have a '51 hardtop which is almost identical to the '52. Drivetrain specs are: 216 ci. engine with 3 spd. manual and 4.11 rear gears OR, 235 ci. engine with powerglide and 3.55 rear gears (what mine has). Both were dipper motors with oil pressure at 15 psi. at 2000 rpm (just about 50 mph in mine).
Very cool video! It was the last year for Fleetline coupe!
it seems weird but, don't the cars look so good in film like this? if you noticed that please reply and please subscribe I have a crapload of new videos coming
GREAT VIDEO I HAVE A SCALE 1 18 OF THE HARD TOP
Wow!
This 1952 Chevy is the 4th year for the 1949 Chevy and competed with a totally new 1952 Ford and Nash. So GM added more colors and outsold these newer cars. Surely GM could have done a one-piece windshield, but no.
I PREFER 2 PIECE WINDSHIELD I CAN AD MORE RARE ACCESSORIES TO DRESS HER UP..........
Higher priced GM cars (Olds, Buick, Cadillac) had one piece windshields. Chevy, being a lower priced car, had a split windshield for the last time.
1952 was a bad sales year for most makes. #1 Chevy, #2 Ford and #3 Plymouth car sales were each down around 400,000 units from 1951.
yup! i own the saddle brown hard top one of my babies!
SAME OWNER SECOND OWNER SINCE 03/14/1980 I WAS 18 YRS OLD ...........PAID $1,800.00 FOR MY CHUCO52 I RESTORED HER TO PACHUCO STYLE BUT KEPT AS OG AS POSSIBLE............ STILL IN MY FAMILY HOME GARAGE RIGHT NOW...............
It would appear that whitewall tires didn't come with the cars.
ah....the year of my birth! Had one of these(4door) in the '80s..........g'odd, what bullzhit sweet capitalist'50s prop-A-ganda.................ah, yes, 1952...watta year!
Four-door Fleetline fastback was already gone, '52 would be the last year for the 2 door. Chevrolet Division would never build another non-hatch fastback although GM did a few in the late '70s - the infamous Buick-Olds "Aerobacks" which were a sales dud. Ford had never joined the party but would make up for it in the '60s and '70s with their "SportsRoof" models and the Pinto whose trunked fastback was the cheapskate model, the hatch costing extra.
Death trap interior
I wish they had given some info on the drive train.
+390merc65 This was more for promoting styling. But to be fair, with the exception of having PowerGlide available, The mechanics of the 1952 Chevy was basically unchanged since the late 30s. There wouldn't be much "new" mechanically untill '55.
Absolutely correct. I'll bet you could get a heck of a deal on a '52 when the '55's came out! That car was all new with a V-8 the working man could afford.
The didn't want to because you were getting the.same basic car for the preceding 4 years and I think my father was tired of buyer a new one every 2 years since his 41, and switched to a 54 Century to get that nailhead V8.
My Grand father have one Chevrolet 2 doors deluxe the top was cheery red and the bottom was cream color I wish I have the car now this time I was only 2 years I am locking for the car for years in Province of Quebec always store in the garage for the Winter from October to Easter morning
GAY CHERRY LOL
That is not a good looking car
Teresa that because you married a ugly man 😝
@@georgeh372 LOL!! good one!
I like it pretty well. But, I do like 50's cars.