Thank you so much for this! We're a church who (ten years after planting....) has decided to finally take our social media presence more seriously. I was having a hard time trying to figure out how to even begin forming any kind of cohesive strategy. This video was exactly what I needed. Thank you!
Oh man! Just when I get settled in doing something, everything changes again. I think this is one reason I've stepped away from doing a lot of social media stuff for church in recent months. I'm tired and somedays it's just hard work. And there's enough hard work to do. But, for all that, Brady, I'm glad you help me and others to keep up. Thanks for all you do.
First of all, great video with great insight. Respectfully, one point of contention (thats just me being picky): is that Facebook didn't launch with a news feed. (Remember the mini-feed when it debuted?) Twitter began the news feed, FB stole it.
I appreciate how you explain how you come to your perspective. For those of us who don't have all the knowledge or background, that's helps us better understand what we're doing and how to use these tools. Rule #1: Never skip a Harry Mack video on TikTok. Rule #2: Never skip a Brady Shearer video. ✌
Great insights! As additional input, subconsciously I had to tell myself to stay in on your points because I was pretty sure you are reading off a teleprompter. Being able to rip that kind of complexity of communication off from memory as fast and fluidly as you do, without jump cuts, pushing in or out, would be crazy impressive…so the effect is one of signaling that you’re reading off a teleprompter. Not a bad thing, another tool in the communicator belt, but as I engage content I’m intentionally aware that I have to proactively engage more effort to stay engaged where I’m aware a teleprompter is in place. Nuances of awareness AND affirmation of your point that sermons and live conversations have a powerful impact in online media! Loved your video, super insightful and empowering!
Little late for this comment to be seen but you do a great job explaining your reasoning to multiple generations in an empathetic manner. From the boomer pastor who may not understand the importance social media, to the casual older millennial who thinks that social media hasn't changed since 2016. You have an example for each point that relates to where they are in a way that is from a trusted advisor and not talking down to them. It's fun to watch. You put into words what a professional in the industry with a degree in social media advertising couldn't quite phrase (pfp is old old lol). Earned a sub!
Wow! First to view maybe😂 In the case of reels and Proximity, it's best to create enough head room for your subject so you don't have to crop to have decent cover images on your feeds. Thank you so much❤️
As a father trying my best to keep my children off screens (I personally abandoned my FB account years ago now), I hope that churches will eventually shy away from social media. It has been proven to be a net negative impact on society and people's ability to have real community.
@@troywright359 You can disagree all you want. Statistics about general happiness, suicides, lack of social connection, etc, are proving that social media is not a tool worth keeping, especially not for churches.
@MBergyman You can fear technology all you want. I challenge you to find statistics that prove that churches using social media are condemned by God, or suffer from a lack of closeness to Him, vs churches who don't use any social media, which includes youtube or forums It's the same fear that churches use to stick with pews when they only have one room and no space for kids work. That same reasoning when a struggling church pays 50k to fix the organ because they will refuse to come without it. The same reasoning that says children should be seen and not heard in church. Demonise social media all you want. Blame it for increased problems in the church. You think social media is an invention of the devil and no good comes from it, it is anti Christian. .....no? You didn't say those exact words? Some churches fall into the temptation of relying purely on social media? Then as I said. Social media is a tool. If you cannot wield it correctly then abandon the tool. But don't demonise those who do use it to God's glory. Yes. If you say social media is purely negative, then you are saying it is anti Christ.
My church needs help we are about 8 people and only 4 of us are willing to put in the work i just dont know where to start we are running facebook adds and so far its been working but still have a long to go and learn
I'm gonna sound like a massive boomer here, but I really don't see the need for most churches to be involved in social media in sense other than livestreaming services for those who can't be there and want to participate. Even then, after the pandemic I see more people choosing to stay at home because it's available there rather than joining with their church family in person, so even that is debatable whether or not it is a good thing. I think there's a place for online ministries like apologetics. But for the most part, I'm really not sure SM 'content production' is a good thing for churches. Coming from experience working in small-mid sized churches: Nobody cares about a churches social media feeds, quippy sermon clips or inspirational verse pics. I was asked to help out with the social media presence of the church I was at, but I looked at the people who were being reached, who were engaging online, and it was the same, small group of people. I looked at some of the biggest, most popular churches' social media feeds in my country, and even though they posted regularly, there was next to no engagement whatsoever. People don't care about it, including the young people. In the end I just concluded that we should be spending time and resources on having a presence in the actual community, rather than social media because it's just not worth the effort, time and money invested in it. I think there is a place for SM in organising youth groups etc, but it is a garbage place for ministry and outreach.
