Panel: The power of influencers and celebrities for brand success

Our panel of experts discussed the evolving landscape of competition in the Middle East region. With established local players upping their game in communication and newer entrepreneurial brands gaining traction, the competition is fiercer than ever, even against Western brands. In a market where consumers demand excellence across all fronts - product quality, branding, design, marketing, and customer experience - the role of influencers and celebrities becomes paramount.
. Watch as our panel of esteemed experts tackled this topic including:
What should be the role of influencers, of celebrities?
Can they participate to a sustainable brand awareness and desirability?
Can they have a role in the construction of the brands?
Can they be the soul of these fragrance houses?
Can they create their own successful houses?
Speakers:
Kelly Kovack - Founder, BeautyMatter
Sara Murad - Founder, By Sarah Murad
Ousema Oucham - General Manager, Noha Nabil Beauty
Alexys Mackenzie - Head of Marketing Innovation, Chalhoub Group
Moderators:
Gaelle Dore - General Manager, Centdegrés
Elie Papiernik-Berkhauer - Co-founder, Design Director, Centdegrés
This session took place at the Next in Beauty Conference during Beautyworld Middle East 2023. The Next in Beauty Conference returns in 2024. The next edition will take place from 28th - 30th October 2024. Interested to visit? Click here beautyworld-mi...