I think your anecdotal experience is skewing your perception of what is possible. Which isn't a bad thing. We all do it. And I can counter your negative experience with a number of positive ones like these: instagram.com/bradyshearer/?img_index=1. I'd also note that today discovery algorithms have a local component. Which is a game changer for churches.
As a Catholic we just try to live in real life haha we’re not trying to be trendy at all. Catholic parishes’ IG accounts mostly share real life events, special masses, news from the diocese etc. Priests may share the Catechism in Reels which is very nice, other influencers, such as sisters may share Bible verses, tutorials on how to pray the Rosary, etc. We don’t make our masses big pop concerts/shows, the Holy Mass is only valid when present, so it’s kinda pointless to get the big production cams out and worry about social media management
I'd suggest you use your evangelism opportunities to preach the Gospel, and share the word of God, rather than teaching about habits of men that aren't in the bible, like praying the rosary.
People have grown to care too much about what onlookers see. It makes one wonder if most just have always wanted to do commercials or be on TV. The lust of the flesh comes in a ridiculous amount of forms. Old school has taught us that it isn't good to draw attention to ourselves. The Savior didn't ever do it nor should we.
I hate vertical video. It makes me have this anxiety as I want to see what is to the left and the right of the subject. There is less location context. Its just annoying.
You’re sharing the message tech is bad using tech. If tech is useful enough to share the message social is bad, then it’s valuable enough to share the message that God is good.
@@matrixxhunter most of them set their shutter speeds appropriately to introduce enough motion blur to hide the low frame rate. Even so, it drives me nuts. I spend hours every day working with 60 FPS footage, so 30 FPS is about the lowest I can go before the motion stutter starts to distract me from the content of the video.
Next video in this series is called "The Early Church Didn't Have Social Media!" and is linked at the end of this video 🫡
YASSSS THANK YOU SO MUCH! Been loving everything lately, especially the podcasts you have
Means a lot!
Excited and thankful for the next Church Social Media Policy video! I appreciate you so much
Oh, good - I was clicking on the screen and nothing was happening for the next video and worried that I was just too old now...
Thank you so much for this! We're a church who (ten years after planting....) has decided to finally take our social media presence more seriously. I was having a hard time trying to figure out how to even begin forming any kind of cohesive strategy. This video was exactly what I needed. Thank you!
Outstanding!
Oh man! Just when I get settled in doing something, everything changes again. I think this is one reason I've stepped away from doing a lot of social media stuff for church in recent months. I'm tired and somedays it's just hard work. And there's enough hard work to do. But, for all that, Brady, I'm glad you help me and others to keep up. Thanks for all you do.
I hear you. Glad to serve!
First of all, great video with great insight.
Respectfully, one point of contention (thats just me being picky): is that Facebook didn't launch with a news feed. (Remember the mini-feed when it debuted?) Twitter began the news feed, FB stole it.
Hmm. Interesting. I was going off this article for that: www.cnet.com/pictures/facebook-then-and-now-pictures/4/
I appreciate how you explain how you come to your perspective. For those of us who don't have all the knowledge or background, that's helps us better understand what we're doing and how to use these tools. Rule #1: Never skip a Harry Mack video on TikTok. Rule #2: Never skip a Brady Shearer video. ✌
I also never skip a Harry Mack video on TikTok
Great insights! As additional input, subconsciously I had to tell myself to stay in on your points because I was pretty sure you are reading off a teleprompter. Being able to rip that kind of complexity of communication off from memory as fast and fluidly as you do, without jump cuts, pushing in or out, would be crazy impressive…so the effect is one of signaling that you’re reading off a teleprompter. Not a bad thing, another tool in the communicator belt, but as I engage content I’m intentionally aware that I have to proactively engage more effort to stay engaged where I’m aware a teleprompter is in place. Nuances of awareness AND affirmation of your point that sermons and live conversations have a powerful impact in online media! Loved your video, super insightful and empowering!
Little late for this comment to be seen but you do a great job explaining your reasoning to multiple generations in an empathetic manner. From the boomer pastor who may not understand the importance social media, to the casual older millennial who thinks that social media hasn't changed since 2016. You have an example for each point that relates to where they are in a way that is from a trusted advisor and not talking down to them. It's fun to watch. You put into words what a professional in the industry with a degree in social media advertising couldn't quite phrase (pfp is old old lol). Earned a sub!
Appreciate it!
Wow! First to view maybe😂
In the case of reels and Proximity, it's best to create enough head room for your subject so you don't have to crop to have decent cover images on your feeds.
Thank you so much❤️
Of course if you’re in a tight spot, that’s what Photoshop Generative Fill is for 😆
@@prochurchtools hmmm... Thank you so, I appreciate.
You have a big fan from Lagos. 🇳🇬
ABSOLUTELY! However, the purpose of some church videos on TikTok is to idolize the minister. Why do they let those people out of ministry school?
Because it puts bottoms in seats and props up the mega churches.
@@aaronspain3387 No happens at the church I attend - or attended until last month - and we have 70 people there on a really good Sunday.
Insightful! i thought this would be a video bashing the church about something doctrinal. 😂
You are a GENIUS! May God keep blessing you!!
Thank you so very much. May the Lord bless you always.
Genius content as always! True inspiration!
I appreciate that!
Nothing worse than being too early and not being able to watch the end card video because it hasn't been posted!
Great video. Spot on.
This was super insightful!! Much appreciated Brady!🙏🏾
Glad you enjoyed it!
Thanks for this
As always, great insight Brady.
Brad your video was a blessing had to sub
I don’t think I’ve ever seen a post with the video in a tiny square. From a church or anyone else. But maybe I just forgot or didn’t realize.
Good stuff man! Thank you
As a father trying my best to keep my children off screens (I personally abandoned my FB account years ago now), I hope that churches will eventually shy away from social media. It has been proven to be a net negative impact on society and people's ability to have real community.
Disagree that social media is more negative than positive. It is a tool. Excessive overuse is negative, I agree
@@troywright359 You can disagree all you want. Statistics about general happiness, suicides, lack of social connection, etc, are proving that social media is not a tool worth keeping, especially not for churches.
@MBergyman You can fear technology all you want. I challenge you to find statistics that prove that churches using social media are condemned by God, or suffer from a lack of closeness to Him, vs churches who don't use any social media, which includes youtube or forums
It's the same fear that churches use to stick with pews when they only have one room and no space for kids work. That same reasoning when a struggling church pays 50k to fix the organ because they will refuse to come without it. The same reasoning that says children should be seen and not heard in church.
Demonise social media all you want. Blame it for increased problems in the church. You think social media is an invention of the devil and no good comes from it, it is anti Christian.
.....no? You didn't say those exact words? Some churches fall into the temptation of relying purely on social media?
Then as I said.
Social media is a tool.
If you cannot wield it correctly then abandon the tool. But don't demonise those who do use it to God's glory.
Yes. If you say social media is purely negative, then you are saying it is anti Christ.
So annoying to have to upload separate thumnail 1:1 custom images. Double design work for one post
What's the URL to the next video? Thanks! Great stuff!
Useful information. God bless.
Thank you for this ❤
I notice it’s happening too on Facebook w pictures
My church needs help we are about 8 people and only 4 of us are willing to put in the work i just dont know where to start we are running facebook adds and so far its been working but still have a long to go and learn
Holy shutter speed.
Good Word!
I dislike portrait mode recordings because it messes with the context.😊
I'm gonna sound like a massive boomer here, but I really don't see the need for most churches to be involved in social media in sense other than livestreaming services for those who can't be there and want to participate. Even then, after the pandemic I see more people choosing to stay at home because it's available there rather than joining with their church family in person, so even that is debatable whether or not it is a good thing.
I think there's a place for online ministries like apologetics. But for the most part, I'm really not sure SM 'content production' is a good thing for churches.
Coming from experience working in small-mid sized churches: Nobody cares about a churches social media feeds, quippy sermon clips or inspirational verse pics. I was asked to help out with the social media presence of the church I was at, but I looked at the people who were being reached, who were engaging online, and it was the same, small group of people. I looked at some of the biggest, most popular churches' social media feeds in my country, and even though they posted regularly, there was next to no engagement whatsoever. People don't care about it, including the young people.
In the end I just concluded that we should be spending time and resources on having a presence in the actual community, rather than social media because it's just not worth the effort, time and money invested in it.
I think there is a place for SM in organising youth groups etc, but it is a garbage place for ministry and outreach.
I think your anecdotal experience is skewing your perception of what is possible. Which isn't a bad thing. We all do it. And I can counter your negative experience with a number of positive ones like these: instagram.com/bradyshearer/?img_index=1.
I'd also note that today discovery algorithms have a local component. Which is a game changer for churches.
There was no place on screen to click for the video you mentioned.
Check my pinned comment!
Good stuff!!
This is really good content
As a Catholic we just try to live in real life haha we’re not trying to be trendy at all. Catholic parishes’ IG accounts mostly share real life events, special masses, news from the diocese etc. Priests may share the Catechism in Reels which is very nice, other influencers, such as sisters may share Bible verses, tutorials on how to pray the Rosary, etc. We don’t make our masses big pop concerts/shows, the Holy Mass is only valid when present, so it’s kinda pointless to get the big production cams out and worry about social media management
I'd suggest you use your evangelism opportunities to preach the Gospel, and share the word of God, rather than teaching about habits of men that aren't in the bible, like praying the rosary.
@@aaronspain3387 who am I to read the Bible the way I like? I could easily find extracts arranging me or my situation. Church #️⃣1️⃣
People have grown to care too much about what onlookers see. It makes one wonder if most just have always wanted to do commercials or be on TV. The lust of the flesh comes in a ridiculous amount of forms. Old school has taught us that it isn't good to draw attention to ourselves. The Savior didn't ever do it nor should we.
Thanks Brady! What are your thoughts on a produced ‘bumper’ at the end to try and direct them to the full sermon?
Yeah, I’m a big fan of that. We do that with our churches at SocialSermons. Just wanna keep it to fewer than 3 seconds.
I can't listen to a guy that gives Myspace the shaft like that, they were obviously the first pioneers🙄😉
I’ll never forget the Top 8 friends drama of my early teenage years
@@prochurchtools 😂
very good
I hate vertical video. It makes me have this anxiety as I want to see what is to the left and the right of the subject. There is less location context. Its just annoying.
Cropped anxiety?
What about image posts? Are those okay to keep 1:1 ratio?
I’d make them 4:5
"Don't dress it up...make it feel real..." LOL
I can’t find the next video you refer to at the end?
Neither can I.
I miss the social graph area.
I can see that. On the consumer front, it was preferable. On the creator front though, The Discovery Era is *so* much better.
Perhaps churches should stop adapting to the times and be set apart
Can you add it to Indonesian, please
Facebook doesn’t take 9by16
Facebook Reels does
Using a 16:9 video to tell us we need to be making 9:16 videos. Lol
There's nothing social about media....life is living in the time and space your in....that is why we are so disconnected with reality now! Tech sucks!
You’re sharing the message tech is bad using tech.
If tech is useful enough to share the message social is bad, then it’s valuable enough to share the message that God is good.
Man I cannot stand 24 FPS, it jars my brain... I know your 4K camera can do 30 🙏
Almost every film ever made was filmed in 24 fps, it must be hard for you to enjoy films.
@@matrixxhunter most of them set their shutter speeds appropriately to introduce enough motion blur to hide the low frame rate. Even so, it drives me nuts. I spend hours every day working with 60 FPS footage, so 30 FPS is about the lowest I can go before the motion stutter starts to distract me from the content of the video.
The Pope assembled the Bible 💫
Francis? 😮